Axiom Communications

  • Home
  • Axiom Communications

Axiom Communications Axiom provides communication services for clients looking to develop informational content, connect with customers, or build a digital identity.
(1)

Google has unveiled a new feature to help brands increase long-standing growth with their loyalty programs.The feature a...
28/03/2023

Google has unveiled a new feature to help brands increase long-standing growth with their loyalty programs.

The feature allows advertisers to showcase their loyalty benefits directly on Google to encourage new and existing members to join and engage with the program.

Advertisers using Performance Max campaigns can also attract new loyalty members with ads, which is an exciting opportunity for brands who want to expand their reach without spending money on additional content.

Google’s Performance Max update allows marketers to measure and optimize store visits and local actions. Users will be a...
22/03/2023

Google’s Performance Max update allows marketers to measure and optimize store visits and local actions. Users will be able to bid and measure towards physical store sales, aligning with Google’s “one store” approach.

Senior Director of Product Management - Retail Ads at Google, Tina Weyand, also announced that marketers can buy Google ads across a variety of platforms including search, YouTube, Maps and more. “Consumer expectations around convenience, ease and initiative shopping have never been higher. Plus our dependence on ecommerce and omnichannel experiences means that it’s not only about the idea of meeting shoppers where they are, the next level is seeing our physical and online stores as one,” Weyand says.

Keep posted as we discuss more of Google’s recent and upcoming technologies that businesses can use to market their products and services.

Google just announced that product feeds, previously only appearing in streams, will now appear in more places like YouT...
14/03/2023

Google just announced that product feeds, previously only appearing in streams, will now appear in more places like YouTube Search and YouTube Shorts.

This is a major announcement for anyone who's looking to promote their brand. It means that you can now have your products featured in more places, making it easier for your audience to find you.

This also means that if you're an influencer with a large following, you'll be able to use this new feature to get more exposure for your own brand.

Keep posted as we discuss more of Google’s recent and upcoming technologies that businesses can use to market their products and services.

Google is testing highly visual and immersive ad experiences in both organic results and through shopping ads. These ads...
07/03/2023

Google is testing highly visual and immersive ad experiences in both organic results and through shopping ads. These ads can be swiped or tapped on to see even more product detail, reviews, and more.

These changes are designed to help brands meet changing consumer behaviors by providing a greater opportunity for consumers to interact with their products.

Keep posted as we discuss more of Google’s recent and upcoming technologies that businesses can use to market their products and services.

Google believes that augmented reality (AR) will become a permanent staple for people to interact with brands and produc...
28/02/2023

Google believes that augmented reality (AR) will become a permanent staple for people to interact with brands and products digitally. In fact, they even think that AR will replace text-based search results in the future.

Search is one of the most valuable ways that people interact with brands, so it makes sense that Google would want to bring AR into the fold. With more than 1 billion searches per day on mobile alone, Google Search has become an essential part of our daily lives.

Now Google is bringing this same technology to its product listing ads (PLAs). Brands can upload 3D product renderings to give users a true look and feel of their products in their space. The goal is to provide customers with an immersive experience that allows them to see what they’re buying before they even purchase it.

Keep posted as we discuss more of Google’s recent and upcoming technologies that businesses can use to market their products and services.

Window Shop on Google is a new tool that allows users to easily find and purchase the perfect pair of jeans.With Window ...
26/02/2023

Window Shop on Google is a new tool that allows users to easily find and purchase the perfect pair of jeans.

With Window Shop on Google, you can quickly find what you're looking for by searching for styles, fits, brands and more. This visual product feed includes product reviews and style guides from influencers—and vivid images of what the product looks like on real people.

Whether it's a pair of jeans or a new belt buckle that you're looking for, Window Shop on Google makes it easy to find what you need quickly.

Keep posted as we discuss more of Google’s recent and upcoming technologies that businesses can use to market their products and services.

