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Which one do you agree with the most?
23/03/2025

Which one do you agree with the most?

Life is crazy because these were my notes in 2018 (7 years ago) for a 2-month full-time digital marketing training while...
16/03/2025

Life is crazy because these were my notes in 2018 (7 years ago) for a 2-month full-time digital marketing training while working full-time in the government.

Little did I know how this step would change my life. Now I have my own social media agency.

Love scrolling on social media and dreaming of remote work or a side hustle?Social Media Management might be your best p...
26/02/2025

Love scrolling on social media and dreaming of remote work or a side hustle?

Social Media Management might be your best pick.

Follow my 25-page SMM Beginner’s Guide and Fillable Workbook ✨ 5 Steps to Becoming a Social Media Manager✨ 🥹

GET YOUR COPY HERE:
https://stan.store/rebeccacaliao/p/5-steps-to-becoming-a-social-media-manager

—

I’ve been an SMM for 7 years. And now, I am spilling my secrets and detailing how you can become an SMM like me. Lots of things I learned all those years that I want to share so you can avoid my mistakes.

If you want to start your SMM journey, or have just started learning how to become one. This guide is best for you.

Love scrolling on social media and dreaming of remote work or a side hustle?Social Media Management might be your best p...
24/02/2025

Love scrolling on social media and dreaming of remote work or a side hustle?

Social Media Management might be your best pick.

Follow my ✨ 5 Steps to Becoming a Social Media Manager✨ 🥹

GET YOUR COPY HERE:
https://stan.store/rebeccacaliao/p/5-steps-to-becoming-a-social-media-manager

—

This 25-page SMM Beginner’s Guide and Fillable Workbook is deeply personal to me.

I’ve been an SMM for 7 years. And now, I am spilling my secrets and detailing how you can become an SMM like me. Lots of things I learned all those years that I want to share so you can avoid my mistakes.

If want to start your SMM journey, or just started learning how to become one. This guide is best for you.

Honestly, you can use this money to buy a shirt, BUT you can use this money to learn something that

I met my 18-year-old self today. That girl is so uptight with her clean ponytail and no makeup look. And me, 30 years ol...
16/02/2025

I met my 18-year-old self today. That girl is so uptight with her clean ponytail and no makeup look. And me, 30 years old, with my curls out and a big smile. I owe her a lot.

05/02/2025

We should discuss this more. While other social media platforms battle for attention, YouTube is continuing to adapt to people's demands and has risen to the top.

YouTube is the queen of long-form content but is now a platform for short videos. With SEO and a more intentional audience, YouTube could be a good strategy for your business.

Let's make your social media work for your business.✨ 5 years of helping brands strengthen their online presence✨ Served...
04/02/2025

Let's make your social media work for your business.

✨ 5 years of helping brands strengthen their online presence
✨ Served clients in the US, EU, ASIA, & AUS

TO INQUIRE:
Dm "SMM" for social media management
Dm "CCP" for content creation packages
Dm "consult" for free consultation

This has been my journey so far, and I am excited for what lies ahead. Thank you for being a part of it.
03/02/2025

This has been my journey so far, and I am excited for what lies ahead. Thank you for being a part of it.



Is your social media working for your business? Or are you feeling like it's draining your time and resources because it...
28/01/2025

Is your social media working for your business? Or are you feeling like it's draining your time and resources because it's not converting?

Here's how you can turn your into .

Three weeks into 2025 - how are we feeling? As a social media manager, the social media space have been crazyyyy. We are...
23/01/2025

Three weeks into 2025 - how are we feeling? As a social media manager, the social media space have been crazyyyy. We are trying to cope 😵‍💫

But I have set my mind to be:

BOLDER.

That’s my word for the year.
This means:

– taking that big step despite uncertainty

– deciding based on opportunity and NOT fear

– unapologetically showing up as myself

What’s your WORD for 2025?

There are so many sources to get from. The harder part is creating consistently without sacrificing the quality.The best...
16/01/2025

There are so many sources to get from. The harder part is creating consistently without sacrificing the quality.

The best way is to create at least one to three months content plan catering to your target audience. Of course, these should be based on your business goals and resources so you don’t get burnt out.

__

If you are thinking of delegating your social media this year, DM me “2025” to get a quick consult if this is the right move for you.

There are so many sources to get from. The harder part is creating consistently without sacrificing the quality.The best...
16/01/2025

There are so many sources to get from. The harder part is creating consistently without sacrificing the quality.

The best way is to create at least one to three months content plan catering to your target audience. Of course, these should be based on your business goals and resources so you don’t get burnt out.

__

If you are thinking of delegating your social media this year, DM me “2025” to get a quick consultation if this is the right move for you.

Seriously - ask yourself: Which one do you need to work on the most among these three?Here’s how you can ✨unlock✨ each:🔑...
20/12/2024

Seriously - ask yourself: Which one do you need to work on the most among these three?

