A lot of small businesses don't know if Facebook Ads are worth the investment, or if they're even effective.
Facebook Ads can be a great way to reach new customers and grow your business, but only if you use them correctly.
I am here to help! As a social media marketing expert, I know how to create successful Facebook Ads that will reach your target audience and generate results.
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#facebookadstips #facebookadsexpert #facebookadsmanager #facebookadstrategy #facebookadscampaign #facebookadstraining #facebookadsmarketing #facebookads #ecomerce #ecomercebusiness #bussinessowner #bussinesswoman #socialmediamanager #socialmediamarketing #SocialMediaManagement #adsmanager #onlinestore #onlinecoach #onlinebusiness #onlinemarketing #dropshipping #fashionbussines
#FacebookTraining #FacebookAdvertising #InstaAds #InstagramAds #InstagramaAdvertising #PaidAds #Leads #leadgenerationads
Recently I have spoken to a lot of small businesses who have told me that they don't have a social media strategy. 😟 How are you going to even have a content plan if you don't know who you are talking to?
Let me help you create your own Social Media Strategy by following these simple steps. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
1 - Decide on your objectives and goals. Set them well. Whether it's brand awareness or your goal is to drive traffic to your website to convert sales. This will influence your content strategy.⠀
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2 - Get to know your audience. Who is your ideal audience and what do they want to see? How can you help them with their problems? ⠀⠀⠀
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3 - Research your competition. Look at what they are doing, determine what you like or dislike, and think about ways you can attract your audience. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
4 - Tone of voice, how are you going to come across. Do you have a professional business that the tone needs to be informative, serious without any emojis or fun GIFS. Or maybe your tone is friendly and fun, sharing funny GIFS or memes. ⠀⠀⠀
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5 - Create your Social Media Accounts. Decide what platforms will work for you and where your audience hangs out! ⠀⠀⠀⠀
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6 - Create your Social Media Calendar. Getting your calendar and content ideas all planned out well in advance, will save you time and make sure you stay active even when your business does get busy. ⠀
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7 - Test, test, test. Keep track of your analytics to see what is working and what is not working for you. Evaluate and adjust your strategy accordingly so that you can keep on top of your objectives! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you're needing help to develop your social media strategy or need a more detailed one. Please drop me a message and we can take it from there. 💁♀️
www.socialplatformsolutions.com
TEST, TEST & TEST 👏
When starting a new ad campaign it's so important to test what works and what doesn't.
What should you be testing?
Audiences
copy
Creatives - pictures vs a video
Placements
Demographics
Pixel Data
And more
When testing you need to allow plenty of time for the ads to feed out. I suggest at least 3 to 5 days.
TIP! When testing at the ads level.
✅Test 2 ads ad a time.
✅Test one variable at a time eg different images with the same copy.
✅Duplicate the winning ad and make a change for your next test.
💡YOU SHOULD ALWAYS HAVE A MIN 2 ADS RUNNING IN YOUR AD SET.
The more budget you have, the more effective testing you can carry out.
If you would like to run ads for your business book a free discovery call with me. Link in bio.
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#ads #facebookads #facebookadstrategy #womeninbiz #ecom #ecomercelife #facebookadstrategy #productmarketing #wirral #smallbussiness #wirralbiz #liverpoolbiz #adsmarketing #bussinessgoals #ecommerce #instagrammarketingtips #wirralbussiness #facebookadstraining #socialmediamarketingtip #onlinemarketingstrategies #facebookadsexpert
#ecommercetips #ecommercemarketing #entreprenur
#fashion #onlineshoping #bussinessowner #motivation #shopifyseller #healthbusiness #coaches
I love it! 💃
Are you wanting more leads and sales but don't know how to create the right ad campaign? Or just don't simply have the time? Let me help you with my done for you ads management service. 💃🕺
How does it work I hear you ask?
I work closely with you to create your Ad campaign, targeting your ideal audience.👇
👉Audience research and building.
👉Campaign strategy.
👉Ad copy
👉Carry out initial testing.
👉Analysis of Ads manager data.
👉Campaign optimisation.
👉Monthly reporting and weekly updates.
My process is simple.
Step 1
We will arrange a discovery call to see if we’re a good fit. Then you’ll complete my onboarding questionnaire so I can understand more about your business and what you need from me.
Step 2
I’ll then get on with initiating the set-up for your ads.
I will carry out checks and if the Facebook pixel is not already on your website, I will set this up and talk you through the installation. I’ll research and set up all the right audiences to show your ads to.
Step 3
I will carry out initial testing of all elements of the ad campaign so we know what works for your audience and goals. After initial testing, I will run your campaigns for you and optimise and scale accordingly. This is where I will advise you further on your budget.