Google's new Insights page gives advertisers a way to track the impact of their advertising campaigns throughout the cus...
18/01/2023

Google's new Insights page gives advertisers a way to track the impact of their advertising campaigns throughout the customer journey. This is a similar approach to what Google announced for GA4, which will help advertisers identify their best ads and optimize their campaign spending.

The insights page provides real-time data about customer behavior trends across all of your campaigns, so you can quickly identify which campaigns are helping customers along their full journey. From there, advertisers can dive into budgets to see which campaigns are driving the best results (and might deserve more of their budget).

Keep posted as we discuss more of Google’s recent and upcoming technologies that businesses can use to market their products and services.

Google Analytics 4 has a new Home experience, which can be accessed by clicking on the “Home” tab. This experience uses ...
11/01/2023

Google Analytics 4 has a new Home experience, which can be accessed by clicking on the “Home” tab.

This experience uses machine learning to automatically uncover insights that you can use to better understand your customers.

Reach people with more relevant messages based on where they are in their journey, and see predictions about future customer behavior and what their value will be to your business over time.

Keep posted as we discuss more of Google’s recent and upcoming technologies that businesses can use to market their products and services.

Google Ads is bringing their asset library to the masses.The Asset Library is a one-stop shop for your team to import, c...
04/01/2023

Google Ads is bringing their asset library to the masses.

The Asset Library is a one-stop shop for your team to import, collaborate on, and just organize all your image and video content. Once the content is imported, it can be accessed wherever you’re building your ad—be it Discovery, App, Display or Performance Max campaigns.

And not only does this tool expand your reach as an advertiser and make collaboration easier—it also opens up new possibilities for Google itself. For example, if you use Google Drive to collaborate on your ads with other people in your company, then you can now easily share those files with them without having to copy/paste them from one place to another.

Additionally, access level insights will be available so that you can see how many times each person has viewed your asset library and at what times of day they’re most active.

Keep posted as we discuss more of Google’s recent and upcoming technologies that businesses can use to market their products and services.

The Google Business Messages update is in testing, and it's set to kick off by the end of this year.With this update, cu...
28/12/2022

The Google Business Messages update is in testing, and it's set to kick off by the end of this year.

With this update, customers will be able to message businesses directly from search ads. This means that when they click on your ad, they'll be prompted with a messaging window where they can ask you questions and receive answers.

This is great news for marketers because it increases the chance that your customers will contact you through their mobile devices. It also helps eliminate some of the steps needed to convert interested leads into paying customers.

Keep posted as we discuss more of Google’s recent and upcoming technologies that businesses can use to market their products and services.

Google is transforming the way you advertise.With a new update, Google is enabling responsive search ads to use text con...
21/12/2022

Google is transforming the way you advertise.

With a new update, Google is enabling responsive search ads to use text content directly from your landing pages in your account. With this update, Google will pull from all your existing, high-quality assets to address a customer’s unique search.

This means that you can create an ad that will show the same copy as the page it links to, so customers can immediately see why they should click through to that page.

This means more than just having the same words—Google will also show any images or videos on your landing page within the ad. This helps your customers understand exactly what they’re clicking on before they even click!

Keep posted as we discuss more of Google’s recent and upcoming technologies that businesses can use to market their products and services.

Broad match + Smart Bidding – One-click experiment will help advertisers or businesses determine if broad match paired w...
14/12/2022

Broad match + Smart Bidding – One-click experiment will help advertisers or businesses determine if broad match paired with smart bidding works well for them.

A new feature to the AdWords Editor (Beta) will help you determine if broad match paired with smart bidding is a good option for your ad account.

If you're not familiar with smart bidding, it's an automated way of managing your bids based on factors like historical performance and predicted future performance. It can be very effective and save time, but it's important to make sure your bids are set up correctly.

The new experiment will let you test out different combinations of settings to see which ones work best for your business. You can also compare the results of multiple experiments at once to understand how they impact each other.

