Social Media Optimization

18/04/2024

Do you agree?

Getting likes is easy. It’s a light action. Anything else requires trust.

15/04/2024

❤️️ Double tap if you agree!

Social media marketing is about creating content that brings your audience together as a community and inspiring authentic conversations while increasing your brand’s awareness.

01/04/2024

🔻 If your business is not on social media, it's time to get on board!

Online marketing allows you to reach your target audience online, in a variety of ways, on a variety of platforms.

Digital marketing includes methods like social media marketing, content marketing, SEO, PPC, web design, and more.

It includes strategies that allow you to target your exact audience online — allowing you to make more sales, drive more traffic to your website, and increase your revenue year over year.

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✅ Every day I publish content that will be a game-changer for your marketing strategy.

31/03/2024

🔻 The content you post on social media can turn your brand into a household name and your followers into fans.

This kind of impact only comes from having a solid social media content strategy.

The best way to stand out on social media is to identify specific goals, create valuable posts that align with them, and distribute the right content on the right platforms.

There isn’t one cookie-cutter social media strategy that will guarantee success.

Your strategy will differ depending on your industry, audience, and performance over time.

There are, however, specific ways to build a long-term plan that grows your brand and business.

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31/03/2024

💯 The Way We Sell Is Far More Important Than What We Sell Today

With my mentoring calls, I speak with people who are selling high-ticket products and services with hardly any real value, but selling very well.

On the other hand, some people have great value in the products but can't sell enough to stay alive.

The difference is in the way they are selling and not what they are selling.

👉 Build relationships by nurturing your prospects and clients.

👉 Build trust and credibility first.

But remember not everyone is ready to buy your product or service.

Learn to understand the buying cycle of your prospects and then see where your product fits in.

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30/03/2024

🎩 There is no magic formula for deciding how often to post on social media.

Over the years, I've read countless articles regarding the optimal posting frequency on social media networks. And I've concluded that they're all flawed.

One article suggests posting no more than twice a day on Facebook. The next one says you should post to LinkedIn on weekdays only, preferably between 4 pm and 6 pm. And others warn you not to tweet more than three to five times a day.

But, in reality, there is no magic formula for deciding how often to post on social media.

That's because what works for one brand doesn't work for another. Sure, you can read case studies of what has worked for others but don't make their solution your solution.

So, instead of seeking magic formulas, let's focus on these three proven posting strategies:

👉 Aim for consistency, not frequency
👉 Content quality trumps quantity
👉 Set goals and objectives

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30/03/2024

👉 Prioritize Quality: Instead of daily posts, focus on crafting engaging, valuable content for your audience. Quality content drives better engagement and a positive impact.

👉 Prevent Burnout: Daily posting can lead to burnout, especially for small business owners. Balance work and well-being by reducing posting frequency.

👉 Overcome Algorithm Fatigue: Frequent posts compete for visibility, potentially lowering engagement. Spread out your content to improve reach.

👉 Encourage Engagement: Invest time in meaningful interactions with your audience. Engage with comments, messages, and accounts to build strong connections.

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29/03/2024

👉 Brand strategy is part of a business plan that outlines how the company will build rapport and favorability within the market.

The goal of a brand strategy is to become memorable in the eyes of the consumer so that they decide to patronize your business over the competition.

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28/03/2024

Making money with Facebook groups isn't as simple as “if you build it, they will come (and buy)”. You can't spam links and expect to make money… but if you do it right, your group can be an almost endless source of leads and revenue.

Do Facebook groups make money? And if so, how? And how many members do you need to make money from your group? Get all the answers here.

25/03/2024

40 compelling calls-to-action (CTAs) for your Instagram post. It will help you to engage your audience and prompt them to take action.

Here's a variety of IG CTAs tailored for different purposes:

1. DM us your questions – we're here to help!
2. Double tap if you agree!
3. Tap the link in bio to learn more.
4. Tag a friend who needs to see this!
5. DM us for inquiries.
6. Shop now! Link in bio.
7. Turn on post notifications so you don't miss out!
8. Join our community by following!
9. Comment your thoughts below!
10. Save this post for later inspiration.
11. Watch our latest IGTV episode!
12. Tap for a surprise!
13. Sign up for our newsletter. Link in bio.
14. Discover more behind-the-scenes on our story!
15. Share this with someone who needs a smile!
16. Follow us for daily inspiration.
17. Click the link to get started!
18. Participate in our poll in stories!
19. Learn more about our mission. Link in bio.
20. Get involved by volunteering! DM us.
21. Check out our website for more info!
22. Enter our giveaway! Details in highlights.
23. Leave a comment with your favorite emoji!
24. Swipe left for a special offer!
25. Join us for our live Q&A session!
26. Get your hands on our limited edition items!
27. Discover exclusive content on our IGTV channel!
28. Tap to see our latest blog post!
29. Join our VIP list. Link in bio!
30. Let's connect! Follow us and drop a comment.
31. DM us your success stories!
32. Bookmark this post for future reference.
33. Follow the journey on our story highlights!
34. Don't miss out – tap for more details!
35. Subscribe to our YouTube channel! Link in bio.
36. Tag us in your photos for a chance to be featured!
37. Swipe up to RSVP for our event!
38. Unlock exclusive perks by joining our community!
39. Check out our IGTV series!
40. Tap here to shop the look!

