Anita Popat - Marketing for Introverts

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Anita Popat - Marketing for Introverts Helping introverted business owners build a marketing rhythm that feels comfy, oozes personality & gets clients without changing who you are.

Send me a message to work together.

Ever opened Instagram for "inspiration" and closed it 20 minutes later feeling like everyone's doing it better than you?...
23/10/2025

Ever opened Instagram for "inspiration" and closed it 20 minutes later feeling like everyone's doing it better than you?

Yeah, me too.

As introverts, we're natural observers.

Which is brilliant for understanding our audience, but rubbish when we're scrolling because we absorb EVERYTHING.

And then our brain starts comparing our messy first draft to their perfectly curated final post.

In this week's podcast episode, I'm sharing how to spot when you've crossed from inspiration into comparisonitus, and how I view scrolling instead.

🎧 Listen here/wherever you get your podcasts:
https://anitapopat.com/podcast/ep-23-the-comparison-spiral-how-to-scroll-for-inspiration-without-losing-yourself/

P.S. If you're tired of the comparison spiral, I've opened up space for 1:1's in November so you can be confident in showing up with a message's uniquely yours.

đź“Ł You have until 6pm tonight to join usIf you've been thinking about it... If you've been waiting for a sign... If you k...
12/10/2025

đź“Ł You have until 6pm tonight to join us

If you've been thinking about it...

If you've been waiting for a sign...

If you know your marketing needs to change...

This is it.

3 months from now, you'll either:

âś… Have a marketing system you trust

âś… Be posting with confidence

âś… Be attracting dream clients who want to work with you

or

❌ Still be winging it

❌ Still second-guessing everything

❌ Still watching opportunities pass you by

The choice is yours.

All the info is in my bio / www.anitapopat.com/silentstorm

Our kick off call is at 11am tomorrow (Monday 13th), so if you're ready to dive in, you can skip the application and pay in full or 3 x monthly before 6pm today.

DM me for the đź”—

If you're on the fence, trust your gut.

No caption required x
10/10/2025

No caption required x

09/10/2025

I've had lots of conversations around support and accountability to get the work done, so I wanted to share what that's like inside Silent Storm from someone who's been inside.

Watch Saba's experience.

She went from zero social media presence to being invited to speak at events and appear on podcasts - all because she started putting her content out there.

Here's what matters to me: I want you to feel supported, but also accountable.

I don't want SIlent Storm to be another course you buy and forget about.

I want you to feel comfortable in a space where you can ask the "silly" questions (they're never silly), work through the doubts, and have someone actually keep you moving forward.

The kind of support for anyone who wants to do the work, but just doesn't know how to get there.

There's still time to join us on Monday.

Apply from bio or DM me if you'd rather have a quick chat first.

When you sit down to create content, do you feel like you always have to be teaching something?Like every post needs to ...
07/10/2025

When you sit down to create content, do you feel like you always have to be teaching something?

Like every post needs to be educational.

Every email needs actionable tips.

Every piece of content needs to give people something they can implement.

I see this all the time, especially with introverts...and I do it too.

We default to education because it feels like we're being valuable.

I've been thinking about what the word "value" means, and dive into how it's not just education, but other things too in this week's podcast episode.

Listen to Ep 21. Why education isn’t the only way to provide value from comments/wherever you get your podcasts.

⚡️ After listening, if you're thinking "OK, Anita, I get it, but I still don't know how to actually translate this into my marketing" - apply for Silent Storm (👀 www.anitapopat.com/silentstorm)

04/10/2025

Not the money. The real cost.

Every week you spend:

🤍 Hours staring at a blank screen
🤍 Mental energy wondering “is this even good?”

Which leads to your confidence slowly draining every time you hit delete and opportunities passing you by because people don’t know you exist.

You’re brilliant at what you do.
Your clients get incredible results.

But if your marketing is inconsistent, unclear, or just… missing.

Those people who need you will end up working with someone else.

Not because they’re better than you, but because they *really* spoke to them and you didn’t.

Ask yourself:

🤍How much longer do you want to keep winging it?

🤍How many more weeks of “I’ll figure out what to post tomorrow”?

🤍 How many more lost opportunities because your marketing didn’t do its job?

Silent Storm isn’t just about learning marketing strategy.

It’s about reclaiming your time, your energy, and your confidence.

It’s about finally having a plan that works with your energy, so you can stop avoiding the thing that grows your business.

The next group starts October 13th.
4/5 Early bird places left (save ÂŁ500)

This is your moment.
Link in bio to apply.

04/10/2025

Here you go👇🏽

1. It’s not easy to see what you do from first glance.

2. Would you buy from you if you saw your content?

3. What makes you different? Are you telling me that in your content?

4. There’s no hook/text on your posts so you’re making people take an extra step - they might not bother.

5. Are you sure you want to target that niche?

6. When you say overwhelmed, what does that mean? Can you describe micro moments that paint a picture?

7. We’re not here to force people to buy. Your content should attract the person you love to work with.

8. Don’t focus on the people who can’t pay, focus on the ones who can!

9. Hey, you know I’ll treat your business like my own.

10. I’m here to be honest and help you see what you can’t see because you’re too close. But also have fun along the way!

I can be a bit too direct sometimes, but I say things with love, because I care about you and your business!

My genius is in helping you get clear on your marketing foundations - what makes you YOU, who’s your absolute sweet spot client, what do they need to hear from you, and how can we create a simple marketing rhythm that gets you in front of them without losing who you are.

If you’d like to become a client and work on your marketing foundations, the new Silent Storm group starts 13th October.

Apply from in bio or DM me STORM for more info.

04/10/2025

Let’s be real: Being yourself is the most powerful marketing strategy, both online and offline.

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