Anita Popat - Social Media for Introverts

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Anita Popat - Social Media for Introverts

Helping introverted business owners build a social media strategy that feels comfy, oozes personality & gets clients without changing who you are.
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Send me a message to work together.

29/06/2024

We’ve just spent 2 hours in the most beautiful chilled bistro, where I felt so calm that I didn’t want to leave …and it started raining cats and dogs just as we paid so I’m so grateful they let us take shelter there whilst it calmed down a bit.

Whilst I sat there I was looking at the ambiance they’d created (I love interior design) and it got me thinking about the analogy I use inside Silent Storm.

Your social media profile could be the first impression someone gets of you.

💙 How can you make it inviting and make them feel like it’s their kinda place?

This bistro (called the Venue) stood out amongst the souvenir shops with its minimalist black logo, modern concrete looking walls, lots of plants and a mix of industrial and leather look seating….my kinda place.

We were greeted at the door with a friendly smile and as we walked in, soft but mellow, dancy but not techno music greeted us.

It felt so chilled.

We chose our table and enjoyed the most delicious food. I had a cherry lemonade and grilled mac and cheese sandwich. omg it was to die for 🤤

When it was time to pay the bill it started drizzling a bit, and then the heavens poured and the lighting and music enhanced the interior even more.

I felt surprisingly calm and content whilst waiting for the pouring rain to stop.

We didn’t feel rushed, like we had to give the table back. They told us to stay as long as we needed to and it make me like the place even more.

So why am I telling you this?

Because your profile is like inviting someone into your space.

It should reflect how you want people to feel when they come into it.

How?

I get my clients to think of a few feelings they want their audience to have and create mood boards with colours and images to evoke those.

We then encoporate these colours/images and even sounds (Reels/stories) in the branding.

Have you thought of your profile like this before?

What emotions do you want people to feel when they land on yours?

Feel free to hit reply with your answer and your profile and I’m happy to give you some pointers.

27/06/2024

You know posting consistent content matters, but

❌ It feels overwhelming coming up with new ideas
❌ You have no creativity left once client work is done
❌ Articulating what you do doesn’t come easy to you

You want

✅ Your content to get you leads
✅ Someone to tell you if you’re on the right track
✅ Accountability so you make time to do it

The phrase I hear most often is, “I don’t know what to write about”.

I created the Content Collab to help you with just that.

As well as being with a community of likeminded business owners, you get:

💙 Mini trainings on content strategy & goals so you know WHY and HOW to be strategic.

💙 My P Squared Content Framework & Planner

💙 4 post hooks (that align with my P Squared Content Framework) every Monday.

💙 Collab Sessions every month for content critiques, Canva tweaks, idea brainstorming and writing with other biz owners.

BONUS Canva Lounge training to help you with your graphics too!

All you have to do is open the email, write 4 posts using each hook I give you and post/schedule.

No more procrastination, overwhelm or time wasted thinking about what to write.

🗓 The next Collab session is Thursday 4th July at 1pm BST.

Want to join us?
DM me COLLAB/Subscribe from my bio.

26/06/2024

Being more strategic can be as simple as knowing what you want to sell that month/ week and making sure all content points to that service.

💙 Awareness content
> for new people to find you

💙 Consideration content
> to nurture your existing audience

💙 Conversion content
> to get people to buy from you

Some people do loads of nurturing and never sell.

Others sell all the time and never nurture.

You need a good mix of content to help your audience know, like and trust you.

I get it can be time consuming to think of fresh content when you just want to do the work you do.

Which is why I created the content collab membership to take away the overwhelm of coming up with new ideas all the time.

You get strategic content hooks in your inbox every Monday and monthly collab and critique sessions to discuss ideas with likeminded business owners.

The next Collab session is at 1pm BST Thursday 4th July.

It’s only £29 per month for all of the above.

⭐️ DM me COLLAB to get your content sorted.

21/06/2024

The thing I hear most often is, “I don’t know what to write about”, so I thought I’d make it easier by emailing you 4 prompts (that align with my P Squared Content Framework) every Monday.

