16/04/2025
Itim is the New Red: How VP Sara and Imee’s Political Ads Turned the Marcos Spin Machine into a Comedy Show
In the Philippines, political ads are like horoscopes — everyone thinks it’s about them.
Enter the now-infamous “Itim” political ads of Vice President Sara Duterte and Senator Imee Marcos — a bold, dramatic, black-themed campaign denouncing corruption, lies, and abuse of power.
Simple message, really. Masama ang Itim. Evil hides in darkness. Betrayal happens in the shadows.
But leave it to the Marcos administration — and their favorite content creators from the Left — to twist the narrative into something so ridiculous, we’re halfway expecting a Netflix docuseries titled “Itim: The Duterte Years.”
Because apparently, when VP Sara said Itim, the first people who felt alluded to… were them. Guilty much?
Suddenly, the trolls were out in full force: “Ay, baka ang tinutukoy ‘yan ay ang mga ginagawa noong Duterte administration!”
Wow. We didn’t know metaphors come with GPS tracking.
Funny how these are the same people who once told us “Move on from Martial Law” — but now can’t move on from a two-syllable word in a political ad.
Let’s be clear: If you watch the Itim ads and immediately think of yourself or your boss… that’s not a political attack. That’s called personal reflection. Maybe a guilty conscience is louder than propaganda.
And isn’t it ironic? The same Marcos machinery that accuses everyone of “historical distortion” is now distorting political ads like they’re tarot cards being read on Facebook Live.
In reality, the ads didn’t mention names. No faces. No logos. No historical references.
But what did we get from Malacañang’s peanut gallery?
“Hindi kami yon ah… pero kung kami man, edi sorry na lang!”
You can almost hear the ghost of Logic screaming.
Meanwhile, Senator Imee just sits there with her signature smirk — letting the whole circus implode on itself. After all, if the black fits, wear it.
The real tragedy here is not the Itim ad. It’s how fragile this administration has become — terrified of shadows, allergic to criticism, and quick to weaponize victimhood while sitting comfortably in power.
Remember: Only the guilty run when no one is chasing.
And in Philippine politics, the louder you scream “I’m not Itim!” — the darker your record usually is.
Abangan ang susunod na kabanata.
Next week baka “Puti” na ang ad ni VP Sara. Let’s see who feels attacked this time.
’tGalitKa
: Kung Tinamaan Ka, Edi Ikaw Yon
