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So Pam Socials IG Management for the joyful + impact led biz owner!

11/02/2025

Give yourself a break 😩

As a small business owner, you follow accounts in different fields—social media, emails, finances, mindset—so you can soak it all up like a sponge. And honestly? That’s gucci, my dude 🤙🏼

But there’s a fine line between being an eager student and an overwhelmed, totally exhausted pupil 🙃

And I’m looking directly at the “let’s just call out all your weaknesses” type of content 😤

Now, don’t get me wrong—sometimes we do need that splash of cold water to wake us up. But there’s a better way than constantly harping on pain points 😇

A more powerful, human-centered approach to marketing starts with empathy and supports through accountability.

One of the best ways to do this? Storytelling content. Here’s how:

👉🏼 Journey from point A to B
“This is how I went from hating exercise to becoming that person who goes to the gym every day!”

👉🏼 Vlogs—but show a process
“Today, I’m on the hunt for the perfect pair of jeans, so come along with me!”

👉🏼 Your personal experience
“What it’s really like being a luxury wedding photographer!”

Your content gets to be fun to create. It gets to connect with your ideal clients—without making them feel insecure every dang time 😬

Do you agree? Why or why not? Let’s talk 😝👇🏼

28/01/2025

It feels counter-cultural to say this, but we live in a world that constantly tells us to focus on ourselves.

How much I want to make, what opportunities will get me closer to where I want to be. It’s all about my goals, my success, my growth.

That mindset is a slippery slope. 😬

👉🏼It leads to discontentment because it makes us blind to what we do have.

👉🏼 It causes us to see relationships as transactional—a means to an end rather than real, meaningful connections.

👉🏼 It makes us obsess over likes, follows, and reach, as if they’re the only measures of success.

And guess what’s waiting at the bottom of that slope? A slump.

In Episode 1, I shared how stopping bad habits can help you get your confidence and creativity back. In Episode 2, I talked about how just talking out loud to yourself can spark ideas and help you find your voice.

(Go to my profile to watch those if you wanna)

And now in Episode 3, here’s the truth I’ve realized: being selfish doesn’t just drain you—it makes you feel alone.

So if your slump is feeling stumpier, maybe it’s time to stop asking, “What’s in it for me?” and start asking, “How can I serve?”

Because when you shift your focus outward, something amazing happens: clarity, creativity, and connection.

Next week is the final part to our Unslumpifying Series btw so stay tuned 😘

21/01/2025

None of us signed up for this 🙅🏽‍♀️

(okay well some of us did, but for the vast majority of biz owners - they did not 👀)

We didn’t start our businesses to spend endless hours creating content, battling algorithms, and wondering if it’s ever enough. It feels like this ride never ends 🎢

The pressure to stay relevant, show up daily, and feed the content machine can leave us restless 🫨

Restless for more.

More impact. More connection. More meaning.

It makes me wonder what it would look like if we stopped chasing the endless cycle of growth for growth’s sake? What if we started showing up on our own terms—sharing content that matters instead of content that just performs? 🤔

Because at the end of the day, it’s not about keeping up with the ride.

It’s about stepping off and finding something that feels like home.

And that, to me anyway, is the community we get to build on here 👏🏼

✨ If this resonates, I have a spot open in February for social media management. ✨

For the business owner who needs support thinking of content, creating it, and putting it out there for the world to see - so you can focus on connecting with future clients.

DM me if you’re ready to step off the ride and show up on your terms! My service guide is in my bio, and if you’re wanting to expand your social media team besides just adding little ol me, I have the BEST recs in my service guide too 😘

13/01/2025

Okay, let’s get real for a second ✋🏻

Inspiring content doesn’t come from showing only the good stuff or the “perfect” moments.

It comes from showing that you’re human—and yes, sometimes that means showing the mess, the struggles, and the real journey.

