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Prime Magazine - Ateneo de Cebu The Ateneo Hearter’s guide to fashion, culture, entertainment & social issues. 📩

Prime Magazine
The Ateneo Hearter's guide to fashion, culture, entertainment, social issues and more through the eyes of the millennials.

𝐒𝐙𝐍 𝐎𝐅 𝐒𝐊𝐎𝐑𝐏𝐈𝐎𝐒 🦂♏️Known for their passion, intuition, and fierce loyalty, Scorpios embrace change and uncover hidden tr...
23/10/2024

𝐒𝐙𝐍 𝐎𝐅 𝐒𝐊𝐎𝐑𝐏𝐈𝐎𝐒 🦂♏️

Known for their passion, intuition, and fierce loyalty, Scorpios embrace change and uncover hidden truths. Like the Scorpio, may we connect with our true selves and fearlessly pusue our desires! 🦂⭐️

23/09/2024
The Magis Eagles of Sacred Heart School-Ateneo de Cebu are suited up and ready to dominate CESAFI Season 24 as the schoo...
22/09/2024

The Magis Eagles of Sacred Heart School-Ateneo de Cebu are suited up and ready to dominate CESAFI Season 24 as the school community sent off its student-athletes during the Pep Rally last September 20, 2024 at the Lux Oriens Gym.

At 7:15 pm on this day 52 years ago, dictator Ferdinand Marcos declared martial law, marking the beginning of a fourteen...
21/09/2024

At 7:15 pm on this day 52 years ago, dictator Ferdinand Marcos declared martial law, marking the beginning of a fourteen-year period of military rule.

70,000 people were imprisoned, over 30,000 tortured, and 3,240 killed. Media outlets were closed down. Human rights were violated. Civilians were arrested without warrants. Activists were killed, and billions worth of ill-gotten wealth were stolen from the Filipino people.

Forgetfulness is an ally of the abusers. Never again. Never forget.



Today, September 8th 2024, we celebrate the Feast of the Nativity of the Blessed Virgin Mary. The blue and white colors ...
08/09/2024

Today, September 8th 2024, we celebrate the Feast of the Nativity of the Blessed Virgin Mary. The blue and white colors of Ateneo schools symbolize her role as our patroness, passed on from St. Ignatius of Loyola’s own devotion to her.

Prime celebrates her nativity by displaying her many faces across the world, each with deep meaning and importance to the people they represent.

May Mary be our model of humility, purity, faith and obedience. Oh Holy Mother of God, pray for us and the whole world! 💙



Graphics by Adorne Granada, writeup by Aila Almagro, caption by Iori Patalinghug

Being a hero requires passion to spark change and the creativity and ingenuity to reinvent existing culture, opening ave...
01/09/2024

Being a hero requires passion to spark change and the creativity and ingenuity to reinvent existing culture, opening avenues for the future. By this definition, the first National Artist for fashion design, Ramon Valera could certainly be classified as one of the country’s most decorated heroes.

Born on August 31, 1912, in Santa Cruz, Manila, Valera already proved to be a marvel at fashion designing in his youth, designing dresses for the dolls who sat atop his family’s piano. He would then grow up to make clothes for the most illustrious women in the Philippines, from rich socialites to esteemed first ladies. During his years leading the fashion industry, he was said to have valued precision and order above all else and had an incredibly high standard for all of his designs.

Ramon Valera is most credited for his innovative redesign of the “traje de mestiza” or the Maria Clara, an ensemble that traditionally consisted of four pieces; the blouse, skirt, scarf, and an overskirt. He merged such components, except the scarf, which he had omitted, into one singular piece of clothing. His new design was ankle length and cinched at the waist, fashioning a sleek figure for the wearer. It was embellished with exaggerated bell sleeves and a zipper at the back. Such changes, along with the removal of the scarf that covered a woman’s bosom, greatly shocked and revolutionized the Philippine fashion industry. Today, the national costume or terno is largely based on his original design.

These achievements, and many more notable contributions to the Philippine fashion industry such as the butterfly sleeves with built-in support that became the basis for the sleeves on the terno today, have inspired new generations of designers to continue their legacy of innovating and shaping the Philippine fashion industry. He died in 1972 at the age of 59, putting one of the most brilliant minds to ever grace the Philippine fashion industry to rest.

As we celebrate his birth anniversary and the Month of Language and Culture, we recognize the indelible mark left by The Father of Philippine Fashion.




Written by Aila Almagro

Legends across the archipelago say that the coconut was the first fruit on earth. It has been dubbed as the tree of life...
30/08/2024

Legends across the archipelago say that the coconut was the first fruit on earth. It has been dubbed as the tree of life for its renowned versatility. From top to bottom, from the leaves to the fruit to its trunk and roots, the coconut tree has been celebrated by many societies as it continues to sustain many aspects of human life. In 1987, President Cory Aquino declared August 24-30 as National Coconut Week “to pay tribute of honor and thanksgiving for the blessings and benefits derived from the tree.”

Coconut milk, coconut water, coconut meat, fuel from its husks, furniture from its trunk, the classic lampaso from its unhusked shell and medicinal properties of its leaves: Filipinos have used every part to serve practical uses. More than its practicality, it has also been used to innovate in art and fashion among others.

Check out these three artists who creatively transformed coconut parts:

🥥 Terra PH - When a group of high school students saw scattered coconut husks from a buko juice stall outside their school campus, they had a lightbulb moment. Their goal was to create a fashionable, yet sustainable product that every person needed and loved. The product they chose? Bags. As bags are necessary to store belongings, the founder of Terra Philippines incorporated coconut coir as an accent to their bags, alongside using used textile to further promote sustainability. Terra Philippines, in their mission of environmental preservation and sustainable fashion, has partnered with and supported coconut farming communities and local sewists across the Philippines. The women-led company has earned many awards and accolades.

