Moutaz Zedan (2024)

01/01/2024

The 5 Sales Funnel MISTAKES Every Course Creator MUST Avoid

These mistakes could be your best moves.

✖️ Ignoring the Customer Journey

Creating a funnel without understanding your customer’s path is like navigating without a map. Know their journey, address their needs, and watch as leads convert into students.

✖️ Underestimating Email Marketing

Emails are not just reminders; they’re persuasion in disguise. Use them wisely to guide potential students through each stage, culminating in that ‘enroll now’ click.

✖️ Skipping the Freebies

Your funnel’s top needs a hook, and nothing entices like free, valuable content. eBooks, cheat
sheets, mini-courses – these are your bait, make them irresistible!

✖️ Forgetting About Engagement

Post-purchase engagement is your ticket to repeat business. Keep the conversation going; your students' success stories are your funnel’s best testimonials.

✖️ Neglecting Trust Factors

Trust is the currency of online courses. Use testimonials, case studies, and expert insights to build credibility. Remember, they’re buying transformation, not just information.

Avoid these pitfalls and your sales funnel will not just attract but will also convert and retain students, ensuring your course isn't just another option, but the preferred choice.

What's your biggest funnel challenge?
Comment below and let’s troubleshoot together!

30/12/2023

the 6 [must-have] key parts every course creator's sales page needs to match their student's journey steps

By mirroring the buyer's journey on your sales page,

you're not just selling a course; you're offering a passage to their future success

Here's how to align it with their Purchase Decision Journey:

🌟 𝐃𝐞𝐬𝐢𝐫𝐞:Start with aspiration.

Highlight the end result of your course—what transformation will students achieve?

Paint a vivid picture of the desired outcome they're seeking.

🌟 𝐏𝐚𝐢𝐧:Address their frustration.

What's stopping them from achieving their goals?

Acknowledge these challenges and position your course as the solution.

🌟𝐇𝐨𝐩𝐞: Show the possibilities.

Use testimonials and case studies to demonstrate how others have succeeded with your course, offering hope that they can do the same.

🌟 𝐁𝐞𝐥𝐢𝐞𝐟: Foster trust.

Detail the qualifications, experience, and success stories that build belief in you as an instructor and in the course content.

🌟 𝐑𝐢𝐬𝐤: Alleviate fears with a risk reversal.

Offer a money-back guarantee or a free trial to reduce the perceived risk and encourage them to take the leap.

🌟 𝐀𝐜𝐭𝐢𝐨𝐧: Make it easy to take action.

End with a clear, compelling call to action that leaves no doubt about the next step. Use urgent, action-oriented language that moves them to enroll.

How does your current sales page stack up against the buyer's journey?

Are you addressing each stage effectively?

30/12/2023

Struggling to choose the perfect sales funnel for your online course?

It's not a one-size-fits-all decision.

Let's decode how to pick the one that'll skyrocket your course sales. 🚀"

Here’s a quick guide:

𝟏-𝐊𝐧𝐨𝐰 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞: What are their needs and preferences? This shapes your funnel strategy.

𝟐-𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐌𝐞𝐭𝐡𝐨𝐝: Will a free resource, an engaging webinar, or a tempting low-cost offer work best to draw them in?

𝟑-𝐄𝐟𝐟𝐨𝐫𝐭 𝐯𝐬. 𝐎𝐮𝐭𝐜𝐨𝐦𝐞: Weigh the complexity and time needed for each funnel type. More effort can mean more reward, but is it feasible for you?

𝟒-𝐔𝐩𝐬𝐞𝐥𝐥 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥: Think beyond the course. Can you offer 1:1 coaching or additional courses? Choose a funnel that allows room for growth.

𝟓-𝐍𝐮𝐫𝐭𝐮𝐫𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐬: Are emails your forte or do you shine on social media? Your strengths should influence your funnel's structure.

From tripwire funnels to webinars and beyond, each type caters to different goals and audiences.