We’ve all been through stuff that shaped who we are, and guess what? Your audience wants to know about it (and this doesn’t mean you need to spill alllll the details, they want to hear how you overcame the tough stuff) 🙂‍↕️

I’ve shared the struggles, the tough times (like dissolving my agency, navigating business “famine,” and even dealing with miscarriage). These parts of my story shaped me and allowed me to connect more deeply with my community.

They were hard to share, but they made my connection with my people 100x stronger.

So, next time you’re thinking about only posting the “success story” or the cute perfectly edited pic, remember: your audience loves the real, raw you.

No one’s life is a highlight reel—and if you act like yours is, people will start to wonder if it’s too good to be true.

Spoiler: it is. 😜

I once had a lunch with two biz owners who were like, “Pam is exactly the same as she is online!” (I know, mind-blowing, right?🤯) That’s because I’m the same in person as I am on IG—authentic, real, and maybe a little too honest for my own good. But that’s what attracts the right people! 🙌

So ask yourself: What’s one thing you could share from your journey to show the real you?

Let’s stop pretending we’ve got it all together and start showing the behind-the-scenes chaos that’s making us stronger. Trust me, your people will thank you for it💛

10/01/2025

Which meme got you? Drop your favorite in the comments so we can laugh (and cry) together 😂⬇️

18/12/2024

Paging future Doctor Bennett 🩺

That’s right!! My hubby, most popularly known as Jeff Jeff, graduated with his Bachelors of Science this past weekend 👏🏼🥳

Once August rolls around he’ll be starting his Master of Anatomy degree at OSU & from there we’ll be starting the very ✨long but worthwhile✨ journey of getting his MD somewhere in America 😌

I AM JUST SO PROUD OF MY MAN 💅🏼

And I am forever grateful for the Pam Fam, my clients, my coaches, the friends I’ve made through my biz & for my God, Jesus, for sustaining So Pam Socials these last 3 years so Jeff can work towards his career goals 😭🫶🏼

I cannot wait to see what the future holds, and I’m glad you’re here to experience it with me 💕

12/11/2024

The holiday season is upon us, and social media is feeling more like a never-ending gift list than the jolly place it should be! 🎁

Does it feel like you’re checking off tasks and running around like an elf on a sugar high—except social media still feels like a stale fruitcake? 🍰

The holidays are busy enough. Between balancing sales, endless checklists, and trying to stay present with your loved ones, your social media shouldn’t be another thing to stress over.

But, when it starts to feel like a chore instead of a joyful connection, it’s time for a change!

You’re posting, you’re engaging, but it’s just not sparking joy. Does your feed feel more “Grinch” than “Jingle Bells”? 😬

Maybe it’s time to simplify, realign, and get back to the heart of what you love about showing up on social.

That’s where the Social Media Soft Life Taste Test: Holiday Edition comes in! 🎄✨

For 3 days, we’ll trim the clutter, refresh your content, and make social media feel like unwrapping your favorite holiday gift.

No stress, just good vibes and a plan that feels as cozy as a cup of cocoa by the fire.

Ready to try a sample? Starting with Day 1: Unwrap the Joy! 🎁 - on my stories now!!

08/11/2024

Ever feel like you’re just done with showing up on social media?

That spark fizzled, and now the idea of getting back in the groove feels exhausting 🥱

Maybe you started off strong. You felt inspired, batched weeks of content, kept up with stories, and it felt amazing... until life took a turn. Suddenly, something way bigger than content needed your focus, and social media naturally took a back seat.

And in return, you lost all the hype you had made around your services, and being a part of your community.

It’s easy to feel guilty or like you've lost any progress you made😓

I feel this SO deeply...

Around the same time last year, I’d worked hard to feel my best—down 30 pounds, confidence rising, creativity in full swing. Then, after my miscarriage, I found comfort in old habits, and suddenly, all that momentum felt like it had vanished.

That nagging voice crept in, whispering, 'You’re falling behind… you should be doing more.'

But that voice isn’t the truth.