Step 4
Your ads will be monitored daily, and changes made where necessary to ensure success and avoid audience fatigue. I will keep you up to date weekly or monthly.
This availability won't be around for long so please arrange a discovery call if you are interested in this service.
Thanks, Cheryl
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So your ads aren't working? You're not getting the sales or leads you want. Here are a few reasons why this could be.
👉1. You are using the wrong campaign objective. This is very important. What do you want to achieve from running ads? For example, if you want sales, then select conversions optimised for purchases. Facebook will go out and find those people for you.
👉2. You are editing your ads too soon! Facebook needs at least 7 days learning phase to see what's working and what isn't. If you edit your ads too soon during this phase, they will stay in learning for longer and more likely go into limited learning which can cost you more in ad spend.
👉3. BUDGET! You aren't spending enough. Depending on your objectives and goal, the bigger the ask the bigger the budget needs to be. I recommend spending 80% at the top of the funnel (cold audience) and 20% of your budget at the bottom of the funnel (warm audience).
👉4. Your ad isn't scroll stopping. You need an eye-catching image or video. The headline needs to hook people in. Your ad copy needs to be snappy or to the point with a clear call to action.
All of these variations can be tested against each other to see what works best in order to scale and optimise your ads.
If you need help with your ads, book a discovery call with me to see how I can help you.
https://calendly.com/socialplatformsolutions/discovery-call
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#Facebookadsmanagement⠀
#facebookadstraining #socialmediamarketingtip #onlinemarketingstrategies #facebookadsexpert
#videoadsvertising #ads #facebookads #facebookadstrategy
#ecommercemarketing #entreprenur
#fashion #onlineshoping #bussinessowner #shopifyseller #healthbusinesscoach⠀⠀
#ads #facebookads #womeninbussiness #ecom #setgoals #wirral #smallbussiness #wirralbiz #liverpoolbiz #goals #adsmarketing #bussinessgoals #wirralpeninsula
Hands up if you are a serial post booster? I'm here to help you stop wasting money promoting posts! Step away from the boost button!
Read on.👇
Boosting -
👉You can only target demographics and interests.
👉Unable to RETARGET previously engaged users due to not being able to access any data.
👉Not good for converting your audience but great for social proof - likes comments and shares.
Facebook Ads - 👇
👉You can target your ideal audience, therefore, ensuring you are reaching the RIGHT people with your ads.
👉You can create campaigns with a specific objective that you would like your Ads to be optimised for. Eg Sign ups, email, conversions, traffic, etc.
👉Access detailed data which will help you build your campaigns and see your return on investment. Very important data for any business.
To build an effective Ad campaign you need a decent budget and know exactly what you are doing. Whether you seek training or hire someone ( me 😉 ) to run your campaigns for you, I can help you with both. Ads are complicated, don't waste your money if you're unsure.
Book a free call with me to see how I can help you. https://calendly.com/socialplatformsolutions/discovery-call
Cheryl
I have one space left for Ads management! 🤩
Are you wanting more leads and sales but don't know how to create the right ad campaign? Or just don't simply have the time? Let me help you with my done for you ads management service. 💃🕺
How does it work I hear you ask?
I work closely with you to create your Ad campaign, targeting your ideal audience.👇
👉Audience research and building.
👉Campaign strategy.
👉Ad copy
👉Carry out initial testing.
👉Analysis of Ads manager data.
👉Campaign optimisation.
👉Monthly reporting and weekly updates.
My process is simple.
Step 1
We will arrange a discovery call to see if we’re a good fit. Then you’ll complete my onboarding questionnaire so I can understand more about your business and what you need from me.
Step 2
I’ll then get on with initiating the set-up for your ads.
I will carry out checks and if the Facebook pixel is not already on your website, I will set this up and talk you through the installation. I’ll research and set up all the right audiences to show your ads to.
Step 3
I will carry out initial testing of all elements of the ad campaign so we know what works for your audience and goals. After initial testing, I will run your campaigns for you and optimise and scale accordingly. This is where I will advise you further on your budget.
Step 4
Your ads will be monitored daily, and changes made where necessary to ensure success and avoid audience fatigue. I will keep you up to date weekly or monthly.
This availability won't be around for long so please arrange a discovery call if you are interested in this service. 👇
https://calendly.com/socialplatformsolutions/discovery-call
Thanks, Cheryl
Do you have a pixel on your website? Or unsure what an earth I'm talking about? Read on...
The Facebook pixel is a piece of code that sits on your website that allows you to track people's activity in order to better re-target them.