The trick is in choosing the one that resonates with your brand and your students."

now

Which funnel type are you considering? Or are you still navigating the choices? Share your thoughts or questions below

29/12/2023

Curious why some online courses sell out?
It's not just luck; it's 𝐜𝐡𝐨𝐨𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐟𝐮𝐧𝐧𝐞𝐥.

Let's dive into the strategies that make students click 'enroll'.

𝐓𝐫𝐢𝐩𝐰𝐢𝐫𝐞 𝐅𝐮𝐧𝐧𝐞𝐥: Begin with something small, like a mini-course or eBook. Once they’re in, reveal your main course. It's about making a small commitment before the big leap.

𝐖𝐞𝐛𝐢𝐧𝐚𝐫 𝐅𝐮𝐧𝐧𝐞𝐥: Build trust and showcase value through a webinar. End it with a bang by offering your course - it’s about converting trust into sales.

𝐅𝐫𝐞𝐞𝐛𝐢𝐞 𝐎𝐟𝐟𝐞𝐫 𝐅𝐮𝐧𝐧𝐞𝐥: Who doesn’t love freebies? Use an eBook or cheat sheet to draw in your audience. Capture their details, and then gently guide them to your course.

𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐅𝐮𝐧𝐧𝐞𝐥: Start with a captivating lead magnet. Grab their email, and then let your content do the talking, nudging them towards your course step by step.

Each funnel serves a unique purpose, tailored to different business models and audience types.

The key is to match the funnel to your style and your audience’s needs

It can open doors to more students, better engagement, and, of course, higher sales.

so

Which funnel caught your eye?

Or maybe you’ve got a success story with one?

Share in the comments, and let’s learn from each other’s journeys

28/12/2023

Myths of Course Creation:

1-You need a huge following to start selling courses
2-Quality content alone will drive student sign-ups
3-Marketing funnels are too complex for solo educators

the sales funnel reality:

1-A small, engaged list can outperform a large, disengaged one
2-I've seen creators with amazing courses but no strategy struggle to sell
3-Simple funnel systems can be set up in a day that works round-the-clock

Don’t believe everything you hear about building your student list. It’s about strategy, not just numbers.

28/12/2023

You've got the course content that can change lives, but how do you turn views into transactions?

The answer might just surprise you...📈"

Enter the power of sales funnels.

They're like your best salesperson, working 24/7 to turn leads into enrollments.

By addressing doubts, providing value, and showing proof, funnels don't just sell; they convince and convert."

so

Better conversion rates don't happen by chance; they happen by design.

A well-crafted funnel isn't just part of your sales strategy; it's the heart of it."

Curious about how a funnel can change the game for your courses? What's the one thing you want your funnel to achieve?

Let's get the conversation started below!"

27/12/2023

Unlock the secret to boosting those course enrollments.

Hint: It's not just about great content.

Want to know the real deal?

Keep reading...👇🏼

Why are funnels crucial for course creators?

Because they're the bridge between 'maybe later' and 'yes, now'.

Funnels create a journey for your learners, one that starts with curiosity and ends with commitment.

They offer the right information at the right time, turning casual browsers into eager students."

so

Greater enrollments come from leading learners down a path paved with intention.

With a funnel, every step is a beat in the rhythm of your sales dance."

Tell me, what's your biggest challenge in getting students enrolled?

Let's brainstorm in the comments!"

27/12/2023

Ever wondered why some courses fly off the virtual shelves while others barely make a sale?

Here's the game-changer every course creator should know...🔑"

1-Funnels vs. Standalone Courses: it's like comparing a high-powered sales team to a lone billboard.

2-Funnels actively guide potential students through the buying process, nurturing them from interest to purchase.

3-With a funnel, your course isn't just another tab open in a browser; it's a path leading straight to an 'Enroll Now' button."

Standalone courses? They just hope for the best.

"So, if you want your course to do more than just 'exist' online and actually sell, funnel is your strategy.

Remember, it's not about working harder; it's about working smarter.

still have questions about how it all works?

Drop your thoughts below and let's get your courses the attention they deserve!

Moutaz Zedan

01/01/2024

30/12/2023

30/12/2023

29/12/2023

28/12/2023

28/12/2023

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27/12/2023

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