Dave Dougherty

24/01/2024

For anyone that may be interested

For marketers who want their company's podcast to win. Develop, produce, and grow a winning brand...

09/01/2024

Paid Media Planning: Essential Strategies for Advertising Success — DDM

Explore the essentials of paid media planning in digital marketing with our comprehensive podcast episode. Learn about audience targeting, platform selection, budget strategies, and performance analysis to maximize your advertising success.

03/01/2024

A new blog is up on the importance of paid media planning.

Paid Media Planning: Essential Strategies for Advertising Success — DDM

Explore the essentials of paid media planning in digital marketing with our comprehensive podcast episode. Learn about audience targeting, platform selection, budget strategies, and performance analysis to maximize your advertising success.

03/01/2024

A Case for Creative Versus Average Marketing — DDM

[This post is in response to a conversation I had on the Enterprising Minds podcast. Check it out here or wherever you consume your podcasts.] Why would so many companies be ok with launching, and standing for such bland marketing? It has always seemed strange to me that there are so many

28/12/2023

Check out the DDM blog making the case for more creative marketing and prioritizing creative approaches over checking the box, "relying on best practices," and getting "more things done."

A Case for Creative Versus Average Marketing — DDM

[This post is in response to a conversation I had on the Enterprising Minds podcast. Check it out here or wherever you consume your podcasts.] Why would so many companies be ok with launching, and standing for such bland marketing? It has always seemed strange to me that there are so many

12/10/2023

Who says you can't have a little fun when you're talking about ROI?!

11/10/2023

We willingly engage in blasphemy as we acknowledge that marketing isn't all about ROI! Hat tip to the amazing Rory Sutherland!

10/10/2023

SEO is like plumbing in that you don't see it when it's working. Keep the infrastructure up to date!

09/10/2023

SEO helps us understand our customers and the disconnect in the ways we attempt to communicate to them.

06/10/2023

Marketers get ready to rethink how you approach marketing and the tools you use with the AI revolution.

19/08/2023

I don’t normally cry during business podcasts but holy cow the mental image of Galloway’s mom cheering him on in their discussion on what motivates them just got me to my core. Shared experiences and stories will always be the most effective way to relate to and communicate with your audiences.

It’s a must listen!

‎Show The Prof G Pod with Scott Galloway, Ep Conversation with Simon Sinek — Finding Your Why, Feeling Stuck, and Building Strong Leaders - Aug 17, 2023

13/07/2023

Learning how these models work has definitely shed some light on the limitations of what these can actually do versus how most people are speaking about generative ai.

10/07/2023

Another set of training is available for anyone interested in understanding AI better and how to use it responsibly.

Microsoft partners with LinkedIn to offer free AI skills training and certification amid rising workforce demand.

29/06/2023

Sometimes learning how the sausage is made is not awesome. This, however, was awesome!

28/06/2023

I'm excited to have completed Google's course "Intro to Image Generation." I went in expecting a complicated topic but was pleasantly surprised at how straightforward and accessible it was.

23/06/2023

Glad to see even the Muppets struggle with content creation.

https://bit.ly/3pnOS5N

The Muppets have *officially* re-entered the chat. 👋💻 Get an inside look at how your favorite characters reacted when the show was greenlit — and count dow...

22/06/2023

At 20 minutes a pop these free courses are just long enough to push you without it being the heavy lift you'd like it would be on such a technical topic. Highly recommend if you have an interest in how technology is changing marketing and content right now.

25/04/2023

Why would so many companies be ok with launching, and standing for such bland marketing?

Aside from the obvious answers of being fearful of an economic downturn, or too many layers within an organization, what could be some of the reasons so many fall into this trap?

For me, there are a couple of main reasons that may prevent marketers from realizing their full potential. 1) attribution has us focused on the wrong things, 2) business people and economists are training to think only one way and misunderstand human motivation that isn't quantifiable.

The history of our industry is rich with amazingly creative campaigns. We should learn from them and strive for more than checking the box or moving the card on the Kanban board.

Check out the new blog post exploring these topics on my website:

[This post is in response to a conversation I had on the Enterprising Minds podcast. Check it out here or wherever you consume your podcasts.] Why would so many companies be ok with launching, and standing for such bland marketing? It has always seemed strange to me that there are so many

28/02/2023

New season of Stitches and Picks out today! Available on YouTube and all your favorite podcast players!

We are back with season 2! Catch up with Dave and me to find out the drama… because kids, work, life. Download this Tuesday on your favorite podcast player.

19/12/2022

Is ChatGPT worth it for long-form content like blogs?

I spent an afternoon playing around with it and here are my initial thoughts. Read the full blog on my website.

25/08/2022

Had the pleasure of checking out the last weekend on a trip. Hands down the coolest vibe of a guitar shop I’ve ever experienced!

23/07/2022

The new Student Questions video is now live on YouTube. Go check it out and tell us what you think!
https://bit.ly/3cx6Vj2

In this video, Chris and Dave sit down and answer some questions about beginning guitar gear that are almost always asked during the first few guitar lessons...

14/07/2022

Going through some old photos and found this one from a previous trip to Nashville, TN. I wish I could have a couple of these for my house!

08/07/2022

Fender Tune is one of the many options for guitarists online. So how is it? Is it worth it? https://bit.ly/39CTxcp

In this video from Beginning Guitar Online, Dave discusses what you'll find within the app, and his initial impressions of the Fender Tune app.

Beginning Guitar Online

07/07/2022

Can't believe this concert was almost 10 years ago! These are still some of my favorite concert photos I've ever snapped. If you haven't seen Zakk Wylde or Black Label Society live you are cheating yourself!

27/06/2022

Look at this gem from 2013! Lol. I miss my hair.....