The pixel:
☑️ Tracks what happens from website to visitors who are logged in to Facebook in the background (most people don't really log out these days).
☑️ Re-target visitors and focus ads.
☑️ Helps you build audiences.
☑️Find more people who are like your existing customers/visitors (lookalike audience).
☑️ Track how successful your ads are.
Even if you are not running Ads yet it is still worth installing the pixel on there. The longer your pixel is on your website the better the data, so even if you aren't ready to launch Facebook Ads it is most definitely worth having a pixel on there.
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#facebookpixel ⠀#facebookadstraining #socialmediamarketingtip #onlinemarketingstrategies #facebookadsexpert
#ecommercetips
#videoadsvertising #ads #facebookads #facebookadstrategy
#ecommercemarketing #entreprenur
#fashion #onlineshoping #bussinessowner #shopifyseller #healthbusinesscoach⠀⠀
#ads #facebookads #womeninbussiness #ecom #alwayslearning #setgoals #wirral #smallbussiness #wirralbiz #liverpoolbiz #goals #adsmarketing #bussinessgoals
Let's go! 😄
I am the Ads Manager for your business! I offer a “done for you” service where I get to know your business before coming up with an advertising plan and will help –
• Implement & Run Short Term Campaigns
• Partner with Ongoing Projects
• Build Ever-Green Funnels
Let’s get to work!
Book a free discovery call -https://calendly.com/socialplatformsolutions/discovery-call
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#videoadsvertising #ads #facebookads #facebookadstrategy #womeninbiz #ecom #productmarketing #wirral #smallbussiness #wirralbiz #liverpoolbiz #adsmarketing #bussinessgoals #ecommerce #facebookadstraining #socialmediamarketingtip #onlinemarketingstrategies #facebookadsexpert
#ecommercemarketing #entreprenur
#fashion #onlineshoping #bussinessowner #shopifyseller #healthbusinesscoach
I have one space left this month for Ads management! 🤩
Are you wanting more leads and sales but don't know how to create the right ad campaign? Or just don't simply have the time? Let me help you with my done for you ads management service. 💃🕺
How does it work I hear you ask?
I work closely with you to create your Ad campaign, targeting your ideal audience.👇
👉Audience research and building.
👉Campaign strategy.
👉Ad copy
👉Carry out initial testing.
👉Analysis of Ads manager data.
👉Campaign optimisation.
👉Monthly reporting and weekly updates.
My process is simple.
Step 1
We will arrange a discovery call to see if we’re a good fit. Then you’ll complete my onboarding questionnaire so I can understand more about your business and what you need from me.
Step 2
I’ll then get on with initiating the set up for your ads.
I will carry out checks and if the Facebook pixel is not already on your website, I will set this up and talk you through the installation. I’ll research and set up all the right audiences to show your ads to.
Step 3
I will carry out initial testing of all elements of the ad campaign so we know what works for your audience and goals. After initial testing, I will run your campaigns for you and optimise and scale accordingly. This is where I will advise you further on your budget.
Step 4
Your ads will be monitored daily, and changes made where necessary to ensure success and avoid audience fatigue. I will keep you up to date weekly or monthly.
This availability won't be around for long so please arrange a discovery call if you are interested in this service. 👇
https://calendly.com/socialplatformsolutions/discovery-call
Thanks, Cheryl
TEST, TEST & TEST 👏
When starting a new ad campaign it's so important to test what works and what doesn't.
What should you be testing?
Audiences
copy
Creatives - pictures vs a video
Placements
Demographics
Pixel Data
And more
When testing you need to allow plenty of time for the ads to feed out. I suggest at least 3 to 5 days.
TIP! When testing at the ads level.
✅Test 2 ads ad a time.
✅Test one variable at a time eg different images with the same copy.
✅Duplicate the winning ad and make a change for your next test.
💡YOU SHOULD ALWAYS HAVE A MIN 2 ADS RUNNING IN YOUR AD SET.
The more budget you have, the more effective testing you can carry out.
If you would like to run ads for your business book a free discovery call with me. https://calendly.com/socialplatformsolutions/discovery-call
Happy Easter everyone! Enjoy your day. 😘🍫🐇☀️
🤤🤤 What's your favourite topping?
Lemon and sugar for me 😎
How to create your brand colour in the background of your Instagram stories. 💃
Power Hour
Book a power hour with me if you are struggling with your social media marketing. A power hour will set you up with the tools and knowledge to make your social media marketing more effective whatever your issues may be.
For more information on how to get the most out of your power hour drop me a message and I will send over the relevant information to you.
To book your slot click here 👉https://bit.ly/39pNWBZ