Kate Emiley

05/12/2022

Feeling the pressure to be ON this festive season? 🎄

Well the cool thing about being your own boss is, you get to make the rules.

Work when you want to. Create content when it best serves you. And take much needed breaks to spark your creativity when ever you want 💫

But the thing is, most of us feel pressured to be on 24/7 because you might miss “that one chance” to make a sale or book a client.

I thought the days of the hustle culture were coming to an end but over the last few weeks I’ve seen so many marketers say “you MUST be posting over the Christmas break or you’ll loose business”. Obviously this is paraphrased (they said it much more eloquently than that 😂)

Thing is, if you don’t want to post over Christmas… don’t.

Don’t feel the the pressure to just create more content for the sake of it. Stop adding to the noise and only create quality, relevant and important content for your audience.

Think about what your ideal client really needs from you over this time. Is it tips and how tos or is it silence? 🤫

If you’re dreading having to plan and schedule content over Christmas, take a step back and ask yourself “what value am I really providing at this time”.

Don’t just add to the noise.

📷 from our week away in Melbourne, exploring the city through our toddler’s eyes

21/11/2022

⁉️What do you get when you cross a graphic designer and marketing consultant?

A powerhouse duo ready to share all their insider tips and strategies with YOU 🥳🎉

Tomorrow... Regan from and I will share our trade secrets on how you can leverage all the hard work you’ve put into building your Instagram account and convert it into a powerhouse Email Marketing strategy that will boost your engagement and drive conversions in your business 🔥🔥🔥

This is stuff we haven’t shared ANYWHERE else so be warned, you’re going to be hit with a knowledge bomb 💣or two because we’ve jam packed this one with SO much value!

Not to mention the bonuses (what would a masterclass be without juicy bonuses right!?) which will help you implement what you’ve learnt into your business straight away 👉🏼 valued at a whopping $300!

What? Insta + Email Masterclass
When? Wednesday 23 November at 1pm AWST (replay available)
Where? Your place

Save your spot via the link in my bio 💕

14/11/2022

This is the truth bomb 💣 I know you needed 😉

Think of Instagram as your way of building a brand and generating awareness ✨ but Email Marketing is where you nurture your audience to actually buy your products and book into your services 🔥

Now is as an important as ever to jump on the Email Marketing train because you’re investing too heavily in ONE platform (that you have zero control over!)

I know you’re spending hours each week curating free value packed posts for Instagram but has all that effort really converted in more clients and customers? 🙄

I’d love you to reflect a little and tell me which of the following best describes the results you’ve seen from Instagram in the last 3 months (drop your answer below) 👇🏼

💕A) I can confidently say that Instagram is the biggest driver of sales in my business

💕B) I get some engagement on my posts but I can’t tell how many of my followers are converting

💕C) My posts and reels get very little organic (free!) reach and I feel like Instagram is a waste of time

💕D) I have no idea how to convert my audience on Instagram into paying clients/customers

The thing is… Instagram should be PART of your marketing strategy, not your ENTIRE marketing strategy 🙌🏼

And that’s where the Insta + Email Synergy Framework comes into play 🥳 Join the masterclass I’m hosting with Regan from next week to learn the step by step process to creating an Email Marketing strategy in 2023 that leverages what you’ve already been doing on Instagram.

Grow your email list with Instagram 👉🏼 It's totally possible and the best way to get more people to see the content you’re already sharing!

08/11/2022

Leverage THIS audience you’ve already created on Instagram… to grow your email list 💫

🚀 create an epiiiiic value packed piece of content that you give away for free in return for your followers’ email address

🎁 give away something to your community in return for them filling out an “entry form” on your website. This not only gives you their email, but the ability to promote that service/offer/product to them later 😉

💕 your audience would love to get a sample/taster of what you can offer and would easily hand over their email for this!

💥 leverage the engagement stickers in stories to see who’s really interested in what you do! You can then message them directly asking for their email.

⚡️add a sign up form to your link in bio so any newbies into your community can sign up straight away!

This is just a little sneak peek into some of the strategies you can implement to leverage your Instagram account to grow your email list 💕

[ S A V E F O R L A T E R ]

Want more? Join the Insta + Email Masterclass on 23rd November I’m hosting with my beautiful friend Regan from 👉🏼 link in bio

28/10/2022

Ever wanted to create a course but have NO IDEA where to start? This one is for you my friend 👆🏼

In this week’s video I share my simple 7 step process to creating your first course and even a sneak peek at my FAVOURITE course platform 😍🙌🏼

Watch now via the link in my bio 💕

17/10/2022

Pop the Champagne, my little biz has just turned FIVE! 🍾 And I want to celebrate with YOU 🥳 Click the link in my bio for your chance to WIN my Effortless Email Marketing Course (valued at over $1,500)

Can you tell I’m a little excited? 😬👏🏼 It’s hard to believe that I launched my marketing consulting business five years ago today. It all started with one post on my personal page asking friends and family if they needed help marketing their business (swipe to see the original post 🙈) to now, having worked with clients globally across lots of different industries!

