Shooting Industry Magazine

25/07/2024

The archery industry is experiencing a significant transformation, fueled by technological advancements and changing consumer preferences. For brick-and-mortar retailers and archery ranges, staying ahead of these trends is crucial to attract and retain customers.

The archery industry is experiencing a significant transformation, fueled by technological advancements and changing consumer preferences.

23/07/2024

In the wake of the attempted assassination of former President Donald Trump, a panel of dealers share their first impressions on how the market will respond.

In the wake of the attempted assassination of former President Donald Trump, dealers share first impressions on how the market will respond.

22/07/2024

• 2024 USAHSCTL National Champions Crowned

• NSSF & NASGW Analyze Handgun Shipping And Average Shipping Price

• Wi******er, White Flyer Celebrate 25 Years Supporting Kids & Clays

• Blue Payment Agency Launches Knife-Friendly Payment Gateways For Shopify Websites

• SAAMI Auction Supports USA Shooting & ChildSafe

ICYMI: News from around the fi****ms industry from the week of July 15–19, featuring the USA High School Clay Target League and more ...

16/07/2024

Let’s rip off the bandage and have an honest conversation about the much-needed change this industry requires to be a healthier one — and thwart what could be a potential bankrupting of the industry if things don’t change, and soon!

Let’s rip off the bandage and open an honest conversation about the much-needed change this industry requires to be a healthier one.

15/07/2024

• SilencerCo Acquires Zev Technologies

• Cimarron Fi****ms Celebrates 40 Years

• NSSF Promotes “Don’t Lie For The Other Guy” Program In Tucson Area

• WarBird & USCCA Become Partners In Protection

• Wi******er Continues Support Of NSSF First Shots Program

ICYMI, news from the fi****ms industry, July 8–12: SilencerCo’s acquisition of Zev Technologies, Cimarron’s 40th anniversary and more.

11/07/2024

The latest new products — featuring fi****ms, flashlights, knife sharpeners and more — published in the July 2024 issue.

New products from the July 2024 issue — featuring a cross section of the latest fi****ms, accessories and more.

10/07/2024

Whether customers love or loathe gun cleaning and maintenance, they need the proper tools to do the job the right way. This is where your store comes in ...

Whether customers love or loathe gun cleaning and maintenance, they need the proper tools to do the job. This is where your store comes in ...

09/07/2024

There's no debate: We're firmly in the 9mm era. Is anything close to challenging it?

There’s no debate: We’re firmly in the 9mm era. Looking at the latest fi****ms production data, is anything going to challenge it?

08/07/2024

• NSSF—The Firearm Industry Trade Association Launches Project ChildSafe With Gunsite Academy, Yavapai County Sheriff’s Office & Area Police Departments

• C&H Precision Family Of Companies Completes Acquisition Of Paragon

•Outdoor Alabama To Distribute Biodegradable “Fill A Bags” at Public Events

• Silencer Central Announces Partnership With EuroOptic.com

• TenPoint Crossbow Technologies Celebrates 30 Years

ICYMI: News from around the fi****ms industry, July 1-5, 2024, featuring NSSF, Silencer Central, Outdoor Stewards and more ...

05/07/2024

Generative AI has many uses — it can create marketing emails, provide customer support, summarize news stories and more. It can also be used as a business planning tool. B.A. Stear looks at SparkRockets, which uses AI to evaluate the viability of business ideas.

AI can now be used as a tool for business planning — whether it's expanding your existing business, adding a product/service lines or testing a crazy idea.

03/07/2024

“Uncertainty” has been a defining characteristic of the fi****ms industry in recent history. Here in 2024, a different kind of uncertainty permeates the marketplace — after so many once-in-a-generation events, it looks like “crisis fatigue” is setting in for consumers, with demand not tracking with previous election year boons.

Here in 2024, there is still uncertainty in the marketplace — but a different kind. After so many once-in-a-generation events, “crisis fatigue” seems to be impacting sales across the fi****ms industry.

28/06/2024

Courtesy of the Outdoor Industry Communications Council, Andrew McKean looks at the good news and bad news when it comes to access to public and private lands for hunters, anglers and outdoorsmen.

Although access to private land has declined, a recent survey of huntable public land in America was pegged at just under 700 million acres.

26/06/2024

In the span of two days earlier this month, the U.S. Supreme Court and a U.S. District Court issued rulings that impact the ATF's rule-making ability — and infuriated the anti-gun movement.

The U.S. Supreme Court and a U.S. District Court came down with rulings that impacted ATF's rule-making ability — infuriating anti-gunners.

24/06/2024

• HIVIZ Shooting Systems’ New Dealer & Range Program

• EOTECH Launches 2A Initiative

• NSSF—The Firearm Industry Trade Association Prioritizes Cybersecurity Awareness With KnowBe4 Training

* Silencer Central Expands Partnership With onX Hunt Elite

ICYMI: News from around the fi****ms industry, June 17–21, 2024, featuring HIVIZ, EOTECH and more …

20/06/2024

Family Fun Indoor Range stands out in the world of fi****ms training facilities. As its name implies, this range is not just another shooting facility. It’s a community hub, an educational center and a safe space for individuals and families to learn about and practice firearm safety.

Family Fun Indoor Range stands out in the world of fi****ms training facilities. It’s a community hub, an educational center and a safe space for individuals and families to learn about and practice firearm safety.

19/06/2024

Customer decisions are influenced by a range of factors — distance, prices, having a range, etc. Finding an edge can be tough, and there’s no single way to do it. But consider the value you can offer customers by providing them with in-store expertise they can’t find anywhere else.

