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Short Circuit Media FREE ONLINE MARKETING PROGRAMS FOR ENTREPRENEURS If you run a small business, you have been impacted by the pandemic.

While these programs tackle marketing from the perspective of consultants, trainers and speakers, the lessons and tools apply across multiple industries. Take advantage of the time you have to learn new skills to prepare your business for the recovery. Short Circuit Media helps business maximize marketing efforts across multiple channels. Our four stages of engagement are Understanding your busine

ss, developing a strategy, executing that strategy and providing ongoing support. WE DON’T JUST TELL YOU WHAT YOU NEED TO DO, WE ACTUALLY DO IT FOR YOU.

Free vs Paid Speakers: What professional speakers need to know.
16/11/2024

Free vs Paid Speakers: What professional speakers need to know.

If you are, or want to be, a professional speaker, you must understand the people that hire professional speakers and learn how to talk to them. Association executives are continually seeking great speakers. And frequently, their board of directors expects them to do this without a budget–or one s...

The speaking industry is full of ups and downs. Equip yourself with strategies to navigate through them successfully. Re...
16/11/2024

The speaking industry is full of ups and downs. Equip yourself with strategies to navigate through them successfully. Ready to smooth your path? Order the Kindle version from Amazon - https://amzn.to/43SDWgv

Every speaking engagement is an opportunity for growth. Find out how to leverage each one for your business expansion. B...
15/11/2024

Every speaking engagement is an opportunity for growth. Find out how to leverage each one for your business expansion. Begin your journey of growth. Get your copy on Amazon - https://amzn.to/43SDWgv

If you want to grow your speaking business and get new ideas and inspiration every week, then you really need to check o...
15/11/2024

If you want to grow your speaking business and get new ideas and inspiration every week, then you really need to check out the ASSC. https://speakercommunity.org

If you want to make it in the business of professional speaking…somebody must regularly be on the phones doing outreach....
15/11/2024

If you want to make it in the business of professional speaking…somebody must regularly be on the phones doing outreach. If not you, then hopefully you’ll have a go-getter staff person to make the calls. Sure social media presence and Website SEO help, and yet…phone calls still deliver results faster than any other method of outreach.

Recently I was speaking privately with one of the speakers in a mastermind I run…he says, “I don’t have call reluctance, calls just have not been a priority.” Really? This is classic denial call reluctance at its purest form. If you want to make it in the business of professional speaking…...

With approximately 7,500 national associations and societies listed, where does one start? That’s the challenge for most...
14/11/2024

With approximately 7,500 national associations and societies listed, where does one start? That’s the challenge for most speakers. The Subject Index has a little over 400 subjects (categories or industries).

The directory that so many professional speakers have purchased is the “National Trade and Professional Associations of the United States”, a.k.a., the NTPA directory. I did not state that the speakers have used them much as the book or online service is overwhelming. With approximately 7,500 na...

Sustainability in the speaking business is about more than just great presentations. Learn how to build a business that ...
14/11/2024

Sustainability in the speaking business is about more than just great presentations. Learn how to build a business that lasts. Take the first step towards sustainability. Order now on Amazon - https://amzn.to/43SDWgv

Closing the deal post-presentation is crucial. Discover effective sales strategies that secure future business and maxim...
13/11/2024

Closing the deal post-presentation is crucial. Discover effective sales strategies that secure future business and maximize engagement opportunities. Enhance your sales approach. Get your copy on Amazon - https://amzn.to/43SDWgv

There is no magic to builing a successful speaking business. The trick is to skip past the get-rich quick schemes and fo...
13/11/2024

There is no magic to builing a successful speaking business. The trick is to skip past the get-rich quick schemes and focus on the revenue opportunities. With over 100k associations in the US, that's where the opportunities lie. https://speakercommunity.org

Your brand is a piece of your marketplace positioning strategy which is important, however too little time is spent by s...
13/11/2024

Your brand is a piece of your marketplace positioning strategy which is important, however too little time is spent by speakers in positioning themselves in such a way that trade associations and professional societies can buy their services.

Since the mid-1990s, I have been presenting the topic, “Sell Your Speaking to Associations through the Back Door” at the annual convention of the National Speakers Association (NSA), at NSA chapter meetings, at international speaking associations, and at my own intensive retreats. The noticeable...

🌍 AI in Tourism & Hospitality: What’s next?Join my collaborator, Jim Feldman, and I, along with Roosevelt University, at...
13/11/2024

🌍 AI in Tourism & Hospitality: What’s next?