It both feels like I blinked and now I'm here, and at the same time like such a big and hard-earned milestone.

Life as an entrepreneur is a rollercoaster in any case… not to mention when you throw in moving to a different state ✈️ a house renovation 🏠 a pandemic 🦠 and a newborn (now a big 2 year old!) 👶🏼

Despite the never ending juggle of all the things, one thing remains crystal clear. How grateful I am for each and every one of YOU 🫵🏼

Thank you for every like, follow, purchase, referral, DM, share, and feedback. Your support and encouragement has allowed me to build a business that gives me more freedom to do more of what I love and spend quality time with my family 🥰

Sooooooo to say a huge thank you... I'm giving away access to my Effortless Email Marketing course to one of you!

✨ Click the link in my bio to enter ✨

What you'll win... lifetime access to the do at your own pace course, the bonuses and access to me as your biggest cheerleader 📣

05/10/2022

Don't compare your beginning with someone else's middle 🙌🏼
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I don't know about you, but I often get sucked into the comparison vortex 🌪where I'm comparing myself against people who have been doing this stuff for a lot lot lot longer than me. While it's great to get inspiration from these people, trying to compete against where they're at just isn't fair 👎🏼
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Every business journey is different and what worked for someone else, may not work the same for you... and that's totally okay 👌🏼
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I think the most important thing is that you're enjoying the process so when 💩 comes up... you put on your big girl pants and deal with it because your end goal is clear in your mind 👊🏼
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But it's when you're not enjoying what you're doing and it becomes a chore or even worse... a job 😱 then maybe it's time to call it quits 🙅🏼‍♀️
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Do you feel like you're constantly playing the comparison game too? Any advice on how to kick the habit would be much appreciated! Asking for a friend 🙊

26/09/2022

Want to know what's the most opened email you'll EVER send your subscribers? I'm talking an 80% open rate 😱

The email you send your subscriber as soon as they join your list... aka your welcome email.

And since first impressions are everything, you're going to want to make sure your welcome email is a goodie!

5 things your welcome email MUST have
💌 intro to who you are
💌 personal touch to make you relatable
💌 why you do what you do
💌 what they can expect from your future emails
💌 call to action

As a digital marketer, I've crafted a welcome email or two in my time... so I've done the hard work for you which I shared in my Welcome Email Template (download for free via the link in my bio 😘)

05/09/2022

I'd love to... but I just don't want to 🙊

One of the most empowering things you can do as a business owner is say NO 🙅🏼‍♀️

No to the projects you could do but really don't want to. No to the unpaid speaking gigs that are going to suck up too much of your time. No to the pick your brain coffee dates that exhaust you. No to all the other sh*t that you hate

But this simple two letter word can be so difficult to say so here are a few nice ways to say it (that won't make you feel sick 🤢)

👉🏼 I'm fully booked and not taking on any new clients
👉🏼 Your brand doesn't fit my niche
👉🏼 I don't feel I could do your project justice
👉🏼 This sounds like so much fun, but I can't do it for free
👉🏼 Coffee sounds great. My hourly rate for consulting is $

Remember... If it's not a HELL YES it's a HELL NO 😉

30/06/2022

It’s time to say goodbye 👋🏼

Not forever 🙊 but for a month.

I’m taking a little break from the ‘gram to hopefully come back refreshed and revitalised, ready to share ideas, build connections and spark conversations ✨

For a while now I’ve found Instagram to have become an unhealthy habit of mine, where every time I’d open my phone. I’d have to open the app to scroll for a few minutes only to feel drained, like I’m not doing enough 😫

I follow way too many coaches and marketing experts who are creating awesome content daily, that I feel like I just can’t keep up.

I think it’s the whole “keeping up with the Jones” pressure or something 🙄

Rather than “sticking to my own lane” I feel this overwhelming pressure to perform all the time, leaving me feeling misaligned and resentful to the platform.

