15/12/2022
A lot of people don't realize this, but there is a lot that goes into social media marketing. For one, the right visual is everything.
For some companies like ourselves, we begin the graphic process with photo shoots that have to come out perfect, representing the brand's message, and are creative enough to turn them into multiple posts, stories, and reels.
As social media managers, we believe every manager out there falls into the artist category. From the minute we touch a camera or open our laptops, our creative and strategic process begins.
Every visual depends on the mood, the vibe, and the message each brand is trying to send. From choosing the right shot to filtering to long hours of editing to creating the perfect message to selecting the right music to set the tone, what turns into a 30-60 second reel that everyone has come to love can sometimes take hours to mold.
A social media company not only has to market a brand but be a great photo/video editor, a great writer, an excellent communicator who understands and speaks to the heart of the audience, an empath, a researcher, a strategist, and most importantly, provides a connection and listens with intention.
Whether the connection would be a person to a product, a person to a message, or a person to a community, we believe a true social media marketer, a true artist is a leader who believes in impact and the power to connect and inspire ✨.
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