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Digital Khaki

Digital Khaki is a specialist travel and destination digital agency providing content and social media marketing services.

We connect adventurers and travellers to memorable experiences at exclusive owner managed destinations and travel services. We connect adventurers, travellers, explorers and photographers to memorable experiences at owner managed destinations and travel services. We manage the digital brand conversation for Safari Lodges and Camps, Boutique Hotels, Owner Managed Travel Agencies, Niche Tour and Cha

rter Operators, Destination Management Companies, Remote Locations, Travel Blogs and Environmental and Conservation NGOs. Our aim is to connect relevant audiences with these incredible destinations, manage the conversation, develop a social media strategy, optimize, learn and identify opportunities to use digital technology to enhance your overall digital marketing strategy.

12/08/2024

Celebrating

Here are five ways you can support elephant conservation, from anywhere in the world:

1. Raise awareness by sharing information about the threats facing elephants on social media.
2. Follow & donate to reputable conservation organizations that work to protect and preserve elephant populations. Elephants Alive have been tracking elephants in Southern Africa for 25 years. Learn more about what they do here - https://elephantsalive.org/
3. Avoid purchasing products made from ivory or participating in activities that exploit elephants for entertainment.
4. Support eco-tourism operators that promote responsible wildlife viewing practices and contribute to conservation efforts.
5. Educate yourself and others about the importance of elephants in maintaining healthy ecosystems and the critical role they play in biodiversity.

Source: Elephants Alive

10/08/2024

Celebrating Africa's keystone species this

World Lion Day aims to raise awareness about the importance of protecting lions and their habitats.

What is a keystone species?

Keystone species, like lions, play a pivotal role in the survival of many other species, plants and organisms. The loss of a keystone species sets off a chain reaction which alters the structure and biodiversity of their habitat, changing the landscape into something else entirely. Various environmental and human factors have been causing the population of lions to rapidly decrease for over 2 decades.

Source: David Shepherd Wildlife Foundation

Pictured are the rulers of the Thutwa pride. These two beautiful male lions guard the Shinde region of Kwara in the magical Okavango Delta.

28/06/2024

YouTube Insights: How fandom is shifting video culture

85% of people say they’re a fan of something (or someone), and it’s even higher for Gen Z (89%)2. As viewers look to video culture as a way to dive into their passions and fully explore their fandom, viewership is no longer just about passively consuming content.

Viewers once participated in their fandoms by consumption — now, they do it by creating content. This isn’t limited to super fans, either — as new tools, Shorts, and generative AI have made creation easier for all fans - which is why the newest Deadpool film swept the trending lineup on YouTube. The official trailer landed at #1, with fan-fueled reactions and analyses of the trailer claiming two additional top spots.

On YouTube, this large volume of fan content, from reaction videos to costume recreations, deep dives, and commentary means that viewers often spend more time with fan content than the actual original source material.

View the YouTube Culture & Trends Report here -https://lp.thinkwithgoogle.com/rs/172-GOP-811/images/YouTube_Culture%26Trends_Report_2024.pdf

Source and video credit: YouTube Review 🎬

21/06/2024

Can you imagine a world without giraffe?

'With only approximately 117,000 giraffe remaining in the wild, giraffe were listed as Vulnerable to Extinction on the IUCN Red List of Threatened Species in 2016. Giraffe numbers in Africa have plummeted by a staggering 30% over the last 30 years alone, and likely more than 90% in the last century.'

'In the BBC documentary “Giraffe: Africa’s Gentle Giants”—featuring GCF’s important work in Africa—Sir David Attenborough referred to this decline as a “Silent Extinction.” These alarming numbers serve as a reminder that we need to protect giraffe now before it is too late.' Giraffe Conservation Foundation

Image captured at the beautiful Sanbona Wildlife Reserve where a healthy population of giraffe roam the Little Karoo.

03/05/2024

Paying a tribute to one of Africa's apex predators, Panthera pardus, on

As apex predators, leopards play a crucial role in maintaining the balance of ecosystems.

09/04/2024

We have been busy. 1,500 designs on Canva and counting!

18/03/2024

...and then we turned 5!