Anyways… with less energy and effort going into creating content here, I’ll be focusing on my students, YouTube channel, email list and Facebook group (find links to these in my bio) 💕

Looking forward to sharing my thoughts after the break soon ✌🏼

22/06/2022

Your sales funnel doesn't have to be more complicated than this 👆🏼

Social Media
ATTRACT💥 Hashtags, Collaborations, Cold DMs, Facebook ads
NURTURE💕 Valuable content, lives, stories, reels
CONVERT💰 Links in stories, IG bio link, exclusive promos, DM selling

Email Marketing
ATTRACT💥 Lead magnet, pop ups on website, social media
NURTURE💕 Welcome email, Nurture sequence, ongoing value newsletters
CONVERT💰 Launch sequences, broadcast promo, evergreen series

Hero Content (Youtube, blog, podcast)
ATTRACT💥 SEO, collaborations, social media, keyword research, Google ads
NURTURE💕 Consistent value-packed content, content upgrades
CONVERT💰 Lead magnet or product/service call to action

// S A V E F O R L A T E R //

Make sure you’re thinking strategically about ALL areas of your funnel (not just the top!) 😉

13/06/2022

Hands up if you're wearing all the hats in your business 🙋🏼‍♀️ and Email Marketing has been put in the too hard basket 🙈

You're already spending hours upon hours on Instagram, creating posts and reels each filled to the brim with free value 💫 You're jumping on stories and showing up consistently, all the stuff you "should" do, you're doing it!

But the problem is, you're not getting the ROI you'd expect 😭 In fact, you're seeing less engagement and less growth. Yikes!

The thing is, creating an email marketing strategy can truly be effortless 🥰 and the best bit, it'll empower you to position yourself as the expert and sell authentically!

✨ Want more ideal clients asking to work with you?
✨ Want to be seen as the go-to person in your niche?
✨ Want to convert more clients without more effort?
✨ Want to feel confident selling in a way that doesn't feel salesy?

While this sounds like a dream 🙌🏼 it can be your reality when you join Effortless Email Marketing, a self paced course designed for service based businesses wanting to get more conversions with less effort.

With my support in across 3 modules with numerous templates, guides and checklists 💕I set you up to take action the stuff you've learnt effortlessly.

💥 Intro price on the course ends 1st July so check out the sales page for more details and to save $200 (link in bio) 💥

07/06/2022

The A team working together 🤩👆🏼

While your Email Marketing isn't going to defeat scary monsters anytime soon 😈 it will help to defeat content overwhelm.

How? The clever thing about Email is it's the perfect combination of evergreen and timely content ⏰ as it allows you to deliver personalised content to where your subscribers are at right now.

💥Lead Magnet - is a free value-packed piece of content that attracts your Ideal Client into your world positioning you as the expert in your niche

💥 Newsletter - ongoing value that's delivered to your subscribers weekly or fortnightly to build your know, like and trust factor

💥 Nurture Sequence - is a series of automatic emails that are delivered to each new subscriber welcoming them into your world

💥 Sales Funnel - can be either evergreen or time sensitive (depending on what you're selling!) to build tension and nudge your subscribers towards your offer

If you're not sure where to start or you need some inspiration 👉🏼 download my FREE Email Marketing Guide (link in bio)💌
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25/05/2022

This is your business, so you can determine what consistency looks like ✨

This may be posting on Instagram 5 days a week or it might mean sending out an email newsletter every fortnight.

The point is, be consistent 💕

You get to choose what this looks like so make sure you choose what's sustainable for YOU.

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25/05/2022

17/05/2022

Creating content is HARD 😫😫

But what if I told you it is possible to know WHAT to say, HOW to say it (in a voice that ACTUALLY sounds like you)…
 
You’d feel wayyyy more confident showing up in a way that feels easy and authentic right? 🙌🏼
 
When you truly understand WHO your ideal client is and what makes them tick…You'll discover just how easy it is to craft content that converts 🤩
 
This week I chat to , founder of , who shares her strategies for implementing design thinking and psychology into your content marketing.
 
This one is seriously good 🥳 and worth a watch which you can do so 👉🏼 via the “Latest YouTube Video” link in my bio.
 
✨ 5 Tips for Implementing Human Centered Design Thinking in YOUR Business ✨
 
1️⃣  Define the actual problem your brand/product/service solves
2️⃣  Pay attention to the conversations around you
3️⃣  Know how your ideal client consumes content
4️⃣  Write for the eyeballs
5️⃣  Experiment and refine to find your secret sauce!

…

15/05/2022

YOU NEED THIS 👀👉🏼 10 Newsletter Subject Lines To Get More Opens 🚀

One of the biggest challenges with email marketing… is getting people to OPEN the email in the first place 🙈

So to help you out, I've pulled together a list of 10 Subject Lines you can test out in your next newsletter 🔥

[ S A V E F O R L A T E R ]

This. Is. It.