Join my collaborator, Jim Feldman, and I, along with Roosevelt University, at the AI Symposium to explore the future of AI in travel and hospitality. Learn from industry leaders about strategies you can implement today!

🔗 Tickets available here: https://bit.ly/AI4Hospitality

An efficient and effective way to grow your association business is to speak at state societies of association executive...
12/11/2024

An efficient and effective way to grow your association business is to speak at state societies of association executives (SAE). Speaking at an SAE’s annual meeting generally puts you in front of a few hundred association executives.

An efficient and effective way to grow your association business is to speak at state societies of association executives (SAE). Speaking at an SAE’s annual meeting generally puts you in front of a few hundred association executives. The association for most of the state SAEs is the Association So...

Master the art of marketing your speaking business. From SEO to social proof, our book covers everything you need to cap...
12/11/2024

Master the art of marketing your speaking business. From SEO to social proof, our book covers everything you need to captivate and convert your audience. Ready for growth? Order the Kindle version from Amazon - https://amzn.to/43SDWgv

What makes your speaking offer stand out? Learn how to craft offerings that are irresistible to your target audience. El...
11/11/2024

What makes your speaking offer stand out? Learn how to craft offerings that are irresistible to your target audience. Elevate your speaking business with our proven strategies. Order now on Amazon - https://amzn.to/43SDWgv

🏨 Want to enhance guest experiences with AI?My colleague, Jim Feldman, and I, along with Roosevelt University, are hosti...
11/11/2024

🏨 Want to enhance guest experiences with AI?

My colleague, Jim Feldman, and I, along with Roosevelt University, are hosting the AI Symposium to show how AI is revolutionizing hospitality and tourism. Don’t miss this opportunity to learn from the experts!

🎟️ Save your spot today: https://bit.ly/AI4Hospitality

11/11/2024

Positioning, branding and leads are the key to getting on association stages. That's what you get at the ASSC. Plus you get to hang with a group of fellow speakers every Wednesday to spitball ideas and tactics to get you on more stages. Check us out. https://speakercommunity.org

To grow your association business you would be wise to spend 30 minutes a day on LinkedIn connecting with association ex...
11/11/2024

To grow your association business you would be wise to spend 30 minutes a day on LinkedIn connecting with association executives and staff. Sometimes a LinkedIn direct message is the only way to get through.

To grow your association business you would be wise to spend 30 minutes a day on LinkedIn connecting with association executives and staff. Sometimes a LinkedIn direct message is the only way to get through. It is really quite easy if you are connected to someone that has a large association LinkedI...

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Positioning, branding and leads are the key to getting on association stages. That's what you get at the ASSC. Plus you get to hang with a group of fellow speakers every Wednesday to spitball ideas and tactics to get you on more stages. Check us out. https://speakercommunity.org

Have you picked up your copy of BOOKED!? It's all about the business of selling your speaking to associations. If you are a speaker - this is essential reading. https://amzn.to/47dUPmY

Have you picked up your copy of BOOKED!? It's all about the business of selling your speaking to associations. If you are a speaker - this is essential reading. https://amzn.to/47dUPmY

Working with associations is the best way for speakers to get in front of decision makers. If you want to get on more stages then you really need to check out our community.

Positioning, branding and leads are the key to getting on association stages. That's what you get at the ASSC. Plus you get to hang with a group of fellow speakers every Wednesday to spitball ideas and tactics to get you on more stages. Check us out. https://speakercommunity.org

Have you picked up your copy of BOOKED!? It's all about the business of selling your speaking to associations. If you are a speaker - this is essential reading. https://amzn.to/47dUPmY

Working with associations is the best way for speakers to get in front of decision makers. If you want to get on more stages then you really need to check out our community.

Positioning, branding and leads are the key to getting on association stages. That's what you get at the ASSC. Plus you get to hang with a group of fellow speakers every Wednesday to spitball ideas and tactics to get you on more stages. Check us out. https://speakercommunity.org

Have you picked up your copy of BOOKED!? It's all about the business of selling your speaking to associations. If you are a speaker - this is essential reading. https://amzn.to/47dUPmY

Working with associations is the best way for speakers to get in front of decision makers. If you want to get on more stages then you really need to check out our community.

Positioning, branding and leads are the key to getting on association stages. That's what you get at the ASSC. Plus you get to hang with a group of fellow speakers every Wednesday to spitball ideas and tactics to get you on more stages. Check us out. https://speakercommunity.org

Have you picked up your copy of BOOKED!? It's all about the business of selling your speaking to associations. If you are a speaker - this is essential reading. https://amzn.to/47dUPmY

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