42 Growth Strategies

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42 Growth Strategies High quality strategic social media marketing agency and business coaching firm in New Jersey.

We specialize in content marketing services for small businesses at startups who are looking for large-scale results without the large price tag!

The principles of marketing are the same no matter the medium or platform. You must understand your buyer persona!
28/04/2022

The principles of marketing are the same no matter the medium or platform.

You must understand your buyer persona!

Did you know different spaces are optimal for specific kinds of work? High ceilings and open spaces are great for fuelin...
21/04/2022

Did you know different spaces are optimal for specific kinds of work?

High ceilings and open spaces are great for fueling creativity.

Our team is thrilled that warmer weather is finally here so that we can have our brainstorming sessions back outside!

As users of social media platforms we often forget that they are businesses who monetize off our time. Now what does thi...
12/04/2022

As users of social media platforms we often forget that they are businesses who monetize off our time.

Now what does this mean as a business owner or personal brand trying to grow a social media account?

To satisfy the social media platform's algorithms think about how your brand can increase a user's time spent on the platform.

How can you create content that will increase the amount of time someone spends reading, watching, or scrolling your content?

As these business's launch additional features, they reward accounts that are using their new efforts to compete with other platforms (think reels).

As a business account trying to grow, think about how your individual content contributes to the goals of the social media platforms you are posting on.

🎉 Happy Monday! Here's to a great week with a great team!💭 How are you and your team learning this week?📈 We are startin...
04/04/2022

🎉 Happy Monday! Here's to a great week with a great team!

💭 How are you and your team learning this week?

📈 We are starting our week off with a discussion about top 2022 influencer marketing trends. (Our key takeaway: AUTHENTICITY is playing a BIG ROLE in successful influencer marketing!)

Branding is much more than a logo or a mission statement.Branding is how you make your customers feel. Branding is your ...
31/03/2022

Branding is much more than a logo or a mission statement.

Branding is how you make your customers feel. Branding is your reputation.

Social media plays a key role🔑 in building your brand by allowing you to directly connect and speak to your target audience 🎯

Happy Monday! Anyone else's morning meetings look like this sometime?! 😂Have a great week!
14/03/2022

Happy Monday! Anyone else's morning meetings look like this sometime?! 😂

Have a great week!

Today's consumers are not just buying products.They are buying brands.They are buying values.
07/03/2022

Today's consumers are not just buying products.
They are buying brands.
They are buying values.

The rise of video has CHANGED social media... You have probably heard this statement before, and you might be sick of he...
22/02/2022

The rise of video has CHANGED social media... You have probably heard this statement before, and you might be sick of hearing it. Honestly, we are getting a bit sick of saying it, but we need to dig into the WHY behind video.

Video content has allowed creators, brands, and just your average people to share so much more about who they are, what they do, and what they believe in an unfiltered, natural way. Simply put, videos have made social media significantly more authentic.

Authenticity is no longer an option to grow on social media; it is a necessity to build a brand and a community.

"The future belongs to those who believe in the beauty of their dreams."- Eleanor Roosevelt
26/01/2022

"The future belongs to those who believe in the beauty of their dreams."
- Eleanor Roosevelt

Everyday offers the opportunity to DO SOMETHING GREAT!Be thankful for every chance you get to grow, expand your knowledg...
19/01/2022

Everyday offers the opportunity to DO SOMETHING GREAT!

Be thankful for every chance you get to grow, expand your knowledge, and experience new things. We never stop working to grow personally and professionally regardless of our age or stage of life that we are in. Growth is with us every step of the way.

Strive to do something great every day, no matter how big or small your goals are.

Today we honor the great Martin Luther King Jr. He was a man who stood up for what he truly believed in and pushed socia...
17/01/2022

Today we honor the great Martin Luther King Jr. He was a man who stood up for what he truly believed in and pushed social boundaries to fight for justice. We are forever grateful to celebrate this day in his name.

