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Bridging the gap between high quality content and business growth on Social Media. Insidr media blen
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06/12/2023

A recent interview we captured for the team at levelmaster had a really big response with their audience!

Focusing on how they go above and beyond to make their customers lives easier hit a soft spot and being able to meet a team member who works behind the scenes humanised the brand a little more.

We had a blast shooting this over an afternoon and love how the edit turned out :)

28/11/2023

There are so many creative options when it comes to content in the construction industry.

Of course we all love to see a good before and after but having consistent lifestyle-focused content can give your audience the chance to see a more 'real' version of what goes on Behind the Scenes, who will be working in their home, and allows them to visualise your team as their builders of choice.

The end results are a big part of decision making but feeling comfortable with a team is too and with the right strategy we can position you in a way that builds trust with potential leads and makes them feel like they know you before they even enquire.

As the New Year is quickly approaching, we'd love to have a chat with you if you are considering adding strategic content to your marketing plan. Feel free to shoot us a DM and we can chat 😄

21/11/2023

Earlier this year we got to travel down to Sydney for Trex by Hurford's and had the chance to visit this beautiful deck out at the Moss Vale Golf Course 🤩

We coupled the footage with an interview with the builder a few months later to showcase the benefits of trex decking and why it was the perfect choice for this location 🙌

15/11/2023

Education doesn’t have to be boring!

We loved creating this video for Wilson Timbers because it is not only informative for their customers featuring a fantastic product by Tilling Timber it focuses on the immediate benefits associated when using this particular framing.

We have a really great pre-production framework here at Insidr to ensure we are adding value to your chosen target audience whilst also showcasing the ways you can help solve their problems. Which is key on social media.

Filming on site with the product in situ gives a real life example of the product and keeps the video dynamic and engaging too.

Where can you up level your education content online?

17/10/2023

Welcoming LevelMaster, House Stumps to the Insidr Media family 🤝

We kicked things off with a testimonial from the Engineering company that certifies all their products. This immediately builds trust and credibility in the industry and lets the quality of the products speak for themselves ☺

We have a range of exciting content in the works with this team so stay tuned for more!!

27/09/2023

Content is more than just pieces to camera's and testimonials (although we are slightly obsessed with those)

We know in the fast paced world of social media - a larger piece like that has the ability to make big shifts in your business, but only to an audience that is warm.

That is why having a variety of photo and video content gives you the ability to post consistently, share your expertise in the industry and most importantly build trust with your audience.

Whether you are a service based business owner, capitalising on lifestyle imagery or a product based business wanting to show off your range - a long term consistent content strategy can help you stand out ☺

Work done for Wilson Timbers featuring Decking Solutions Pty Ltd

22/09/2023

A few months ago we travelled to Melbourne with Decking Solutions Pty Ltd to collect a bulk range of content at the Home Show for their social media. While we were there we capitalised on the opportunity to interview one of their ‘TrexPro’s’ 215 Decking who had just recently installed the brand new Lineage range on a home in the area.

Great forward thinking from the Decking Solutions team meant we got to show off this beautiful deck and get the perfect testimonial to compliment it!

If you are looking for a deck upgrade, we couldn’t recommend the Trex range more 👌👌

19/09/2023

We have been working with Wilson Timbers for almost 4 years now and earlier this year we revamped their social strategy to take things to a new level. Understanding current algorithm changes, viewer behaviour and their ideal client psychology, we took things up a notch to continue to elevate Wilson’s as the leaders in their industry when it comes to social media.

This video was a high performer as it’s fast, engaging and more personal. When we say humanising your brand, it can look like this - showing the people who keep your business moving forward.

A shoot like this is big but we always think the results are worth it :)

14/09/2023

We recently got the chance to document Saltash Homes Open Site where clients and members of the public could come and view a home mid-construction and see what goes on inside the walls of a renovation.

A super innovative concept from Brett at Saltash, we capitalised on the morning to not only create this highlight video for hype - we collected content for future promotion and testimonial content while people were there on the day.

This turned the morning into a perfect opportunity to collect a range of content types that can be used over the next few months to further build trust online ☺️

11/09/2023

We have been a bit quiet over the last few months working behind the scenes but we have been itching to share some exciting client work we have recently completed.

This video for Cre8tive Constructions Qld is part 1 of a 5 part follow along series that will focus on the progress of this epic build.

Starting off with a client testimonial gives a unique perspective. So much of the time we are focused on the end result but it is interesting to hear what the client is looking forward to and see a job from the very early stages.

