03/07/2024
1957 Borgward Isabella Coupe Cabriolet
Carl F. W. Borgward was a hands-on automotive innovator from 1920 forward, but oddly, no cars bore the Borgward name until 1939, when the Hansa 2000 was renamed the Borgward 2000. Borgward started from scratch twice – once in the 1920s, and again after WWII, and was seen as the financier, engineer, designer, factory manager, and salesman!
Rebuilding after the war, the Borgward portfolio included Hansa, Lloyd, Goliath, and Borgward, and collectively accounted for a number of German automotive firsts, such as slab-sided styling, consumer gas fuel injection, air-suspension, automatic transmissions, and construction methods. Not politically savvy, Borgward’s run-ins with members of the Bremen Senate eventually led to one of Germany’s most spectacular and notorious bankruptcies, apparently for no good reason, in the early 1960s. At one time, it was Germany’s second largest auto producer, and competed well with Mercedes-Benz and Opel, and was larger than Alfa, BMW, Saab, and Volvo.
Production of the Borgward Isabella started in 1954.
The Isabella soon became the most popular model and remained in production for the life of the company.
In 1961 Borgward went into bankruptcy.
(Many celebrities, including Hollywood actor Paul Newman, drove a Borgward Isabella cabriolet)