16/09/2024
The Rossel family is very proud right now. We have a new Hall of Famer and a new Scholarship fund, too! The official announcement read:
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Posthumously MR. W***Y O. ROSSEL - On Friday, November 5, 1965, Braniff International appointed Chef W***y O. Rossel as the airline’s Executive Chef. The appointment of an Executive Chef was as a result of the overhaul of Braniff’s image and its desire to ensure that its inflight meal service was second to none in the industry.
On November 6, 1965, Braniff International presented to the public and media the carrier’s revolutionary new look and promotion campaign dubbed End of the Plain Plane created by the New York advertising think tank of Jack Tinker and Partners. A strategic part of the new campaign was to improve Braniff’s already exemplary Silver and Gold inflight service. To achieve this task, the Dallas-based carrier announced the appointment of famed Chef W***y Rossel as its Executive Chef.
With the arrival of Chef Rossel, Braniff International began a new era of providing the absolute finest onboard service and cuisine for its customers who were predominantly business travelers. In 1966, a Braniff International Board of Chefs was created and headed by Chef Rossel.
In loving memory of Chef de Cuisine W***y O. Rossel (1921-2015), the Chef W***y O. Rossel Culinary Scholarship Fund of the Dallas Jewish Community Foundation has been established by the Beverly and Cary Rossel Family and Rabbi Seymour Rossel Family to perpetuate the idea that anyone with passion can master the culinary arts.