The Lilac Agency

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The Lilac Agency

The Lilac Agency is a 360 digital talent management agency representing multicultural talent.

10/12/2024

She is the moment ✨ gorgeous!

28/11/2024

As we reflect on this journey, we’re overwhelmed with gratitude for the incredible community that has helped shape The Lilac Agency. 💜

To our clients: Thank you for trusting us with your dreams and allowing us to walk alongside you in your creative journey. Your talent and hard work inspire us every day.

To our brand partners: Thank you for believing in the power of collaboration and for giving us the opportunity to create magic together. We’re so proud of the work we’ve accomplished as a team.

As we look ahead, we’re excited to continue building, dreaming, and elevating voices together. Here’s to many more milestones and memories to come. Thank you for being part of the Lilac family! 💜🌸 HAPPY THANKSGIVING 🦃💗

25/11/2024

At The Lilac Agency, creating a safe space for our talent is at the heart of everything we do. 💜

We take a relationships-first approach, building trust and prioritizing what truly matters, our talent’s well-being. 🌿 From encouraging mental health breaks to ensuring deals align with their vision, we’re here to support, not pressure. Because for us, success isn’t just about numbers; it’s about feeling empowered, supported, and valued every step of the way. 💫

What’s one thing you value most in a safe and supportive work environment? Let us know in the comments! 💬

20/11/2024

Scorpio season is here, and it’s all about transformation, passion, and embracing your power. 🔥✨ Dive deep, let go of what no longer serves you, and step into your boldest, most authentic self. 🌑🦂 Who else is feeling this intense energy?

08/11/2024

Taking a stand for what matters. Let’s keep pushing for change together. Sending love to you all. Your lilac fam! 💗❤️‍🩹

28/10/2024

Your voice matters now more than ever! Voting is your power—use it to shape the future you want. 🗳️ Whether it’s for your community, your values, or the changes you wish to see, make sure you’re heard. Head to the polls and make it count! 💪

23/10/2024

✨ Meet Evelyn, our incredible Talent Coordinator! ✨

Since joining our team, Evelyn has truly lifted such a heavy load off our shoulders. Her amazing communication skills and work ethic have made such a positive impact on the agency, and we feel incredibly lucky to have her with us. Evelyn, thank you for everything you do—we’re so excited to have you on board and can’t wait to see all the great things we’ll accomplish together!

19/10/2024

Balance, beauty, and brains—Libras do it all effortlessly. ⚖️✨ With a heart full of harmony and a mind set on fairness, they bring peace and style to every situation. Here’s to the dreamers and the lovers of life.

15/10/2024

🎂 🎉 Happy anniversary to us! It’s been an incredible 9 years, starting in 2015 as a PR agency representing beauty and fashion brands, and evolving into a talent agency in 2016. We couldn’t have asked for a better journey, and we’re so excited to continue growing alongside our clients.

A huge thank you to our amazing partners over the years, and to our clients for believing in us. Championing Latinos and diverse talent, and helping them thrive with major brands, is what drives us every day. Creating a safe space for BIPOC talent and prioritizing their mental health remains at the heart of everything we do.

Here’s to celebrating our past and looking forward to all the growth still to come! Cheers!🥂

07/10/2024

There is only one YOU in this world—your uniqueness is your superpower. Embrace your quirks, own your story, and celebrate the beauty of being unapologetically yourself. 💜✨

04/10/2024

That’s right! 🎀🩷

29/09/2024

Libra season is here, bringing balance, harmony, and a touch of charm ✨✨ Time to embrace the energy of new beginnings and beautiful connections.

26/09/2024

Exciting news for NYC-based beauty creators! 🗽✨ We’ve been receiving so many incredible opportunities in New York, and now we’re opening up **TWO spots** for NYC beauty creators ready to take their career to the next level with management!

Apply through our talent application (link in bio) and be sure to check out the requirements in the post! We can’t wait to meet you! 💄💫

23/09/2024

💕As a talent agency, our why is simple: to champion creators by amplifying their voices and supporting their journey toward success. We exist to cultivate a space where authenticity thrives, where diverse talents are celebrated, and where mental health and personal growth are just as important as brand deals. Our why is to be more than just an agency, we’re a family, dedicated to empowering creators to build lasting legacies. What is your why? (Comment below)

17/09/2024

Sometimes you just need to hit reload—whether it’s your mindset, your goals, or your energy. Life’s all about taking a step back, refocusing, and coming back stronger. 🔄✨

11/09/2024

Embracing the energy of 999: A symbol of completion, transformation, and new beginnings. Sometimes, closing one chapter is the first step to starting a greater one. ✨

03/09/2024

Yup it’s that time of year! Virgo season is here—time to channel that inner perfectionist, set intentions, and embrace all the organized, earthy vibes.✨♍️