12/01/2022

Our CEO and founder explains the importance of working ON your business, not IN your business.
It's easy to get stuck seeing things from your perspective all of the time. As professionals in the marketing industry, we need to think about what/who is coming next.

12/01/2022

Our CEO and founder Stephen Bienko explains the importance of working ON your business, not IN your business.
It's easy to get stuck seeing things from your perspective all of the time. As professionals in the marketing industry, we need to think about what/who is coming next.

Coworker relationships fuel businesses. In fact, it is essential to build strong relationships with your coworkers in or...
10/01/2022

Coworker relationships fuel businesses. In fact, it is essential to build strong relationships with your coworkers in order to be successful as a whole.

Creating healthy work relationships allows employees to reach their highest potential as well as lead to higher job satisfaction. So, how do companies achieve this?

There are 3 main factors that work to achieve strong coworker relationships: open communication, trust, and mutual respect. Open and honest communication keeps all employees on the same page which coincides with trust. Trust is built over time and can become quite powerful in the workplace. With trust comes more efficient and effective work via honest communication. Mutual respect gives each employee and purpose and important job. As a team each role is equally important in your overall success, so respect is crucial.

These three key factors are intertwined snd work together just as coworkers are meant to. If these values are held high, coworkers have the opportunity to create lasting and meaningful relationships that extend past the work day. Not only is this healthy, but it makes coming to work each day all the more enjoyable!

Do you enjoy watching other brands' Instagram stories? If you want to learn more make sure to scroll down 🔽 to read part...
08/01/2022

Do you enjoy watching other brands' Instagram stories?
If you want to learn more make sure to scroll down 🔽 to read part 1.

Do you enjoy watching other brands' Instagram stories? Make sure to scroll down 🔽 to read part 1.
07/01/2022

Do you enjoy watching other brands' Instagram stories? Make sure to scroll down 🔽 to read part 1.

🎉HAPPY NEW YEAR AND WELCOME TO 2022🎉Our team cannot wait for all of the new opportunities and experiences that this year...
03/01/2022

🎉HAPPY NEW YEAR AND WELCOME TO 2022🎉

Our team cannot wait for all of the new opportunities and experiences that this year is going to bring. Every new year is a chance to reflect, reset, and most importantly grow. Regardless of how your 2021 went, 2022 has all of the potential to be an amazing year. This year is a new chapter in your incredible story that we call the book of life. Bring your best self into 2022 and enter the year with your best foot forward.

As this year starts and a new beginning unfolds do not sell yourself short. Set your sights high on goals that you have always dreamt of achieving. The sky is the limit in 2022. Comment your goals for the year below⤵️

At 42G, we want to wish everyone a Happy New Year 🎆We are looking forward to what's to come in 2022!
31/12/2021

At 42G, we want to wish everyone a Happy New Year 🎆We are looking forward to what's to come in 2022!

By now everyone’s heard of social media stories, ephemeral content, short-duration content that disappears within 24 hou...
29/12/2021

By now everyone’s heard of social media stories, ephemeral content, short-duration content that disappears within 24 hours of posting. AKA Facebook, Snapchat, and Instagram stories. Even Twitter had a fleeting attempt to hop onto this trend.
Stories are engaging, fun, and find a way to keep viewers intrigued. Brands have been trying to stay relevant by experimenting with “Story” features on Facebook, Instagram, and Twitter to give their users a sneak peek into their world. We all know Snapchat was the platform to start this, with Instagram following suit.

While images, videos, and textual content have continued to inform customers and users of public announcements, new launches, or offers. Brand’s stories are aiming to become more personal and informal to their following.
Hence, users can expect an increase in brand engagement from their personal favorites. Through the moments of quizzes, add yours, behind the scenes, or even popular engaging trends. Showing a variety of engaging content that will help brands connect with their customers, or in social media terms “following”.

What do you think about brands making their pages more personal?

