On The Front Porch

23/12/2024

On this third day before Christmas, in lieu of French hens🐓🐓🐓, here are three GIFTS: 🎄🧑🏽‍🎄🎄☃️❄️

Six years ago I responded to a call made by McGraw Hill seeking hosts for their newly formed podcast series, Marketing Insights. They asked for a completed application. Despite having ZERO experience hosting a podcast, I submitted two completed episodes instead. The McGraw Hill Marketing Director who HEARD me was Nicole Young. She hired me immediately. Today she’s one of my marketing sisters! ❤️

GIFT #1: DO IT AFRAID

Today, I am not only celebrating my 50th episode, but also the fact that Marketing Insights has held the #1 podcast spot since its second year of inception. My current McGraw Hill Higher Education Marketing muse Michelle Sweeden has expanded my role to include webinars, vlogs, and blogs, with other opportunities on the horizon! We bring the peanut butter and jam to this juncture, don’t we Michelle?

However, none of this would be possible if not for that ONE person who was willing to blast me out of the broadcasting rocket. And he did so without hesitation. This is OUR celebration, Matthew Cunningham. You are a scholar and a gentleman.

GIFT #2: WHEN THE STUDENT IS READY, THE TEACHER WILL APPEAR.

Here’s GIFT #3—the 50th Marketing Insights podcast. It’s all about strategic ways to get hired, whether you’re no career, mid-career, or a seasoned professional. It’s called WANT TO GET HIRED? DITCH THE DODO for YOLO! (You have to listen to discover what that means).

Here’s to 50,000 more episodes. Ta Da!
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https://lnkd.in/grQiTGPR

07/11/2024

I’ve decided to share the same marketing insights that I share on other platforms (like Forbes) with my LinkedIn family, too. I call them “TaDa’s!” Here’s one for today. The entire Forbes piece can be found here: https://lnkd.in/gDr58mxH

01/11/2024

Another Front Porch piece for you to pull out your Iced Tea and 'sip': https://www.chicagowrites.org/blog/entry/two-black-writers-help-me-make-meaning

Black writers have long held the standard for their ability to serve as prognostic and compelling literary voices around issues of race, class, and identity. Their unique mastery of American letters helps make our nation’s current moral and political problems more palatable. This type of activism...

29/10/2024

Here’s another On the Front Porch story that I wrote. This one is for The National Speakers Association. It asks, “What is Your Why?”

Growing up as a little Black girl on the vibrant south side of Chicago, I never imagined that my voice would one day carry across continents, resonating with

23/10/2024

🎃It’s Halloween season 🎃 so I decided to fill my latest podcast with a pumpkin patch of tasty take-a-ways. It’s my tribute to the cult classic film Beetlejuice and its sequel sister, Beetlejuice, Beetlejuice currently playing in theatres.

After listening to this episode, you’ll walk away with 10 Beetlejuice Branding lessons for building your own unforgettable brand! Beetlejuice….Beetlejuice….shhhh don’t say it three times!😉

15/10/2024

I'm Front Porch PUMPED to share my expertise with Forbes. Here's another contribution:

It's about deeply understanding your audience and adapting your content to reflect their most pressing issues.

10/09/2024

Want to know how to command presence and power on the stage? Interested in learning how to be a better speaker in less time that it takes to read this post? Then check out my latest Forbes Council article: Presence And Power: How Leaders Own The Spotlight https://www.forbes.com/councils/forbescommunicationscouncil/2024/09/10/presence-and-power-how-leaders-own-the-spotlight/

Here are the key ingredients that can help a leader not just talk the talk but walk the walk on stage.

09/09/2024

Here's my latest Forbes contribution. In this piece, I am an expert contributor to how people or companies can get people to respond to what they ask of them, whether they buy, like, or listen. This request is called a "Call to Action." The piece contains 19 tips. I provide one of them. Read it here:

Using the principles of behavioral science to craft calls to action is an effective way to drive the right kind of response you want your target customer to have.