[Name], can we chat?

Not cool, guys

5 Mistakes I see [ideal client] make

Happy Friday + Surprise Inside!?

Sorry…

[Name], I’ve never done this before

Are you coming?

Exclusive invite for [Name]

Before you [do something], read this

💌 Happy Emailing 💌

PS A good Open Rate really depends on YOUR list? This could be 20% for a larger list or 50% for a smaller list. For me, I get between 25% and 45% depending on whether I email my entire list (6k) or just a segment.
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04/05/2022

Your new sparkly lead magnet should be totally irresistible to your ideal client 😍

✨ L E A D M A G N E T 1 0 1 ✨

What is a lead magnet? A free value-packed piece of content designed to grow your email list.

What does it do? Gives your ideal client a quick win to build trust and position you as THE expert in your niche.

How do you create one? You could design a pdf guide in Canva, share a masterclass / training or create a quiz.

Comment with a 👍🏼 if you have a lead magnet or a 🙌🏼 if you need one.

Want my step by step process for creating an irresistible lead magnet that'll grow your email list organically? Join my Effortless Email Marketing Course (link in my bio) 💕
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27/04/2022

I don't know about you, but Easter snuck up on me real quick this year 🐰 The first quarter is done and dusted, and we're already at the end of April!

And looking back… the last YouTube video I posted was on 6 February 😳

Which feels really odd because over the past 4 and a bit years on YouTube, I've always been crazy consistent. Even when Elliot was born in 2020, I was still posting fortnightly thanks to batched content I'd prepared 😉

Consistency has been something I was SO damn proud of.

Even in those early days when I'd get 20 views on a video thanks to my 100 subscribers 🙊 I'd still post every single week!

But I guess it's that commitment that meant taking a 2.5 month break meant my channel didn't suffer as I'd always feared it would. I mean views were down a bit, but my subscriber growth and income from Google ads stayed pretty consistent!

So… why'd I take a break from YouTube? 🤔

With the combination of client work, re-launching my course and sickness… Something had to give!

But now I'm backkkkk 👏🏼👏🏼 I've just posted a new video on my channel (click the link in my bio)

This is a "Coffee Chat" spilling the tea (or maybe coffee?) on…
1️⃣ Why I took a break on YouTube including all the details!
2️⃣ Why I switched my online course to KAJABI and my thoughts on the platform
3️⃣ What I learnt from re-launching my course, Effortless Email Marketing
4️⃣ Business + Life Update specifically around finding the balance and mindset shifts!

I'm going to release a video in this style each quarter because I LOVE creating content in this real, authentic way… and because I personally love watching videos where creators don't hold anything back (I hope you do too!)

Watch my latest video on youtube.com/kateemiley

21/04/2022

The Pink Pill for me 🙋🏼‍♀️💕 Not enough hours in the day to make all my crazy ideas work 😝

31/03/2022

Why choose when you can do both? 🤷🏼‍♀️

With different pros and cons, leveraging the power of both platforms will up level your content marketing in a big way 🔥

Instagram 📱 perfect for building deeper connections and an authentic relationship with your community

Email 💌 deliver personalised communication at the right time to nurture towards a conversion

The best bit... you can repurpose your Instagram posts in your email newsletters 😉

Not all your followers will see your posts, so why not share your insights, tips and strategies again in a fortnightly newsletter?

✨ Not sure where to start with Email Marketing? Download my FREE guide (link in bio) ✨

PS who is totally hooked on 😍😍

Credit: Netflix
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27/03/2022

SNEAK PEEK 👀 Here's what I'll be teaching inside my new course [ S W I P E ]

💫 Effortless Email Marketing - the simple & fluff-free way to getting started with Email Marketing 💫

Launching 7 April 🔥

Join the waitlist (link in bio) to be notified of an exclusive subscriber only bonus that won't be shared on Instagram 😉

Soooo what's stopping you from getting started with email marketing?
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22/03/2022

The results my students have seen from my existing/old course... imagine how much their biz is going to explode with my new and improved version 💥 (scroll down to see what's included)

Super stoked for at seeing such epic results within weeks of finishing the course 🤩✨

Sooooo have you been…

👉🏼 Putting off email marketing for a while now.

👉🏼 Feeling like you don’t have time to set it all up.

👉🏼 Overwhelmed by the tech and complicated jargon.

👉🏼 Scared to start because you might muck it up.

Well, I created Effortless Email Marketing just for you... The simple, fluff-free approach to email marketing.