Communication is 🔑At En Masse Coworking we have the perfect space to collaborate and communicate with our own team and o...
27/12/2021

Communication is 🔑
At En Masse Coworking we have the perfect space to collaborate and communicate with our own team and others across all industries! Growth is a huge part of who we are personally and professionally, this space gives us everything we need to grow.

Meet one of our interns, Leah!Here at 42 Growth, I get to help manage multiple social media accounts. The accounts I wor...
22/12/2021

Meet one of our interns, Leah!

Here at 42 Growth, I get to help manage multiple social media accounts. The accounts I work on are from all different areas so it’s super cool to get to see different industries and plan content and strategies for them! I also get to work on the 42growth strategy team where I work with newer accounts and collaborate with my team on content ideas, engagement strategies, and current trends. Whether it’s on the strategy team or an account team, I’m constantly working with my teammates to find the best plan for our clients!

42growth has taught me so many valuable skills both personally and professionally. I learned effective social media marketing strategies from engagement strategy to content pillars. I got to see the “behind the scenes” of social media and how to grow accounts. Along with this, I got the opportunity to see what it was like to work side by side with clients and create tailored approaches specific to them. Personally, I learned the importance of teamwork and collaboration. 42growth taught me so much from the moment I started on the team and I am continuing to learn something new every day.

It's time to ring in the New Year and start off on the right foot! There is no limit on your 2022 resolutions and goals!...
20/12/2021

It's time to ring in the New Year and start off on the right foot! There is no limit on your 2022 resolutions and goals!

Take the time to really think about the goals you want to set and fully commit to them. Reflect on the past year and ask yourself how you can better yourself in the next year on both a personal and professional level. It is key to create goals that are SPECIFIC, MEASUREABLE, ATTAINABLE, RELEVANT, and TIME-BASED. In following this framework you will be more successful in setting realistic goals that you can accomplish.

Here at 42G we recommend hanging up your 2022 goals in a place that you will consistently see them both morning and night. This reinforces your goals each time and will continue to motivate you until that goal is reached.

2022 is going to be an amazing year filled with new experiences and an even better version of yourself. Keep pushing and always continue to grow.

Brands have long relied on social media platforms like Snapchat, Instagram, and Facebook to reach their audience in an e...
17/12/2021

Brands have long relied on social media platforms like Snapchat, Instagram, and Facebook to reach their audience in an effort to sell their products. With the new year, 2022, approaching buying products via social media is becoming the norm. Making innovative branding easy access to anyone who’s trying to spread their brand.
From targeted ads on Instagram, social networks are constantly evolving to become brand retail platforms. Brands and marketers will continue to take to social media as a new strategy to attract newer audiences that allow them to grow. Anticipating that there will be a clear shift in how brands will use social media moving forward in the foreseeable future. Instead of using it strictly for advertising, they will also be used to create deeper connections with their audiences.
• 70% of businesses plan to increase spend on Twitter
• 63% of businesses plan to increase spend on Instagram
• 49% of businesses plan to increase spend on Facebook
Given the importance of social media in consumers’ lives. Brand and marketers flock to their platforms in the hope of connecting with their targeted customers. Creating a content overload in social media and the rise of competition. It can be challenging for a brand to stand out unless they have a clear social media marketing strategy to have their brand recognized amongst the competition.

Meet Ben, one of our Interns!What do you like the most about working at 42?42 has an incredible work environment. Everyo...
15/12/2021

Meet Ben, one of our Interns!

What do you like the most about working at 42?
42 has an incredible work environment. Everyone supports one another and will always help you whenever you need it. The work environment has allowed me to be the best version of myself and constantly motivates me to be my best. It’s hands down the best experience I’ve ever had.

What have you learned as an intern at 42?
I’ve learned so much in my 3 months with 42, but the most important thing I learned is understanding the psychological aspect of social media marketing. It has changed my approach to how to use social media marketing and has improved my abilities as a marketer. I know that everything that I have learned will guide me to be much more successful throughout my career.