Here’s how you can ✨unlock✨ each:

🔑 VALUE
consistently give something truly valuable to the community you are trying to build

🔑 CONSISTENCY
have a predictable cadence that your audience can rely on - whether that’s on showing up or the value of your posts

🔑 COMMUNITY
build an authentic community that consumes the value you give, and that eventually looks forward to you showing up

When you unlock these,
you will find how strong an impact your online presence will be even when you don’t have a massive following or viral posts. You will build trust and an audience ready to buy from you.
‌

The more clarity you have with who you want to cater your products and services to, the more everything gets easier for ...
18/12/2024

The more clarity you have with who you want to cater your products and services to, the more everything gets easier for you – finding clients/customers, creating marketing strategies, creating better solutions or services, a better systems in place.

This applies with your social media too.

If you try to talk to everyone, no one sticks. But if you speak to specific people, even when you reach a smaller number, they are the right people that needs YOU the most.

When done correctly, is a powerful tool. If not, it can easily lead to overwhelm. Worse, it can overshadow the other ...
06/12/2024

When done correctly, is a powerful tool. If not, it can easily lead to overwhelm. Worse, it can overshadow the other aspects that need attention too. Here are quick tips to avoid that:

💚 Be intentional with your usage

Quit the habit of checking your socials when you're bored. Ask "why" you will log in and stick to it (content research, building connections, etc.)

💚 Set a time limit

Turn on the time limit option in the Instagram app to keep you aware of the time you are consuming. I set mine to remind me every 8 mins to rest from the app!

💚 Unfollow negative triggers

If an account pulls negative emotions from you. Unfollow them and seek accounts that uplift you instead. Remember that the small amount of posts you consume accumulates! Always protect your energy.

💚 Plan your content

Even a simple content calendar and identifying your content pillars lessen a lot of your stress in content creation.

💚 Schedule your posts

Scheduling posts in advance is possible when you already have a plan. And even when you have days you can't create, it's okay because you already scheduled everything.

💚 Delegate

If you just don't want to deal with social media or don't have time for it, delegate! In this day and age, a strong online presence is very important.

SAVE this to remind yourself daily.
FOLLOW for more social media tips.

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1. You will never thrive in social media if you care too much about what other people might think. 2. Social media should not be your only marketing strategy for your business. It is powerful, yes but it is also high maintenance and unpredictable. 3. A social media account with 1k followers can have much more income than someone with 100k followers. More followers do not mean more income. Right messaging and offering is a big part of it. 4. You don’t need social media to do business, but it can amplify your business growth if done properly. 5. As a business owner, social media tasks can be your easiest time waster. Automate or delegate and focus on other aspects of your business instead. 💬 Message “consult” to book a free consultation. #socialmediamanager #socialmediaagency #socialmediasolutions

Remember, posting every day is NOT a strategy. BUT if you want to post every day, you NEED to be strategic. Or else, you will be wasting time and other resources if you are just posting whatever and hoping something sticks. So make sure you consider these three things if you are considering posting more consistently on social media for your business. 💬 Message “consult” to book a free consultation. #socialmediamanager #socialmediaagency #socialmediaforbusiness

Part 10 - You should know this about social media. 💬 Message “consult” to book a free consultation. #socialmediamanager #socialmediaagency #socialmediaforbusiness

All that effort the post but not getting the results you want?? Having an audience is good. But an audience that’s ready and willing to buy? That’s a different matter. Here are possible reasons why you might not be getting inquiries or sales: – Your social media messaging is not clear or specific enough to attract your ideal clients – Your social media accounts and posts are not search optimized – You are focused on vanity metrics instead of conversion-relevant metrics – You do not have a strong relationship with your audience – Your profile does not provide easy info on how they can buy or avail your service – Or your product/service is just not that sellable What do you think is true for your business right now? DM “consult” to book a free consultation with me 💕 #socialmediamanager #socialmediastrategy #socialmediaagency

Part 9 — You should know this about social media We often make our content creation complicated. But in all honesty, we just need to keep it simple, relevant and consistent. Your biggest time wasters for social media are: — trying to perfect every single detail — fear of being judged — comparing your content to others — not sticking to your messaging and copying others — not sticking to a strategy long enough — unrealistic expectations What’s your biggest struggle with content creation? #socialmediamanager #businessowner #socialmediaagency

Do this to make it easier for people to find YOU! Part 8 — You should know this about social media #socialmediamanager #businessowner #socialmediaagency

Apply this strategy instead. Part 7 — You should know this about social media #businessowner #socialmediasolutions #socialmediaagency

Part 6 - You should know this about social media #businessowner #socialmediasolutions #socialmediaagency

Part 5 - You should know this about social media. #businessowner #socialmediasolutions #socialmediaagency

I love you still 😚 but if you gonna lurk, give me a heart baby boo. #businessowner #friendshipgoals #socialmediaagency

Part 4 - getting a lot of reach is useless if you are doing this. #businessowner #socialmediaagency #socialmediasolutions

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Are we a perfect match?

Hello! I’m Rebecca Caliao and I help passionate female entrepreneurs achieve a strong social media presence through clear and creative social media management.

If you are a passionate female entrepreneur and you want to create awareness for your brand through social media but you don't know where to start OR you have social media accounts but you don't have regular creative content, I would love to help.

Let's talk and discover if we are both fit to work together! Message or email through [email protected].

Linkedin Profile: https://www.linkedin.com/in/rebecca-caliao-69a94410b/