Social media Marketing Somani Das

12/12/2023

This is the 6th time in a row they asked me to pause 😭 ⏸️ because of our of stock.

Every time they are adding more numbers in the inventory we set a new record.

Btw nice problem to have 🫶☺️

If you are a D2C Founder stuck at scalling your brand in a more profitable way I'm a DM away 😊

12/12/2023

I'm Done!!!

12/12/2023

Nice problems to have! 🫶😎

04/02/2023

I have reached 600 followers! Thank you for your continued support. I could not have done it without each of you. 🙏🤗🎉

02/08/2022

Clients frequently ask me if Instagram can still develop organically or if we should switch to Instagram ads.

👉If your social media presence is well-maintained.

👉If content marketing had warmed up your audience base.

👉You are essentially prepared to ace the advertisement campaigns because you are more aware of their problems, have already given them enough value, and also listened to their voice behind your brand ( what they like and what they do not).

Comment below and let me know if you're interested in learning more about this topic.⬇️

15/07/2022

𝗗𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗶𝘃𝗲 𝘆𝗼𝘂 𝘁𝗶𝗺𝗲 𝗳𝗿𝗲𝗲𝗱𝗼𝗺?

I know the 𝗵𝘂𝘀𝘁𝗹𝗲 culture and the mindset. But if you are hustling so hard and then falling sick the very next day or more often or feeling burnout or just start hating the things you loved the most then what’s the point?

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗱𝗼 𝗶𝗻𝘀𝘁𝗲𝗮𝗱-
👉 𝗧𝗮𝗸𝗲 𝘁𝗵𝗲 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗵𝗮𝘁 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗺𝗼𝗿𝗲 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺.

Take the leadership hat on your head and build more leaders in your own team. ( If you give your team genuine responsibility and trust them and support them they’ll be happy to serve you. You can take a break easily).

👉𝗗𝗼 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗦𝘄𝗼𝘁 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗮𝗻𝗱 𝗱𝗲𝗹𝗲𝗴𝗮𝘁𝗲 𝘄𝗼𝗿𝗸.

Do SWOT analysis and find out your weaknesses and delegate that immediately. You don’t have to do all the things on your own to run successful biz.

👉𝗙𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 𝟴𝟬/𝟮𝟬 𝗿𝘂𝗹𝗲 𝘁𝗼 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗺𝗮𝗶𝗻 𝗮𝗿𝗲𝗮𝘀 𝘁𝗼 𝘁𝗮𝗸𝗲 𝗮𝗰𝘁𝗶𝗼𝗻.

Follow the 80/20 rule. Find the most important areas to put action to get the most of the result.

👉𝗧𝗮𝗸𝗲 𝗯𝗿𝗲𝗮𝗸𝘀 𝘁𝗼 𝗿𝗲𝘀𝗲𝘁 𝘆𝗼𝘂𝗿 𝗺𝗶𝗻𝗱 𝗮𝗻𝗱 𝗴𝗲𝘁 𝗳𝗿𝗲𝘀𝗵 𝗶𝗱𝗲𝗮𝘀.

Take a break because it's truly necessary from time to time. (I can’t stress enough this factor). You’ll get a new perspective, new ideas, fresh mindset to think again.

👉𝗦𝗽𝗲𝗻𝗱 𝘁𝗶𝗺𝗲 𝗼𝗿 𝗺𝗮𝗸𝗲 𝘁𝗶𝗺𝗲 𝗳𝗼𝗿 𝗖𝗹𝗼𝘀𝗲𝗱 𝗼𝗻𝗲𝘀.

If you are even doing your business out of love and passion then you should care for the people around you. Whenever you get some time don’t forget to go back to your family and friends.

𝗟𝗲𝘁 𝗺𝗲 𝗸𝗻𝗼𝘄 𝗶𝗳 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗶𝘃𝗲𝘀 𝘆𝗼𝘂 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝗳𝗿𝗲𝗲𝗱𝗼𝗺 𝗼𝗿 𝗻𝗼𝘁?

23/05/2022

Hi coaches! I'm Somani, and I've been helping coaches to grow their businesses on social media since 2020.

Here are 3 quick tips that will help you grow your business!

# 1- Start creating content with an open mindset not from a scarcity mindset.

# 2 -Make it simple & Position yourself in the market uniquely.

# 3 - Nurture your audience and listen to them but Keep your paid resources separate from the free ones.

Let's grow your business on Social media.
🪴DM me " Growth" to get started now!