To get started, simply open an existing experiment or create a new one by clicking "Create Experiment" in the Experiments tab of the AdWords Editor (Beta). Then choose "Smart Bid Adjustments" from the list of options on the left side of the page and follow the instructions from there!

Keep posted as we discuss more of Google’s recent and upcoming technologies that businesses can use to market their products and services.

Ads in YouTube Shorts can be an effective way to reach your target audience.As you know, YouTube is one of the most popu...
07/12/2022

Ads in YouTube Shorts can be an effective way to reach your target audience.

As you know, YouTube is one of the most popular video streaming sites in the world. It has millions of users who are watching videos every day. You can use ads in YouTube Shorts to promote your products or services on this platform.

YouTube lets you create short ads that will play before or during videos on the platform. These ads usually last between 15 and 20 seconds, which is just enough time for them to grab viewers' attention without being too long or boring them with too much information at once.

Ads in YouTube Shorts are effective because they are targeted towards specific audiences based on their interests and viewing history on the platform. This means that they are more likely to catch someone's attention than traditional online ads that appear randomly throughout websites or apps across different devices like smartphones/tablets as well as computers (depending on what type of device they use).

Keep posted as we discuss more of Google’s recent and upcoming technologies that businesses can use to market their products and services.

As digital video consumption continues to grow at an accelerated pace, online video watch time per day has increased as ...
30/11/2022

As digital video consumption continues to grow at an accelerated pace, online video watch time per day has increased as well. In fact, a recent study showed that internet users are now spending an average of 6 hours and 42 minutes watching online videos every day. This is a significant increase from just a few years ago, when the average was just over 4 hours per day.

So what does this mean for marketers?

Increased online video watch time presents a unique opportunity for marketers to reach their target audiences.

With more people watching online videos, there is a greater chance that your target audience will see your video marketing content.

In addition, increased online video watch time also means that people are more likely to be engaged with the videos they are watching. This provides an opportunity for marketers to create more engaging and insightful video content that can help to educate and inform their target audiences.

Keep posted as we discuss more of Google’s recent and upcoming technologies that businesses can use to market their products and services.

One way businesses can market themselves on Google is by using Google Ads, and Google has recently made a change to the ...
23/11/2022

One way businesses can market themselves on Google is by using Google Ads, and Google has recently made a change to the way Google Ads are displayed. Now, when people are scrolling through the organic search results, they will intermittently see more visual ads interspersed with the organic results.

How can business owners take advantage of this new landscape?

1. Create beautiful and eye-catching ads that are relevant to the user's search query. Google is more likely to show these kinds of ads higher up in the results, so it's important to make them count.

2. Make sure that your website is optimised for mobile devices. With more and more people using their phones and tablets to search the web, it's essential that your website looks good and is easy to use on these smaller screens.

Keep posted as we discuss more of Google’s recent and upcoming technologies that businesses can use to market their products and services.

With natural language understanding and computer vision, businesses can find the most relevant information more easily t...
14/11/2022

With natural language understanding and computer vision, businesses can find the most relevant information more easily than ever before with the help of Google's Multisearch. This can help businesses save time and money by reducing the need for costly market research.

To use, simply open the Google App and tap on the camera icon. Then point your camera at the object or scene you want to search for. You can also ask a question aloud or type it into the search bar.

For example, you could say "What's the name of this building?" or "Show me pictures of the Eiffel Tower." Or you could point your camera at a flower and ask "What kind of flower is this?"

Keep posted as we discuss more of Google’s recent and upcoming technologies that businesses can use to market their products and services.

Marketing is constantly evolving. As new technologies emerge, marketers are finding new and innovative ways to use them ...
09/11/2022

Marketing is constantly evolving. As new technologies emerge, marketers are finding new and innovative ways to use them to reach consumers. But as technologies advance, so too must marketers' approach to using them.

Google, for one, has been continuously reimagining what’s possible for marketing in order to drive results and better prepare for the future.