What an incredible journey. Thank you to our incredible clients for sharing this journey with us.

Digital Khaki. Connecting Experiences.

11/03/2024

BEWARE OF A SCAM!

If you have received a WhatsApp message or telegram message stating you will get rewarded for a Google Review for a Hotel as part of training for a part-time job...IT'S NOT US.

Someone is using our company name. Do not respond to the message, or click on anything. It's a scam.

Apologies for any inconvenience.

17/02/2024

Celebrating today and sharing a great initiative by

Become a Pangolin Guardian by completing a FREE two-part course and discover fascinating facts about Pangolins - https://www.pangolin.africa/become-a-pangolin-guardian

Complete the course and you’ll receive a certificate confirming you as a Pangolin Guardian!

16/02/2024

What an incredible sighting! Leopards of the Cape are usually
very shy 🐾

15/02/2024

Today we celebrate the mud loving giant famous for its range of rubbery grunts, squeals and trumpeting bellows.

But don't let their size fool you. Hippos can run faster than 30 miles per hour, whereas the fastest human, Usain Bolt, has only clocked in at 23.4 miles per hour.

There are only two hippo species in the world...the pygmy hippo (who inhabits the forests and wetlands of West Africa) is listed as endangered, while the common hippopotamus (found mainly in sub-Saharan grasslands) is listed as vulnerable on the IUCN Red List of Threatened Species

13/12/2023

Safari operator adopts pangolin viewing guidelines!

Ker & Downey Botswana has become the first southern African safari operator to adopt the pangolin viewing guidelines, published by nonprofit conservation organisation Pangolin.Africa, as a standard for all its guides.

Read the full article here - https://www.tourismupdate.co.za/article/safari-operator-adopts-pangolin-viewing-guidelines

Become a Pangolin Guardian here - https://guardians.pangolin.africa/

22/11/2023

How people interact with business has changed significantly. A few key outtakes from the Meta Agency Summit held earlier today.

Connect evolution. 72% of media time globally is now being spent on digital channels.

Storytelling explosion. Everyone has a Hollywood studio in their pocket with more ways to tell your story than ever before. As a brand, if you tell a good story, you will build believability.

Expectation accelerated. Digital is the norm…meaning personalisation of experience is now expectation, not exception.

The collapse of the funnel creates a new kind of storytelling. Meet the customer where, when and how it matters most to them.

Short form video is hugely popular. 190 billion reels are being played every single day across Meta’s platforms. It is the fastest growing format on Facebook and Instagram. Use Reels as an additive strategy to enhance your marketing campaign.

Artificial intelligence is having quite a moment. +173% conversation topic growth on Instagram. AI is not new. Facebook started using the AI powered news feed in 2006.

Meta Agency Summit, 22 November 2023

22/11/2023

3 Marketing trends to watch in 2024.

How do we keep our brands human in an AI world?

1. Blending imagination and Science. More than 80% of marketing experts use AI in their strategy. Analysing data to improve optimisation.

2. Truth. People build the brand. Truth is stories shared. Embrace African authenticity. Brand transparency.

3. Data privatisation. Brand trust. Consumer protection.

Outtake: use AI to enhance and enable marketing performance.

Thank you for the webinar Red & Yellow School

10/11/2023

Can you meet lions in Africa?

Trevor Noah answers these and other questions about South Africa in this highly anticipated Visit South Africa commercial for Tourism Marketing South Africa (TOMSA).

Video by Tourism Business Council of South Africa 🎬

14/09/2023

KEY FINDINGS: IAB SA/PwC SA Online AdSpend Report: Digital sees sustainable growth, social becomes a key contributor

Internet advertising has reached a new high of 34% of the overall advertising market, up from 32.3% in 2021 and 29.6% in 2020.

Paid search dominates internet advertising in South Africa.

Paid social advertising is the second-largest category in the South African digital advertising market, with Meta a dominant player.

Source: Bizcommunity.com

11/09/2023

U.K. consumers are having a serious case of wanderlust!

Not only is a trip or holiday rental the largest purchase British consumers of any age expect to make in the next few months, but they’re also willing to go anywhere, with search interest for "flights anywhere" now double what it was before the pandemic.