All you have to do is open the email, write 4 posts using each hook I give you and post/schedule.

No more procrastination, overwhelm or time wasted thinking about what to write.

As well as a done for you content calendar every week, you also get access to monthly collab and critique sessions where we can dissect your posts and discuss ideas with other like minded business owners.

The conversations and lightbulb moments are the highlight of my month.

🗓 The next Collab session is Thursday 25th July at 1pm BST.

Want to join us?
You can do so by subscribing for £29 per month

DM me COLLAB/head to the bio for the payment link.

I hope to see you inside 😊

04/06/2024

My Silent Storm programme has organically moved from group to 1:1 (because of different time zones) and I’m loving it 🥰

I’ve missed going deeper into a mindset thing or simply being there as a sounding board to help clients implement what they’ve learned.

Yesterday was a perfect example of this.

S had a whole load of draft posts sitting in her notion board.

We’d worked on together from the prompts I gave her, but she hadn’t posted any of them.

I knew content wasn’t the problem.

It was the fear of judgement.

Instead of writing any more, I told her to schedule the posts whilst we were on the call together.

The accountability and comfort of having me there gave her that gentle push.

She had weeks of content sitting there!

Now she’ll be visible to potential clients for the rest of the month.

I find batch creating and scheduling helps you overcome that second guessing when you post in the moment.

I try and make it as easy as possible with my simple P Squared framework, prompts and a space for your ideas to flourish.

⚡️

If you’d like to find out more about Silent Storm, I’m offering the next 3 people a chance to join at the current group investment before it goes up to reflect the 1:1 value.

DM me STORM if to build a personal brand that aligns with your values IRL, attracts dream clients and invites them to work with you in a non icky way.

27/05/2024

Most people tell you to start with your ideal client first.

I don’t.

We uncover your brand identity first, so you can attract dream clients effortlessly in a way that’s authentic to you.

Together, we:

1️⃣ ALIGN

🤍 Most people skip this part and go straight to the content.

💙 We look at how we can match your offline identity to your online one, the person who’s ready to work with you, and reflect this in your personal brand so we can attract them with ease.

2️⃣ ATTRACT

🤍 Most people skip to this bit without doing the foundational work first.

💙 We use my mirror talk method and P Squared framework to post content that feels like you’re in your dream client’s head, so it becomes an easy “yes” to work with you.

3️⃣ LEAD GENERATION

🤍 Most people wait for dream clients to come to them.

💙 We grow your audience with a connection ritual to nurture your existing relationships and start new ones, so you have a steady flow of clients.

All of this happens in a chilled out, calm but straight talking, implement and learn type of way.

⚡️If you like the sound of this, I’d love to talk to you about my signature programme Silent Storm.

It’s 1:1 and I currently have 3 spaces available for a June start.

DM me STORM if you’d like more details.

26/05/2024

Love this 💙

22/05/2024

Imagine how many more clients you’d get if:

‣ You stuck to that “content creation time” you put in your diary every week.

‣ You showed up with *strategic* content that made your ideal client feel seen.

‣ You stopped overthinking what to say and got out of your own way.

‣ You had a supportive community to bounce ideas off and co-work with.

*No need to imagine*

💙 You get all of this and more when you join the Content Collab community.

Once you’re inside:

🗓️ You get weekly content prompts related to my P Squared framework to save you time and stop overthinking.

🧠 Monthly collab sessions for dedicated writing, content critiques and post optimising with likeminded biz owners.

⚡️ Which means you can stay in front of your ideal clients with consistent content without the overwhelm.

All of this accountability and support is only £29 per month.

⏳ If you join before the next Content Collab Session this Thursday at 1pm you’ll also get a complimentary profile audit with 3 things you can improve straight away.

Join the Content Collab from the link in bio or DM me COLLAB

18/05/2024

You know posting consistent content matters, but

❌ It feels overwhelming coming up with new ideas
❌ You have no creativity left once client work is done
❌ Articulating what you do doesn’t come easy to you

You want

✅ Your content to get you leads
✅ Someone to tell you if you’re on the right track
✅ Accountability so you make time to do it

The phrase I hear most often is, “I don’t know what to write about”.

