28/01/2023
One of the difficult things to pay for is intangible, hard-to-understand, hidden-value advice. Why would you?
When you go and buy something, you have it in your hand. When you go and rent that holiday villa, you’re in it, living the life. When you have kidney stones, and the doctor tells you how to get rid of them, you can measure the value-add through instant comfort.
Things get fuzzier when what you buy is talking, testing, thinking and the agony of decision-making with thousands of options floating around.
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.ca