With increased search interest for terms containing "flights including" and "holiday packages", holidaymakers are looking for ways to control their budgets by going for bundled offerings or all-inclusive deals.

3 ways U.K. consumers are adapting the way they plan their travel right now.

1. Value is the starting point
Search interest in the U.K. for "cheapest places" in the travel category suggests price-sensitivity is guiding people’s choice of destination...holidaymakers are looking for ways to control their budgets by going for bundled offerings or all-inclusive deals.

2. (More) planning is part of the adventure
With the majority of discovery, planning, and consideration now happening online, the planning journey has become part of the adventure. In fact, people spend nearly three times longer planning, booking, and daydreaming about their trip than they do on the trip itself (74% planning vs. 26% travelling).

3. Priorities are on the move
The last few years have put a lot of pressure on the travel sector, with consumer demands shifting. For example, a 30% uplift in search interest for "solo travel" in the U.K. suggests people are more willing to travel alone as they no longer want to wait for others.
..there’s also an increased desire to make new connections and find community, with search interest rising for “small group tours”. This trend is visible across age groups, with the over-50s and 60s as likely to hunt for travel tours as Millennials or Gen Zers.

Source: Think with Google
Image by Helena Lopes on Unsplash

29/08/2023

Hip, hip, hooray, it's Canva's 10th birthday. All thanks to you, we have successfully shaped 4 years in design together.

We've created 1382 designs since we first joined the Canva community in 2019.

21/06/2023

Celebrating all things giraffe this

A male giraffe with it's worn down horns (ossicones), which could be from sparring (or necking) with other males.

Image captured in the Timbavati.

19/05/2023

Today we reflect on Endangered Species Day, with the aim to raise awareness around the importance of wildlife conservation and the endangered species that need our protection.

The Mammal Red List of South Africa provides an up-to-date assessment of the conservation status of our mammals, of which 57 (17%) are deemed to be threatened with extinction, and 34 (10%) are Near Threatened.

These include the ground pangolin (Smutsia temminckii), also known as Temminck's pangolin, both the black and white rhinos, the African wild dog, the Cape mountain zebra, the Riverine rabbit and cheetah to name a few.

You can view the full list here: https://ewt.org.za/red-list/

Source: Endangered Wildlife Trust and IUCN Red List of Threatened Species

14/04/2023

What are the fastest growing Social Media Platforms of 2023 so far? [New Data]

Instagram
It's no shocker that Instagram is one of the favorites among multiple generations. Between May and January, usage by consumers we surveyed grew 6%. While the channel continues to win over Gen Z and gain attention from Boomers, it might be losing some of its Millennial audience.

LinkedIn
Between May and January LinkedIn grew 20% amongst consumers surveyed, boosted by Boomers.

Twitter
Despite fluctuations in leadership, Elon Musk's controversial takeover, and office-wide changes at the company, Twitter's social media platform is still holding a strong user base and grew 7% among our consumer audience.

BeReal, Twitch and TikTok also saw growth since last May.

Interestingly enough, Reddit, Pinterest, and YouTube are losing steam compared to their competition. Excited to see what the rest of 2023 has in store for us...

Source: Global Social Media Trends Report with HubSpot and Brandwatch

18/02/2023

Today we create awareness around the world's most trafficked mammal, the Pangolin, on

Roasted pangolin scales have historically featured in some traditional medicine treatments for detoxification, to drain pus, relieve palsy, and stimulate lactation. More recently pangolins have also been consumed for their meat, skins, scales and claws, and demand is now decimating pangolin populations worldwide.

New data from TRAFFIC confirms that at least 23.5 tonnes of pangolins and their parts were trafficked in 2021 alone. All eight species of pangolin are listed on the IUCN Red List of Threatened Species and prohibited from international commercial trade under the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES).

'Pangolins are very important in the whole ecosystem that we have... If you lose pangolins you upset all sorts of things but the sheer humanity of not looking after such a beautiful gentle animal as a pangolin breaks my heart.' Sir David Attenborough

Learn more about this species under threat - https://www.pangolin.africa/ Pangolin.Africa

TRAFFIC
IUCN Red List of Threatened Species

31/01/2023

Celebrating
Raising awareness around zebra conservation.

