Exit Worthy

05/08/2025

Ben Brickweg explains why your business isn’t worth what you need, want, or hope, it’s worth what a buyer can justify based on real math.

Watch the full episode on YouTube – https://youtu.be/OonhQbZafhs

In this episode, you’ll learn:
• Why buyers don’t care what you “need to retire”
• The most dangerous myth in business exits
• What actually drives value and multiples
• The silent math buyers use to filter out bad deals

🎙 Exit Worthy — Episode 5Valuation 101: What Your Business Is Actually Worth📌 Forget what your buddy, your broker, or your CPA told you. Here’s how valuati...

05/08/2025

Ben Brickweg breaks down the real reasons sellers regret their exit, and how to avoid a deal that trades freedom for frustration.

Watch the full episode on YouTube – https://youtu.be/zPZzsUrYEkI

In this episode, you’ll learn:
• Why financial freedom isn’t a number
• The lifestyle trap no one talks about post-sale
• How to protect your team, brand, and name
• What a Peak Exit actually looks like

🎙 Exit Worthy — Episode 4Your Legacy, Lifestyle, and Financial Freedom Must Align📌 Most founders focus on the money. But it’s what comes after the deal tha...

05/08/2025

Ben Brickweg breaks down what really matters in a deal, and why net is what sets you free.

Watch the full episode on YouTube – https://youtu.be/OMGfLmNlgng

In this episode, you’ll learn:
• Why that $10M offer might only leave you with $2.5M
• What sellers miss when they wait too long to build a team
• How deal structure can trap you after closing
• What smart sellers do before the LOI shows up

🎙 Exit Worthy — Episode 3Big Offers Aren’t Always Good Deals📌 Watch before you accept that $10M LOI.Everyone wants the big number.But what actually hits yo...

04/08/2025

𝗕𝗲𝗻 𝗕𝗿𝗶𝗰𝗸𝘄𝗲𝗴 explains what buyers really look for and why your business isn’t worth what you need want or hope for.

𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗼𝗻 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 - https://www.youtube.com/

04/08/2025

𝗕𝗲𝗻 𝗕𝗿𝗶𝗰𝗸𝘄𝗲𝗴 walks through what alignment really looks like and why selling without clarity on your legacy lifestyle and freedom is the fastest path to regret.

𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗼𝗻 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 -
https://www.youtube.com/

04/08/2025

𝗕𝗲𝗻 𝗕𝗿𝗶𝗰𝗸𝘄𝗲𝗴 breaks down what’s real and what’s not in those headline grabbing offers and why what hits your bank account matters more than the number on the LOI.

𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗼𝗻 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 -
https://www.youtube.com/

04/08/2025

They listed without preparing. They had no systems, no transferability, no vision. And when buyers looked under the hood, 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐬𝐚𝐰 𝐰𝐚𝐬 𝐫𝐢𝐬𝐤. —Ben Brickweg

𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗼𝗻 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 -
https://www.youtube.com/watch?v=UTq1ghS7FI8

04/08/2025

Too many owners run a business that spins off cash flow but never becomes an asset. 𝐀𝐧𝐝 𝐭𝐡𝐞𝐧 𝐨𝐧𝐞 𝐝𝐚𝐲, 𝐭𝐡𝐞𝐲 𝐫𝐞𝐚𝐥𝐢𝐳𝐞 𝐭𝐡𝐞𝐲’𝐫𝐞 𝐬𝐭𝐮𝐜𝐤. —Ben Brickweg

𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗼𝗻 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 -
https://www.youtube.com/watch?v=eneIc-r7-7w

04/08/2025

Owners think they can just sell their business whenever they’re ready, and that when they do, they’ll get top dollar. Let me tell you right now. 𝐓𝐡𝐚𝐭 𝐢𝐬 𝐛𝐮𝐥𝐥𝐬𝐡𝐢𝐭. 𝐓𝐡𝐚𝐭 𝐢𝐬 𝐧𝐨𝐭 𝐡𝐨𝐰 𝐭𝐡𝐢𝐬 𝐰𝐨𝐫𝐤𝐬. 𝐍𝐨𝐭 𝐞𝐯𝐞𝐧 𝐜𝐥𝐨𝐬𝐞. —Ben Brickweg

𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗼𝗻 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 -
https://www.youtube.com/watch?v=2yKp5lhpwZs

02/08/2025

🎙 𝗠𝗜𝗦𝗦𝗘𝗗 𝗧𝗛𝗘 𝗟𝗔𝗨𝗡𝗖𝗛? 𝗦𝗧𝗔𝗥𝗧 𝗛𝗘𝗥𝗘.

The first 3 episodes of Exit Worthy are now live!

These lay the foundation for every honest, strategic exit conversation we’re going to have.

✅ Episode 0 — The Manifesto
Why this show exists, who it’s for, and what’s broken in the world of exits
📺 https://www.youtube.com/watch?v=2yKp5lhpwZs

✅ Episode 1 — If You Don’t Know Why You’re Selling, You’re Not Ready
The first and most important question every owner has to answer
📺 https://www.youtube.com/watch?v=eneIc-r7-7w

✅ Episode 2 — The Harsh Truth: Most Businesses Never Sell
Four out of five businesses fail to close a deal
Here’s how to make sure you’re not one of them
📺 https://www.youtube.com/watch?v=UTq1ghS7FI8

02/08/2025

Four out of five businesses that go to market never close a deal, not because there aren’t buyers, nut because the owner wasn’t ready. The business wasn’t ready and the people advising them weren’t doing their job.

𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗼𝗻 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 -https://www.youtube.com/watch?v=UTq1ghS7FI8

In this episode, Ben Brickweg breaks down:

• Why most listings fail before they start
• The four biggest deal killers
• What buyers are really looking for
• How to avoid becoming just another failed attempt

🎙 Episode 2 — The Harsh Truth: Most Businesses Never SellMost owners think they’ll sell when they’re ready, but the truth is four out of five businesses tha...

02/08/2025

Every business owner exits
Some leave rich
Some get forced out
Most wait too long and leave a mess behind

𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗼𝗻 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 -
https://www.youtube.com/watch?v=eneIc-r7-7w

In this episode, Ben Brickweg breaks down:

• Why building to sell gives you leverage
• The real (and personal) reasons good owners decide to exit
• How legacy, identity, and burnout shape your deal
• Why clarity is the first step to a smart exit

🎙 Episode 1 — If You Don't Know Why You're Selling, You're Not ReadyEvery owner exitsSome leave with money and freedomMost wait too long and lose their leve...