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✅ Save this post and come back to it whenever you need a CTA.

22/03/2024

Hard truth. More followers do not lead to more sales. 😶

You don't need thousands of followers. All you need is a few hundred die-hard followers who love your brand and engage whenever you post. They will inspire you every time. 🤗

So, give them value, nurture them, and show how you can add value to their life or business.

❌ Silent, ghost, or bot followers are the real killers of your social media post reach.

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22/03/2024

⬇️ 38 Instagram caption hooks that will help you generate more engagement and likes on your photos 👇

1. “Calling all ….” (identify a specific audience such as web designers, social media managers, digital marketers, coaches, therapists etc.)

2. “Can I share a secret?”

3. Write a joke if your brand voice allows it.

4. “Which one are you? A)… or B)…”

5. “Did you know ….”(share an interesting statistic)

6. “How to …”

7. “Fun fact: ….” (share a fun fact about the day, month, industry etc.)

8. Start with a quote from influencers in your niche

9. “Unpopular opinion: …” (share your unpopular opinion)

10. Start with using interesting words

11. Address your niche with a sentence such as: “Hey social media managers, I see you over there juggling a million things at once.”

12. ”The craziest thing just happened, you will never believe it….”

13. “I wasn’t going to share this, but …”

14. “I’ll tell you a secret no one has ever told you.”

15. “The biggest lesson I’ve learned in my life.”

16. You need to hear this today.”

17. “Let’s figure out why!”

18. “X things I learned this year”

19. “Do you only focus on …? Let me stop you right there.

20. “Here’s how I know … is possible for you”

21. “X Steps to …”

22. “I can’t believe … but …”

23. “Hate …? You are in luck.”

24. “Tips when ….” (creating your social media posts, organizing your room etc.)

25. “X accounts you need to be following today!”

26. “Let’s talk about …”

27. “Mistakes I made when …”

28. “Hack you never knew”

29. “X Ways to …”

30. “How I went from …”

31. “You’ll never believe this.”

32. “I have a confession to make.”

33. “What I wish I had done differently.”

34. “Why I don’t …”

35. “What to do after …”

36. “Does this sound like you?”

37. “Fill in the blank …”

38. “What happened when I …”

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✅ I will publish 30 more content like this in the next 30 days.

18/03/2024

⏹ Don't skip this. Read the caption, learn, and apply. 😇

Building social media traffic is a lot like a city planner knowing how to efficiently get traffic in and out of a city.

If each roadway into a city is a different source of website visitors, your social media traffic should certainly be a pillar to your highway infrastructure.

Getting people to your website through social media engagement can be tricky, especially if you’re on a limited budget and already attempting paid advertising. While paid social can certainly help boost your website traffic, how do you get people to go to your social channels?

As we all know, social media has the ability to be a major source of traffic to your site.

The larger presence you build on social media, the more you can rely on steady social media traffic to your site.

Use the 5 tips shown in the photo to get more social media traffic.

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16/03/2024

Instagram Reels templates save you time and make your videos look more professional.

⬇️ Here are some of the top reasons why creators use Instagram Reel templates:

➡️ Time savings: Reel templates eliminate the need to spend hours adjusting clip lengths and transitions, freeing up more time for creating content or recording more Reels.

➡️ Increased visibility: When you create a template, your username is shown on every Reel created with your template, giving you more exposure to potential followers and viewers.

➡️ Higher quality content: With templates, you don’t have to worry about timing mistakes or editing blunders. You can achieve the precision and professionalism of a video-editing pro without needing to be one!

➡️ Customizable details: Templates allow you to personalize and make them your own. For example, if a template has overlay text, you can edit it and make it fit your niche.

➡️ Featured by Instagram: Instagram is constantly adding new templates to its collections. If one of your templates gets featured, you could potentially gain thousands of additional views on your Reel.

Pro tip: Looking to measure the impact of using Instagram Reel templates on my content’s performance? Instagram Reel insights allow you to track metrics such as reach, engagement, and views for your Reels, so you can see how using templates has affected your numbers.