Keep posted as we discuss Google’s recent and upcoming technologies that businesses can use to market their products and services.

Wooot!BeDecent is rocking it at the Frankfurt Book Fair!!!Our biggest congratulations to our CEO, the GreenTech Girl her...
21/10/2022

Wooot!

BeDecent is rocking it at the Frankfurt Book Fair!!!

Our biggest congratulations to our CEO, the GreenTech Girl herself, Samantha Joule Fow!!!

Be Decent: Environmental Activism 2.0 is currently on display at the Frankfurt Book Fair! Wooot!!!

In the age of Activism 2.0, being an effective grassroots activist no longer requires a sign on the sidewalk. It requires access to the internet – and the billions of computers, cell phones, digital cameras, and other devices connected to it. This virtual activism is forcing real-world change, and the increasingly powerful decentralized technology (“decent tech”) at our fingertips is helping us find and activate solutions to the environmental issues closest to our communities.

So let’s do it – let’s Be Decent.

🛒 https://www.amazon.com/Be-Decent-Environmental-Activism-2-0/dp/17356828

If you self-publish your book, you'll need to edit it yourself. No writer will deliver a perfectly edited book - there's...
03/10/2022

If you self-publish your book, you'll need to edit it yourself. No writer will deliver a perfectly edited book - there's a reason editors exists! However, if you can't afford to hire an editor, Grammarly can be a helpful tool. Just remember though that it's not a replacement for a real human editor.

When it comes to self-publishing, one of the biggest decisions you'll make is whether or not to outsource your book. The...
26/09/2022

When it comes to self-publishing, one of the biggest decisions you'll make is whether or not to outsource your book. There are pros and cons to both approaches, so it's important to weigh your options carefully before making a decision.

If you're short on time, hiring a ghostwriter may be the best option. This way, you can have multiple books in production at the same time, which can help you grow your business much faster. However, there are some challenges that come with hiring ghostwriters. The biggest ones are usually around price, speed, and quality. It can be hard to find a writer who meets all three of these criteria.

On the other hand, if you're looking for more control over the final product, self-publishing may be the way to go. This option will obviously take longer, but you'll have complete control over every aspect of the book.

Ultimately, the decision of whether or not to outsource your self-published book is a personal one. There are pros and cons to both approaches, so it's important to think about what's most important to you before making a decision.

If you self-publish your book on Amazon, you'll need to be aware of the potential for writer's block. But don't worry, t...
19/09/2022

If you self-publish your book on Amazon, you'll need to be aware of the potential for writer's block. But don't worry, there are some things you can do to prevent it!

First of all, make sure you have a clear idea of what you want to say. It helps to outline your story or chapter before you start writing, so that you know where you're going.

Research is also important. If you're not sure how to get from point A to point B in your story, try looking up other books or articles on the subject. You might find just the inspiration you need.

If all else fails, take a break. Sometimes the best cure for writer's block is simply to step away from the keyboard for a little while. Go for a walk, watch a movie, or read a book. When you come back to your story, you might find that the words flow more easily.

Self-publishing a book can be a daunting task. There are so many moving parts and pieces, from writing the book itself t...
12/09/2022

Self-publishing a book can be a daunting task. There are so many moving parts and pieces, from writing the book itself to marketing and promoting it. But one of the most important aspects of self-publishing is establishing a routine and ritual around your writing process.

Why is this so important? Because self-publishing is essentially a business, and any successful business needs to have systems and routines in place in order to function properly. Plus, having a set writing routine will help you actually get the words down on the page!

So how do you go about establishing a self-publishing routine? Here are a few tips:

1. First, think about when you have the time to write. Are you a morning person or do you prefer to write at night? Do you have an hour or two every day that you can dedicate to writing, or are you only able to write on weekends? Once you know when you have time to write, block off that time in your schedule and make it non-negotiable.

