Si McMahon

Si McMahon Helping you and your brand succeed and grow! 🏆 Managing Director of Playfair 🎙️ Host of Content in Business Podcast

I’ve been branding and marketing businesses for over 20 years, and now I'm on a mission to help businesses avoid becoming one of the many that fail within the first 5 years. 70% don’t make it to year 10! 😱

🎙️In my Podcast, Content in Business I help business leaders and brand owners succeed through sharing stories, advice and inspiration.

⛰️As Managing Director of Playfair, we help brands grow their awareness, leads and sales with high-performing social activity, every single day.

28/07/2024

In a world full of content, standing out can be tough. Instead of stressing over new ideas, focus on gathering valuable advice and insights. Bring together the best tips and help your audience succeed!

Anybody else wish they could offer something completely new?

➡️ Watch or listen to the full Content in Business Podcast episode:
www.playfairmarketing.com/podcast/ep23

Follow me to stay up to date with new episodes.

Produced by the Playfair team: https://www.playfairmarketing.com/

27/07/2024

Engaging junior talent, interns, and newcomers is truly rewarding. Creating opportunities through your company or platform is an enriching experience. There's an abundance of bright individuals out there ready for their chance!

➡️ Watch or listen to the full Content in Business Podcast episode:
www.playfairmarketing.com/podcast/ep28

Follow me to stay up to date with new episodes.

Produced by the Playfair team: https://www.playfairmarketing.com/

25/07/2024

Price isn’t everything. The success of a business often hinges on how well the perceived value of a product aligns with its cost. Premium or budget, the key is in delivering value that meets customer expectations.

How do you ensure your pricing strategy aligns with perceived value?

24/07/2024

Here’s a vital tip: Work with a mentor or coach. They provide crucial empathy, ask insightful questions, and encourage critical thinking.

A game-changer for founders faced with navigating multiple challenges. 🫵

➡️NEW episode of the Content in Business Podcast is out now!
www.playfairmarketing.com/podcast/ep28

Follow me to stay up to date with new episodes.

Produced by the Playfair team: https://www.playfairmarketing.com/

23/07/2024

Not sure if your digital marketing tactics are hitting the mark? Our detailed scorecard offers insights into your current strategy and provides expert recommendations for improvement!

Get your free, unique score and evaluation at playfairmarketing.com/marketingscore

22/07/2024

Competitor analysis can inspire, but true marketing value lies in creating unique, original content. Experiment and test new strategies to stand out.

Do you do both of these?

➡️ Watch or listen to the full Content in Business Podcast episode:
www.playfairmarketing.com/podcast/ep13

Follow me to stay up to date with new episodes.

Produced by the Playfair team: https://www.playfairmarketing.com/

20/07/2024

Authenticity is crucial. When genuine and passionate, it resonates. Personal branding isn’t just for small businesses anymore; even large corporations are embracing it. It’s a big opportunity for all businesses today.

➡️ Watch or listen to the full Content in Business Podcast episode:
www.playfairmarketing.com/podcast/ep27

Follow me to stay up to date with new episodes.

Produced by the Playfair team: https://www.playfairmarketing.com/

18/07/2024

Business owners, how active are you on LinkedIn? Attendees at events often recognise others who regularly update. Even without engagement, your posts will get noticed. Consistent updates can lead to unexpected connections and new customers.

➡️NEW episode of the Content in Business Podcast is out now!
www.playfairmarketing.com/podcast/ep27

Follow me to stay up to date with new episodes.

Produced by the Playfair team: https://www.playfairmarketing.com/

15/07/2024

During my conversation with James Longley on the podcast, we spoke about the importance of believing in your vision and embracing a winning mentality. It's a powerful reminder that with belief and determination, success is possible. Setting ambitious goals and staying committed are key steps toward turning your vision into reality.🎊

➡️ Watch or listen to the full Content in Business Podcast episode:
www.playfairmarketing.com/podcast/ep26

Catch up on all podcast episodes: www.playfairmarketing.com/podcast

Produced by the Playfair team: https://www.playfairmarketing.com/

10/07/2024

In the latest Content in Business Podcast episode, I spoke with James Longley, the founder of James Longley Group. James discusses the importance of having a winning mentality as he speaks on the challenges he faced and how he now aims to help other business owners through high-level coaching...

➡️ Watch or listen to the full Content in Business Podcast episode:
www.playfairmarketing.com/podcast/ep26

Catch up on all podcast episodes: www.playfairmarketing.com/podcast

Produced by the Playfair team: https://www.playfairmarketing.com/

04/07/2024

I always prioritise face-to-face meetings whenever possible. While online interactions are valuable, nothing beats building personal connections and deepening trust in person. It transforms business interactions and strengthens relationships. 🤝

➡️ Watch or listen to the full Content in Business Podcast episode:
www.playfairmarketing.com/podcast/ep25

Catch up on all podcast episodes: www.playfairmarketing.com/podcast

Produced by the Playfair team: https://www.playfairmarketing.com/

03/07/2024

I had a great conversation in our latest Content in Business episode, where I spoke with Ton Knipscheer, the International Packaging Consultant and Executive Director of the European Co-Packers Association. Ton shares his journey in the packaging industry and the importance of networking and building relationships.🤞

➡️ Watch or listen to the full Content in Business Podcast episode:
www.playfairmarketing.com/podcast/ep25

Catch up on all podcast episodes: www.playfairmarketing.com/podcast

Produced by the Playfair team: https://www.playfairmarketing.com/

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