Zebras are odd-toed ungulates and thus belong to the Perissodactyla order. There are three extant families within this order: Equidae (horses, asses, and zebras), Rhinocerotidae (rhinos), and Tapiridae (tapirs).

There are three species of zebra found in the wild:
1. Grevy’s zebra (Equus grevyi). The Grevy's zebra is one of Africa's most endangered large mammals.
2. (Cape) Mountain zebra (E. zebra). listed as vulnerable by the IUCN Red List of Threatened Species
3. Plains zebra (E. quagga) - Most common zebra, pictured.

Source: BBC Wildlife Magazine

23/12/2022

3 things marketers can learn from the most powerful YouTube trends of 2022

1. Leverage the power of communities
Across moments and geographies, viewers are forging connections with communities online that they may not interact with elsewhere. Find ways to encourage participation from online groups who have specific personal interests and lean into them....understand what motivates an audience to engage.

2. Meet audiences on their turf
Engaging audiences successfully in one format often means that viewers will follow you from screen to screen...use short-form video apps to help audiences discover things that they then watch longer versions of.

*According to a Google study, adding a vertical creative asset to a Video action campaign delivered 10% to 20% more conversions per dollar on YouTube Shorts than using landscape assets alone.

3. Take the time to create innovative, fun Shorts
In the past, viral short-form videos often resulted from accidental, random moments captured on camera. But these days, Shorts are less off-the-cuff, and more crafted and intentional. The best short-form videos embrace the format’s strength and encourage people to watch them again and again.

Source: Think with Google

Photo by William Bayreuther on Unsplash

04/12/2022

Today is

The world’s fastest land animal is racing against extinction....in the last 100 years, we have lost 90% of the total cheetah world population.

Today we honour the incredible conservationists at Sanbona Wildlife Reserve and Ashia Cheetah Conservation who are working tirelessly to manage cheetah population growth, and offer them a safe sanctuary in which they can thrive once again.

Learn more about the Cheetah Project at Sanbona Nature and Wilderness Reserve - https://sanbonanature.org.za/cheetah/
..and how Ashia Cheetah Conservation is giving the Cheetah new hope - https://www.ashia.co.za/

25/11/2022

Today is

Tourism is a powerful vehicle for economic growth and job creation in Africa, and ‘World Safari Day’ draws attention to the industry's contribution to protecting African Wildlife and supporting responsible tourism.

03/11/2022

2012 to 2022: What a decade of insights has taught us...

In celebrating 10 years of providing us with noteworthy digital marketing insights, Think with Google reflects on the key factors that has shaped the digital marketing evolution - https://bit.ly/3fqcL80

Happy 10 years Think with Google 🎂

Image credit: Jean-Philippe Delberghe on Unsplash

12/10/2022

A few social media updates and some news we found useful...

Twitter has launched an 'edit button' to its paying Blue subscribers in the U.S., Canada, Australia and New Zealand. Let's hope we get to see this in SA very soon.

Twitter has updated its Professional Accounts option with a new analytics display, which provides an updated overview of your overall account performance. On the left nav on your desktop click on More ➡️ Professional Tools ➡️ Professional

YouTube introduces Creator 'Handles'. 'Every channel will have a unique handle, making it easier for fans to discover content and interact with creators they love.' YouTube Blog

There has been a flurry of activity on YouTube over a 'not so new' social platform called VERO. With their pitch, 'Made for photographers', Professional Photographers from all genres are advocating the platform, but only time will tell whether the hype will last. We have embraced the platform and are really enjoying it.

Photo by Alexa Suter on Unsplash

22/09/2022

Today is World Rhino Day and there is a glimmer of hope!

However, the threat is still real...and South Africa remains a Rhino poaching hotspot.

