Impellium

10/07/2024

For , keeping up with the latest marketing strategies can be both challenging and rewarding. This requires a keen understanding of not just the fundamentals, but also the cutting-edge tactics that drive success.

Discover top B2B tech marketing strategies and elevate your game. Uncover the power of audience understanding, value propositions, and more.

05/07/2024

The focus on , comprising process and task mining, provides a novel lens to scrutinise and enhance business processes.

Discover how digital twins can boost digital transformation in industries, from process and task mining to automation strategy and sector impact.

26/06/2024

in B2B is not just about adopting new technologies; it’s a seismic shift that requires strong leadership. This pivotal role of is often overlooked but is critical for a successful transformation.

Discover how B2B leadership is impacting digital transformation in our latest newsletter.

25/06/2024

By uncovering the desires and pain points of your , you can tailor your marketing efforts, ensuring that your message resonates and ultimately converts.

Discover how to better understand and engage with your audience in the evolving B2B market.

24/06/2024

(AI) proves to be pivotal in digital transformation by automating processes, enhancing customer experiences, and generating insights.

Discover AI's impact on digital transformation. Our newsletter provides professional, factual insights for senior executives.

21/06/2024

As takes hold, the pivotal role of cloud computing is becoming increasingly apparent. Cloud is reshaping the way businesses operate and deliver value, making it a key tool for effective digital transformation.

Learn about the pivotal role of cloud computing in effective digital transformation. Subscribe to our newsletter for the latest trends and insights.

22/03/2024

Optimise Your B2B Sales Process
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Discover how understanding the B2B sales process can give tech marketers an edge over competitors and boost business performance.

13/02/2024

Digital transformation in marketing is essential for brands to adapt to the shift towards digital channels. It requires embracing mobile, technology, and data analysis to engage customers effectively and remain competitive in the ever-changing digital landscape.

Explore what digital transformation in marketing means for brands, the challenges it presents, and the opportunities it offers.

07/02/2024

In an age of rapidly changing business environments, having a robust business transformation strategy is crucial for staying competitive. Explore insights on digital transformation and AI in this issue.

02/02/2024

Discover the latest insights in digital transformation, robotics, quantum computing, and B2B sales. Learn about the impact of peering in digital transformation, the revolution of self-driving trucks, the rise of quantum computing in cybersecurity, and the art of balancing sales in a product-led mode...

31/01/2024

5 technologies to kickstart your digital transformation in 2024. Learn about the key technologies that can help propel your brand's digital transformation, including cloud adoption, AI and machine learning, IoT, VR and AR, and digital twins. Stay ahead of the curve with these transformative technolo...

29/01/2024

Insights in digital transformation, automation, and marketing

18/01/2024

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16/01/2024

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From data analytics to generative AI, these are proven starting points to digital transformation for engineers.

12/01/2024

Unlocking the Power of Cloud for Startups: Explore the benefits, risks, and best practices of cloud technology for startups to achieve scalability, cost-effectiveness, and reliability in their operations.

Unlocking the Power of Cloud for Startups: Discover the benefits and risks of cloud technology for startups and learn best practices for successful adoption. Scale rapidly, collaborate efficiently, and save costs with cloud computing. Achieve optimal cloud adoption with the right strategy. Read now!

10/01/2024

Explore robotics, A.I., and digital transformation that are reshaping the way we work and live.

Explore the latest insights in robotics, AI, and digital transformation, revolutionising the way we work and live.

08/01/2024

B2B lead generation is crucial for marketers. This ultimate guide discusses strategies, tactics, and metrics to achieve success in generating quality leads.

Discover the ultimate guide to B2B lead generation strategies. Learn how to formulate a coherent lead generation strategy, leverage various channels, and measure key metrics for success.

05/01/2024

Discover the 6 key steps to a successful digital transformation strategy. Learn how to navigate the challenges and achieve long-term success in the digital age.

A detailed guide to creating a successful digital transformation strategy. Learn the key steps and pillars for a successful transformation.

03/01/2024

B2B content marketing is often seen as dull, but it's cost-effective and crucial for raising awareness, driving revenue, and increasing ROI. Learn how to plan an effective strategy in this ultimate guide.

Discover the ultimate guide to B2B content marketing. Learn how to raise awareness, drive revenue, and increase ROI with engaging strategies and proven tactics.

01/01/2024

Digital transformation is a continuous journey that helps businesses stay competitive and enhance profitability. Embrace technology to drive growth and prioritise customer needs in the ever-changing digital landscape.

Digital transformation strategies and their benefits: Learn how to build a successful digital transformation strategy and measure ROI. | Impellium

28/12/2023

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The Columbia University professor provides a roadmap on how to create and implement a successful digital transformation roadmap to ensure speed and resilience in the face of continual disruption.

27/12/2023

DX Insights | Nov 23: Explore curated articles and resources on digital transformation, robotics, A.I., digital marketing, and quantum technology. Enlighten, inspire, and guide your digital transformation journey.

Discover the latest insights in digital transformation, automation, and marketing in this edition of DT Insights. Get valuable knowledge and perspectives to guide you on your digital transformation journey. Stay updated with the latest trends and advancements in robotics, AI, digital marketing, and....

26/12/2023

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The growth of generative AI poses risks and opportunities for IT and business leaders