Dwell time refers to the time a user spends evaluating a webpage they’ve clicked on from the search engine results page (SERP) before clicking back to the SERP page. The longer the user views your page (dwell time), the more it means you succeeded in providing the information needed. #seotips #marketing #socialmedia
I was blessed to work with several high-profile public relations (PR) agencies throughout my career, and it still baffles me that businesses don't strongly consider PR in their MARCOM planning. Here's our 10-step process to get you started: https://bit.ly/46Wgdgc #pr #marcom
Why is internal linking so important? An internal link is a clickable word or phrase (also known as anchor text) on a website that directs you to another page on the same site. The more links a significant page receives, the more critical it will seem to search engines. #SEO #contentcreation #socialmedia #SEOtips
Alt text (alternative text) describes the appearance or function of an image on a page. Including image alt text improves user experience and accessibility, but it may also help earn you both explicit and implicit SEO benefits. This helps Google better understand your site's images and return a relevant image search result.
Using heading tags can help search engines and website visitors easily distinguish between a main section and a subsection on the page and how those sections relate. Look at it as a way to set up what's to come next with your content with a title.
#seotips #seo #marketing #socialmedia
Backlinks are links from other websites that point to your website. They are important for SEO (search engine optimization) because they can boost your rankings, expand your audience and increase people’s trust.
#SEOtips #marketing #socialmedia
Professor Newell’s Cultural class3852 got in on the fun as well. @ecucob, building leaders while having fun!
Video Shorts are becoming all the rage. Tik ToK, YouTube, and Instagram are great place to capture the attention of your audience while "showing-off" your capabilities. Here's a video short we created for Portrett Pharmaceuticals. Check it out! #bentonnewellcommunication #youtubeshorts #instagram #marketing #videoshorts
Video Shorts are becoming all the rage. Tik ToK, YouTube, and Instagram are great place to capture the attention of your audience while "showing-off" your capabilities. Here's a video short we created for Pathfinders, a home health agency! #bentonnewellcommunication #youtubeshorts #instagram #marketing #videoshorts
Your website is the soul of your business. Take your time in developing it. There is nothing wrong with changing/revamping it as your business objectives change. It means you're growing, and your website needs to reflect that! #marketing #websitegoals #bentonnewellcommunication
We loved working on Portrett Pharmaceuticals website to introduce them to the business marketing place. Kimberly Lupo is a dynamic CEO and overall exciting client to work with. We created this start-up with a website that has room to grow and we are just as excited about it as she is! Check them out. www.portrett.com
Happy Thanksgiving from our family to yours!
#bentonnewellcommunication #digitalmarketing #pr #socialmarketing