GroupM

13/11/2023

We are thrilled to announce that we won not one, not two, but FOUR awards at The Wires last week! 🎉

🌟 Our very own Alexa Constantinescu won the Ad Tech Rising Star award! This is an incredible achievement and we couldn't be prouder of her.

🏆🥇We also won the Grand Prix-Best Digital Campaign and the Best Digital Campaign award for our KFC’s owned delivery service campaign launch with Mindshare. Thank you to everyone who contributed to these campaigns and helped us achieve these awards.

🥇Additionally, our Christmas actionable smart speakers advertising campaign for Tesco won the Best Use of Digital Audio Technology award! Thank you to our partners EssenceMediacom and Say It Now for their collaboration.

And a thank you to ExchangeWire / for recognizing our hard work and dedication to the industry. We are honored to have received these awards and look forward to continuing to push the boundaries of innovation in advertising!

07/11/2023

It's an honor to be recognized for our hard work and innovation in the field of Advanced TV solutions!

We're excited to share that we've been shortlisted for two categories at The Drum Awards 🎉

Fingers crossed for the big win 🤞

https://loom.ly/2cgoVq0

07/11/2023

We are thrilled to announce the release of the in collaboration with Forbes India!

This list features India's top digital personalities in various fields like comedy, beauty, business, fitness, food, tech, etc

Did your fave make the list? https://loom.ly/ujWW7tw

The most prominent 100 digital influencers in India

02/11/2023

🎉 We are thrilled that our very own Nicola Lewis has been listed on The Top 50 Women Gamechangers in TV 2023! 🙌

This prestigious recognition is a testament to Nicola's incredible talent, hard work, and dedication to driving change and innovation in the historically male-dominated TV ecosystem. We couldn't be prouder of her achievements and are honored to have her as part of our team.

See the full winners list here: https://loom.ly/GHQIbTs

02/11/2023

Laura Hicks reveals how CTV is revolutionizing the advertising landscape by combining the best of TV and digital channels.

In a video interview filmed at TV Rise 2023, Hicks discusses the targeting opportunities, real-time data responsiveness, and new avenues for clients in the rapidly evolving world of CTV. Don't miss out on these valuable insights!
https://loom.ly/ZvwjAxs

Advances in connected TV enable CTV to compete with other digital channels in its ability to respond to real-time data signals, according to Laura Hicks, Glo...

02/11/2023

🤳 Social commerce is booming in SEA, with influencers leading the way to a new era of advertising where relevance and authenticity are increasingly powering brand growth.

Read more on what our APAC VP Client Strategy & Growth APAC, Arthur Altounian, has to say about social commerce.
https://loom.ly/gFNQvYc

Social commerce is booming in SEA, with influencers leading the way to a new era of advertising where relevance and authenticity are increasingly powering brand growth.

01/11/2023

We are honored to be recognized alongside mSix&Partners for our exceptional use of emerging technology at the inaugural Digiday en Español Awards! 👏

https://loom.ly/sJifYfU

Digiday se enorgullece en anunciar la primera edición de los Premios Digiday en Español, que reconocen el trabajo creativo centrado en el público hispanohablante de EE.UU., Latinoamérica y España.

27/10/2023

is in the books! ✅ GroupM Nexus was honored to be among the industry leaders in commerce who gathered to share ideas and strategies for driving success through Amazon's ad solutions.

26/10/2023

The Goat Agency is live in Singapore! 🇸🇬

As part of GroupM Nexus, GOAT rewrites the rules of influencer marketing to drive growth through unmatched performance, with the scale and expertise to activate campaigns anywhere in the world. 🌍

Our launch was a blast, filled with learning and activities. We delved into the incredible capabilities of GOAT and joined forces with our local talented content creator partners for a day of fun and discovery! 🎉

16/10/2023

Are you ready to "switch channels" and explore the dynamic world of Connected TV (CTV)?

Join us at IAB Europe's Virtual CTV Day! One of the key sessions will focus on how CTV is transforming omnichannel campaigns, featuring our very own Donatas Nemura.

Don't miss this opportunity to stay ahead of the curve in the CTV landscape – register now: https://loom.ly/Efp6-UE

05/10/2023

Are you ready to "switch channels" and explore the dynamic world of Connected TV (CTV)?

Join us at IAB Europe's Virtual CTV Day! One of the key sessions will focus on how CTV is transforming omnichannel campaigns.

Register now: https://loom.ly/Efp6-UE

04/10/2023

Our very own Sonam Upadhyay has been recognised in this year's IMPACT Weekly Magazine 30 Under 30 List! 🎉

This recognition is a testament to her achievements and potential. Kudos and congratulations on behalf of the entire GroupM Nexus team!🌟

https://loom.ly/Tc_yCgU

03/10/2023

So proud of our teams for bagging 3 awards at the Adexchanger Awards last week for our work with ! 🎉

🏆 Best Use Of Data By An Agency
🏆 Best Use Of Technology By An Agency
🏆 The AdExchanger Award: Overall Excellence In Programmatic Media

Full list here: https://loom.ly/_HIqTMc

02/10/2023

Did you know that companies with high digital maturity are TWICE as likely to grow their market share? 📈

As marketers, it's important to stay ahead of the game and advance our digital capabilities. Luckily, the combined power of Google Marketing Platform and Google Cloud Platform can help you achieve just that.