Tags 🔖

21/05/2022

𝗪𝗵𝗮𝘁 𝗜'𝘃𝗲 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝗳𝗿𝗼𝗺 𝗮𝗻 𝗮𝘀𝘁𝗿𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗽𝗮𝗴𝗲.

✨1. A daily affirmation like content ( create a Good habit among your audience) - We can use informational content or a series kinda posts to make a habit in our audience.

✨2. Live sessions - Go on Occasional live sessions and solve the issues they are dealing with. Give them solutions or a direction.

✨3. Pricing your worth - The price of these spiritual sessions was too high still people are not thinking twice. So money was not a to your clients but rather the how you’re pouring and showing value.

✨4. Be cute, serious and inspiring through your work and help people - Be your own personality. You can focus on your own self, few people will dislike you but don’t change yourself for them. Don’t always engage too much yourself with the business, show the real you as well as handle the spammers or haters in your own way.

✨5. Support others' content and spread value through stories.- Genuinely support other creators as well as share the real fact. There are numerous people creating valuable content like you. Cheer up their work and support your audience with the information. That should be the motto, isn’t it?

👇Let me know your honest feedback about this post.

17/05/2022

A Big Fight with my own thought. 🧠

Here I described a few not so cool sides of growth. I hope these points might help you to be aware of the other side of the business as well. Also, it's an explanation post for "Why did I take a long gap from content creation?"

If you are someone also facing such issues like me then - DM me. I'll be more than happy to talk to you because "talking about certain situation with like minded people always helps".

👉 Don't forget to share in the comment 𝘆𝗼𝘂𝗿 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 from this post.

02/03/2022

Detailed post here👇

Learning from Starbucks' Marketing Strategy

1. Give your customer an experience

From the entrance To the last ship of coffee, they maintained an irreplaceable experience.

2. Power of content marketing through social media

In the beginning, they relied on word of a mouth marketing strategy but they soon realize the power of social media and the competition and social media potential of understated content marketing. So no matter what type of business you are in, content marketing can definitely bring you results and build your brand online.
They started interacting with their customers and encouraged them to share their experiences and moments with them.

3. Strategic partnership with other brands like Flipkart

They started the strategic conversations on Twitter and built a partnership with other brands also in the covid time they launched merchandise on Flipkart.

4. Show me problems I’ll show you opportunities -

During covid times as well they launched the and this type of campaign. Also, they do post as per community-based campaigns and festive marketing.

5. Show me problems I’ll show you opportunities

They tied up with Zomato and Swiggy, launched 1 litre freshly brewed beverages in seven flavours at 550 rupees.
They asked customers to make a dance vid with that and share it on their handles.
And
BOOM 💥
That definitely brings them amazing results.

Did you find this post interesting? Let me know in the comment section below!

19/02/2022

4 P'S OF MARKETING

Whenever you're making your marketing plan for your business, remember these 4 factors.
These are the pillars of a marketing plan.

1. Be clear on what are you selling. Delve deep into your product/service and analysis if it's solving the ultimate problem of your client.

2. the Second step is to be clear on your pricing strategy. Stop selling services as per your own choice without any market research and proper pricing strategy.

Here psychology plays a great role.

3. Now identify where your target audience is and where you should promote your services or product.

4. Now, decide what are methods you'll put in your marketing strategy so that your clients can find you.

From the very beginning of my journey, I missed theories of marketing and just doing things randomly.

Soon I realised I'm lacking the depth of marketing.

Also, realised those who are newbie biz owners also don't have clarity when they are starting & hiring a marketing team.

So I'll discuss short crisp theories from now on occasionally so that you can reflect on certain points and be on track.

Let me know if you find this helpful 👇

19/01/2022

18/01/2022

🤔You are putting out content but not being able to get enough reach and engagement from the post?

⌛You took a social media break & now wanna start again but don't know what to focus more on?

✋Hold On! I am going to share some tricks which can revive your account within a few days.

📈1. Engagement - Start building a community with pages in a similar niche. Also, replying to stories, It's a great way to start a conversation.
Be as much social as you can

📱2. Lives - Use the live feature, This is a great way to show your audience that you are active again.

👻3. Viral Content - Yes, It's a great way to get back on track but nothing particular or proven strategy to do that so focus on creating high-quality content.
The More high-quality content you'll post the more chances will be there for you.