30/08/2024

Sometimes the bravest thing we can do is stop, take a deep breath, and let go. Trust the process, because beautiful things often come from the space we create when we release what no longer serves us. 🌿✨

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Exciting news! 🎉 We’re thrilled to officially welcome our newest client, Jayone from @life_asfive , to The Lilac Agency family! 🌟 Jayone creates heartwarming family content alongside her beautiful family, sharing their journey and inspiring others through creativity, love, and togetherness. We’re so excited to partner with her and can’t wait to see the incredible collaborations ahead! 💜 Let’s give her a warm welcome as she joins the Lilac family! 💬✨ #NewClient #LifeAsFive #FamilyContent #TheLilacAgency #tla #newtalent #agency

✨ Major congratulations to our amazing clients, @meliscifcili & @malerieherreraa , for making it into the Sephora Squad for 2025! ✨ We couldn’t be prouder of how far they’ve come—from leaving their 9-to-5 jobs to fully dedicating themselves to social media, they’ve shown what passion, perseverance, and hard work can achieve. 💪 Their journey is a true inspiration and proof that when you follow your dreams, the sky is truly the limit. 🌟 Let’s celebrate this incredible milestone and the exciting new chapter ahead for these powerhouse creators! 💄🎉 #SephoraSquad #HardWorkPaysOff #LilacAgencyFamily #DreamBig #tla #thelilacagency #sephorasquad2025

Advice from your agency mommas ✨Take every chance. Lose every fear. Fear is often the biggest barrier to doing what you love. We see so many creators holding back because they worry their content isn’t good enough. Here’s the truth: success doesn’t happen without action. Every creator who made it big started somewhere—by just posting. You never know when one piece of content will resonate, go viral, or open doors you never imagined. So stop overthinking and start creating. Don’t let fear hold your dreams hostage. Your audience is out there, waiting. Just post that content—you’ve got this! #advice #mgmt #management #tla #talentmgmt #thelilacagency #creators

Lilac, founded by Mexican-Salvadoran owner Tatiana, is a proudly female-run, all-Latina team. Our agency is deeply rooted in our culture and dedicated to uplifting fellow Latinos, while welcoming and celebrating all cultures and races. What sets Lilac apart is our commitment to being more than just a community—we’re a safe space for Latino creators and beyond. We champion diversity, fair compensation, and opportunity for all. At Lilac, we run our agency like familia, because that’s what we are. Aquí celebramos cultura! Latinx Heritage Month reminds us of the powerful contributions that shape our world. Let’s honor the stories, traditions, and impact of Latinx voices across generations! #LatinxHeritageMonth #CelebrateCulture #celebramoscultura #tla #thelilacagency #latinosunidos

Who knew we had a model in our midst? 😄 We’re absolutely loving these incredible vlogs from @trevorbarrett as he takes on NYFW in style! 🎉 Make sure to follow him for fabulous makeup tutorials and a behind-the-scenes look at his fun adventures, including Fashion Week! #NYFW #FashionWeek #MakeupArtist #VlogLife #NYFW24 #nylonparty #trevorbarrett #tla #thelilacagency #fentyhair #sephora

Sometimes, the most important person to impress is yourself. 🌸 Do it for you, because your happiness and growth are worth every effort. #SelfLove #DoItForYou #Empowerment #ootd #tla #thelilacagency

Happy birthday to our beautiful client Jayone from @life_asfive we wish you the best bday ever filled with love.🩷🙌🏽 wishing you the happiest of birthdays!🎂 You deserve all the joy today and always. #happybday #birthday #tla

🏀 🌟 What better way to kick off the weekend than with clients @majomejiaaa and @emiliametidieri taking over the @wnba All-Star event this year, featuring @bollare , @laneige_us , @fentybeauty , and more! Don’t miss out—follow them to see more!

🌈 Happy Pride! Celebrating our client always and forever @cameronwhitebeauty @kodasteven_ @trevorbarrett and celebrating love, diversity, and the beautiful spectrum of the LGBTQ+ community. Let’s continue to spread love, acceptance, and equality for all. #Pride #LoveIsLove #EqualityForAll

Embracing the nurturing vibes of Cancer season 🌊✨ Time to connect with our emotions, cherish loved ones, and find comfort in the little things. 💙 #CancerSeason #EmotionalJourney #AstrologyVibes #tla #thelilacagency

Happy birthday to our beautiful client, @avgelica ! May all your wishes come true. We love you! 🎉✨

Celebrating freedom and resilience this Juneteenth! 🖤✊🏽 Let’s honor the past, celebrate the present, and continue working towards a brighter future for all. #Juneteenth #FreedomDay #BlackHistory #tla #thelilacagency

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