It’s just noise, pulling you away from what you know deep down—you’ve made it through before, and you will again.

You already know what works and what doesn’t, and just because momentum slowed doesn’t mean it’s gone. It's ready for you, waiting to be rebuilt one step at a time.

So this is what I did to do just that 👇🏼

The best step forward isn’t hustling to “catch up” but taking stock.

Where are you now?
Where do you want to go?

Give yourself grace, knowing momentum will build again with consistency, even if it takes a bit of time.

What’s one small step you’re taking to reconnect with your social media presence?

Drop it in the comments so we can cheer each other on, I'll go first!!

24/10/2024

Permission to live simply, granted✨

We tend to always look forward, hoping that our future will be better than our current circumstances, but what if instead we...

✌🏼Take stock of how far we’ve come and savor those moments before rushing to the next milestone

✌🏼Dream and make goals that don’t have a due date, instead, it’s a promise to work towards that dream of yours little by little & enjoy the process

✌🏼Practice gratitude for the good things in your life
NOW

When I was at my lowest, stressing to hit higher cash months, scale rapidly, get more clients - I lost sight of my WHY, I lost sight of my values... I became OBSESSED with having MORE.

But more does not equal happier, or better🙂‍↔️

Instead, it usually makes you feel jealous of other people’s successes, and you get restless and start nagging yourself to be more productive even if you’re burnt out, you invest in coaches and, mentors hoping that they are the golden ticket to the next level but at the end of the container you are left not much better off than before...

I’ve witnessed many lives like that in the online space, I’ve witnessed MY life look like that and it is not worth it.

The Social Media Soft Life introduces a new approach to marketing yourself online that is a bit more wholesome, less burny-outy & It’s a movement of 190+ people who all said to themselves, “More isn’t what I need, I need DIFFERENT”

🎥A different outlook on content creation

📲A different way I can use my time efficiently instead of just scrolling for hours on end

🫱🏼‍🫲🏽A different standard for interacting with my community

That’s what the soft life encourages, fosters and grows
- gratitude, peace, and a whole lot of joy!

Prepare yourself for a mini reset of sorts, coming soon to an Instagram near you (aka follow me so you can join the soft life experience) ☁️😉

17/10/2024

Note to self: You can start each morning either creating your own life or consuming others ☁️

I have a lot of my Pamily members ask me how to stop the Doom Scroll & the simple answer is…

You create a Happy Brain Routine 🧠

This routine can be custom made, so feel free to take these as just suggestions 😉

☕️ Start with a cozy beverage or some electrolyte water ( is my fave)

✨ Journal your thoughts, emotions etc or simply write down 3 things you’re grateful for and 1 thing you’re looking forward to that day

🚶🏽‍♀️Get some type of movement in, a walk, or a 10 min morning stretch video, a full body workout - whatever floats your boat

📝 Make your to do list and figure out what takes top priority. Set that aside and have some breakfast 🍳

I would do this all while staying off social media, and you’ll find that your day is far more productive and you don’t have this nagging feeling to check insta or tictac all the time.

And as you keep showing up for yourself, keeping the promises you make - you’ll find that you’re creating a life you look forward to, instead of consuming everyone else’s 🙌🏼

Happy Friday Eve Pam Fam 😘 I hope you make today an awesome one!

Check out 👉🏼 for social media mindset, anti-hustle Instagram management tips, and all things soft life!

08/10/2024

What support are you really looking for?

I put together a quick guide to help you find the perfect match for your business (SWIPE)

Oh! And if you need overall social media support...
Hire a social media manager! They’ll help plan, schedule, and post, taking the day-to-day off your hands 🙂‍↕️

Hey! That’s me! 😉

Are you offering any of these services? Drop a comment below so the Pamily members can easily find you and see if you’d be a good fit! 👏🏼

19/09/2024

Want to know what I hate more than anything?

Forced anything.
Forced interactions.
Forced relationships.
Forced enthusiasm.
Forced content.