We are excited to watch this job come to life and we promise to show you the end result, we think it’s going to look pretty amazing!

07/07/2023

Social media shouldn't be a burden. If used correctly it can aid in your sales and marketing strategies and compliment the work of your team.

We see a lot of businesses still relying on old school strategies to get their business out there and while they still definitely work, social media can amplify your message, meaning your team spends less time explaining why you're amazing, and more time closing deals 🤝

05/07/2023

At the end of May Casey and Sean were lucky enough to travel to the beautiful Cairns with the team at Decking Solutions Pty Ltd to document their inaugural TrexPro Connect event.

This day brought together the countries top Trex deck installers with the Decking Solutions team and some key Trex representatives who travelled all the way from the US to collaborate, innovate and educate each other on all things Trex!

If you look closely you will even notice our very own Casey sharing a few content and social media tips too 👌

Documenting these days are one of our favourites as it's a great way to showcase your business and get a tonne of content at the same time ☺️

03/07/2023

Yes content is absolutely crucial in 2023 but rushing or following trends may actually damage your reputation.

In order to build a strong brand presence through your content, we take the time to understand your brand voice and how you want to be positioned in the market.
From there we also take into consideration consumer psychology and buying behaviour in your industry to actually compliment your branding and make sure we are helping you reach your goals.

Because a video is amazing but if it is not focused in the right direction, it may be damaging your brand!

30/06/2023

Earlier this year we travelled to Adelaide to shoot a success story with Project Alfred for Paytron and we love how the end result turned out 👏

It always makes filming easy when clients have raving reviews - and it also allows us to craft a really compelling and relatable story. We loved working with multiple locations and showing the Paytron software in action too!

If you haven't given success stories a go in your business yet - we highly recommend them. They're a great way to connect with potential customers and stand out as a high quality brand in your industry 👌

29/06/2023

How do you want to be perceived? 🤔

23/06/2023

No matter what your business is or what you sell (online or in person) - social media has the ability to aid you, not be a burden!

If it feels like it is too much for you, shoot us a DM 🤝

21/06/2023

We loved getting the chance to experiement with a wide range of flavours and ingredients for the latest Acai Brothers campaign 🤩

You're going to want to try one of their new flavoured toasties like right now, you won't be disappointed 👌

16/05/2023

Remember:
〰What feels like second nature to you, may be confusing to your audience
〰What seems obvious to you, your audience may not have considered
〰Where your strengths lie, your audience may not have access to see them

Never assume!

When creating content, ensure you keep your audience top of mind 😀

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Videos

Levelmaster Interview

A recent interview we captured for the team at levelmaster had a really big response with their audience! Focusing on how they go above and beyond to make their customers lives easier hit a soft spot and being able to meet a team member who works behind the scenes humanised the brand a little more. We had a blast shooting this over an afternoon and love how the edit turned out :)

Trex Testimonial

Earlier this year we got to travel down to Sydney for Trex by Hurford's and had the chance to visit this beautiful deck out at the Moss Vale Golf Course 🤩 We coupled the footage with an interview with the builder a few months later to showcase the benefits of trex decking and why it was the perfect choice for this location 🙌

Wilson Timbers Educational Video

Education doesn’t have to be boring! We loved creating this video for Wilson Timbers because it is not only informative for their customers featuring a fantastic product by Tilling Timber it focuses on the immediate benefits associated when using this particular framing. We have a really great pre-production framework here at Insidr to ensure we are adding value to your chosen target audience whilst also showcasing the ways you can help solve their problems. Which is key on social media. Filming on site with the product in situ gives a real life example of the product and keeps the video dynamic and engaging too. Where can you up level your education content online?

LevelMaster testimonial

Welcoming LevelMaster, House Stumps to the Insidr Media family 🤝 We kicked things off with a testimonial from the Engineering company that certifies all their products. This immediately builds trust and credibility in the industry and lets the quality of the products speak for themselves ☺ We have a range of exciting content in the works with this team so stay tuned for more!!

