LOOK & LIKE provides a communication platform for technical, sophisticated ideas and interesting designs regarding the issue of packaging. For a long time now, packaging possesses the potential to be more than a shell that merely serves to disguise its content. Not only does packaging enable protection, transportation and preservation of its content, moreover, good packaging supports brand recogni
tion, impresses through convenience, and links trends of fashion and lifestyle together in order to appeal to the consumer. Hence, its outer appearance is essential. Studies have proven that, at the point of sale, consumers decide within 1.6 seconds what to pack in their shopping baskets and what to leave behind in the shelf. Thus, packaging has to skillfully stage the qualities of the product and the image of the brand in order to attract sufficient attention. However, even after the purchase a packaging has to convince its user. Here, the packaging material plays an important role. Is the crackle of the foil a pleasent or stimulating sound, how does the paper affect the fingertips, and how is the light reflected by the surface? LOOK & LIKE searches within different industries to discover potential successes of the packaging world. Trends that influence packaging such as novelties of the realm of fashion, art and techniques are collected and presented. What we appreciate are new materials or printing techniques, as well as eco- and consumer-friendly concepts which are able to enrich the packaging sector through its innovation.