I believe that everything in your business, especially on social media, should flow naturally and authentically. When it’s forced, it shows—and it never feels good, for you or your audience. That’s why I’m all about creating content and connections that feel genuine, light, and true to who you are.

Because at the end of the day, your business should reflect YOU, not some forced version of what you think it should be.

This is where organic growth comes in 😎

It’s about building a community that genuinely connects with your message, engages with your content because it resonates with them, and naturally gravitates towards your brand.

Organic growth takes time, a lot of low-performing content, failures, and crickets before revealing what does work for your specific account.

And yes, while paid strategies can help, they should only be used to enhance what’s already working organically. Paid ads and promotions can bring more eyes to what you’re doing, but they should never replace the authentic connections you’ve worked hard to build.

Here’s where I come in 👇🏼

If you’re ready to have a softer approach to your socials, let’s take the pressure off and make ✨organic growth✨ fun again!

Join the Clubhouse and get access for just $30 during my Biz Birthday Sale 🎉 It’s your chance to learn how to simplify, connect, and create content that feels good without the overwhelm!

Slide into those DMs and I’ll send ya the link!

17/09/2024

One of my favorite things to do is refer the right people to you 🙂‍↕️

If you come to me thinking you need one thing, but it sounds like you need another, I have no problem pointing you in the right direction 👏🏼

Or if we’re chatting and your personality lets me know you need to actually seek out this other SMM and not me, I can’t help but to give you their contact info!

SWIPE for a quick story time 😉

At the end of the day, connecting you with the perfect fit for your needs brings me so much joy. Your success is what matters most, and sometimes that means passing the torch to someone who can take you even further.

So whether I’m the right person to help elevate your socials or I know someone who is, rest assured that your business is in good hands. That’s why in my own service guide I included my top recommendations for strategists, lead gen and engagement strategists, copywriting, funnel making, and more!

Over in these parts we actually mean when we say, community over competition 😘

10/09/2024

I want to shout it from the rooftops!!!

I AM NO LONGER A MARKETING STRATEGIST 📣 But here’s the dealio my friends...

Just because I no longer market myself as a strategist doesn’t mean I don’t know what I’m doing 😤

And why should this appeal to you? Glad you asked because it’s quite simple...

I am for the impact led business owner whose been marketing themselves for a while, may be a year or two, but is losing some steam, and needing some work life balance thrown into the mix.

This is where my Social Media Soft Life way of managing your account comes in handy 😉 I create your monthly content calendar, create the graphics, edit the reels, do the hashtags, and schedule everything for ya.

And personally the best part is, I’m not gonna charge you an arm and a leg for my services 😜

Not cause my skills don’t match up to a higher price tag, but because I’m not including the following + you need to know why, SWIPE!!!

I know it’s nice having a one stop shop, that ain’t me, I tried it, it burnt me out and made me realize why companies have an entire marketing TEAM. Not just one person with a name tag that says, “Social Media Manager” 🤨

People love to say it takes a village, and social media is no different...consider me your friendly neighborhood Social Media Manager, who just ✨manages✨ and in my service guide I included my top recommendations for strategists, lead gen and engagement strategists, copywriting, funnel making, and more!

We all have strengths, and I’m embracing mine - welcome to the Pamily 💛

05/09/2024

Man oh man, my socials have felt like a stale piece of bread 🍞

Even worse, the butt of the bread. The piece no one likes and throws to the ducks.

And it’s because, honestly, I haven’t been super inspired to talk about socials lately!

I don’t light up when I talk about them, and let’s face it—life’s about way more important things than keeping up with the latest trend or staying consistent on socials 🙉

You agree, right? I mean, there’s gotta be more to life than posting on social media...please say yes 😂

But let’s be real—social media is a free and powerful tool to market your biz, so here we are, passionate about what we do, but feeling stuck in this content creation hamster wheel.