Decking Solutions Lineage Deck

A few months ago we travelled to Melbourne with Decking Solutions Pty Ltd to collect a bulk range of content at the Home Show for their social media. While we were there we capitalised on the opportunity to interview one of their ‘TrexPro’s’ 215 Decking who had just recently installed the brand new Lineage range on a home in the area. Great forward thinking from the Decking Solutions team meant we got to show off this beautiful deck and get the perfect testimonial to compliment it! If you are looking for a deck upgrade, we couldn’t recommend the Trex range more 👌👌

Day in the life videos

We have been working with Wilson Timbers for almost 4 years now and earlier this year we revamped their social strategy to take things to a new level. Understanding current algorithm changes, viewer behaviour and their ideal client psychology, we took things up a notch to continue to elevate Wilson’s as the leaders in their industry when it comes to social media. This video was a high performer as it’s fast, engaging and more personal. When we say humanising your brand, it can look like this - showing the people who keep your business moving forward. A shoot like this is big but we always think the results are worth it :)

Saltash Homes Open Site

We recently got the chance to document Saltash Homes Open Site where clients and members of the public could come and view a home mid-construction and see what goes on inside the walls of a renovation. A super innovative concept from Brett at Saltash, we capitalised on the morning to not only create this highlight video for hype - we collected content for future promotion and testimonial content while people were there on the day. This turned the morning into a perfect opportunity to collect a range of content types that can be used over the next few months to further build trust online ☺️

Cre8tive Constructions Qld Follow Along Video

We have been a bit quiet over the last few months working behind the scenes but we have been itching to share some exciting client work we have recently completed. This video for Cre8tive Constructions Qld is part 1 of a 5 part follow along series that will focus on the progress of this epic build. Starting off with a client testimonial gives a unique perspective. So much of the time we are focused on the end result but it is interesting to hear what the client is looking forward to and see a job from the very early stages. We are excited to watch this job come to life and we promise to show you the end result, we think it’s going to look pretty amazing!

Decking Solutions Cairns Event Highlight

At the end of May Casey and Sean were lucky enough to travel to the beautiful Cairns with the team at Decking Solutions Pty Ltd to document their inaugural TrexPro Connect event. This day brought together the countries top Trex deck installers with the Decking Solutions team and some key Trex representatives who travelled all the way from the US to collaborate, innovate and educate each other on all things Trex! If you look closely you will even notice our very own Casey sharing a few content and social media tips too 👌 Documenting these days are one of our favourites as it's a great way to showcase your business and get a tonne of content at the same time ☺️

Paytron Testimonials

Earlier this year we travelled to Adelaide to shoot a success story with Project Alfred for Paytron and we love how the end result turned out 👏 It always makes filming easy when clients have raving reviews - and it also allows us to craft a really compelling and relatable story. We loved working with multiple locations and showing the Paytron software in action too! If you haven't given success stories a go in your business yet - we highly recommend them. They're a great way to connect with potential customers and stand out as a high quality brand in your industry 👌

Acai Bros New Toastie Menu

We loved getting the chance to experiement with a wide range of flavours and ingredients for the latest Acai Brothers campaign 🤩 You're going to want to try one of their new flavoured toasties like right now, you won't be disappointed 👌

Interview Sneak Peek

You know by now we love a good interview set up 🤩 Here is a sneak peek at a few of our favourite shots recently. We are already off to a great start in 2023 and can't wait to continue making interview magic ⚡️

Drone BTS

Content comes in many shapes and forms and it's always fun to experiment 🤩 Come BTS as we try 100 different angles to get one drone shot for Wilson Timbers haha

Photography is so much more than just standing in front of the camera and smiling 😁 Our team work extremely hard to ensure you not only look great, but feel great too. It all comes down to the minor details. The lighting, the positioning, your hair!! We have it all covered so you can rest assured you will look your best👌

BTS of a shoot

Behind the shot

There is so much that goes on behind the shot 👌 You deserve high quality content and that starts with the set. We always joke the longest part of the shoot is our set up but we pride ourselves on ensuring you and your business looks its best. We are building brand and trust here - no cutting corners for us!!

Paytron Brand Video

Very excited to share this recent brand video we completed for Paytron 🙌 These videos are so important because they showcase who you are, what you do and what you stand for in the world. Getting the Founders to share their vision emotionally connects you to their mission and why. Incorportaing the team humanises your brand and showcases the people who make your business what it is. These videos are nothing short of a game changer 👌 We strategically filmed this video to be split up into micro pieces as well which are more social friendly and maximises getting key messaging across. Thanks for getting us involved Paytron!

Saltash Success Story

Name a better marketing asset than a Success Story... we'll wait 😉 These videos are why we love what we do! They tick all the boxes and are genuinely always such a pleasure to shoot. To have people rave about your service speaks volumes online and this piece for Saltash Homes couldn't be a better representation of the quality and service provided by Brett and his team. Are you utilising testimonials in your strategy yet? If your answer is no, let's chat👏

Acai Bros GIF

Friday mornings dreaming of an Acai Brothers juice 🤩

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