🥥 Bernadette Wolf - “Bao or coconut shells have many uses. Once emptied out of their juice and meat, they are usually repurposed into coin banks, soup bowls, plant holders, and other items that could suit their owners' needs. But in the hands of a visual artist like Bernadette Solina-Wolf, they become canvasses for the majestic depiction of Philippine culture particularly its indigenous people.” “She Drew It in a Nutshell: The Art of Bernadette Solina-Wolf” was one of the artist’s exhibits that displays two opposite ends of the Philippines’ cultural milieu- the indigenous and the country as a colony. Solina-Wolf has been painting on the unconventional canvass that is the coconut shell since 2006, initially painting sea life as the subject of her art.

🥥 Razel Mari - Learning from the fundamentals and techniques of weaving from the master artisans of Pulilan, Bulacan, Industrial Design graduate, Filipino product designer and artist-in-residence at the Silvermine Arts Center in Connecticut, USA, Razel Mari has created a coconut fiber sculpture to represent the concept of impermanence. The piece is called “Sita” from the word “bisita” meaning visitor. The finished work resembles that of a deer. Mari used natural materials by weaving together coconut fibers, sticks and twines. He had done this to highlight the temporary and ephemeral nature of things. “As ‘Sita’ is in the outdoors, it will slowly be taken by the earth whether by passive elements, to include rain, the sun, or snow, or by active means, such as birds using the fibers for their own nests, the entire structure will be part of the ecosystem it occupies.” Mari’s “Sita” reminds us that humans don’t use but rather borrow natural resources, as they are meant to be returned to the earth.

🥥 Fortuna Cools - Driven by sustainability and affordability, a pair of Stanford University students in 2018 worked on a project in the Philppines that dealt with the cold supply chain and food loss. They eventually founded Fortuna Cools. The startup developed technology to turn coconut husks into insulated coolers. Co-founder David Cutler says “[coconut husks] are discarded en masse during the production of coconut meat, coconut oil and coconut water.” Often considered waste, Fortuna Cools has put them into great practical uses by extracting coconut fibers. “Husks are broken down into fibers, air-dried, and then pressed into thick boards that make up the box lid and sides.” Coconut fiber is the main material in the cooling boxes. More than being a sustainable natural alternative to plastic, the coconut boxes provide extra income to the 30 local coconut farmers Fortuna Cools works with.

The coconut is a witness to the creativity and resourcefulness of Filipinos. It is a symbol of making the best of what we have and what we are given. May the appreciation, celebration and most importantly, preservation of the tree of life and all traditions and practices associated with it go beyond National Coconut Week.




_____________

Article by Floresque Hingoyon, Ashley Balansag, Iori Patalinghug

photos from NHCP, Fame+, The Diarist PH, Green Queen

Do you remember the time when families would gather around the TV, kids and grandparents alike cheering with unabashed p...
10/08/2024

Do you remember the time when families would gather around the TV, kids and grandparents alike cheering with unabashed passion as the national basketball finals or Pacquiao’s boxing match played out? This scene is all too familiar to us Filipinos, as basketball and boxing are sports so deeply woven into our culture. Basketball’s strong hold on the Philippines even seeps through to the day-to-day episodes of barangay gymnasiums. When we spot a boy standing over 6 feet tall, our first instinct is to comment, “Dong taasa nimo uy, tig basket ka?”

Yet, in a country where basketball reigns supreme and gender stereotypes are rooted deep, the Philippines’ first ever Olympic gold medals are from a woman in weightlifting and a man in gymnastics.

Hidilyn Diaz’s historic triumph in weightlifting at the 2020 Tokyo Olympics shattered ceilings and defied expectations, showcasing the strength and resilience of Filipinas on the global stage. Carlos Yulo’s extraordinary success in the 2024 Paris Olympics floor exercise and vault events not only brought home two golds, but also challenged the norms of what sports men are traditionally celebrated for in the Philippines.

These golden achievements prove that excellence knows no gender, marking the beginning of a new era in our nation’s rich sporting history.

by Ashley Balansag
photo from

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KAUGMAONka•ug•má•unnouna cebuano term for 𝘍𝘶𝘵𝘶𝘳𝘦.The Future is Now, The Future is YOUth.
04/08/2024

KAUGMAON
ka•ug•má•un
noun

a cebuano term for 𝘍𝘶𝘵𝘶𝘳𝘦.

The Future is Now, The Future is YOUth.

“The youth of today are neither problems to be solved nor merely just part of the solution. We all have the potential to...
04/08/2024

“The youth of today are neither problems to be solved nor merely just part of the solution. We all have the potential to be change-makers wherein we can cultivate our knowledge into actions.”

Driven by passion and purpose, their personal advocacies extend beyond the four walls of a classroom. Get to know Dylan Cedeño, Alen Chu, Therese Napuli, and Josh Narvios in their exclusive editorial feature for Prime Magazine’s eighth volume. Now Available in Print.

The Future is Now, The Future is YOUth.

Prime Magazine would like introduce their newest series— PRIMELIGHTS! 🪩It will be a Prime constant so fear not, it will ...
28/02/2024

Prime Magazine would like introduce their newest series— PRIMELIGHTS! 🪩It will be a Prime constant so fear not, it will remain. Its main point is to showcase the highlights of the event in every point of view so you can see the event at its prime. 🌟🎞️

Graphics: Sofia Ilagan
Content&Caption:Sofia Ilagan&Margaret Buenconsejo

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