10/04/2024
5 ๐ญ๐ก๐ข๐ง๐ ๐ฌ ๐ญ๐จ ๐ญ๐๐ค๐ ๐ฒ๐จ๐ฎ ๐๐ซ๐จ๐ฆ $๐๐ ๐ญ๐จ ๐๐ฎ๐ฅ๐ญ๐ข ๐ ๐
๐ข๐ ๐ฎ๐ซ๐๐ฌ ๐ฉ๐๐ซ ๐ฒ๐๐๐ซ ๐๐ฌ ๐ ๐๐จ๐๐๐ก, ๐๐จ๐ง๐ฌ๐ฎ๐ฅ๐ญ๐๐ง๐ญ ๐๐ง๐ ๐ฌ๐๐ซ๐ฏ๐ข๐๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐จ๐ฐ๐ง๐๐ซ
Over the years I've worked with many different types of businesses...
Many different types of entrepreneurs...
Plenty of different personality types...
Teams that .... let's just say... are interesting to evaluate, and have a unique working relationship...
If you catch the drift.
And it's because I've run multiple agencies...
๐๏ธ eCom
๐งโ๐ป Info Products
โ๏ธ Lead Generation
Quite frankly there have been many offers we've been able to scale, and some we haven't...
Due to the nature of how these first agencies were built.
Systems and processes are strong but each person is at a different stage and quite frankly needs different strategies to further ascend.
Kinda like a doctor giving a diagnosis๐ฅผ๐
But here's why...
๐ง๐ต๐ฒ ๐น๐ฒ๐๐ฒ๐ฟ๐ฎ๐ด๐ฒ ๐๐ผ๐ ๐ฏ๐๐ถ๐น๐ฑ as a coach, consultant, or service-based business owner ๐๐ถ๐น๐น ๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ ๐ผ๐๐ฒ๐ฟ ๐๐ถ๐บ๐ฒ...
Allowing you to successfully deploy strategies that get you to the next stage.
And as advertising & marketing continue to change...
The tools and strategies to become more efficient and compete will also.
But the main pillars of their business aren't
AI is just one example of technology converging into our ecosystem that'll make teams, launches and insights more efficient.
So coaches and consultants I've found to be...
๐ Able to scale
๐ Able to serve their clients best
๐ Able to make money while not having to do a lot of their marketing...
Are the ones that have these 5 things in place (Going in order from most wanted vs most needed)
๐. ๐๐ซ๐๐๐๐ข๐ & ๐๐๐๐ข๐
Simply spend more on paid ads, and content.
Getting more eyes on you, and your business will result to more sales, which everyone knows... but how exactly?
Ah Ha! I'm glad you asked...
๐. ๐๐๐๐ ๐๐๐๐ก๐๐ง๐ข๐ฌ๐ฆ
This is where your information exchange happens. This could be a standard optin, or VSL Funnel, a Webinar or making convos go down in the DMs.
This simply captures a current state and creates a bridge to your program or offer.
Now if you have the first two and are not sure why you're unable to get to the next level...
This is the ACTUAL sauce, because it requires not only adherence on a common frequency but consistent management, leadership and up keep.
So here we go...
๐. ๐๐ฒ๐ฌ๐ญ๐๐ฆ๐ฌ
A system is comprised of two main elements - software and people.
Now there's a dichotomy between these two...
Most people think...
- The more software you use the fewer people you need.
- The more people you have, the less software you need.
๐ซ Wrong train of thought ๐ซ
In order to keep your business on track the correct thinking is...
- The more software you use the fewer people you need.
- The more people you have, the more software you need.
So your system needs to be TIGHT when its small so when you add more people to the pie you have control over the added variables.
The system comprises of the following...
1๏ธโฃ CRM
2๏ธโฃ Automation
3๏ธโฃ Data Storage and Streams
4๏ธโฃ Visualization
Welcome to the world of operations
I've spent hundreds of thousands of dollars figuring it out on how to streamline this process to create infrastructure but also standardize this to become manageable.
Seems like an undertaking... because it is. Time for you as an entrepreneur to decide how serious and how badly you want to get to the next stage.
๐. ๐๐๐ฅ๐๐ฌ ๐๐ซ๐จ๐๐๐ฌ๐ฌ
Many people ask whats the best method for closing deals?
Online purchase, 1 Call close, 2 call close, triage demo follow up then close?
It really just depends on your offer and for the sake of this post not derailing into sales systems i'll sum it up.
Whatever the sales process is - tie it back into the systems and make it duplicatable.
For your sales rep or your online orders, have it populate all data with the thought process of
"how can 1 thing update and send out everything else?"
This will allow your sales reps to focus on selling instead of getting frustrated at a CRM. Thats the last thing you want.
So K.I.S.S. for your reps so they can put in more reps.
๐. ๐๐ข๐ซ๐ข๐ง๐
This process was a big struggle of mine for a long time not because I couldn't create job postings, get distribution on the listings and create ramping plans...
But I'm not trying to build an HR firm where I have managers managing managers, managing managers, managing managers.
I want ICs (individual contributors) to join the team and have management solely manage ICs and be efficient as possible.
So instead of continuing to pay for placements I've made a big leap forward trying to solve my problem of hiring...
By acquiring a staffing agency so I have control to train and ramp people faster while delegating the ops of managing and coordinating interviews and payroll to it.
Now you may not be able to acquire a staffing agency...