The Most Incredible Marketing Show Ever

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The Most Incredible Marketing Show Ever

The Most Incredible Marketing Show Ever The MIMSE is a weekly podcast with former Dan Kennedy and Bill Glazer Certified Experts

03/10/2024

New episode of The Most Incredible Marketing Show Ever with Craig Valine and Dan Cricks

From Halloween to Christmas (and anywhere in between), there is no other period where your customers are primed and ready to spend. Of course, there is one challenge standing in your way: everybody else is marketing for their dollars, too! In this episode, we'll discuss how to take advantage of the Holiday Season to accomplish more in the last two months than you have the entire rest of the year.

From Halloween to Christmas (and anywhere in between), there is no other period where your customers are primed and ready to spend. Of course, there is one c...

07/09/2024

In this video, we tackle the topic of measurability and tracking in direct response marketing. Our special guest, Dan Cricks, joins host Craig Valine to break down the precision targeting that sets direct response marketing apart from traditional advertising methods.

From the ingenious use of personalized requests like calling "Big Lou" to the strategic deployment of unique phone numbers for campaign tracking, Dan shares his wealth of expertise. Watch for insightful anecdotes, like how a seemingly unsuccessful campaign generated 75 calls in two weeks, revealing critical operational insights.

In this video, we tackle the topic of measurability and tracking in direct response marketing. Our special guest, Dan Cricks, joins host Craig Valine to brea...

06/09/2024

In this video, host Craig Valine and guest Dan Cricks define what direct response marketing is and explore its key components, such as the importance of a strong, clear call to action designed to prompt immediate responses from both prospects and existing customers.

Dan shares his perspective on how direct response differs from traditional marketing, providing examples and discussing why the latter might not be the best fit for small to medium-sized businesses.

https://youtu.be/j-dOfRKBnKk

The two then delve into specific examples of direct response marketing in action, including a detailed breakdown of a successful advertisement and its strategic elements. Additionally, Dan highlights how direct response principles can be applied across various media, such as radio and TV, to target specific audiences effectively.

In this video, host Craig Valine and guest Dan Cricks define what direct response marketing is and explore its key components, such as the importance of a st...

03/09/2024

In this video, host Craig Valine sits down with marketing expert Mark Imperial to dissect innovative strategies for attracting high-quality clients using a book.

Ever wondered how a simple book could transform your business approach? Mark reveals the power of positioning your book as a lead magnet, sharing practical examples and eye-opening insights.

From answering potential clients' most pressing questions to standing out in a sea of traditional advertising, this episode is packed with actionable advice for entrepreneurs looking to elevate their marketing game.

In this video, host Craig Valine sits down with marketing expert Mark Imperial to dissect innovative strategies for attracting high-quality clients using a b...

28/08/2024

In this video, Craig Valine interviews author and marketing expert Richelle Tamu Shaw on "The Essentials of a Great Strategic Partnership." Richelle is the author of "The Million Dollar Equation" and her upcoming book, "Million Dollar Partnerships."

In this thrilling video, Craig Valine sits down with the brilliant Richelle Shaw, author of Million Dollar Partnerships, as she unveils her expertise on "The...

27/08/2024

In this video, Craig Valine sits down with his friend and fellow marketing expert, Richelle Tamu Shaw to delve into advanced marketing principles influenced by the legendary Dan Kennedy.

In this insightful conversation, Richelle reveals how to seduce your audience by overcoming their objections and leveraging personal stories. She shares real-life examples of using authority, polarization, and authentic storytelling to connect deeply with clients.

From writing compelling content that resonates with your audience's fears to the power of injecting personality into your brand, this video is packed with actionable strategies for any marketer. Plus, Richelle opens up about her personal journey through adversity and how it has shaped her approach to marketing.

In this video, Craig Valine sits down with his friend and fellow marketing expert, Richelle Shaw to delve into advanced marketing principles influenced by th...

24/08/2024

In this video, it's all about mastering your social media presence.

Our guest, Richelle Tamu Shaw, joins us to share her expert insights on creating engaging posts, stories, and videos in just three easy steps.

Richelle dives into the importance of shameless self-promotion, the power of being present in your niche, and the impact of taking decisive action. Plus, she'll touch on the effective use of retargeting to keep your audience engaged.

https://youtu.be/HLeItiqsDxE?si=VJV63XVnXr7PEv0R

In this video, it's all about mastering your social media presence. Our guest, Richelle Shaw, joins us to share her expert insights on creating engaging post...

23/08/2024

In this video, we tackle some fundamental that are often overlooked principles of social media marketing, as taught by Dan Kennedy.