The holidays are fast approaching! Can you believe we are just about halfway through December?! Since the year is almost...
13/12/2021

The holidays are fast approaching! Can you believe we are just about halfway through December?! Since the year is almost over it's important not to forget what made this year so great!

There is a lot to look forward to in these upcoming weeks! The moments spent with family and friends during the holidays are the times we hold closest to our hearts. The traditions made years ago and the new customs that we pick up along the way are what make the holidays so special. Continue building the tradition and paving the way for all that come after you.

As you navigate through the holidays this year prioritize setting goals for the new year ahead. Whether these goals are based on your work, school, or relationships they are essential to your growth. No goal is too big or too small, this is personal to each of us.

As 2021 comes to an end, remember to soak up every moment with the ones you love most and get ready to make 2022 the best year yet!

SOCIAL MEDIA UPDATE- Tik TokTik Tok is trying out a way to boost engagement by adding a new tagging feature. This featur...
10/12/2021

SOCIAL MEDIA UPDATE- Tik Tok

Tik Tok is trying out a way to boost engagement by adding a new tagging feature. This feature will be similar to Instagram’s tagging feature. While Tik Tok allows you to mention people in your caption, now your copy can be free of any mentions while still prompting other profiles.

This isn’t a drastic change for the app, but it will provide more integrated means to link to other creators and brands. This helps to promote both your own and other people’s presence.
But what does this mean for brands? You can now tag more accounts without wasting space in the caption. It could also provide another way to boost community engagement, by alerting top supporters or creative partners to your posts.
What do you think about this minor app adjustment?

Meet Sarah, one of our Junior Strategists!Here at 42G I do a little bit of everything as an intern! As a junior strategi...
08/12/2021

Meet Sarah, one of our Junior Strategists!

Here at 42G I do a little bit of everything as an intern! As a junior strategist, I work on the social media management of numerous accounts as well as strategize content for our newer accounts that are just getting started. This role also includes planning and scheduling content, completing efficient engagement sessions, writing captions for posts, pulling photos for future content, and identifying new opportunities for every account I am on. I am always focused on how I can grow the accounts that I am working on.

As an intern, I have truly learned so much here at 42G. I have learned the ins and outs of effective social media engagement, creating specific content pillars that meet the needs of each client, the proper use of meaningful hashtags, and so much more. Aside from social media marketing, I have learned so much about myself and how to grow both personally and professionally. I’ve learned the value of teamwork, open communication, and collaboration. I will always be thankful for the opportunity that 42G has given me to receive such amazing hands-on experience.

News flash, the amount of people that follow you doesn't matter as much as you thought!Followers are great to have but w...
03/12/2021

News flash, the amount of people that follow you doesn't matter as much as you thought!
Followers are great to have but what does follower count do for your company? You should be thinking about how many people you're talking to, how many people are responding, and if you're making an impact! This is where the power of engagement comes into play here. When you're engaging with the right people this will bring more attention to your page and help you build strong relationships with key people online. Without these strong relationships, it will be hard to grow and build a strong social presence.

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ABOUT

42 Growth specializes in taking emerging brands and personalities in the wellness, health, fitness and medical fields and transforming concepts into leading consumer brands. We love to collaborate and partner with exciting visionaries to transform the way their business performs.

​42 Growth Strategies was inspired by the lifelong impact that Hall of Fame baseball player Jackie Robinson had upon our world. The legacy of Jackie Robinson has always been bigger than himself and the game of baseball. His greatest impact was not on the field, but on our American culture. His desire to play the game of baseball assisted all of those around him to become not only better baseball players, managers and executives -- but to flourish in their own personal growth and become the very best versions of themselves.

Our strategy is influenced precisely by that which made Jackie Robinson so special: the leadership development that he requested of himself and that he influenced those around him achieve. Our strategy at 42 Growth is based on the developing of the leadership of each brand in order to create long-term business growth.

We believe in leadership-based cultures that enable a company’s identity to create its success and optimization.