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16/03/2024

An Instagram Reel template is essentially a pre-made video layout that can be easily edited and customized with your own content.

These templates typically come with:

👉 pre-set music and clip durations from existing Reels, making creating content that matches popular trends and music easier.

The beauty of Instagram Reels templates is that they eliminate some of the most time-consuming steps of creating Reels: selecting music and editing clips to match it.

This means you can -

👉 spend less time editing and start jumping in on trends earlier.

Essentially, using templates is a huge time-saving hack for content creation.

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16/03/2024

An effective hook is one that sets the tone for what’s to come and gives viewers a reason to keep watching. Not only do you want to be creative and concise, but you want to keep your viewers guessing for just the right amount of time.

Remember: hooks don’t have to be limited to your voiceover. You can get creative with your approach and try weaving a hook into your content in the form of an attention-grabbing visual, quirky font, catchy song or even a sneak peek of the end of your video.

⬇️ Here are some of our favorite hook variations to get you started:

☑️ Question Hook: Begin with a thought-provoking question related to your content. This will spark curiosity amongst your audience and encourage them to keep watching for the answer.

☑️ Teaser Hook: Leave them hanging and offer a sneak peek of something exciting or valuable that viewers will learn about by watching the full Reel.

☑️ Quick Tip Hook: Provide a fast and actionable tip that viewers can immediately benefit from. They’ll be sure to keep watching to learn more.

☑️ Surprising Fact Hook: Share a surprising or interesting fact your viewers may not have heard of before to encourage them to want to learn more.

☑️ Visual Intrigue Hook: Start with a striking visual or attention-grabbing cover that draws your audience in and excites them.

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11/03/2024

We want to share more on how ranking works across Instagram to help people maximize their experience and help creators understand how their content might be surfaced.

Instagram doesn’t have a singular algorithm that oversees what people do and don’t see on the app. We use a variety of algorithms, classifiers, and processes, each with its own purpose. We want to make the most of people’s time, and we believe that using technology to personalize everyone’s experience is the best way to do that.

Each part of the app – Feed, Stories, Explore, Reels, Search and more – uses its own algorithm tailored to how people use it. People tend to look for their closest friends in Stories, use Explore to discover new content and creators and be entertained in Reels. We rank things differently in these different parts of the app, and have added features and controls like Close Friends, Favorites and Following so you can further customize your experience.

https://about.instagram.com/blog/announcements/instagram-ranking-explained/

Today, we’re expanding on our previous blog post of “shedding light on how instagram works” to explain how ranking on Instagram works.

11/03/2024

Much like Instagram Stories, Instagram Reels are designed to be viewed vertically, full-screen, and on mobile.

With this in mind, it’s best to create content with the below dimensions:

▶ Instagram Reels Size & Aspect Ratio
The size of your Instagram Reel should be an aspect ratio of 9:16.

▶ Instagram Reels Dimensions
The dimensions of your Instagram Reels should be 1080 pixels x 1920 pixels.

▶ How Long Can Instagram Reels Be?
Instagram Reels can be up to 90 seconds in length.

▶ Instagram Reel Resolution
The ideal resolution for your Reel should be 1080 pixels x 1920 pixels.

▶ Instagram Reels Cover Photo Specs
Much like your Instagram Reels, your Reels cover photo should be an aspect ratio of 9:16 and 1080 pixels x 1920 pixels.

▶ Instagram Reels Compression Size
According to Instagram, images and videos between 320 and 1080 pixels are supported in their original resolution, "as long as the photo's aspect ratio is between 1.91:1 and 4:5."

▶ How Long Can Instagram Reels Caption Length Be?
Instagram Reels captions can be up to 2.2K characters long.

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10/03/2024

According to Instagram, brands and creators should create Reels that are entertaining, inspiring, or experimental and use creative tools like text, camera effects, or filters.

You should also avoid posting Instagram Reels that are low-resolution, too blurry, have already been on Instagram, contain borders, or are visibly recycled from another app.

These types of Reels will be deprioritized — meaning they’ll be less likely to appear across the app.

For an additional boost, we recommend using relevant keywords and hashtags to increase discoverability, and including on-screen captions to make your Instagram Reels more accessible.

08/03/2024

When you set up a professional account on Instagram, you can run ads from your Instagram account and use Meta tools to create ads that appear on both Instagram and Facebook.

There are 3 ways to run ads on Instagram:

1. Create ads directly from Instagram: Once you convert your profile to a professional account, you can boost feed posts, Reels, and Stories from your Instagram account.