Joining Craig Valine is Richelle Tamu Shaw, a veteran marketing expert who brings a wealth of knowledge on effectively leveraging these principles for social media success. We explore the components of the critical marketing triangle: understanding your market, mastering the intricacies of the media you're using, and crafting a compelling message. Richelle emphasizes the importance of knowing your audience before diving into social media platforms and highlights the hidden costs of misdirected efforts.

Furthermore, we discuss the significant role of data mining and customer insights on platforms like Facebook, offering you practical ways to identify and engage your ideal customers. Richelle also shares strategic approaches to building what she terms an "invisible list" for effective retargeting.

This video is valuable for marketers at all levels, offering timeless strategies to navigate the complexities of social media marketing.

In this video, we delve into some fundamental yet often overlooked principles of social media marketing, as articulated by the legendary Dan Kennedy.Joining ...

20/08/2024

In this video, we're diving deep into the critical aspects of tracking, measurement, and accountability in business with host Craig Valine along with guest, Dan Cricks. Dan, an accomplished business strategist, emphasizes how knowing your numbers and the lifetime value of your clients is pivotal for small and medium-sized businesses that can’t afford to waste their limited budgets.

Throughout the episode, Dan shares practical steps for integrating trackability into your ads, whether it's using specific phone numbers, tracking website codes, or analyzing webinar attendances. With real-life examples, like an ad campaign in Florida and a savvy modification to his retail business strategy, Dan reveals how diligent tracking can transform financial outcomes.

We'll also explore some fun, creative ways to engage with customers during the holidays while ensuring you can trace the effectiveness of your promotions. By the end of this episode, you’ll have actionable insights into how measuring your efforts can lead to continuous improvement and prevent potential losses.

In this video, we're diving deep into the critical aspects of tracking, measurement, and accountability in business with host Craig Valine along with our gue...

17/08/2024

In this video with marketing experts Craig Valine and Dan Cricks, we dive into the importance of strong sales copy. Dan emphasizes that vague hyperbole won't cut it-you need emotionally compelling copy to truly connect with your audience. He shares a powerful example of a targeted radio ad that resonates deeply with a specific audience, proving the value of precise, impactful messaging. Remember, if writing isn't your strong suit, don't hesitate to outsource it to pros. Strong copy is a worthwhile investment that can significantly boost your sales.

In this video with marketing experts Craig Valine and Dan Cricks, we dive into the importance of strong sales copy. Dan emphasizes that vague hyperbole won't...

16/08/2024

In this video with Craig Valine and Dan Cricks - we're diving into the critical importance of follow-up in your marketing efforts. Dan shares his extensive experience, including how he earned his nickname as the "follow-up guy" from Dan Kennedy's original partner, Pete Lillo. We discuss the evolution of follow-up tactics from the early days of three-step mailings to today's necessity of 12-15 touchpoints across multiple media.

Learn from Dan's success stories, like a six-month campaign that yielded incredible returns, and get insights into why persistence pays off. We'll also explore how life events impact customer responses and why "no" often just means "not right now."

In this episode with Craig Valine and Dan Cricks - we're diving into the critical importance of follow-up in your marketing efforts. Dan shares his extensive...

12/08/2024

In this video, we dive deep into the art of creating urgency in marketing with our expert guest, Dan Cricks. Join host Craig Valine and Dan as they explore the critical rule of always giving your audience a compelling reason to respond immediately and buy now.

In this video, we dive deep into the art of creating urgency in marketing with our expert guest, Dan Cricks. Join host Craig Valine and Dan as they explore t...

06/08/2024

In this 6-min video, my friend (author/expert/guest) Richelle Tamu Shaw dives into the best strategies for finding the right type of business partners to accelerate your customer base. Drawing wisdom from our shared mentor, Dan Kennedy, Richelle elaborates on five prime locations for meeting high-quality partners—from high-end charity events to industry-specific gatherings, mastermind groups, and local chambers of commerce. She shares practical tips on how to leverage these connections for mutual promotion and business growth.

In this video, expert/guest Richelle Shaw dives into the best strategies for finding the right type of business partners to accelerate your customer base. Dr...

18/07/2024

New Episode of The Most Incredible Marketing Show Ever: In this week's episode of "The Most Incredible Marketing Show Ever", we dive into the power of creating a compelling Unique Selling Proposition (USP) for your business.

Our expert panel, including Richelle Shaw, Steve Sipress, and Mark Imperial, break down what makes a USP truly unique and how it differentiates you from competitors.

From using exclusive words like "only" and "first" to simple guarantees such as answering the phone, our discussion provides practical tips to stand out in any industry. Watch this episode now!