I created the Content Collab to help you with just that.

As well as being with a community of likeminded business owners, you get:

💙 Mini trainings on content strategy & goals so you know WHY and HOW to be strategic.

💙 My P Squared Content Framework & Planner

💙 4 post hooks (that align with my P Squared Content Framework) every Monday.

💙 Collab Sessions every month for content critiques, Canva tweaks, idea brainstorming and writing with other biz owners.

BONUS Canva Lounge training to help you with your graphics too!

All you have to do is open the email, write 4 posts using each hook I give you and post/schedule.

No more procrastination, overwhelm or time wasted thinking about what to write.

🗓 The next Collab session is Thursday 23rd May at 1pm BST.

Want to join us?

👋🏽Head over to my bio and join for only £29 per month

I hope to see you inside 😊

17/05/2024

14 years ago I had 3 jobs:

The “day job”
The “weekend job”
and The “side hustle(s)”

I was always on the go.

Once my day job finished I’d work on the social media / designing / taking pics / managing bookings / hand make the thing / spend an evening at a henna party.

All of this into the early hours of the morning and then back to the day/part time job in the morning.

It sounds like a LOT!

But to me, crafting and art is fun and helps my mental health.

As it’s the final day of mental health week I wanted to touch on the importance of making time for the things you love to do.

My side hustles were built purely on social media and helped me do what I do now.

They also helped me de-stress at the end of the day…I just got paid for it (it’s the entrepreneur in me 😅)

I don’t have much time for henna or hand lettering these days but I’ve taken up the Sitar and play with my 2 nieces which keeps my mind young.

What do you do to switch off from work?

We have to plan rest and play in as much we plan work into the diary 💙

12/05/2024

For this weekend only I’m giving you the opportunity to book a Power Hour (usually £150.00) for only £97.

You have until midnight tonight (Sunday 12th May) to get the offer and book in your slot (which can be any time within the next month).

🍰 What you get:

A super focused hour to give you a dose of clarity, heaps of inspiration, and much needed energy boost when you’re feeling a bit meh about something.

Sometimes a fresh pair of eyes and a sounding board is all you need to get back into the swing of things.

Book your power hour from link in bio before midnight tonight!

04/05/2024

If you want to get clients from social media in a way that doesn’t drain your energy and aligns with your personality in the “real” world.

It makes sense to sell in a way that you would IRL too.

With so much advice tailored to the more extroverted types (which are not sustainable for us in the long run let’s be honest) it can feel disheartening when you can’t keep up momentum.

It feels hard.
Because you’re trying to use techniques that aren’t suited to your natural personality.

I created the C.A.L.M. sales method to give you subtle social media sales techniques you can use to attract dream clients in a way that feels less “out there” and more understated.

The way us introverts are.

I use all of them to get dream clients for my own business and you can too.

Download yours now from the link in bio.

03/05/2024

I should be sad when someone leaves my world but I’m not.

Because I get messages like this.

Where I’ve instilled confidence in the mindset and given them the tools to do it themselves.

Obviously I love all my clients and want to keep them in my world forever…but I also want to equip them with the tools so they don’t have to rely on me.

It’s catch 22 🫠

28/04/2024

Marketing (and life) is just one big experiment.

Take your chances. Don’t overthink it.

You’ll either win or learn 💙

23/04/2024

Let’s talk about posting for the sake of posting vs. strategic content.

I’m all for posting when inspiration strikes, because there’s a certain energy behind it.

But you can’t rely on that inspiration to strike all the time if you’re using social media as a marketing tool for your business.

Being more strategic can be as simple as knowing what you want to sell that month/ week and making sure all content points to that service.

💙 Awareness content
> for new people to find you

💙 Consideration content
> to nurture your existing audience

💙 Conversion content
> to get people to buy from you

Some people do loads of nurturing and never sell.

