Luca Leonardini

16/11/2023

19/03/2023

😎👌

26/01/2023

Praise for the book "Codify Your Purpose":
“Remember why you started. Luca helps you reignite that fire within to connect purpose to intent to outcomes. You can’t change the world until you change yourself.”

Brian Solis is globally recognized as one of the most prominent thought leaders in business innovation. As a digital analyst, anthropologist, and futurist he studies disruptive technology and its impact on business and society.

He is Innovation Evangelist at Salesforce, Author of several bestselling books, and Global Speaker.

25/01/2023

"Purpose shifts the trajectory of brand building" - Jim Stengel 📣

Not only purpose generates increased brand relevance and distinctiveness but most importantly opens a realm beyond the ordinary product or service pitch, creating the basis for a deeper customer-brand relationship, more authentic communication, and a connection built on shared values.

Across industries, today’s customers are more deeply engaged in marketing that reflects values.

It's a huge opportunity for traditional marketing and communication agencies to expand their market, renew their services and create even more value for their customers.

24/01/2023

Best Purpose of the Week 41 🏆

The Best Purpose statement of the week is from the Brazilian bank Nubank: “We were born to revolutionize the financial market and free people from complexity.”

“We want to be remembered not only for the revolution we created but for how we got there.
This is our Purple Revolution. This is Nu Impact: Fighting complexity to empower people.” David Vélez, Founder and CEO of Nubank.

23/01/2023

The purpose-driven business canvas is the visual-thinking tool for leaders eager to lead with purpose and humanity.

14/01/2023

Accelerating business mindset change globally.

12/01/2023

Helping leaders to become better leaders and those who are leaders but do not realize it yet.

11/01/2023

Dr. Carlos Saba, is co-founder of The Happy Startup School, a world-renowned unconventional startup school designed to help people make a positive impact in their world.

His purpose statement is: “I create spaces for people to find their role in the world before it's too late”. It truly reflects what he does.

Carlos built the business of The Happy Startup School and the vibrant global around it, as a journey of self-discovery, as a process of working out what he wanted to do for himself, first.

10/01/2023

The reason the company exists: “We are helping to build the help others industry - starting with optimism.”

To address the global problem of selfishness and individualism Simon Sinek often says “there are plenty of self-help books in the bookshops and none to help others.”

09/01/2023

“We don’t talk enough about failure, we talk about succeeding and what it looks like. But you will never never know what success is like if you haven’t hit the ground one or a hundred times before. It is part of our life and it’s part of growing up.” Claude Silver

03/01/2023

Embrace your purpose and pursue it with determination and dedication.
Happy & Purposeful 2023

03/12/2022

Podcast

18/10/2022

Intervista in diretta giovedì 20 Ottobre ore 19:15 su OpenExO Live
https://youtu.be/-Lv0WlxWc3U (link diretta Youtube)

OpenExO

Join us this week as we chat with Luca Leonardini from Italy. Luca is a business innovation architect and his purpose is “to accelerate the entrepreneurial m...

23/06/2022

Domenica 26 giugno si svolgerà a Calignaia la Swim&Trail Wild Race, una gara amatoriale di nuoto e corsa per sensibilizzare le persone alla tutela dell’ambiente.

Tutte le info ed il modulo d’iscrizione: https://www.nutrifitlab.it/swimtrailwildrace/

22/06/2022

Domenica 26 Giugno - SWIM & TRAIL WILD RACE
https://lnkd.in/ezuQABcY

Gara amatoriale di nuoto e corsa immersa nella natura di Calignaia (Livorno), tanto spettacolare quanto fragile, per questo preziosa e da salvaguardare.

L'iniziativa del Dottor Jacopo Querci patrocinata dal COMUNE DI LIVORNO con le associazioni Acchiapparifiuti e Sons of the Oceans, ha lo scopo di sensibilizzare le persone sull'importanza di ciò che ciascuno di noi può fare per proteggere l’ambiente.

Le emozioni che la natura ci regala sono infinite e se attraverso lo sport riusciamo a emozionarci, potremo guardarla con uno sguardo diverso e diventarne custodi.

07/06/2022

This week’s purpose is that of Gotham Greens, the Brooklyn based fresh food company farming with the future in mind. 🛰

The company builds and operates sustainable greenhouses in cities across America, where they grow year-round supply of local produce. 🌱

“Reimagining how and where fresh food is grown” is their purpose. 💯

Gotham Greens is a Certified B Corporation that meets the highest possible standards of social and environmental performance, public transparency, and legal accountability. 🔝

The “B” stands for benefit. As a company, Gotham Greens balances profit and purpose, prioritizing positive impact for , and the .

✅Employees are farmers that live in apartments and do see fields where others see gray. They fuel blooming where others fear urban decay.

✅Environment: Indoor farming facilities are sun (and wind) powered, and climate controlled for a year-round growing season.

✅Communities: The company provides clean, and quality food to communities. Any time, anywhere. And they’re committed to creating for local residents.

Gotham Greens’ produce isn’t the best because of how they grow it, it’s the best because of who grows it.

The company is built upon the collective values, talents and energy of diverse team that truly lives the purpose “reimagining how and where fresh food is grown”.

10/05/2022

“Build trust in society and solve important problems” è il purpose di PricewaterhouseCoopers la rete multinazionale di servizi professionali, che opera come partnership sotto il marchio PwC.

In un mondo sempre più complesso, PWC aiuta sistemi intricati a funzionare, adattarsi ed evolvere in modo che possano fornire risultati sostenibili, che si tratti di mercati di capitali, sistemi fiscali o sistemi economici all'interno dei quali operano aziende e comunità.

Oggi, il timore causato dalla pandemia e dalla guerra in Ucraina alimentano la crescente consapevolezza che non torneremo alla vecchia normalità e che esiste l'opportunità di scegliere una nuova normalità in cui il progresso economico e sociale sono finalmente allineati.

Lo scopo “build trust in society and solve important problems” aiuta PWC a guidare i clienti attraverso questo periodo di continua trasformazione, mentre i sistemi da cui dipendono economie e comunità vengono stravolti.

03/05/2022

“Give people the power to build community and bring the world closer together” è il purpose statement di Facebook.

Chi di noi non ha un account su Facebook? Molti amano la piattaforma, molti la odiano e molti la usano per quello che è, ovvero una piattaforma guidata da un algoritmo per vendere annunci online.

Molto probabilmente quando iniziarono, l’intenzione era veramente di avvicinare le persone in tutto il mondo, ma la sua vera essenza non ha tardato a rivelarsi: attirare e conservare l’attenzione degli utenti per generare profitto con le ads.

La strategia dietro questo modello di business ha mostrato tutti i suoi limiti: sì, è vero, Facebook aveva identificato il purpose statement, ma con ritardi e ambiguità in molte decisioni, ha dimostrato che creare profitti con gli annunci online era molto più importante.

E gli utenti se ne sono accorti, hanno percepito il disallineamento tra ciò che Facebook ha dimostrato di essere e ciò che avrebbe voluto essere, e ovviamente molti ne hanno preso le distanze.

Diciamo che Facebook ha perso l’occasione (d’oro) di vivere in pieno il purpose per risolvere i problemi nati intorno o a causa della stessa piattaforma, prima ancora che venissero fatte richieste dall’esterno (vedi Congresso US).