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17/06/2022
Is Shah Rukh Khan still No.1 Superstar?..
'King Khan' who has been ruling the hearts of millions of cinema lovers since last 30 years, hasn’t had any release since 2018. and that too his last release in 2018 'Zero' was a flop.
In spite of this..Yes, SRK is still the king of Bollywood. Nobody can take his place. Just like Big B is Shahenshah of Bollywood, SRK is king of Bollywood.
He is the greatest superstar in Bollywood after Big B. He is one of the richest actor in the world. He is among the greatest superstar of the world. And he does lot of charity.
The other stars maintain one release a year so as to not fade away from public memory. But Shah Rukh Khan can make crowds go ballistic without delivering a single film in four years.
The pandemic forced many big stars to move their releases to OTT platforms. Even here, Khan has been the exception. In a recent commercial for Hotstar, in a humourous way, he talks about missing out on the trend of being on the small screen to remain big.
And Why is SRK so loved?
He has had a spate of flops in the last decade. Between 2010 and 2020, he had about 12 releases. Of them, Chennai Express was the only blockbuster, way back in 2013. Raees and Dilwale were moderate hits, while Fan, Jab Harry Met Sejal and Zero were flops.
But he is too big in the endorsement market.
Duff & Phelps’s Celebrity Brand Valuation Report 2020 says that Khan’s current brand value stands at $51.1 million. According to the Forbes Rich List 2021, his personal net worth is about $690 million.
Brand Shah Rukh Khan has been built on two things – Bollywood and the endorsement market. While brands benefit from celebrity endorsements, they also contribute to building the brand image of the endorser. Every Santro, or every brand that he has built, has reverse built him. Therefore, the value of the brand Shah Rukh Khan does not go down even if he does not release hit films. The reach of a BYJUS ad is possibly three times more than the reach of a hit Bollywood film,” says Harish Bijoor, brand strategy specialist.
And now he is coming Back with a bang:
Shah Rukh Khan is all set to break his long hiatus with not one or two but a whopping number of eight films..
his four big films which will be released in this and next year are 'Pathan' from the Yash Raj Productions, 'Jawan' with Atlee Kumar - these are huge names - and 'Operation Khukri' with director Ashutosh Gowarikar and 'Dunki' with Raj Kumar Hirani.
'Jawan' is produced by his production company Red Chillies Entertainment and it will be released in five languages -- Hindi, Tamil, Telugu, Malayalam and Kannada in theatres across the globe on June 2, 2023.If the reports are to be believed, SRK will be essaying double role in the film while Nayanthara will portraying the character of an investigating officer in the movie. It also feature Sanya Malhotra in a pivotal role.
Pathaan, directed by Siddharth Anand is scheduled to be released on January 25, 2023
In this spy thriller, Shah Rukh Khan will be sharing the screen with Deepika Padukone and John Abraham.
'Operation Khukri' is a combat drama based on the Indian Army and Air Force’s Operation Khukri mission. It will be directed by Ashutosh Gowariker and released on October 2, 2022.
It's one of the most expensive projects SRK's production house has undertaken, Operation Khukri will star Shah Rukh Khan in lead role along with Jackie Shroff, Neil Nitin Mukesh, and Karan Kundrra.
'Dunki' - a social comedy drama marks Shah Rukh Khan and Rajkumar Hiranis's first collaborative project. This film too will be backed by Shah Rukh Khan's production house Red Chillies Entertainment. Taapsee Pannu is playing female lead opposite him. 'Dunki' is set to hit the theatres in December next year.
Shah Rukh khan is also playing cameo roles in upcoming movies of Aamir Khan's 'Lal Sing Chaddha', Salman Khan's 'Tiger 3', Ayan Mukherjee's 'Bramhastra' and R. Madhvan's 'Rocketry'.
- Deepak R Gandhi