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, we dive into the power of creatin...

31/05/2024

In this week's episode of The Most Incredible Marketing Show Ever, we dove deep into the power of subscription services in businesses.

From Chipotle's innovative burrito subscription to transformational continuity programs in the auto repair industry, we explored how recurring revenue can stabilize and grow your business. Learn how to turn customers into loyal members, add value, and secure predictable income.

As with every episode, my panel of fellow Dan Kennedy Certified Experts (IBA's) shares their expert knowledge, experiences, and give you strategies that truly work. (with Dan Cricks, Steve Sipress, and Ben Thole)

https://youtu.be/jlN7IkRmHho?si=EvgCtlTDkmTsLLkn

Richelle Tamu Shaw, Becky Auer, Owen Garratt, Mark Imperial, Joe Norcott, and Chuck Trautman.

Welcome to this week’s episode of The Most Incredible Marketing Show Ever! Hosted by Marketing Optimization Expert Craig Valine, we’re joined by fellow Dan K...

23/05/2024

New episode of The Most Incredible Marketing Show Ever featuring MORE "Marketing Myths... Busted!"

https://youtu.be/lJWYp1OejKY?si=NcMdUw7s05t5qVU1

*Here's a Sneak Peek of What We Discussed:*

🔍 *Richelle Shaw* kicked things off by challenging the notion that every new tactic (like TikTok or Facebook Ads) will inherently work for your business. She emphasized the importance of having a solid foundation before jumping into any new marketing platform.

🔍 *Ben Thole* explored myths around branding. He stressed that while direct response is crucial, it should be balanced with branding to build long-term loyalty and a solid customer base.

🔍 *Chuck Trautman* busted the belief that acquiring new customers is the only way to grow. He highlighted how focusing on existing clients, securing referrals, and reconnecting with lost customers are often more cost-effective and quicker methods to boost your business.

🔍 *Craig Valine* addressed the classic "but my business is different" myth, reinforcing that universal marketing principles apply across all industries. Adjusting strategies to fit specific circumstances is key.

🔍 *More Mythbusting!* From the misconceptions around "having to be on social media" all the time to the idea that "direct mail is dead," we left no stone unturned.

New episodes available every Thursday.

Dan Cricks, Ben Thole, Joe Norcott, Chuck Trautman, Richelle Shaw, Becky Auer, Owen Garratt, Steve Sipress, and Mark Imperial.

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" In this episode, Join our host, Craig Valine, alongside esteemed guests Richell...

16/05/2024

New episode of The Most Incredible Marketing Show Ever on "Busting Marketing Myths" - https://youtu.be/6JEEth6nGD0?si=wfB8EDVJ9OM7ARpI

Mythbusters Panel Discussion

- **Richelle Shaw** busts the myth that "more is better" in marketing. She shares a compelling story about increasing ad spend without boosting revenue, highlighting that targeted and thoughtful marketing can often do more with less.

- **Steve Sipress** underscores the importance of precise audience targeting. Hear how a sewing and quilting shop saw a remarkable revenue increase by focusing on "blue hairs."

- **Joe Norcott** reframes marketing as an investment rather than a cost. He delves into the effectiveness of targeting specific demographics through direct mail, sharing a winning strategy that garnered positive responses.

And MUCH more!

Richelle Tamu Shaw, Steve Sipress, Joe Norcott (Dan Cricks, Owen Garratt, Ben Thole, Becky Auer, Chuck Trautman, Mark Imperial

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" In this episode, Join our host, Craig Valine, alongside esteemed guests Richell...

25/04/2024

New Episode! "Wealth Magnet #11: The Power of Demonstration"

In this thought-provoking episode of "The Most Incredible Marketing Show Ever!", our Dan Kennedy Certified Expert Panel dive into the power of dramatic demonstrations and the critical role of congruency in building credibilit...

In this thought-provoking episode of "The Most Incredible Marketing Show Ever!", our Dan Kennedy Certified Expert Panel dive into the power of dramatic demonstratio…

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[MIMSE Clips] Dan Kennedy Certified IBA @richelleshaw and @mikecapuzzi Discussion about finding specific lists for clients, referencing SRDS catalog. Free Gift Pack from the Guest Panel of Experts on This Show Available at https://MostIncredibleMarketingShowEver.com Watch More Shorts and Full Episodes of The Mimse: https://themimse.com Visit our show website to get deeper into each episode: http://bit.ly/themimse