Others sell all the time and never nurture.

You need a good mix of content to help your audience know, like and trust you.

I get it can be time consuming to think of fresh content when you just want to do the work you do.

Which is why I created the content collab membership to take away the overwhelm of coming up with new ideas all the time.

You get strategic content hooks in your inbox every Monday and monthly collab and critique sessions to discuss ideas with likeminded business owners.

The next Collab session is at 1pm this Thursday.

It’s only £29 per month for all of the above.

⭐️ Or PAY UPFRONT BONUS (6 months) for £150 and a free profile audit if you join before Thursday.

DM me COLLAB to join us

22/04/2024

I was casually browsing LinkedIn with my morning cuppa on Saturday morning (as you do) and connected with a couple of ladies who caught my eye.

I didn’t post much last week but still managed to book a meeting with one of them because of the content I’d already posted.

She was a brand new connection, so my profile and content were all she had to base her decision on.

This is why posting consistent content matters.

💙 Not only does it keep you top of mind for those already following you, but it gives potential followers an idea of whether they should be following you or not.

The thing I hear most often is, “I don’t know what to write about”, so I thought I’d make it easier by emailing you 4 prompts (that align with my P Squared Content Framework) every Monday.

All you have to do is open the email, write 4 posts using each hook I give you and post/schedule.

No more procrastination, overwhelm or time wasted thinking about what to write.

As well as a done for you content calendar every week, you also get access to monthly collab and critique sessions where we can dissect your posts and discuss ideas with other like minded business owners.

The conversations and lightbulb moments are the highlight of my month.

🗓 The next Collab session is this Thursday 25th April at 1pm.

Want to join us?
You can do so by subscribing for £29 per month/ £150 for 6 months upfront

6 MONTH UPFRONT BONUS
On top of the reduced monthly amount, you also get an Instagram/LinkedIn profile audit with 3 improvements you can make straight away. (Bonus expires Thursday 25th April)

DM me CONTENT for the payment link.

I hope to see you inside 😊

02/04/2024

What’s the main job of your content?

Swipe to see how to achieve it at all 3 stages of the buyer journey 💙

27/03/2024

At 1pm tomorrow , the ladies inside my Content Collab membership will co-write their social media posts together.

It works because they get:

✅ My simple P Squared framework to arrange ideas
✅ Content prompts relating to each P of the framework
✅ Dedicated time blocked out to write and take action
✅ On demand content critiques to improve their posts
✅ Myself & likeminded biz owners to bounce ideas off

I LOVE creating a chilled, safe and supporting space for them to stop the:

❌ “I don’t know where to start”
❌ “I have no idea what to write about”
❌ “Will anyone find this interesting?!”
❌ “It takes tooo long to write a post”
❌ “I don’t have time”

It’s amazing to see the concentrated faces typing away and the sense of calm and smiles once they leave with a bank of content at the end of the session 🎉

I can’t wait to see what we create this afternoon.

If you fancy joining us there’s still time.

Dm me COLLAB for the deets

23/03/2024

If you’re not surrounding yourself with people who get it, go and find some!

It makes such a difference - especially when you work alone.

You can join my Content Collab Membership to do just that.

Our close knit community is the perfect blend of accountability, ideas and get s**t done...because I’ve designed it like that!

You get:

💙 The Content Collab Dashboard equipped with mini trainings on the Content Journey & Goals, so you’ll know what type of content to create to take your audience through the buyer’s journey.

💙 My P Squared Framework with strategic content prompts in your inbox every Monday morning, to position yourself as the authority without overthinking.

💙 Monthly co-working to give you dedicated time to write and discuss ideas with content critiques from me to help you refine what you’ve written and optimise it for whatever your goal is.

All this is only £29 per month!

Head over to my bio to join us

🎁 If you subscribe before the next Content Collab Session on Thursday 28th you’ll get a complimentary Instagram/LinkedIn Profile Audit on top of everything else too.

18/03/2024

Looking forward to being out and about this week.