It’s like that ball and chain we didn’t see coming while we were sold on the whole “own a business, get more freedom” spiel ⛓️

And now, our content? It feels like that stale butt end bread 🥲

So, here’s what you’re gonna do 👇🏼

First, shake off the pressure to be perfect or trendy. Social media shouldn’t be a chore—it should reflect your passion and personality. Step back, take a breather, and reconnect with what excites you about your biz.

Next, simplify. What do you really want to say? Forget the fluff. Focus on the core message you want your audience to hear. What do THEY need to hear?

Then, when you’re ready, start creating content that feels authentic and sustainable. It’s not about posting every day—it’s about posting with intention. Quality > quantity.

Now for the fun part! 🤭

I gotta know: If your socials were a food right now, what would they be? Drop your food analogy in the comments—I’m ready to laugh and cry with you at the same time! 😂

04/09/2024

Mark your calendars for September 28th because Carpinteria, CA, is about to be where all the magic happens!

I’m beyond thrilled to be selling my pottery at The Gathering—honestly, it feels like a dream come true 🥹

I can’t wait to hear your stories, connect with you in ways that go beyond words, and share in this incredible day together!!

But that’s not all—I’ll also be there as the Pam behind So Pam Socials, capturing all the in-person content goodness! Think video clips, interviews with incredible women, and filming those fit checks 😜

Here’s the thing—women’s events can sometimes feel like you’re just being sold to or like “making connections” really just means getting clients.

But The Gathering? It’s FAR from that 👋🏼

Yes, you might walk away with some new business contacts, but the heart of this event is all about genuine connections.

It’s about meeting amazing women, sharing thoughts and words of encouragement, attending powerful sessions, learning new tools, and actually building a support system—whether you have a business or not.

Santa Barbara has always held a special place in my heart, and coming back to this community as the woman I am today means the world to me.

If you’re within driving distance of Carpinteria, I’d love nothing more than to see you there. Let’s make this a day where you do something just for YOU (no more rationalizing it away, okay? 😉)

Use my discount code Pam20! and come be part of something truly special. I can’t wait to see you there!

03/09/2024

The soft life doesn’t mean it’s all sunshine and rainbows 🌈

Living softly means being content with what you have, finding peace in the process of becoming, and focusing on sustainable action.

I know there is a lot of us who desire that, and crave to find balance in our work life and personal life - a noble pursuit, as we all learn how to do this whole owning our own business thing 🤪

👉🏻But it doesn’t mean we’ll be able to avoid unaligned clients.
👉🏻It doesn’t mean work is going to automatically become easy and passive.
👉🏻And it most definitely doesn’t mean you’re going to handle every curve ball life throws at ya with ease.

Sometimes those curve balls are going to give you a black eye, and you’re going to have to sit out for a game or two before you’re ready to jump back in. 🤕

In April of this year, I miscarried and it completely gutted me.
Everything in my life came to a halt, and I couldn’t give 2 flying fladoodles whether my business survived or not.

But after 2 weeks, I had to start fulfilling my services I promised to my clients, cause ya know...bills.

And it took everything in me to not be resentful of that fact.
I wasn’t even close to processing what I went through, I was still healing physically, and yet I had to make content calendars, edit reels, and try to give a f*ck.

That’s right, I cussed a little to prove my point 😤 lol

My clients were amazing though, so understanding, and made sure I had plenty of space to be what I needed to be. My business allowed me to stay home, and do work at my own pace. And resentment slowly melted into gratitude, for how my God sustained me in the depths of my despair.

I share this with you, not to bum you out, but because no lifestyle you subscribe to will save you from disasters (small or big), but it’s who you put your trust in that brings you through the valleys of life, not just the mountain top highs.

I will be putting together another round of the Social Media Soft Life Experience soon, for now I’ll be making content that’ll be a breath of fresh air admist the noise of this fast paced world we live in.