2. Next, decide where you will write. Will you write at home, at a coffee shop, or some other location? Make sure that wherever you choose to write is comfortable and conducive to productivity.

3. Then, establish what your writing process will look like. Do you prefer to brainstorm first and then start writing, or do you just jump right in? Do you like to listen to music while you write, or do you prefer silence? Do whatever works for you, but be consistent with it.

4. Finally, set some goals for yourself. Whether it’s writing a certain number of words each day or completing a chapter each week, having tangible goals to strive for will help keep you on track.

Self-publishing can be a lot of work, but by establishing a routine and ritual around your writing process, you can make the task seem much more manageable. And who knows, you might even start to enjoy the process!

Burnout is something that every writer has to deal with at some point. It's important to recognize when you're starting ...
05/09/2022

Burnout is something that every writer has to deal with at some point. It's important to recognize when you're starting to feel burnt out, and take steps to prevent it from happening.

One of the best ways to deal with burnout is to set your own pace and take as much time as you need to finish your book. Self-publishing gives you complete control over your work. You can make changes without having to worry about what a publisher or editor might think.

It's important to remember that you don't have to do everything yourself. There are a number of services that can help you with the self-publishing process, from editing to marketing. Using these services can save you a lot of time and energy, and help you avoid burnout.

If you're self-publishing a book, you'll need to create a writing calendar. This will help you keep track of your progre...
29/08/2022

If you're self-publishing a book, you'll need to create a writing calendar. This will help you keep track of your progress and ensure that you hit your target completion date.

To do this, simply take the number of days between now and your desired completion date, and divide by your desired book length. For example, if you want to finish your book in 30 days and it's 10,000 words long, you'll need to write 3,333 words per day.

Creating a writing calendar is a great way to stay on track and make sure that your self-published book is a success!

Well, the answer is: it depends.There are a number of factors that go into determining the length of a book, including g...
22/08/2022

Well, the answer is: it depends.

There are a number of factors that go into determining the length of a book, including genre, audience, and purpose. For example, a self-help book for new parents is going to be different than an epic fantasy novel.

So, how do you figure out how long your book should be? Here are a few things to consider:

- Genre: What kind of book are you writing? Is it a self-help book, a novel, or something else? Each genre has different expectations for length.

- Audience: Who is your book for? Is it for adults, children, or both? Different audiences have different expectations for length.

- Purpose: What is the purpose of your book? Are you trying to provide information, entertain, or both? This will also affect the length of your book.

Once you've considered all of these factors, you can start to narrow down how long your book should be. And if you're still not sure, don't worry! There are plenty of resources available to help you figure it out.

Happy writing!

# #

Congratulations on taking the first step toward becoming an author! Self-publishing  your book on Amazon is a great way ...
15/08/2022

Congratulations on taking the first step toward becoming an author! Self-publishing your book on Amazon is a great way to get your work out there and start building a following.

Choosing a pen name is an important first step in self-publishing. Your pen name should be reflective of the type of books you write. For example, if you write Romance novels, you might want to choose a feminine sounding name. If you write thrillers, you might want to choose a more masculine sounding name. The important thing is to pick a name that will be easy for people to remember and associate with your brand.

Your author image is also important. People should be able to easily recognize you from your author photo. Choose a photo that is clear and professional looking. Avoid using photos that are too casual or that show you in a negative light.

Remember that self-publishing is just the first step on the road to becoming a successful author. It takes hard work, dedication, and a lot of perseverance to make it as an author. If you have what it takes, self-publishing can be a great way to get your start in the publishing world.

# #

If you want to self-publish a bestseller, there are some key things you need to do in order to make your book stand out ...
08/08/2022

If you want to self-publish a bestseller, there are some key things you need to do in order to make your book stand out from the crowd.

1. You need to have a great idea for a book. This seems like a no-brainer, but so many people try to self-publish without having a clear concept for what their book will be about. Your book needs to be something that people will actually want to read.