'Overall rhino poaching rates have declined since 2018, and trade data suggests the lowest annual estimate of rhino horns entering illegal trade markets since 2013, according to a new report by the IUCN SSC African and Asian Rhino Specialist Groups and TRAFFIC.' IUCN Red List of Threatened Species, August 2022

The report finds that rhino poaching rates in Africa have continued to decline from a peak of 5.3% of the total population in 2015 to 2.3% in 2021. At least 2,707 rhinos were poached across Africa between 2018 and 2021, accounting for both the white rhino (Ceratotherium simum), which is Near Threatened on the IUCN Red List of Threatened Species™, and the rarer Critically Endangered black rhino (Diceros bicornis). South Africa accounted for 90% of all reported cases, predominantly affecting white rhinos in Kruger National Park, home to the world’s largest white rhino population.

“To support the growth of rhino numbers, it is essential to continue active population management and anti-poaching activities for all subspecies across different range states.” Sam Ferreira, Scientific Officer with the IUCN SSC African Rhino Specialist Group

09/09/2022

3 Key Things you should do as a Business on Instagram...

1. Push creativity via video and Reels
2. Build your community. Learn from creators. Collaborate and co-create. Go LIVE. Use remix in Reels.
3. Drive growth. Advertise to deliver results.

Insights from the 'House of Instagram' EMEA session held yesterday.

Instagram for Business

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YouTube Insights: How fandom is shifting video culture 85% of people say they’re a fan of something (or someone), and it’s even higher for Gen Z (89%)2. As viewers look to video culture as a way to dive into their passions and fully explore their fandom, viewership is no longer just about passively consuming content. Viewers once participated in their fandoms by consumption — now, they do it by creating content. This isn’t limited to super fans, either — as new tools, Shorts, and generative AI have made creation easier for all fans - which is why the newest Deadpool film swept the trending lineup on YouTube. The official trailer landed at #1, with fan-fueled reactions and analyses of the trailer claiming two additional top spots. On YouTube, this large volume of fan content, from reaction videos to costume recreations, deep dives, and commentary means that viewers often spend more time with fan content than the actual original source material. View the YouTube Culture & Trends Report here -https://lp.thinkwithgoogle.com/rs/172-GOP-811/images/YouTube_Culture%26Trends_Report_2024.pdf Source and video credit: YouTube Review 🎬

We have been busy. 1,500 designs on Canva and counting! #Canvalove

Trevor Noah's highly anticipated Visit South Africa commercial

Can you meet lions in Africa? Trevor Noah answers these and other questions about South Africa in this highly anticipated Visit South Africa commercial for Tourism Marketing South Africa (TOMSA). #digitalmarketing #socialmediamarketing #StrongerTogether #visitsouthafrica #proudlysouthafrican Video by Tourism Business Council of South Africa 🎬

Celebrating #WorldRhinoDay Although near threatened on the IUCN Red List of Threatened Species,there is a glimmer of hope... 'Ahead of World Rhino Day on 22 September 2023, African authorities have estimated that there were 23,290 rhinos across the continent at the end of 2022, 5.2% more than in 2021. Nonetheless, at least 561 rhinos were illegally killed (poached) across the continent during 2022.' IUCN May we have many more quiet moments with these gentle odd-toed ungulates.

Happy 10th Birthday Canva

Hip, hip, hooray, it's Canva's 10th birthday. All thanks to you, we have successfully shaped 4 years in design together. We've created 1382 designs since we first joined the Canva community in 2019. #canva10ve #DigitalKhaki #connectingexperiences #happybirthday

2022 a year in review... Although we are already way into 2023, we thought we would share a few highlight stats from 2022. Data and Social media benchmarking is essential as it allows you to measure your performance and compare it with your competitors or the overall industry performance. It acts as a yardstick to gauge your own performance and helps us aspire to levels that produces much greater levels of success. Social Media Metrics That Really Matter. Achieving real results. #DigitalKhaki #connectingexperiences

Making the highest quality content possible...83% of marketers believe it’s more effective to create higher quality content, even if it means posting less often! Short-form video is the most engaging content type, and it has the highest ROI compared to any other content format. Source: HubSpot State of Marketing Trends Report 2022. Data from over 1,600 marketers across the globe. Video credit: Pat Whelen on Pexels 📹

Videos are the top content marketing media format for the third year in a row

Videos are the top content marketing media format for the third year in a row. Source: HubSpot State of #marketing #trends Report 2022. Data from over 1,600 marketers across the globe. #contentmarketing #storytelling #videomarketing Video by Yaroslav Shuraev on Pexels 📹