2. Create ads from your page: If you manage a page, you can link an Instagram account to that page to create ads. When you create ads from your page, they can appear on Facebook and Instagram.

3. Create ad campaigns in Meta Ads Manager: Ads Manager provides comprehensive tools to create ads on Instagram and Facebook. Learn how to create Instagram ads in Meta Ads Manager.

Before creating ads, you must change your profile to a professional account. In some regions, you’ll also need to connect your Instagram account to a page you manage to run ads directly from Instagram.

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08/03/2024

The cost to advertise on Instagram depends on several factors like the mobile device you’re targeting, demographics, day of the week and whether your ad is running during a major televised event.

It all comes down to your target audience, which is why it’s so important to know your Instagram demographics.

To make the most of your marketing budget, dedicate money to ads and campaigns only if they’ll help your bottom line.

Put money behind posts and content that you already know perform well organically. Test everything to see what performs best, and dedicate most of your ad spend to that. Make sure to measure your ad success and take note of anything that didn’t do as well as you’d hoped.

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07/03/2024

👨‍💻 Advertising on Instagram offers several compelling benefits for businesses looking to reach and engage with their target audience effectively. Here are some reasons why you should consider advertising on Instagram:

➡️ Large User Base: Instagram boasts over a billion active users, providing businesses with a vast audience to target and engage with.

➡️ High Engagement Rates: Instagram is known for its high engagement rates compared to other social media platforms. Users often spend a significant amount of time browsing through their feeds, exploring stories, and interacting with content, making it an ideal platform for businesses to connect with their audience.

➡️ Visual Appeal: Instagram is a visual platform, making it perfect for businesses that have visually appealing products or services to showcase. Whether it's through photos, videos, or stories, businesses can creatively display their offerings and capture the attention of their target audience.

➡️ Targeted Advertising Options: Instagram offers advanced targeting options that allow businesses to reach specific demographics, interests, behaviors, and locations. This level of targeting ensures that your ads are seen by the most relevant audience, increasing the likelihood of engagement and conversion.

➡️ Integration with Facebook: Instagram advertising is integrated with Facebook's advertising platform, providing businesses with access to powerful tools, analytics, and insights. This integration allows businesses to easily manage their ad campaigns across both platforms and leverage data to optimize performance.

➡️ Various Ad Formats: Instagram offers a variety of ad formats, including photo ads, video ads, carousel ads, stories ads, and more. This diversity allows businesses to choose the format that best suits their marketing objectives and target audience preferences.

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06/03/2024

Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality, time and cost.

🕛
0:00 Introduction
0:34 Why Benchmarking is Important
1:06 What is a Benchmark?
1:42 External Benchmark
2:26 Internal Benchmarking
03:07 Functional Benchmark
4:07 Integral Benchmark
4:46 How To Conduct a Benchmark Analysis Step by Step
4:49 1) Define your objectives
5:17 2) Identify competition
5:36 3) Measure your KPIs
5:48 4) Analyze the Information
6:06 5) Apply Benchmark Results
6:23 Outro

Are your business challenges confusing you? Dive into the world of benchmarking, a powerful tool that helps you learn from others and unlock your potential f...

05/03/2024

✅ Facebook pixel standard events

♾️ The 17 standard Facebook pixel events for which you can simply copy and paste Facebook event code are:

1. Purchase: Someone completes a purchase on your website.

2. Lead: Someone signs up for a trial or otherwise identifies themselves as a lead on your site.

3. Complete registration: Someone completes a registration form on your site, such as a subscription form.

4. Add payment info: Someone enters their payment information in the purchase process on your website.

5. Add to cart: Someone adds a product to their shopping cart on your site.

6. Add to wishlist: Someone adds a product to a wishlist on your site.

7. Initiate checkout: Someone starts the checkout process to buy something from your site.

8. Search: Someone uses the search function to look for something on your site.

9. View content: Someone lands on a specific page on your website.

10. Contact: Someone contacts your business.

11. Customize product: Someone selects a specific version of a product, such as choosing a certain color.

12. Donate: Someone makes a donation to your cause.

13. Find location: Someone searches for your business’s physical location.

14. Schedule: Someone books an appointment at your business.

15. Start trial: Someone signs up for a free trial of your product.

16. Submit application: Someone applies for your product, service, or program, such as a credit card.

17. Subscribe: Someone subscribes to a paid product or service.

29/02/2024

Track and measure your Facebook marketing to know what works.

Here are the common metrics for each campaign objective below 🔽 https://social.semrush.com/3wuAWu3.

23/02/2024

98% of fashion brands use Instagram for marketing. 73% of marketers favor Instagram for influencer marketing.