She Digital

To celebrate #naidocweek2023, I will share some recent She Digital Advertising projects where we have had the privilege of working with Aboriginal people whose natural storytelling, connection to culture and creativity we deeply value. Our client ECH Inc commissioned this video to document the official opening of a Bush Tucker Garden located at their Encore Apartment complex. The video features Buandig Woman Leanne Williams, who hosted tours with ECH clients and residents and shared her knowledge on how native flora can be used in cooking and for other purposes. You'll see how Leanne owns the camera with her passion and warmth. She is a true delight, and we hope to work with and learn more from her in the future.

CanDo 4Kids Giving Day

Today is the CanDo 4Kids Giving Day with an aim to raise $50,000. For 12 hours, your generosity will have double the impact. Thanks to generous gift-matching partners, all donations made from 7am to 7pm tonight will be DOUBLED. You can donate online at https://lnkd.in/ggeDpW5G or call (08) 8100 8222. She Digital Advertising is proud to have created the video assets for this important campaign.

Seaview High School | Acknowledgment of Country

Thanks to Seaview High School for having She Digital Advertising produce this Acknowledgment of Country. Uncle Tamaru of Deadly Mob did an incredible job building cultural awareness and connection through knowledge sharing. Reconciliation and understanding are built on open minds being exposed to appropriate and engaging education.

We were proud to capture a moment in history - @plymptoninternationalcollege’s inaugural R-12 Sports Day at SA Athletics Stadium.

We love it when a piece of content produced for digital is received so well that we cut a version for TV. We are thrilled to see ECH Care Hotel back on South Australian screens. The ECH Inc Care Hotel is a progressive initiative helping older people living with dementia. ECH also recognises the chain of care extends to carers and families who may require respite because caring for someone can be tiring and stressful.

Beautiful scenes at Plympton International College to celebrate Lunar New Year.

We were back at OTR today shooting more HappyWash content - this time for team training videos.

Lift Cancer Care Values Video

It often takes courage to participate in a corporate video project. After all, speaking to the camera is not something most people do daily. But the participation from the Lift Cancer Care Services team in this video shows a deeply unified organisational culture.

Official opening of Peregrine Corporation Kensington Site Support Office (SSO). Traditional smoking ceremony from Kaurna and Nurrunga man Jack Buckskin. Video produced for LinkedIn.

OTR now accepting crypto.

Now you can fill your tank with crypto, with OTR accepting crypto at its C Coffee, Subway, Oporto and Wokinabox outlets and its Smokemart and Giftbox stores. We were pleased to cast and produce the campaign to announce the new way to pay. A collaboration between She Digital and LS Creative Co.

Peregrine / OTR sponsored yesterday’s Business SA lunch event, where Peter Malinauskas delivered a keynote address. More than 700 people attended, making it the largest Business SA event in 7 years. We were pleased to produce this video which played throughout the event as a part of the sponsorship agreement.

Congratulations to our client, CureCell, who have secured their first corporate sponsor, Avatar Brokers. The future of personalised medicine is bright.

Working with Mary MacKillop College Kensington in an always-on capacity means we get the opportunity to film important school events, including sports day, significant occasions and fundraising events, like the Big Freeze, which raised more than $3,000 for Project Compassion. Well done girls and teachers, who were happy to get drenched for a deserving cause.

A new SLD (second-level domain) option is being launched in Australia - .au domain names (eg shedigital.au). Businesses wanting to protect their brand should register the .au version of their domain name. If your domain name is a 'contested domain' you will have priority allocation of this domain by proving you currently own the .com.au version of the domain. For more information visit auda.org.

W&H at ADXexpo

Thank you to our client W&H Dentalwerk for having us document their time at Australian Dental Industry Association Sydney. This expo was huge! One of the attractions at the W&H booth was the hygiene mascot, which provided a fun atmosphere among the many visitors who stopped by.

