Social Media Expeditors

06/10/2022

Looking back at a huge day in our YouTube life! We had one of my videos posted by Adam Preiser on the WP Crafter channel (238,000 subscribers)🤯

Encouraging everyone to check it out - especially small business owners.

The content is all about the most important local listings to get your business on to help with SEO and local lead generation. I put a lot of time into this one so hope everyone enjoys it.

If you're looking for a way to rank in the search engines, this is it! I'm going to show you five essential business directories that will help your business...

13/09/2022

This was a blast. Just got featured on the SEO Vault podcast.

Their team is one of my most trusted resources for Local SEO so it was an honor to share the mic.

12/09/2022

𝐂𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐨𝐫 𝐥𝐞𝐚𝐝𝐬 𝐟𝐨𝐫 $𝟗.𝟒𝟐 - $𝟏𝟒.𝟔𝟕 𝐚 𝐩𝐢𝐞𝐜𝐞 (running these for 3 separate offices).

Combined with our automated follow-up, these campaigns are exploding.

16/10/2018

🕸🏗 Hiring a Web Designer is Expensive and I’m On a Tight Budget. Is This Worth the Investment?

Unfortunately, this is the biggest concern most business owners I work with have. My prices are VERY reasonable but still, no small business owner wants to take on a website expense for something they don’t know will pay off.

I’ll give you a simple way to look at this. It’s exactly the thought process I go through with all of my clients.

Ask yourself:

-How much do I make off the average customer service appointment or sale?

-What is the average number of appointments or sales transactions a customer will have with my business over the course of our relationship?

-How many additional people does my average customer refer to my business?

Example: A salon might make $60 off the average customer visit. That customer might use their services 20 times over the life of their relationship. And that customer might refer an average of 5 people.

Then multiply those numbers. What you get is the lifetime value of a new customer. In the example of the salon, it would be $60 x 20 visits x 5 referrals. Which equals $6,000 ($60 x 20 x 5).

So, if your new website helps you get 1 new customer you wouldn’t have had otherwise, that is worth $6,000. 2 new customers is worth $12,000. 3 new customers, $18,000.

That’s a lot of additional revenue. Revenue that you risk losing is you have no website or a lousy one.

Conversely, if your website turns off one customer, that could mean $6,000 in potential revenue lost.

So is it worth the investment? If you hire a quality web designer who delivers professional results, then I think it’s definitely worth it. I personally get clients regularly because they see my website, think it looks awesome and then they trust me enough to hire me.

And, if the budget it tight, just ask your web designer if they can break up the fee into payments. I regularly do that for clients and I’m sure many other agencies do as well.

15/10/2018

🤔Why Hire a Web Designer at All? Can’t I Just Do This Myself? (From one of my recent blog posts)🤔

I hear this one a lot – along with, “Can’t I just use Wix or Squarespace? They’re so much cheaper than paying someone to do my site.”

Makes sense. If you can get a website done for nothing except the $10-28/month hosting fee, why not just do it yourself? 🤷‍♂️

☑To be honest, if you’re a tech-oriented person and have a couple dozen hours to spare on building a site from scratch, it’s perfectly possible that you could make your own site. It’s certainly cheaper.

My concern is that a small business owner is going to decide to build their own site and then time becomes and issue. Or technical skill. Or the website looks like garbage because they don’t understand basic design and color principles. Or they build a site that looks okay but they don’t know enough about SEO to get it ranked on Google so people can actually find it.

‼The only thing worse than having no website is having one that turns off visitors because of poor visual design or a clunky user experience. As a web designer, I have seen many websites where the design is so bad that a visitor is actually LESS LIKELY to buy because the website makes the company look sloppy and unprofessional. It’s a TERRIBLE thing when I know a business provides an awesome service but no one is going to hire them because the website looks so unprofessional.

If you want to make your own website and you have the time and skills to see it all the way through then yes, do it. But, if you can’t spare the hours or are lacking the background, it is my honest opinion that you are more likely to lose business than to gain it through creating your own site.

19/09/2018

Small business owner in McHenry County?

If you're thinking about using a web designer, here are some important things to consider.

It's normal for a business owner to have big concerns when hiring a web designer. As a Woodstock and Crystal Lake web designer, here are my honest thoughts.

22/04/2018

What you see is literally the entire blog. Love Seth.

That's as useful a freelancer marketing strategy as you can fit in a single sentence.

09/03/2018

When we make purchases or use services, we are usually thinking beyond just the immediate, practical need being satisfied. We’re thinking about how we’ll be seen by others and a whole host of different considerations – even if we try to convince ourselves that we’re not.

07/03/2018

💡 A single brilliant idea could change your business forever. . .(more)
✨It could be that one friend throws out an idea while you're hanging out. ✨It could be that one inspiration you see from a thought leader. ✨Or could be that one idea you get sitting down with a marketer who knows how to get you in front of the right people 😉🤳

07/03/2018

It's not that customers don’t want to know about YOU and YOUR COMPANY. They totally do, as it relates to having a greater experience from your product or service than the black and white benefits.

07/03/2018

So what are you going to make of it today?✨ Hope you're all crushing it with your businesses and seeing some massive success! Message me if you want some insight into how you can improve your digital marketing. We'll take it to the next level. 🤳

06/03/2018

🙏I can't even imagine living like this but I know this is what a lot of us are like in our heads.
Giving yourself some space makes room for your creativity to rise up and show you the next steps to take.

It also gives you space to see others and what they need and how we can help.✨

🙏

06/03/2018

In your customer’s mind they are thinking ‘What do I get out of this because I don’t care that much what you get out of it.’ Serve them.

06/03/2018

It's true. I really do. ❣️ And thank you to my 2 new clients that just joined this week. We're going to make some amazing things happen for your businesses ✨

27/02/2018

We really have to be focusing on the stories we tell.

We aren't buying because of the product anymore. It still needs to be a good product but we're buying into the story now.

We're building our own stories with the purchasing decisions we make. Who agrees!?

26/02/2018

No reason to ever waste your time on anything but your most important activities. . .

I know there's some administrative stock an email and things to take care of but Outsource as much as you can and make as much as you can automated.

Let's spend our time on the things that matter most so we'll have more time for the other things that matter most.

26/02/2018

Massively Increase Productivity. This book is my Golden Rule.

"The Bible of business and personal productivity" —Lifehack"A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'"—Fast CompanySince it was first published almost fifteen years ago, David Allen’s Getting Things Done has beco...

26/02/2018

There's so much content out there I think it's a real mistake to be creating content just for content's sake. . .

What are we trying to do? I think it's important to think about how your unique and individual content is adding to the whole body of knowledge for those who you want to serve.

Try to make it unique and try to make it special. What are your goals right now with the content you're creating? For me, I just want to serve those who need what I know.