It’s looking something like this:

💙Monday:
Morning meeting with Client E to talk branding & what’s on this week

💙Tuesday:
On site content day for Client E to build a bank of fresh images & video

💙Wednesday:
Full day at Client D’s office to support their in house team

💙Thursday:
Off to spend the day at UpLift Live to meet some LinkedIn powerhouses and catch up with faces I haven’t seen in aaaages

💙Friday:
Nurse my introvert hangover

💙In between:
Write my social media content, send The Snapshot & coffee chats with new prospects

What are you looking forward to this week?

16/03/2024

I recently read that Baby Boomers, Gen X and Millennials are the last ones to have experienced life without social media.

I’m so glad to be one of them!

I remember gathering around my mate’s computer at to “see” the internet on her home computer.

Once the dial up to finished screeching (IYKYK) we waited for the page to load.

What were we supposed to do?!

Obviously naive to the fact that it was about to take over our lives.

The following months involved Asking Jeeves, opening Hi5 accounts, talking to strangers on MSN and creating our first email address of course.

You know, the one you had to change when it was time to apply for a job 😅

Mine was [email protected] 😂

Can you remember yours?!

15/03/2024

I love delving into different worlds, nailing different voices, and getting into the minds of your customers.

All whilst pretending to be you 🙈

Behind the scenes = my happy place.
(I’m an introvert after all)

It’s how my business started 5 years ago and I’ve got SO much more copywriting and marketing experience nowadays.

I want to use it to help your business grow!

I thought about offering it again last week and added “Ghostwriter” to my headline without making a hoo ha about it.

The next day, I get a DM asking for more info 🙌🏽

(Call it manifesting or whatever you like, but “where focus goes, energy flows” and all that)

Because I literally immerse myself into your world I only work with a limited number of clients at a time.

I have a space for one new ghostwriting client from April.

Here’s an example of the range of clients I’ve worked with in the past:

💙 Business coach
💙 IT & Comms
💙 Data Governance & Compliance
💙 Book publisher & editor
💙 Swimming School
💙 Handmade Chocolatier
💙 Learning Centre
💙 Eco & Refill Shop
💙 Estate Agent

If you like my writing style and want me to do the same for you, in YOUR voice, DM me GHOST for a chat to find out more.

11/03/2024

Starting the new week off with a new management client which means:

💙 Meeting the team on their weekly call
💙 Getting clear on their social media goals
💙 Organising access to assets (brand guidelines, social media channels etc)
💙 Creating campaigns to meet their goals
💙 A content creation day to capture raw images and video content.
💙 Creating compelling social media posts to match all of the above.

I only take on a couple of management/ghostwriting clients per month.

I have space for one more.
DM me if you’d like to know more.

03/03/2024

We get so hung up on the “doing” and reaching the next milestone that we forget to enjoy the moments that got us here.

It’s the same when building your personal brand online.

You know there’s no such thing as overnight success, but why does it feel so hard?

Everytime you post something you know it’s building your brand, but spending 3 hours on a carousel for it to get 2 likes is not the vibe.

You ain’t got time for that.

It needs to feel fun and effortless, like the offline version of you.

But how?

You could spend the next 3 months trying to figure out what that looks like by yourself.

Or you could tap into my 14 years of marketing experience to help you build an online brand that attracts only the dreamiest clients.

My proven framework is curated in a simple but thoughtful way where each step leads on to next intentionally.

⚡️ You’ll uncover what makes you unique and know how to reflect this online.

⚡️ You’ll know the person who’s ready to work with you now and talk to them with the language you use in your content.

⚡️ You’ll attract clients who feel like friends and opportunities you dream of because you unapologetically show up as you.

(Yes, you can be an introvert and take up space - you’ve got goals girl 🙌🏽)

If you’d like my help in refining your current reality to make it simpler, more authentic and fun.

I’d love to work with you inside my signature programme Silent Storm.

Let’s build an online identity that’s the *real* you, not someone you think you need to be.

We start 7th March.

DM me AUTHENTIC for the deets ✌🏽

02/03/2024

Dear introvert business owner,

It’s OK to do business in your own understated way.

