Digital Khaki

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Digital Khaki

Digital Khaki is a specialist travel and destination digital agency providing content and social media marketing services.

We connect adventurers and travellers to memorable experiences at exclusive owner managed destinations and travel services. We connect adventurers, travellers, explorers and photographers to memorable experiences at owner managed destinations and travel services. We manage the digital brand conversation for Safari Lodges and Camps, Boutique Hotels, Owner Managed Travel Agencies, Niche Tour and Cha

rter Operators, Destination Management Companies, Remote Locations, Travel Blogs and Environmental and Conservation NGOs. Our aim is to connect relevant audiences with these incredible destinations, manage the conversation, develop a social media strategy, optimize, learn and identify opportunities to use digital technology to enhance your overall digital marketing strategy.

28/07/2025

Today we celebrate

At Digital Khaki, we’re proud to stand behind brands that don’t just talk conservation, they live it every day. On this important day, we pay tribute to some of our incredible clients who are leading the way in protecting wildlife, wild spaces, and the communities around them.

Thank you for the incredible work you do. Today and every day, we salute your dedication to preserving our natural world for generations to come.

Image by Crisp & Khaki at Sanbona Wildlife Reserve 📷

29/06/2025

We’re incredibly proud to play a small part in something big.

Congratulations to our partners at Pangolin.Africa for winning the ATTA® Traveller Education and Awareness Award. A powerful recognition of their tireless work in pangolin conservation through the Pangolin Guardians programme.

At Digital Khaki, we have the privilege of helping share their message: that awareness leads to action, and education empowers protection. This award celebrates just that – a free, accessible, multi-language initiative equipping communities and travellers alike to safeguard one of the world’s most endangered and misunderstood species.

Thank you, Pangolin.Africa, for trusting us with your mission. We’re honoured to walk this journey with you.

Learn more about the awards: https://awards.atta.travel/winners-finalists-2025/
Become a Pangolin Guardian: https://www.pangolin.africa/become-a-pangolin-guardian

ATTA - African Travel & Tourism Association
Pangolin.Africa
Experience Africa

21/06/2025

Standing tall for creativity this on the longest night (or day, depending on in which hemisphere you live!)

Fun fact: Giraffes are the tallest land animals on Earth...adult males can reach up to 5.5 metres (18 feet)! That’s taller than your average double-decker bus. A group of giraffes is called a tower...fitting, right?

15/02/2025

Join Pangolin.Africa this and become a Pangolin Guardian: https://www.pangolin.africa/become-a-pangolin-guardian

This two-part course is FREE and should take no more than 15 minutes to complete. Discover fascinating facts about Pangolins and what to do if you encounter one in the wild.

When you complete the course, you will be awarded a Certificate confirming your new status as a Pangolin Guardian!

At Digital Khaki, we’re proud to support conservation efforts for these unique animals.

Let's roll into action for these amazing animals!

14/11/2024

Indian travellers are expected to increase by 5X by 2040, fuelled by increased passport ownership and eased visa policies.

They are digital-savvy and quick decision-makers, booking international flights with an average lead time of less than 50 days (For comparison, the average global lead time is nearly 70 days)

The linguistic and cultural diversity in India demands a localised approach from brands. The country has many different languages, with 10 of them having over 30 million native speakers each. And the majority of Indians prefer to use their local language to search and carry out tasks online.

Travel companies should focus on establishing - or increasing awareness of - their brand in these emerging and growing source markets now. By 2040, people should already know about your brand when they’re planning their next holiday, rather than discover you for the first time.

The future of travel belongs to the brands that are prepared.

Digital Khaki. Connecting Experiences.

Source: Travel 2040: 2.4 billion reasons to get excited about the future of travel, Think with Google

22/09/2024

Today is

A day to celebrate one of the planet’s most iconic and resilient creatures!

At Digital Khaki, we’re passionate about wildlife conservation, and creating awareness around endangered species. Rhino are facing immense challenges, from habitat loss to poaching. On average, a rhino is poached every 16 hours. Since 2008. 11,690 rhinos have been poached in Africa. Sobering, isn't it...

There are however so many heroes in conservation doing amazing things to help save this species and safeguard their future.

Let’s continue to raise awareness, support conservation efforts, and ensure that rhinos remain a symbol of strength for generations to come.

Source: Save the Rhino International

12/08/2024

Celebrating

Here are five ways you can support elephant conservation, from anywhere in the world:

1. Raise awareness by sharing information about the threats facing elephants on social media.
2. Follow & donate to reputable conservation organizations that work to protect and preserve elephant populations. Elephants Alive have been tracking elephants in Southern Africa for 25 years. Learn more about what they do here - https://elephantsalive.org/
3. Avoid purchasing products made from ivory or participating in activities that exploit elephants for entertainment.
4. Support eco-tourism operators that promote responsible wildlife viewing practices and contribute to conservation efforts.
5. Educate yourself and others about the importance of elephants in maintaining healthy ecosystems and the critical role they play in biodiversity.

Source: Elephants Alive

10/08/2024

Celebrating Africa's keystone species this

World Lion Day aims to raise awareness about the importance of protecting lions and their habitats.

What is a keystone species?

Keystone species, like lions, play a pivotal role in the survival of many other species, plants and organisms. The loss of a keystone species sets off a chain reaction which alters the structure and biodiversity of their habitat, changing the landscape into something else entirely. Various environmental and human factors have been causing the population of lions to rapidly decrease for over 2 decades.

Source: David Shepherd Wildlife Foundation

Pictured are the rulers of the Thutwa pride. These two beautiful male lions guard the Shinde region of Kwara in the magical Okavango Delta.

28/06/2024

YouTube Insights: How fandom is shifting video culture

85% of people say they’re a fan of something (or someone), and it’s even higher for Gen Z (89%)2. As viewers look to video culture as a way to dive into their passions and fully explore their fandom, viewership is no longer just about passively consuming content.

Viewers once participated in their fandoms by consumption — now, they do it by creating content. This isn’t limited to super fans, either — as new tools, Shorts, and generative AI have made creation easier for all fans - which is why the newest Deadpool film swept the trending lineup on YouTube. The official trailer landed at #1, with fan-fueled reactions and analyses of the trailer claiming two additional top spots.

On YouTube, this large volume of fan content, from reaction videos to costume recreations, deep dives, and commentary means that viewers often spend more time with fan content than the actual original source material.

View the YouTube Culture & Trends Report here -https://lp.thinkwithgoogle.com/rs/172-GOP-811/images/YouTube_Culture%26Trends_Report_2024.pdf

Source and video credit: YouTube Review 🎬

21/06/2024

Can you imagine a world without giraffe?

'With only approximately 117,000 giraffe remaining in the wild, giraffe were listed as Vulnerable to Extinction on the IUCN Red List of Threatened Species in 2016. Giraffe numbers in Africa have plummeted by a staggering 30% over the last 30 years alone, and likely more than 90% in the last century.'

'In the BBC documentary “Giraffe: Africa’s Gentle Giants”—featuring GCF’s important work in Africa—Sir David Attenborough referred to this decline as a “Silent Extinction.” These alarming numbers serve as a reminder that we need to protect giraffe now before it is too late.' Giraffe Conservation Foundation

Image captured at the beautiful Sanbona Wildlife Reserve where a healthy population of giraffe roam the Little Karoo.

03/05/2024

Paying a tribute to one of Africa's apex predators, Panthera pardus, on

As apex predators, leopards play a crucial role in maintaining the balance of ecosystems.

09/04/2024

We have been busy. 1,500 designs on Canva and counting!

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http://www.digitalkhaki.com/

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