💌 Launching April 7 💌

My "Effortless Email Marketing" Approach 💕
1️⃣ How to Create Your Signature Lead Magnet - the #1 strategy for building your email list
2️⃣ Best Practices & Content Ideas For Email Newsletters - your tool to build connection and engagement
3️⃣ Easy To Implement Automations & Sales Funnels - so you can start converting clients on autopilot
➕ cheatsheets, templates and workbooks to help you put what you've learnt into action straight away!

SUBSCRIBER ONLY BONUS - Join my waitlist to get the news about a hot little bonus + discount I'm offering to my email subscribers only! Soooo if you don't want to miss out, jump on my waitlist (link in bio) 🎉
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08/03/2022

When I was 25 I was called “bossy” at work.

Not to my face… but my colleague told me a contractor we’d hired called me bossy because I wanted a project done a certain way.

Instead of being seen as a leader, clever or assertive… a middle aged man called me “bossy” because I wasn’t happy with him doing a mediocre job.

I called him out and his response was that I was “bossy”.

But the thing is… I just wanted to do my best. I’ve always been eager to learn and to impress others. I push to do things more efficiently and strategically because I care.

If I was a man this would be seen a great skill set! But as a woman, I am seen as “bossy”. Maybe you’ve experienced something similar? 🙄

Today is International Women’s Day and while I’ve seen a bunch of posts about how great women are (because we are😉)… the theme for 2022 is which is about starting conversations around gender equality.

A world free of bias, stereotypes and discrimination. A world that is diverse, equitable, and inclusive. A world where difference is valued and celebrated. (words from internationalwomensday.com)

We all have biases, it’s natural. But where it’s harmful is when we continue to project these onto our tiny humans.

As a boy mum, it’s my responsibility to reinforce the values of gender equality 💙 I want Elliot to believe that women and men should be treated the same. I want him to be empowered to stand up for women and to call out other men.

While comments like “women belong in the kitchen” are becoming irrelevant, I still hear people still say “he runs like a girl” “boys will be boys” or “boys are better at maths” which are all contributing to the idea that “boys are better than girls”.

For me… Today is about more than just celebrating each other’s achievements, it’s about making a pledge to call out inequality in our communities (home, work, friendship groups etc). It’s about being self-aware enough to know when what you’re saying or doing might go against your belief in equality and make the changes to correct this.

01/03/2022

Your friendly reminder to stop.

Breathe 💕

Forget the hustle and focus in on what feels right for you.

24/02/2022

Here’s my opinion on email design… and it’s a little controversial 🤭😬

🚫Don't focus on making them pretty
🚫 Don't fill them with images (especially stock ones!)
🚫 Don't over complicate your message

👉🏼 The simpler the better 👈🏼

As a service business... selling your offer requires different tactics to those of our product based biz friends.

An image of beautiful stationary, homewares or clothing makes total sense for an e-com brand to include in their email newsletter but for your biz... design could just be a distraction 🙄

You're selling an outcome or a transformation, which needs you to share why (and how!) you’re the expert!

While photos and beautiful imagery are great on Instagram and on your website… always sending out highly designed emails might be doing your brand a disservice 😳

In fact, it might send you straight to the promotions tab on gmail which we DO NOT WANT!

Instead focus on telling a story and building a picture of what it'd be like to work with you using words and these 5 tips

S A V E F O R L A T E R

Feeling relieved that you don't need to be a design pro to send engaging emails to your subscribers? Comment below and tell me what you think of these tips 💕

PS download my free Email Marketing Guide via the link in my bio 😘
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23/02/2022

This is a controversial opinion when it comes to designing your email newsletters 🤭😬

🚫Don't focus on making them pretty
🚫 Don't fill them with images (especially stock ones!)
🚫 Don't over complicate your message

👉🏼 The simpler the better 👈🏼

As a service business... selling your offer requires different tactics to those of our product based biz friends.

An image of beautiful stationary, homewares or clothing makes total sense for an e-com brand to include in their email newsletter but for your biz... design could just be a distraction 🙄

You're selling an outcome or a transformation, which needs you to share why (and how!) you’re the expert!

While photos and beautiful imagery are great on Instagram and on your website… always sending out highly designed emails might be doing your brand a disservice 😳

In fact, it might send you straight to the promotions tab on gmail which we DO NOT WANT!

Instead focus on telling a story and building a picture of what it'd be like to work with you using words and these 5 tips

S A V E F O R L A T E R

Feeling relieved that you don't need to be a design pro to send engaging emails to your subscribers? Comment below and tell me what you think of these tips 💕

PS download my free Email Marketing Guide via the link in my bio 😘
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