You don’t have portray an extroverted version of yourself to succeed.

Be yourself and your clients will come 💙

01/03/2024

3 simple steps I take clients through to build a marketing strategy that’s authentic to them and gets clients with ease:

Most people tell you to start with your ideal client first.

I don’t.

We uncover your brand identity first, so you can attract dream clients effortlessly in a way that’s authentic to you.

Together, we:

1️⃣ BUILD PURPOSEFUL FOUNDATIONS

🤍 Most people skip this part and go straight to the content.

💙 We look at how we can match your offline identity to your online one, the person who’s ready to work with you, and reflect this in your profiles so we can attract them with ease.

2️⃣ CREATE CONTENT THAT CONVERTS

🤍 Most people skip to this bit without doing the foundational work first.

💙 We use my mirror talk method and P Squared framework to post content that feels like you’re in your dream client’s head, so it becomes an easy “yes” to work with you.

3️⃣ LEAD GENERATION

🤍 Most people wait for dream clients to come to them.

💙 We grow your audience with a connection ritual to nurture your existing relationships and start new ones, so you have a steady flow of clients.

All of this happens in a chilled out, calm but straight talking, implement and learn type of way.

⚡️If you like the sound of this, I’d love to talk to you about my signature programme Silent Storm.

I currently have 3 spaces and we start 7th March.

DM me STORM if you’d like more details.

22/02/2024

At 1pm today, the ladies inside my Content Collab membership will co-write their social media posts together.

It works because they get:

✅ My simple P Squared framework to arrange ideas
✅ Content prompts relating to each P of the framework
✅ Dedicated time blocked out to write and take action
✅ On demand content critiques to improve their posts
✅ Myself & likeminded biz owners to bounce ideas off

I LOVE creating a chilled, safe and supporting space for them to stop the:

❌ “I don’t know where to start”
❌ “I have no idea what to write about”
❌ “Will anyone find this interesting?!”
❌ “It takes tooo long to write a post”
❌ “I don’t have time”

It’s amazing to see the concentrated faces typing away and the sense of calm and smiles once they leave with a bank of content at the end of the session 🎉

I can’t wait to see what we create this afternoon.

If you fancy joining us there’s still time.
You can get all the deets and join us from my bio x

03/02/2024

“Believe you can and you’re halfway there”

My favourite quote.

Because the more I get into this journey, the more I realise it’s all about the mindset.

What’s your fave quote?
How has it helped you?

Address

Website

https://anitapopat.com/

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Being more strategic can be as simple as knowing what you want to sell that month/ week and making sure all content points to that service. 💙 Awareness content > for new people to find you 💙 Consideration content > to nurture your existing audience 💙 Conversion content > to get people to buy from you Some people do loads of nurturing and never sell. Others sell all the time and never nurture. You need a good mix of content to help your audience know, like and trust you. I get it can be time consuming to think of fresh content when you just want to do the work you do. Which is why I created the content collab membership to take away the overwhelm of coming up with new ideas all the time. You get strategic content hooks in your inbox every Monday and monthly collab and critique sessions to discuss ideas with likeminded business owners. The next Collab session is at 1pm BST Thursday 4th July. It’s only £29 per month for all of the above. ⭐️ DM me COLLAB to get your content sorted. #contentplanning #contentstrategy #contentprompts #marketingforintroverts #contentcollaboration #anitapopat #womeninbusiness #womeninbusinessuk #womeninbiz #creativebusinessowner

There’s a lot of new faces around here, so it’s time to say another hey 👋🏽 newbies (and big love to the originals as always), I’m so glad you’re here. Here’s a bit about me…do we have anything in common? 🐆 I love anything leopard print 🌸 and floral 🖍 I’m an 80’s baby ♉️ Taurus 👰🏽‍♀️ Married for 13 years 🍹 Love a Rose & Pomegranate gin with lemonade 🥪 Brought up on jam & cheese sandwiches 🎶 Loveee my old school RnB 🌆 City breaks over beach holidays 🫖 Tea (Yorkshire) over coffee 🦉 Night owl for life (it’s so peaceful at 3am 😅) 🎉 It’s the big 4-0 next week 😬 - what advice you got for me?!