As a female-led company, I am proud to recognise all of the women I have come to know through our work - your stories have become a part of mine. On International Women’s Day, I would like to acknowledge the thoughtfulness, empathy and ingenuity I observe in the women I am surrounded by. I see how you are blazing a trail, with gallant determination, while maintaining an intrinsic tenderness, which the world news so desperately right now. Whether you are in a season of retreating, reassessing or rising, may we continue to expand our acceptance of individualism, while remaining connected to the power of the collective consciousness. #BreakTheBias

Today I caught myself cheering (for myself) for simply sending an email 🤭 Such is the clamber to the Christmas shutdown finish line. Over the next few days, I’ll endeavour to share some of the projects that have been keeping the team so busy - like this lovely promotional video for the “Where there is Light” activations currently live at Elizabeth City Centre and Colonnades Shopping Centre. Lucy

Considering Christmas content?

We don't like to play favourites, but this could be the most-loved video we've produced for Christmas. If you're considering content to tie 2021 in a bow, it's a good idea! There are many different creative ways to approach - you could have a festive focus or revisit the year that was. It's a great brand-building exercise and a way of recognising staff and key stakeholders. Plus, if there's ever an opportunity to sprinkle some joy into the community, we recommend you take it. The Memorial Hospital

Client: Goodstart Early Learning Purpose: Recruitment 👩‍🍳

Some projects stay with you, like this one we produced for the Sammy D Foundation. On Sam's 31st birthday, we remind you to look out for your mates.

Barkuma Turns to Video

As creators, we are engaged to come in and be the experts on a job. But sometimes, it's your clients who teach you more than you could have hoped for. Thank you to our friends at Barkuma - our week spent with you was one of our best on record.

ECH Recruitment Content

Working with real people, telling real stories. That is our favourite space to create. 💙: ECH Inc

Donna Buss founded Nolton Park: Horses Healing Hearts to provide a miniature horse therapy service to patients in hospice and care centres around Adelaide. Donna and her horses brought love, light and joy to so many patients, bringing moments of happiness for those who needed it most. Sadly, Donna recently lost her own battle with breast cancer. Her final wish was to see her tiny horses cared for and her unique therapy service continue. Such was Donna's bravery and determination to see this service continue, she agreed to film this video with us in her final days. We're proud to share that The Hospital Research Foundation Group will be matching funds raised by the community and providing a $50,000 grant to ensure the continuation and expansion of this much-loved volunteer service. Rest easy, Donna. Your legacy will live on. #probono

Today we are back to business, which involves a lot of rescheduling cancelled shoots. We are so grateful for our patient and understanding clients. We do a lot of production work in high-risk settings, like aged care and health care, so we are working hard to proceed safely, including following the vaccination schedule - some of our crew aged 40+ are already fully vaccinated. Here's a little throwback to a past shoot. We can't wait to get back to telling stories, and we hope to see you all soon.

Video Is Essential to Recruitment Marketing in 2021

Did you know modern candidates want to connect with your employer brand through video, and you have 1 minute 36 seconds (on average) to tell your story? Recently we had the opportunity to spend time at various ECH Inc sites documenting the employee experience as a part of a recruitment campaign. In such a tight hiring environment, video plays an essential role in recruitment marketing.

Today is International Day of the Midwife, and we take this opportunity to recognise and thank all Midwives. It was our pleasure to produce this video for Ashford Hospital. Recognise the Midwife who supported you through birth by naming your Midwife on social media using #IThank{NAMEYOURMIDWIFE} #IThank #Midwives2021 #IDM2021

Through our work in the healthcare, not for profit and aged care sectors, we have built a reputation for telling the "lesser-told" stories, and this is the space we really feel proud to work in because it feels meaningful and impactful. When Centennial Park Cemetery approached us to document a cremation as a part of a campaign offering South Australian's choice in what is a very personal decision, we were honoured. This TVC has commenced its on-air period on Channel 7 Adelaide.

We are looking forward to shooting our second campaign with Floral Image at Home tomorrow. We love this service! ✔️Sustainable ✔️Mess free ✔️Delivered to your door ✔️Refreshed monthly https://floralimage.com/

One of our favourite ways to produce content is "fly-on-the-wall". It allows for events to be seen candidly, as a fly on a wall might see them. In this instance, the camera crew (Andy & Nate) worked as unobtrusively as possible to document a Friday afternoon at the Colonist Norwood. By combining fly-on-the-wall with other film making techniques, the result is a candid piece of content that gives an authentic insight into the hospitality experience at one of South Australia’s favourite pubs.