I hope you follow along & know you’re welcomed in this space 🌿

17/01/2024

This is one of those posts you’re gonna wanna stop what you’re doing, sip on your favorite bevie and then whip out your journal to jot down some thoughts 💭

(Is saying ‘bevie’ too cringe? Beverage just sounded so formal and the alternative was ‘drinky drink’ so I picked the lesser of evils lol... DON’T COME FOR ME😂)

Anywayyyy, I saw this post about entering the JOMO era by and it inspired me to apply it to the social media soft life that we’ve got goin on around these parts. Honestly, I wish I had thought of it first because it fits with the soft life so well, right?? 😆

SO SWIPE TO REWIRE 🧠✨

Do you get FOMO? 🙋🏽‍♀️ Let me know in the comments!!

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The final chapter of the Unsump Yourself series is HERE 🥹✨ For the past month and a half, I’ve been clawing my way out of a social media slump—one post, one story, one poll at a time. And for the first time in a long time, I feel like I actually kept a promise. Not just to myself, but to The Pamily. I showed up. I posted 2x a week. I mixed in some soft selling with real-life updates. I got y’all involved with polls. And even though my content didn’t rack up thousands of interactions or bring in hundreds of new followers… ✨ My engagement came back to LIFE. ✨ The people who needed to see my content saw it. ✨ The feedback was positive (y’all are the best fr). ✨ And I gained 20 actual ideal followers—aka, MY people. At the end of the day, Instagram is about connection. And who knew that’s all it really takes to get out of a slump? 😮‍💨💡 Slumps happen. It’s just part of the ride. But we always have a choice—stay in it or find a way out. And sometimes? You just need a little help. And that’s okay. ❤️

Hope this helps 🙂‍↕️🫶🏼

🎉 Day 1 of Unslump Yourself is here! When people used to say, “Stop scrolling for inspo because it’ll dilute your creativity,” I always thought, I mean, I get it, but that’s not gonna happen to me. …Until it did. This past year, I found myself spending HOURS consuming content but not creating anything new. At first, it was because I was healing from something incredibly hard and traumatic (and rightfully so). But even once I felt grounded again and ready to show up, I started second-guessing myself. I compared myself to other social media managers (even the ones who live and breathe the social media soft life I love to endorse myself). I kept repurposing old content instead of trying anything new. And honestly? It made me want to quit altogether. I didn’t want to be forward-facing in the digital space anymore. I wanted to lay low. WHO IS THIS PAM?! Definitely not the Pam who’s loved a little spotlight since she was 3! So, I did some self-reflection and asked myself: What’s making you not want to show up? Like, actually? And the answer? The fear of being irrelevant. That fear fed into my lack of confidence—something I thought I’d overcome in year two of my business (but there it was again, ready to rear its ugly head). And you know what was fueling it? The seemingly harmless habit of “scrolling for inspo.” Lesson learned: You have to create more than you consume. So here I am, kicking off this series with a little honesty and a big reminder: Scrolling for inspo isn’t inspiring me anymore—it’s time to have fun and get back to creating just because I love it. Let’s do this! 💛 Do you struggle with the whole “create vs. consume” balance too? Let’s talk about it in the comments—I’d love to hear your thoughts!

2024 was… a year 🫠 Between navigating grief and trying to keep up with socials, I found myself stuck in what I’m calling “the slumpy slump.” You know the one—where you keep saying, “I’ll do it tomorrow” until tomorrow turns into months 👀 But here’s the thing: I don’t want to stay in the slump. I’ve lost some trust with my community and even with myself, and it’s time to rebuild that. Not for growth or followers or any of the usual reasons, but because I want to show up with integrity—and keep my word to myself again. So… Unslump Yourself is here 😌 A 4-part series where I’ll be taking small, intentional steps to shake off the slump, find joy in showing up again, and reconnect with my creativity. I’m bringing you along for the ride, so follow along, and let’s get unslumpified together 💛✨ Have you ever felt stuck in a slump? What helped you climb out? Let’s talk about it in the comments! ⬇️

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