22/05/2025
We had a blast at the Dallas Is Lit! and Oak Cliff book and author fairs last weekend. Both took place at the Oak Cliff Assembly, a cool, historic church/artists venue. I’ll write more about the festivals soon, but I wanted to mention a poster I recently found while cleaning out our book festival folders.
We’ve been tabling at book festivals for almost twenty years. They are a fun way to spread the word about the press, and they give us a chance to get out of town and meet other literary-minded people. Our first was the 2006 Texas Book Festival, and we did surprisingly well, especially for being relatively unknown.
It’s hard to stand out in a tent—or fairgrounds or church—filled with other presses and authors vying for the attention of half-interested crowds. So, for our second year at the Texas Book Festival, we created a poster that made a bold claim:
The Most Important (*) Literary Journal in Texas
Below the poster, we had a stack of business cards. On the front was just a large red asterisk to match the one on the poster, and when you turned the card over, it read:
eight-year-old, Plano-based, 70-page, perfect bound, 8¼” x 5¼”, $3.00 a copy, quarterly, unaffiliated, unfunded, unassuming, and far from uninspiring
Well, we thought it was clever. I can’t remember how well it went over, but our records show we printed 100 business cards and came home with less than ten. I don’t think it increased our sales.
I’m not sure we’ll ever return to the Texas Book Festival (it’s one of the more expensive festivals for exhibitors to attend), but if we do, we would have to make some changes to our business cards since that first claim 18 years ago. Or we could just drop the red asterisk from the poster and not worry about the business cards at all. ;-)
If you want to read about the 2008 Texas Book Festival (and other literary events and bookstores we visited that year), check out the first inning of our zine Bookstores and Baseball in the Patreon store. (Patrons at the Cyan and higher tiers receive it for free.)