I pride myself in creating a fun, chilled out, and safe space where you can be yourself and get to know other ladies. Join us tomorrow. You’ll leave with: 💙 My P Squared framework so you know the 4 types of posts to create that know, like and trust. 💙 Dedicated time to get a month’s worth of content ideas mapped out. 💙 Inspiration and ideas from others in the room. 💙 Feeling energised, confident and calm that you won’t be scrambling for last minute post ideas. Sound good? Join us tomorrow: https://www.eventbrite.co.uk/e/content-collab-sessions-get-your-social-media-content-sorted-tickets-411869200867 Anita x #womeninbusinessuk #smallbusinessuk #smallbusinessowner #smallbusinessowners #femalebusinessowners #womeninbizuk #supportleicesterlocal #lovebiz #anitapopat

📣 You’re invited to the CONTENT COLLAB SESSION this Thursday 27th April at 10am.

📣 You’re invited to the CONTENT COLLAB SESSION this Thursday 27th April at 10am. 🌿 Map out a month’s worth of strategic content that leads nicely to your end goal easily using my P Squared framework (for Content Collabers eyes only). 🌿 Dedicated time and space to work on your content with a group of likeminded business owners. 🌿 Have a sounding board so you’re not alone and have people to bounce ideas off. 🌿 My expertise on tap to get you unstuck. 🌿 A safe space to network with other biz owners and stay accountable. Come and join us this Thursday. You can book here: https://www.eventbrite.co.uk/e/content-collab-sessions-get-your-social-media-content-sorted-tickets-411869200867 I’d love to see you there. Anita x

Silent Storm - what's it all about?

A run through of who it's for and what's inside

👻 Ready to stop ghosting your community? If you've fallen out of love with your social media activity - let's chat. I just love helping purpose led souls share your magic with the world. I have a range of 1:1 services designed to meet you where you're at and take you where you want to go: 🎃 POWER HOUR An hour of laser focused and practical advice over Zoom on your chosen topic to get you unstuck. Previous clients have had power hours for Reels, Content ideas, Optimising their profile...and more. 🎃 PROFILE AUDIT A fresh pair of eyes (mine!) loaded with copious amounts of Insta and LinkedIn knowledge will uncover things you may gloss over, or simply not know about. You also get a comprehensive report to refer back to whenever you need it. 🎃 FINDING YOUR INSTAGRAM CONFIDENCE My 4 week programme to help you build a you-shaped strategy to get clients without draining all of your time and energy. 👻 SILENT STORM (group programme to help introverts on Instagram - coming soon) Not sure what you need? Let's have a chat and go from there. DM me "CUPPA" and i'll send some times over. Anita x #socialmediatipsandtricks #creativebusinessowner #smallbusinesswomen #onlinepresence #growyourbiz #creativeentrepreneur #uksmallbiz #businesstraining #womenpreneur #entrepreneurher #fempire #womaninbusiness #smallbusinessmarketing #supportleicesterlocal #anitapopat

5 ways to build your LinkedIn confidence when you’re just starting out (or have been in hiding): 🗓 Post at a frequency that’s manageable for you. If this is once a week, do that. Once that feels comfortable, post a bit more. 🫣 If this feels uncomfortable, start by commenting on other people’s content in your feed. Add a genuine comment with a view/insight rather than something like “great post”. 💡 Batch create and schedule your posts. They’ll help you create content when you’re in the zone, stay consistent and save time so you’re not always thinking about what to post on the day. 🤔Keep a content back for when inspiration strikes. How many times have you told yourself you’ll remember that idea that popped up in your head at the most awkward time (hello 3am) - yeh right. Keeping a note of these will ensure you’re never out of ideas when you sit down to create something. 👋🏽 Connect with ideal clients. If this feels icky start with those who have reacted or commented on your posts. They’ll be a slightly warmer connection. Remember, you have value to add. Come and share it with us. #linkedintips #socialmediatipsandtricks #linkedintraining #linkedinforbusiness #linkedinforbeginners #socialmediatipsforbusiness #anitapopat ….. Liked this? Follow Anita Popat for more social media tips with a sprinkling of life lessons. 🔔 Feel free to ring my bell whilst you’re there to get a little reminder next time I post.