2. You need to create a detailed outline for your book. This outline should include everything from the structure of your book to the specific topics you'll be covering. Having a clear roadmap for your book will make the writing process much easier and will help ensure that your book is well-organized and cohesive.

3. You need to make sure your book is well-written and free of errors. self-published books are often plagued by typos and other errors, so it's important to take the time to proofread your work carefully before you publish it. Hiring a professional editor is a good idea if you're not confident in your own editing skills.

4. You need to market your book effectively. Just because you self-publish doesn't mean people will automatically find out about your book and start buying it. You'll need to create a marketing plan and put some effort into promoting your book if you want it to be a success.

By following these simple tips, you can self-publish a bestseller that will stand out from the crowd.

# #

When it comes to self-publishing a book on Amazon, the title is everything. A great title can make your book sell like h...
01/08/2022

When it comes to self-publishing a book on Amazon, the title is everything. A great title can make your book sell like hotcakes, while a bad title will leave it languishing on the virtual shelves. So how do you craft a title that sells?

There are a few things to keep in mind when creating your book title.

1. Include keywords that potential buyers will be searching for. This means including terms like “self-publish” and “book” in your title. Including the word “Amazon” can also be helpful, as many people search for books on the site by that term.

2. Create a title that is catchy and attention-grabbing. A great title will make potential buyers want to learn more about your book.

3. Make sure your title accurately reflects the content of your book. A misleading title will only frustrate potential buyers and hurt your sales in the long run.

So keep these things in mind when crafting your next self-published book’s title, and you’ll be sure to see increased sales!

# #

If you're reading this, chances are you've already decided that you want to self-publish a book. Congratulations! This i...
24/07/2022

If you're reading this, chances are you've already decided that you want to self-publish a book. Congratulations! This is a great decision, and one that will open up many doors for you.

Now comes the hard part: actually self-publishing your book. But don't worry, we're here to help. In this article, we'll give you a step-by-step guide on how to self-publish a book, from choosing your topic to writing the book itself to launching it with reviews and traffic. We'll also show you how to maintain momentum with your book for years to come, and how to turn your book into a following that you can reach every single day.

So let's get started!

Step 1:
Choose your first topic to write about. Choose a topic you're knowledgeable about. This will make writing your book a lot easier, and it will also help you build credibility with your audience.

Step 2:
Find an audience desperate to read your book. Look for groups of people who are interested in the topic you're writing about. This can be done by searching online, visiting forums, or even going to physical events related to your topic.

Step 3:
Write the book itself. Don't try to do everything at once. Break your book down into smaller sections and work on one section at a time.

Step 4:
Launch your book with reviews and traffic. Send your book to reviewers in your niche. This will help get the word out about your book and generate some early buzz.

Step 5:
Maintain momentum with your book for years.
Keep marketing your book even after it's been published. This includes things like running ads, sending out review copies, and doing interviews.

Learn more tips on how to self-publish a book in our upcoming posts!

Congratulations to BeDecent: Environmental Activism 2.0 book for receiving a 4/4 review from the Online Book Club!!! ☆☆☆...
31/05/2022

Congratulations to BeDecent: Environmental Activism 2.0 book for receiving a 4/4 review from the Online Book Club!!!

☆☆☆☆

We are rooting for the book to win the 𝟮𝟬𝟮𝟮 𝗕𝗼𝗼𝗸 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 award by voting thru this link:
https://forums.onlinebookclub.org/shelves/book.php?id=553333&boty=1

[Following is an official OnlineBookClub.org review of "Be Decent: Environmental Activism 2.0" by Samantha Joule Fow.] 4 out of 4 stars. Be Decent: En

Address


Alerts

Be the first to know and let us send you an email when Axiom Communications posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Axiom Communications:

Shortcuts

  • Address
  • Alerts
  • Contact The Business
  • Claim ownership or report listing
  • Want your business to be the top-listed Media Company?

Share