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Because Magazine

A discerning yet delicious dim sum of Fashion, Beauty & Brains. www.becausemagazine.com
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A discerning yet delicious dim sum of Fashion, Beauty and Brains, Because Magazine curates the stories that are worth caring about.

05/06/2024

We’ve had some work done. Come visit us www.becauselondon.com

10/05/2024

Blooming Good Art!
London’s cultural calendar is practically teeming with exciting new openings across the city. We round up the must-see exhibitions opening in this month, promising to inspire, provoke, and delight! Read more via link in bio!

09/05/2024

TikTok’s flooding our feeds with the new aesthetic ready for summer, we’re embracing the sunshine with the ruffles, florals and buttery hues, because who can resist a breezy dress on a sun-soaked day.

Explore our shopping for the perfect summer dress via the link in our bio!

07/05/2024

Reimagining the Archive… Four looks attempting to “reawakening fashion” at the 2024 Met Gala! Read more via link in bio! 🌱🌿

09/05/2023

The road to success in the creative industry is never easy, but with the support of initiatives like The Sarabande Foundation, the Self-Portrait scholarship, the Max Mara for the RCA scholarship, the Global Design Graduate Show by Arts Thread and other support programmes, emerging creatives can get a much-needed head start in their careers. 🌟🎨

08/05/2023

Hunza G is making a splash in the swimwear scene with their new store in Covent Garden! Dive into summer with their signature 'Original Crinkle' swimwear and beachwear collections ☀️👙

07/05/2023

Still recovering from the black and white overload at the Met Gala, but we're ready to add some monochrome magic to our everyday wardrobe. Karl Lagerfeld would be proud.

06/05/2023

Finding a treasure trove of vintage jewelry is like stumbling upon a box of childhood memories. Every piece has a story to tell and a charm to enchant you. Thanks to , we can now share and celebrate these one-of-a-kind creations with fellow jewelry lovers!

05/05/2023

Shade game strong ☀️😎 Get ready to turn heads with these spring eyewear must-haves. From 90s-inspired to sporty chic, there's a pair for every mood.

Photographer: .finch_
Styling: .baileyy
Hair and Make-Up: .adebiyi
Styling Assistant:
Model: at .london

04/05/2023

Spring has sprung and it's time to make a statement with your eyewear! From 90s-inspired shades to oversized frames, we've got you covered. Whether you're feeling sporty or prefer a classic look, there's something for everyone ☀️😎

Photographer: .finch_
Styling: .baileyy
Hair and Make-Up: .adebiyi
Styling Assistant:
Model: at .london

26/04/2023

Spring into a colorful routine with our makeup tutorial! Let Nöemie show you how to blend and bloom like a pro 🌷💄🌞

25/04/2023

Spinning into a lavender dreamland, one Chet Lo boot at a time 🌀💜👢

18/04/2023

Spring has sprung and florals are still groundbreaking! 💐 These designers are planting the seeds of chic with their blooming designs. Let's water the beds in style and flounce into the season. ⛅

Photographer: Naomi Ngoo Richmond .ngoo
Styling: Eve Bailey .baileyy
Hair and Make-up:
Fashion Assistant: Emily Whitehurst
Model: Kit at

15/04/2023

Out with the old, in with the bold! ☀️ From bright colors to daring shapes and unique textures, our edit of statement bags will have you standing out in a sea of neutrals. ✨

Photographer: Naomi Ngoo Richmond .ngoo
Styling: Eve Bailey .baileyy
Fashion Assistant: Emily Whitehurst
Model: Demi at Phoenix Model Management

14/04/2023

Spring into style with the perfect knitwear! Whether you're skipping through the fields or just hopping to your local coffee shop, these lightweight options are the ultimate seasonal staple. 🌸🐰

Photography: .p
Styling: .baileyy
Hair and Make-up:
Styling assistant: .whitehurst_
Model:

13/04/2023

Minimalism who? It's time to make way for maximalism and let these bold and beautiful bags steal the show! 💥👜

12/04/2023

Knit happens! 🧶🌸 Springtime calls for cozy and stylish lightweight knits that will take you from April showers to sunny days. Let's hop, skip and jump into the new season with these exciting options. 🌤️

Photography: .p
Styling: .baileyy
Hair and Make-up:
Styling assistant: .whitehurst_
Model:

06/04/2023

Who needs a headset? Head to Becauselondon.com to view our new VR landscapes filled to the brim with best of new Spring fashion!

06/04/2023

Who needs a headset? Head to Becauselondon.com to view our new VR landscapes filled to the brim with best of new Spring fashion!

06/04/2023

Feeling fried this Easter? Crack into our luscious new VR landscape. For an exciting curated virtual reality experience bringing you egg-cellent fashion, beauty and culture – you’ve come to the right place!

06/04/2023

Discover Because London's newest virtual reality editorials, full of the best Spring fashion, beauty and films!

06/04/2023

Don’t miss the documentary , featuring ’s Creative Director, , on her mission to create a truly sustainable collection from field to finished garment. On Sunday, Fashion Reimagined will be available for the wider public to view via Sky Documentaries and streaming service Now. From sourcing low carbon footprint materials to being socially responsible and kind to animals, see how Powney overcomes obstacles and embraces failure in her journey towards sustainable fashion.

Read our interview with Amy on becauselondon.com!

07/03/2023

The cream of the crop taken from the table and displayed by our models Helen and Tendai.

Photography: Otto Masters .masters
Styling: Eve Bailey .baileyy
Hair and Make-up: Lillie Lindh
Models: Tendai at Boundary London Helen at Phoenix Model Management
Fashion assistant: Ellie Rogers

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Videos

@harrystyles @pleasing launches its first ever summer ready to wear collection. Shop NOW @theofficialselfridges and Pleasing.com ☀️❤️💚💙🩷 #harrystyles #pleasing

Welcome to the wonderfully wacky world of the brilliant @bafcsm class of 2024

And the shoe of the season goes to…MIU MIU , these are a summer must have for us!✨

Actress #angelamolina #kristenscottthomas and #gigihadid walk at @miumiu FW24 #pfw

All aboard the chicest @marineserre_official plane @parisfashionweek #marineserre #pfw #fw24

We’re in love with the shapes of @duranlantinkyo ❤️ #parisfashionweek #pfw #runway #duranlantink #leondame #zendaya #fashion #fashionshow #model #fashionmodel

@palomawool women dropping balls (literally, but certainly not metaphorically) @parisfashionweek #fw24

There’s a new stride in town- @loewe brings the SWISH in our WISH list for FW24… (see what we did there?) #justbecause #fw24 #parisfashionweek

“Chloé is about a feeling.” shared @chemena newly installed back @chloe, a sort of homecoming for her given her past experience on the teams of previous CDs. And man, is it back - we’re all going to go gaga for its insouciant accessories and wafting dresses. #chloe #pfw