4. Update your brand - If you haven't made any changes in a while then consider making an update on your profile.
👉New Profile Pictures
👉New highlight covers
👉New feed design
Can definitely grab more eyeballs.

#️⃣5. Hashtags - Research the best hashtags to use and add them to every single post. Although you cannot expect amazing growth but can definitely get that extra boost.

😎Ready to make 2022 Your year?

📞If you want to use your Instagram as your marketing machine and want to boost your revenue this year 2022 then this is the time.

Book a 30 minutes clarity call (FREE) to grow your business online.

Comment/DM "Growth" to book a call now! ( I’ll send you the application form)

13/01/2022

Cool way to consume content online -

We often scroll on Instagram and other social media platforms in the name of finding inspiration.

Do we really utilise time effectively?
Follow these tips and be a smart social media user.
1. Set an intention- Decide why you are opening the social media?

> Content inspiration?
Want to get some content inspiration.

>Engagement?
Going to engage with the audience & build relationships.

>Just for scrolling
Just Chill! It's recreation time.

> Set an auto-lock timer or normal timer
Decide beforehand how much time you’re going to spend this time & start your timer or set the auto-lock feature.

> make sure you're maintaining it
Don’t just put a timer and ignore it rather maintain it and stop using it as soon as it rings.

3. Make a list -
> Decide 3-4 influencers/ Creators from whom you are going to take inspiration
If you are going on Instagram and want to take inspiration from other creators then fix a few of them whom you admire the most or wanna create content like them. Don’t just abruptly hop here and there.

> Keep an engagement sheet handy
If you are going for engagement then also create an engagement sheet handy. Like- few competitors list, top fans, target audience etc. It will save a lot of time.

If you find it COOL then put a "😎"

Tags 🏷️-

10/01/2022

These are all of the outdated Instagram tips that we need to stop doing in 2022. These tips don't work anymore and we need to leave them behind!

Let me if you found this post helpful or not. 👇

09/08/2021

When I started my journey as a freelancer in January I realised two things are very important in this journey.

1. MINDSET🧠

2. SKILLS🤓

In the past 6 to 7 months cried a lot, I tried a lot, I achieved a lot.

I can say that confidently I am not someone who can easily give up on something.

I dare to fail.
I dare to acknowledge that something is going wrong maybe I am not doing my best or giving my best.

Every time I failed or some situation pulled me down I took a break. I give myself time to heal.

The healing process gives me that courage, knowledge and growth mindset that “I can do it”.

Maybe this is the third time I am revamping my journey again.

I am proud of myself. Do you know why? Bcz I never wanted to quit.

I struggled a lot with consistency, sometimes because of the lack of willpower, sometimes because of the circumstances.

No matter what is going on I can tell you that if I am blessed & I will make my journey count.👍

12/06/2021

Do you ask these questions before posting your content?
It is tough to make a solid content strategy but it is very important as we all know.

What we can do instead of breaking our head towards content strategy each and every time?

🦄I have a solution for you all.

When you are making content and thinking about any inspiration or idea just ask these questions before posting or creating your content.

1. Is this something new I have learnt I am sharing with my audience? 🤔

People don't love repeated things again and again even I don't love it.

So when it is monotonous or you are repeating your content again and again it seems boring.

2. Is this related to my niche? 🤔

Sticking to a niche is very important to build a personal brand.

3. Is it as valuable as for me?🤔

It means will it be helpful for my audience? will it bring some value to their life or their knowledge?

4. Am I structuring the post and content in a very crisp and clear way so that my audience can get it very easily?

Your time is as valuable as your audience time if they are putting effort to consume content from your slides or reels then make sure it is touching these four points.

Hope it was helpful!

Let me know in the comments section below 🤩👇

Follow for such information and tips to grow on social media. @ USA, California

05/06/2021

If something is burning you write it down.
If you have questions and have doubts ask for help or search for the answers.
If you want to do something start doing it.

This is very true that if you don't want it, you will not receive it.
The most important thing in this whole process is ACTION.

✨Take the action right now!

People love to make excuses and delay the work.

Decide right now! 🔥

What is the one thing it's stopping you right now?
Or,
What is that one thing you are going to ask for?

Let me know as well 👇

31/05/2021

▶ To know social media marketing we have to know what is marketing?

Think like this-

You are launching a product or course or service.

Now you want to sell it.

You need buyers right?

Now the question comes who will buy from you? Your relatives, your friends or some local People.

Now think how will they get to know about your service or your new product?