The C word finally got us this week and omg the fatigue is real 😫 Fingers crossed we’re on the mend now. As it’s world chocolate day today I’ll definitely be having a bar of my fave to keep me going. Mine’s Dairy Milk Whole Nut. What’s yours?

Our group was deep in conversation at a networking event when this guy caught my eye. Why was he doing that?! I watched him as he went through the room. Then it was our turn. He broke into our little circle, stood in the middle, said an awkward hi and proceeded to hand out business cards like a rotating tennis ball machine. Then he smiled and left. I have no idea who he was or what he did. We all looked at each other a bit puzzled before getting back to our original conversations. It reminded me of the people who only post the “buy my stuff” kind of content and rarely have conversations with others. Then they complain social media doesn’t work. Don’t be like them. Create content to build relationships. Have conversations to build rapport. P.S. If you want a simple framework to help you create a mix of content to help you build that know, like and trust join us as the next Content Collab session this Thursday. All the details in the link in bio. #womeninbusiness #womeninbusinessuk #socialmediatipsandtricks #contentwriting #contentmarketingtips #igcontent #anitapopat

So, which one are you? (Both are OK by the way!) I have been easing myself into the week not gonna lie.

I can’t wait for this! Starting off my first IG LIVE series in conversation with the lovely Mairi Taylor who is the queen of harnessing the power of our cycle and using it to our advantage. As a woman in business this is something I became aware of early on in my entrepreneurial journey and it’s really helped cut myself some slack, but also plan my work tasks better. 🗓 Join us on live on Instagram (@itsanitapopat) next Wednesday 12th at 12.30pm. We can’t wait to see you there. 😊

When you want to take a break but also stay visible

A struggle most of us can resonate with at this time of year I think. Swipe to read my suggestions. What will you be doing?

Don't know where to start when it comes to your social media tasks? If you’ve downloaded all of the cheat sheets, read all the blog posts and are still waiting to implement them “one day” then these prompt cards are for you. 🙋🏽‍♀️ With so much information around I know how overwhelming it can be to know where to start and what to do to move your business forward. I’ve designed these prompt cards to help you focus on one task at a time with clear and actionable prompts presented in a fun and tangible format. If you’re tired of staring at the screen all day, get these cards and get your social media sorted! Just pick a card and do what it says - simple! Tap on the product link/head over to the link in bio to start making your life that little bit easier 😉

Low engagement on social media

Have you noticed a dip in engagement lately? Slide 4 will show you why 😅 The main thing is to keep going (or get ready for a break). How's your engagement looking?

🎃 Happy Halloween 🎃 www.calendly.com/anitapopat P.S. I blame the clocks going back for being on here at silly o clock on a Sunday 😅

Going into the last quarter of the year with this! 🙌🏼 Who's with me? I've loved training business owners who have invested in themselves this week. I've done some training on anything from Reels to a full on Instagram Strategy and everything in between! I'm excited to go into the last quarter and help some existing clients smash the rest of the year with their content, Facebook/Instagram ads and Strategy. I'm also investing in my own personal development so I can serve you all better - I can't WAIT to get started on this. What are you investing in? There's still time to make your social media work for you. Let's have a chat to see how I can help. Just DM me x

⭐ 50 Social media prompt cards designed to stop you feeling overwhelmed and just get something done. After speaking to many of you, it became apparent that the amount of activity required to maintain your social media accounts was getting so overwhelming, that this stopped you from doing anything. I wanted to offer something to make that simple and manageable for you, so in come my prompt cards. You simply pick a card and do what it says to get you a step closer to social media success. That's it. 🛍 Get yours via the link in comments

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