Raphaela Zaruha

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The Birth of Social Raph

What started out as a hobby, turned into a lifestyle. I’ve been passionate about social media marketing my entire life, and it all started with a quaint bagel store. In 2014, I was the first in my family to attend college. For some odd reason, I pursued business right from the start; my concentration being marketing (weird, right?) Through my studies and phenomenal business professors, I slowly began to fall in love with the art of marketing. Cue the bagels. I used our bagel store as an experiment, a way to use my knowledge and resources and see what could happen. So, I created a website using WordPress, social media pages, and an email account. You know, extremely important necessities that every single business in the world should have...but it was 2014 and I was testing the waters. I started taking photos of bagels + cream cheese, breakfast and lunch sandwiches, homemade soups and pastries, etc. To be honest, I had no end goal. I had no idea what it would lead or turn out to become. To my surprise, that cute, small bagel store completely blew up. Bagel Time has turned into a crazed frenzy for bagel lovers in central Massachusetts. Our revenue tripled, production of bagels quadrupled, and the love intensified by a million. In 2019, our website page views were at 25,000. (!!!) This all stems from marketing, and not just any kind of marketing; good marketing.

When I transformed my passion for social media marketing and photography, beautiful things started happening. More and more people were recognizing my “talents”. I didn’t understand this. What was my talent? I didn’t understand what was happening, but soon enough social media started to take over the world rapidly and then I knew exactly what was happening.

Social media has turned into a ginormous monster that you must tame every day. It became a commodity for businesses to have, which was something unheard of. Because of this, I started to recognize the power and potential behind social media. I took those talents and quite literally applied them directly into this crazy world of social media. My part-time gig posting bagel photos suddenly turned into a full-time job?! Madness.

And that my friends, is where the fun began. Marketing on social media suddenly became strategic, creative, and insanely powerful. It was more than just posting pictures of bagels. It became a way to help small businesses, just like Bagel Time, grow into something incredibly beautiful. A small, family business that started out as the American Dream, turned into something that my parents and I never thought would happen in our wildest dreams.

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