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FASHION. ART. LIFESTYLE

14/10/2025

How to tell the difference between inspiration and simple copying

Last week, we received two submissions in the editorial office.

The first piece took traditional Japanese aesthetics and reimagined them through the lens of modern street fashion.

The author created something entirely new while preserving the soul of the original.

The second submission was a direct replica of a popular image — they literally copied the pose, makeup, and even the color palette.

Inspiration transforms an idea through your unique perspective.

Copying merely reproduces it without adding your own vision.

True style is born not from trends, but from the depths of your soul.

When you create, ask yourself: What am I adding to this idea?

13/10/2025

Light is the secret designer of the entire fashion industry. Courrèges at their show used such bright overhead lighting that they handed out sunglasses to guests. This wasn’t just a show. It was a statement about how lighting changes the perception of beauty. In fashion photography, artificial light allows control of every shadow, every highlight on the model’s skin. Warm light creates coziness and romance. Cold light emphasizes sharp lines and modernity of the look. In beauty salons, work surface illumination should be 500 to 1600 lux. Because wrong lighting can ruin even the most expensive haircut. Fashion is a language without words. And light is what makes this language understandable.

13/10/2025

We turned fashion into chaos of endless microtrends, where a new style is born every two weeks. Gorpcore, dark academia, techno-glamour — everything mixed into one crazy cocktail. Social media dictates what to wear tomorrow, and in a month it’s already outdated. Nike releases sneakers with auto-lacing, brands 3D-print clothes, and we buy everything online without even trying it on. But here’s the paradox. This very death of classic style gave birth to something incredible. For the first time in history, everyone can create their unique look, mixing streetwear with high fashion. Fashion became a language of self-expression, not just clothing. The 21st century didn’t kill style — it liberated it.

13/10/2025

I think architecture is the most underrated element of fashion photography. While all photographers search for perfect studio lighting, they miss the most powerful tool right outside the window. Architecture isn’t just a backdrop for clothing. It creates dialogue between form and silhouette. Tom Ford and Raf Simons had architectural education and applied this knowledge in design. Geometric building lines emphasize clothing cuts. Light and shadow play on facades creates dramatic effects impossible to replicate in studio. Contemporary designers like Rosie Assoulin draw inspiration from Carlo Scarpa’s Brion Cemetery. Michelle Smith translates Zaha Hadid’s fluid forms onto fabric. Architecture and fashion speak the same language of composition and form creation. In 2025, 32% of Russians purchase influenced by aesthetic window displays. Next time you shoot, find a building that complements your concept.

13/10/2025

I had to learn aesthetics to survive. In a world where millions of visual images attack us daily, aesthetics has become the new literacy. This isn’t just beauty. It’s the language your profession speaks. Aesthetics is a collection of visual elements that form your distinctive appearance. Colors, shapes, silhouettes, materials - all of this is your professional alphabet. In creative professions, aesthetic mastery of reality is present in every activity. From Harajuku in Japan to Gothic aesthetics in Britain - every culture creates its own visual code. Brutalist architecture with its concrete and glass gives birth to minimalist clothing design. Aesthetics shapes your creative potential and becomes a tool for self-expression. Without understanding aesthetic principles, you remain mute in a world where beauty is the currency of influence.

13/10/2025

Fashion collaborations have become boring. Everyone does the same thing. They take an artist, put their work on a bag and call it a revolution. But there are five collaborations that truly changed the game. Schiaparelli and Dalí created the lobster dress in 1937. This wasn’t just a print. It was a statement that fashion could be surrealist art. Yves Saint Laurent took Mondrian’s painting and turned it into a dress. Geometry became wearable. Louis Vuitton with Takashi Murakami revolutionized the concept of luxury. Colorful monogram on black background became a symbol of the new generation. H&M proved mass market could collaborate with high fashion. The Moschino collaboration sold out in hours. Dior creates art versions of Lady Dior with artists from around the world. Each bag becomes a work of art. These collaborations don’t just sell products. They create new languages of beauty.

13/10/2025

Fashion house Moschino already presented a cardboard clutch in their spring-summer 2026 collection. The first reason for this madness. Cardboard decomposes in three months, while plastic takes hundreds of years. Cardboard production requires twice less energy than plastic creation. The second reason will make you reconsider your wardrobe. Innovations have transformed ordinary cardboard into material with moisture-resistant coatings. Now entire clothing collections are 3D printed from it. The third reason is the most unexpected. One kilogram of cardboard gives as much energy as half a kilo of oil when burned. This makes it ideal for circular economy. Designer Yuri Stash already weaves cardboard with threads creating art objects.

13/10/2025

Did you know that the music you play on set can change the entire atmosphere of a photoshoot? Energetic rock transforms an ordinary shoot into a dynamic street story. The model starts moving differently. The photographer catches completely new angles. Classical music creates images of peaceful natural landscapes, where every frame breathes harmony. Sad melodies help reflect melancholy through the play of light and shadows. Upbeat tracks push for experiments with brightness and color saturation. Music isn’t just background. It’s a powerful tool that sets the thematic mood and inspires new visual compositions. The Beatles introduced fitted blazers to fashion. Hip-hop popularized Adidas sneakers. Music shapes not only the sound landscape but the visual aesthetic of the entire industry.

13/10/2025

Every look begins with a creative concept. It’s your inner philosophy that transforms simple fabric into a powerful statement about who you are. Nike says “Just Do It” — and their clothing becomes a symbol of overcoming. Apple creates the concept “Think Different” — and every detail reflects innovation. Your creative concept works the same way. It unites all your choices into a single story. Colors, textures, silhouettes — all of this becomes part of your inner world that you show to the world. Asymmetrical cuts can speak about your unconventionality. Strict lines — about discipline and strength. Bright combinations — about your playfulness and boldness. When you have a clear concept, every outfit becomes a conscious choice. You don’t just get dressed — you create art from your personality. What concept lives inside you?

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