Consider the value you can offer customers by providing them with in-store expertise they can’t find anywhere else.

18/06/2024

• Davidson’s Inc. Owner Donates $25,000 To Protect Liberty PAC

• SCTP Sporting Clays & Five-Stand Event Registration Now Open

• Kryptek Outdoor Group Debuts Pro Program For Heroes & Professionals

• Vista Outdoor Awards 20 “Learning For Life” Scholarships

ICYMI: News from around the fi****ms industry, June 10–14, 2024, featuring Protect Liberty PAC, Kryptec Outdoor Group, Vista Outdoor and Read the full article...

14/06/2024

In recognition of National Safety Month, the June issue of Shooting Industry examines key areas where dealers can offer safety and peace of mind to customers, including providing eye/ear protection for range pursuits.

Read the digital issue: https://shootingindustry.com/category/industry-news/current-issue/

13/06/2024

Fall's whitetail hunting season is still a few months away, but it's never too early to begin surveying the market and polling hunters for what they'll be looking for. Here, three dealers share their must-have products, and how they plan on marketing them to prospective hunters.

The 2024 fall hunting season is in sight. What products are white-tail hunters really coming in and asking for this year? 3 dealers weigh in.

12/06/2024

In the world of personal protection fi****ms, there are certain features that can make or break a sale. You as a dealer and all of your sales personnel need to realize this, or you’ll lose some sales. Never forget your biggest advantage over big-box dealers is your knowledge of guns in all their subtleties of use!

Any product may have features that will appeal to a customer, but if the seller doesn’t bring it to their attention there may not be a sale.

11/06/2024

• Streamlight, Inc. Renews Concerns of Police Survivors (C.O.P.S.) Support

•Outdoor Stewards of Conservation Foundation, Inc. Names Outdoor Alabama Partner Of The Year

• Southwick Associates’ 2023 Top Purchased Hunting/Shooting Brands Report Available

• Follow The Four Initiative Kicks Off At G***K

And More ...

ICYMI: News from around the fi****ms industry, June 3–7, 2024, featuring Southwick Associates, G***K, Brownells and more …

06/06/2024

From traditional over-the-ear options to sleek earbuds and classic range glasses to fashionable eye protection, there’s a wealth of innovative products on the market to explore.

Eye and ear protection are indispensable defenses against potential hazards, ensuring safety and comfort during shooting activities.

05/06/2024

“Home safety” will look different for every family — whether it’s keeping fi****ms securely stored or prepping to respond to an increasingly volatile world. Stocking the products they’re asking for can help them feel secure, and increase your bottom line.

However your customers define home safety, stocking the products they’re asking for can help them feel secure and increase your bottom line.

04/06/2024

• NRA Foundation Is America’s Leading Supporter Of Youth
Shooting Programs

• GunBroker.com Partners With Gearfire Capital To Offer Financing Solutions

• SIG SAUER To Host Inaugural Archery Rifle Challenge Invitational

• Silencer Central Renews Safari Club International - SCI Corporate Sponsorship

ICYMI: News from around the fi****ms industry, May 27–31, 2024, featuring NRA Foundation, GunBroker, SIG SAUER and more ...

03/06/2024

Coinciding with National Safety Month, NSSF—The Firearm Industry Trade Association has launched an inaugural campaign — Gun Storage Check Week. Running June 1–7, this campaign encourages everyone involved in the shooting sports to “Make Sure It’s Secure.” Find out how your store or range can participate.

NSSF has launched the inaugural Gun Storage Check Week — encouraging everyone involved in the shooting sports to “Make Sure It’s Secure.”

31/05/2024

With summer swiftly approaching, it’s a good time to consider those special sales events that attract droves of customers and manufacturers’ representatives by offering deep discounts, seasonal sales, raffles and lots of free swag.

It’s a good time to consider those special sales events that attract droves of customers and manufacturers’ representatives by offering deep discounts, seasonal sales, raffles and lots of free swag.

30/05/2024

Following Hodgdon Powder acquisition of RCBS, two iconic brands with decades of shared history are now under one umbrella. What are the implications for retail partners and the broader handloading segment? We spoke with Hodgdon VP of Marketing Aaron Oelger to glean more insight.

Hodgdon Powder Company has acquired RCBS. What does this mean for retail partners and the handloading segment?

29/05/2024

Camaraderie, skill-building and fellowship were on display at the third annual HAVA/VETS Ruck-Up Event, a gathering honoring veterans and active-duty service members.

Skill-building and fellowship were on display at the 3rd Annual Ruck-Up Event, hosted by Veterans Equine Therapeutic Services and Honored American Veterans Afield.

28/05/2024

• Henry Repeating Arms Salutes America’s Most Decorated Living Veteran

• Walk the Talk America Raises Over $105K In Mental Health Awareness Month Fundraiser

• GunBroker.com Launches Collectors Elite Auctions

• NSSF—The Firearm Industry Trade Association Reminds Recreational Shooters To Help Prevent Wildfires

ICYMI: News from around the fi****ms industry, May 20–24, 2024, featuring Henry Repeating Arms, Walk The Talk America and more ...

23/05/2024

When thinking about AI and how it can improve your business, there’s a relatable quote from famed management consultant Peter Drucker: “Efficiency is doing better what is already being done.” So, do you want to run a more efficient business? Here are 20 AI tools you need now.

When thinking about AI and how it can improve your business, there’s a relatable quote from famed management consultant Peter Drucker: “Efficiency is doing better what is already being done.”