Bittersweet Group

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Bittersweet Group Defeating mediocrity every day. Intimate media, not mass media. BITTERSWEET GROUP works around the clock for an International list of clients. What is our secret?

Leveraging 21st century technology with spit and grit (i.e. visceral) creative makes for powerful and successful results. People find it hard to believe some kind of storytelling Swiss-army knife actually exists and functions the way we do. We are profundly capable. We are deeply experienced. Our equipment works insanely well. We put the hours in and it shows. There are no shortcuts, just really smart ways of working, communicating, developing, revising and delivering.

SIX YEARS AGO, the idea of creating a gun safety PSA felt like a smart detour through so many gun-related issues. At lea...
26/10/2021

SIX YEARS AGO, the idea of creating a gun safety PSA felt like a smart detour through so many gun-related issues. At least we could ALL agree that safety is crucial no matter what you believe. Writing this script, shooting with my daughter Eve, hoping this would be relevant and naively thinking a list of mass-shootings would not become dated... that was what fueled this.

TODAY, the conversation feels just as relevant. Guns are not toys.

https://vimeo.com/131193209

There are heated debates on both sides of the issue as far as being able to carry a firearm... but no one can argue that education about gun SAFETY is imperative.…

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BITTERSWEET GROUP works around the clock for an International list of clients. Leveraging 21st century technology with spit and grit (i.e. visceral) creative makes for powerful and succesful results. People find it hard to believe some kind of storytelling Swiss-army knife actually exists and functions the way we do. What is our secret? We are profundly capable. We are deeply experienced. Our equipment works insanely well. We put the hours in and it shows. There are no shortcuts, just really smart ways of working, communicating, developing, revising and delivering.