2021 Year in Review Facebook engagement metrics 2021 We delivered an average Facebook post engagement rate of 6.25% in 2021. The Global average engagement benchmark for Facebook in 2021 was 0.07% (all post types). Instagram engagement metrics 2021 We delivered an average Instagram post engagement rate of 10.07% in 2021. The Global average engagement benchmark for Instagram in 2021 was 0.83% (all post types). Thank you to our incredible clients who stuck with us in what has been a very challenging time in the travel industry. Social Media Metrics That Really Matter. Achieving real results. Source: Hootsuite Analytics + The Global State of Digital 2021 Report (Q4 update), Hootsuite #Digital2021 #Hootsuite #contentmarketing #DigitalKhaki #ConnectingExperiences

We are looking forward to House of Instagram Africa. A virtual event that will show you how Instagram brings creativity to life, connects communities and adds real business value. #HOIAFRICA

We have been busy. 1,000 designs on Canva and counting! #Canvalove

Google have identified several key words that travel brands can use to leverage in their messaging. Travel messaging to use in 2021 *NEXT-GEN: - Escape and Relax - Budget-friendly - Adventurous Travel messaging to use in 2021 across ALL GENERATIONS: - Relaxing - New to me - Stress-free Think with Google, June 2021 * Who are the NextGen? 'The 1bn 16-24 year olds currently filtering out into the adult world have grown up during a period of immense cultural, demographic, political and technological change.' Discovering the key insights that will help reimagine the future of travel. Financial Times Video by Taryn Elliott from Pexels

Wildlife Photographers Rush Back To Botswana 'The one thing that wildlife photographers prize, almost as much as a compliant leopard in a tree, is to have as much time as they need on a wildlife sighting to get their shot.' 'With the huge reduction in tourist numbers, even in busy destinations like the Chobe, this is exactly what they are getting and thus they are already returning in their droves.' Toby Jermyn, Pangolin Photo Safaris Learn more - https://bit.ly/tourists_returning_to_botswana Video credit: Pangolin Wildlife Photography 📷

Today is World Pangolin Day! Here are a few things you can do to raise awareness of this highly endangered species: 1. Watch the film, Eye of the Pangolin - https://youtu.be/7oFalhPrdUs 2. Take a stand for pangolins on Saturday 20 February and encourage others to rethink their actions for nature, by choosing ONE thing in your day that you can do better – and doing it #4pangolins - https://www.pangolin.africa/world-pangolin-day-2021 3. Take the micro-class! Take our short, e-learning class on pangolins developed in partnership with Be A Better Human! https://www.learntobeabetterhuman.com/course/pangolin 4. Donate and help Pangolin.Africa to raise awareness, education, research and protection work. Pangolin.Africa is a registered NPO, NPC Registration number: 2018/380634/08. https://www.pangolin.africa/donate #4Pangolins #TeamingUpToSaveASpecies #WorldPangolinDay #worldpangolinday2021 #pangolinafrica #EndWildlifeCrime #EyeOfThePangolin Trailer credit: Eye of the Pangolin and Pangolin.Africa 📷

Official checklist for driving online conversions with YouTube ads

Official checklist for driving online conversions with YouTube ads. 1. Set yourself up for measurable success Enable Google Ads conversion tracking on your website. 2. Make it easy for viewers to take action from your video Use Video action campaigns to make it easy for viewers to engage with your business on places on and off YouTube. 3. Set your bidding and budget strategy Select the right Smart Bidding for your Video action campaign. 4. Reach audiences most likely to convert on YouTube Use custom audiences, customer match or similar audiences to reach consumers who are already interested or actively researching your product on Google. 5. Understand how Video impacts other campaigns Use cross-network reports to help you understand YouTube’s role in the customer journey. #DigitalKhaki #ConnectingExperiences #SocialMediaMarketing #DigitalMarketing #ContentMarketing #Storytelling #BrandExperience #SocialMedia #travelinspiration #africa #travel #nature #safari #wanderlust #travelgram #instatravel #instagram #InstagramStories #storytellingforbusiness #google #googleads #youtube #googleads Source: Google Ads Best Practices

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