Lean Media

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Lean Media

Lean Media is a framework for media innovation that aims to reduce risk, lower costs, speed development, and create media that audiences love.

There are many famous examples, ranging from Led Zeppelin to Minecraft. However, Lean Media is not just the domain of superstar creators. There are many examples of creative people working out of a coffee shop or basement recording studio, as well as professional teams working for established companies. Lean Media methods can be applied to products designed for niche or local audiences, or media t

hat has a short shelf-life. All kinds of people and organizations can leverage Lean Media techniques to create exciting new products which resonate with audiences and boost bottom lines.

02/11/2023

When I give talks about Amazon to publishers and sellers, one of my Ten Commandments of Amazon is “thou shalt not trust Amazon seller tech.” The slide I show features a picture of an old-fashioned wooden roller coaster, the shaky kind that you swear you’ll never ride again because the thing feels like it’s about to fall apart.

When I give talks about Amazon to publishers and sellers, one of my Ten Commandments of Amazon is "thou shalt not trust Amazon seller tech." The slide I show features a picture of an old-fashioned wooden roller coaster, the shaky kind that you swear you'll never ride again because the thing feels li...

15/04/2023

The power of diagramming, sketching, and wireframing. Simple visualization of products and concepts … in this case Amazon Premium A+ content.

02/02/2023

The OpenAI Seinfeld is very strange, yet funny: weird dialogue, laugh tracks at the wrong moment, wooden delivery by synthetic voices, clumsy animation … yet if this is what someone can build out of the current generation of tools, imagine what we’ll see in 3 or 5 or 10 years.

The OpenAI Seinfeld is very strange, yet funny: weird dialogue, laugh tracks at the wrong moment, wooden delivery, clumsy animation ...

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Amazon just instituted a new fee schedule for low inventory. This was the bizarre reaction of a powerful group of Amazon sellers: blaming other sellers from a certain country who had nothing to do with the new policy, and in fact are affected just like everybody else. Very disappointing to see this constant undercurrent of resentment towards Chinese sellers on Amazon.