[MIMSE Clips] Dan Kennedy Certified IBA @beckyauer - A successful direct response marketing campaign led to an unexpectedly high number of responses for selling restaurants. Free Gift Pack from the Guest Panel of Experts on This Show Available at https://MostIncredibleMarketingShowEver.com Watch More Shorts and Full Episodes of The Mimse: https://themimse.com Visit our show website to get deeper into each episode: http://bit.ly/themimse

[MIMSE Clips] Dan Kennedy Certified IBA @markimperial emphasizes the value of knowing specifics about the audience for targeted communication. Highlighting the importance of personalization in communication strategies. Free Gift Pack from the Guest Panel of Experts on This Show Available at https://MostIncredibleMarketingShowEver.com Watch More Shorts and Full Episodes of The Mimse: https://themimse.com Visit our show website to get deeper into each episode: http://bit.ly/themimse

[MIMSE Clips] Dan Kennedy Certified IBA @mikecapuzzi and @richelleshaw Discussing the importance of creating customer avatars and the impact on business results. Free Gift Pack from the Guest Panel of Experts on This Show Available at https://MostIncredibleMarketingShowEver.com Watch More Shorts and Full Episodes of The Mimse: https://themimse.com Visit our show website to get deeper into each episode: http://bit.ly/themimse

[MIMSE Clips] Dan Kennedy Certified IBA @dancricks emphasizes the importance of understanding customers for successful marketing by sharing a personal anecdote. Free Gift Pack from the Guest Panel of Experts on This Show Available at https://MostIncredibleMarketingShowEver.com Watch More Shorts and Full Episodes of The Mimse: https://themimse.com Visit our show website to get deeper into each episode: http://bit.ly/themimse

[MIMSE Clips] Dan Kennedy Certified IBA @richelleshaw and @mikecapuzzi Discussion on marketing strategies and the importance of focusing on a specific target audience. Insightful perspective on not marketing to everyone and the analogy between MapQuest and Google Maps adds a unique and engaging touch. Free Gift Pack from the Guest Panel of Experts on This Show Available at https://MostIncredibleMarketingShowEver.com Watch More Shorts and Full Episodes of The Mimse: https://themimse.com Visit our show website to get deeper into each episode: http://bit.ly/themimse

[MIMSE Clips] Dan Kennedy Certified IBA @stevesipress - Discussion on the effectiveness of targeted marketing for entrepreneurs with a chiropractor example. Insightful conversation on the importance of targeting specific audiences and the benefits it brings for businesses Free Gift Pack from the Guest Panel of Experts on This Show Available at https://MostIncredibleMarketingShowEver.com Watch More Shorts and Full Episodes of The Mimse: https://themimse.com Visit our show website to get deeper into each episode: http://bit.ly/themimse

[MIMSE Clips] Dan Kennedy Certified IBA @benthole Explaining the importance of writing targeted headlines and using specific avatars for marketing. Free Gift Pack from the Guest Panel of Experts on This Show Available at https://MostIncredibleMarketingShowEver.com Watch More Shorts and Full Episodes of The Mimse: https://themimse.com Visit our show website to get deeper into each episode: http://bit.ly/themimse

[MIMSE Clips] Dan Kennedy Certified IBA @beckyauer and @benthole Discussing the importance of speaking to one person at a time for businesses. Free Gift Pack from the Guest Panel of Experts on This Show Available at https://MostIncredibleMarketingShowEver.com Watch More Shorts and Full Episodes of The Mimse: https://themimse.com Visit our show website to get deeper into each episode: http://bit.ly/themimse

[MIMSE Clips] Dan Kennedy Certified IBA @beckyauer - Discussion about targeting a specific audience for a potential restaurant purchase. Practical tips shared on how to address the needs and concerns of a target market Free Gift Pack from the Guest Panel of Experts on This Show Available at https://MostIncredibleMarketingShowEver.com Watch More Shorts and Full Episodes of The Mimse: https://themimse.com Visit our show website to get deeper into each episode: http://bit.ly/themimse

[MIMSE Clips] Dan Kennedy Certified IBA Mark Imperial Discussion on how to choose a name for an avatar based on the person's birth year. Unique and engaging method of selecting names combined with relevance to pop culture. Free Gift Pack from the Guest Panel of Experts on This Show Available at https://MostIncredibleMarketingShowEver.com Watch More Shorts and Full Episodes of The Mimse: https://themimse.com Visit our show website to get deeper into each episode: http://bit.ly/themimse

The Most Incredible Marketing Show Ever! New episode: "The Phenomenon - Chief Trigger #4: The one about using Direct Response Marketing tools and principles." Check it out at https://youtube.com/@mostincrediblemarketingshow

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