Learn more about how an integrated approach can unlock advanced capabilities for your business: https://loom.ly/sYCUDCk

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Companies with high digital maturity are twice as likely to grow their market share (1). This makes digital maturity an imperative for marketers. But faced with intensifying performance requirements, increasing privacy regulation, and non-stop technical innovation (not to mention a whole new world o...

28/09/2023

Here are the three principles 3 advertisers should focus on to optimize effectiveness in the retail media space:

🔄 Agility
📊 Data
⚙️Standardisation

Learn more: https://loom.ly/_itPteo
- by David Fieldhouse, our new Head of Commerce for GroupM Nexus UK

Brands looking to explore investing in "the sleeping giant" that is retail media, should consider a framework for their strategy.

26/09/2023

We're absolutely delighted to spot some familiar faces among the outstanding individuals who have been acknowledged as the future stars of our industry in The Media Leader's Future 100 Club Class of 2023!

https://loom.ly/a5-a9C4

21/09/2023

🤔 Can trust and transparency truly transform digital advertising?

Our own Joe Wilson and Cecile Blanc will be diving deep into this topic at IAB Europe's "The Great Debate" event as we explore sustainability, supply chains, AI, and brand safety.

Learn more and register here: https://loom.ly/SOQc_wI

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20/09/2023

🏆✨ Big Wins for GroupM Nexus Hong Kong at the DigiZ Awards! ✨🏆

🥇 Gold | The Goat Agency, our influencer marketing practice, takes the crown for "Best Influencer Marketing Platform."

🥈 Silver | Our Programmatic team grabs the Silver for "Best Programmatic Platform."

More information: https://loom.ly/Zjqz1w4

19/09/2023

Last week, we shared the exciting news of our advanced DOOH and Addressable TV advertising launch in Malaysia! 🇲🇾

Check out some highlights: https://loom.ly/yl2lvpI

This is "GroupM Nexus Malaysia - The Next Frontier" by GroupM Nexus on Vimeo, the home for high quality videos and the people who love them.

15/09/2023

Pioneering Digital-out-of-Home (DOOH) advertising in Hong Kong! 🇭🇰 🎉

To showcase the possibilities and understand audience movement patterns and create hyper-targeted campaigns that measure and optimise in real-time, we had a launch event in our Hong Kong office with 100 of our agency friends, media vendors, clients & DSP partners!

14/09/2023

We've launched DOOH and Addressable TV advertising in Malaysia! 🇲🇾

"The convergence of our Addressable TV solution and advanced DOOH capabilities empowers brands to not only connect but resonate with their audiences on a deeper level”
- Arshan Saha, APAC CEO

Learn more: https://loom.ly/VvbMG3w

Amidst a cookie-less future, media investment company GroupM Nexus has launched its Addressable TV solution and advanced Digital Out-of-Home (DOOH) solution in Malaysia.

07/09/2023

Let's build a digital advertising industry rooted in Trust & Transparency.

Our own Joe Wilson will be at IAB Europe's "The Great Debate," where the panel will delve into sustainability, AI, and their role in shaping the future.

Register here: https://loom.ly/SOQc_wI

The Great Debate – Trust & Transparency will look at new key areas of the digital advertising industry and how we can build Trust and Transparency into the DNA. This year we will focus on sustainability and how we can use transparency to build trust through the supply chain, AI and how important T...

07/09/2023

Looking to navigate the world of Retail Media effectively?🛒 Look no further! IAB Europe's new 101 Guide to Retail Media is here to provide you with the clarity and standards you've been waiting for in this space.

Learn more: https://loom.ly/748yG2g

IAB Europe

06/09/2023

Progress in the media industry for gender equity in leadership is notable but not the whole story. We need to go further for gender parity. 📈

Wondering how men can support marginalized genders at work? Check out the valuable insights from our GEN (Gender Equality Network) panel discussion on women's experiences in tech in the media and advertising industry: https://loom.ly/JylJcT0

We must challenge gender biases and actively support marginalised genders in the workplace to drive meaningful change.

06/09/2023

Pioneering addressable TV advertising with Finecast in Indonesia! 🇮🇩

Our addressable TV solution empowers marketers to reach their desired audiences with precision and relevance.

We recently celebrated this milestone at the GroupM Nexus On Air event in Jakarta, where Nicola Lewis, CEO of Finecast, Himanshu Shekhar, GroupM Southeast Asia CEO, and other industry experts leaders gathered to unveil the future of TV advertising in Indonesia. 🥂