You can tell your friends or you can put it on WhatsApp, Instagram story. You can share your idea with your friends or relatives who can be your potential buyer and tell them to spread the word.

Now you are in a process of promoting your product or your course.
This is call marketing

Now if you are marketing by running Ad or any other way that can be by email or phone messaging or content then it will count as digital marketing.
Now if you only choose social media to promote then it will call social media marketing.

🤔Are you using the power of social media?

28/04/2021

This is for my fellow rule breakers . Love how Alex Cattoni is gettin ' real in her Forbes article . Proud to be part of the Alex Cattoni & The Copy Posse .

https://www.forbes.com/sites/stephanieburns/2021/04/27/how-this-female-entrepreneur-broke-all-the-rules-to-get-to-seven-figure-success/

10 years ago, Alex Cattoni went from living the dream as a top marketing executive for Mindvalley in Malaysia to sleeping on an air mattress in her friend’s spare room in Canada. And she did it by choice.

08/04/2021

06/04/2021

Are you running out of content ideas?
Then save this post 🔖

1.) Share your story
2.) Talk about your struggles
3.) Tell a funny story about your business
4.) Share behind - the - scenes photos or videos
5.) Make videos on business events
6.) Explain why you decided to buy a product
7.) Talk about your products and how they help
8.) Share someone else's inspiring story
9.) Share testimonials from your customers
10.) Share a funny quote about your niche
11.) Share an inspirational quote
12.) Share a quote (graphics)
13.) Share your favorite quote
14.) Ask them what their biggest struggle is
15.) Ask them what should you post next
16.) Ask which topic should you cover in video
17.) Ask questions related to your niche
18.) Ask for recommendations books, courses ...
19.) Motivational Monday Monday
20.) Tip Tuesday
21.) Wisdom Wednesday
22.) Throwback Thursday Thursday
23.) Freebie Friday
24.) Saturday Special Special
25. Sunday Funday Funday
26.) Give away a coupon codes
27.) Talk about a product that's on sale
28.) Sell your products or services
29.) Promote your new product
30.) Talk about the benefits of the product

I can bet you this will help you for sure.
Let me know in the comments section below if you found it help full or not 👇

25/03/2021

Do you want to grow your Instagram organically? 🧐

We often talked about value-based content but there are several other things you should focus on while thinking about growth. These steps are equally important.

Ask yourself these questions -

🤔These are some questions, you should ask yourself right now.

🤔Am I focusing on video content to feed the algorithm?

🤔Am I solving the problem of my ideal client or ideal audience?

🤔Do my first 12 posts are grabbing the attention?

🤔Am I posting consistently?

🤔Am I engaging before and after posting?

🤔Am I spending time on researching hashtags?

🤔Am I utilizing and reviewing properly my analytics?

🤔Am I enjoying posting on social media?

22/03/2021

" I am so comfortable with talking to you and you are getting my points so well that I don't think I have to think much before appointing you on a long-term basis. "
Yes, that was my client's reaction after talking to me. 🤩

😵Do you baffle before any client's meeting?
Hey Everyone,
Here are some key points from my great meeting experiences with clients.

🔅▶Understand your client and their work a little bit before even you get on a call.
🔅▶Find out what will be their ideal language to talk to you. (Yes, professionally we use English but if you get to know your client's preferable language then it will be a great experience for sure.)
🔅▶ Try to maximize your deliverables power-packed with value without harming your business growth. ( Always think about I'm here to help my client)
🔅▶Be confident about your offer and your deliverables.
🔅▶Be humble and cooperative.
I Hope, these points will help you in the future.
👇Do add your points in the comment section below.
🌱Let's grow together. 👭👫👬

16/03/2021

🦄 I know many of you are aspiring to become a successful freelancer in various niches. Starting as a freelancer is not that easy. We often face various types of difficulties in our initial days. Here I mentioned some of the main mistakes we often face as a freelancer.
If you have any query and want to learn more about freelancing, feel free to contact me. Link in my Bio!📞

🔖Save this post for future reference.

04/03/2021

If you have any queries regarding freelancing then 📞Book a free call.
Link in Bio 🔗

01/03/2021

💌Save This Post for future reference!
Start Your freelancing journey Now!
What are you waiting for?
Grab a pen and paper find out why?
Do the market research and dive deep into exploring a new journey. I can help you also if you ever feel you need my help!
Comment down if it is helpful! 👇
Comment down your queries also,I will personally reach out to you 🥰