Fix Your Drink

18/04/2024

While we go to great lengths to avoid political content (aside from our disagreement with the 18th Amendment), we would be remiss not to point out that the latest episode of Last Week Tonight with John Oliver mentions the Negroni. Scrub to the 6 minute mark if you just want to see that part.

https://youtu.be/bVIsnOfNfCo?t=388

23/11/2023

"These festive cocktails will get you in the spirit." Includes the Negroni, which in turn has a "slo-mo-cocktail-maker" video tutorial.

Our best Thanksgiving cocktails and drink recipes including mulled wine, Old-Fashioned, Manhattan and more.

13/09/2023

It's that time of year (that Campari keeps moving around every year)!

Get ready as Campari and come together once again to celebrate 11 years of ! Together with and , we are honored to help foster a more equitable and sustainable world for the food and beverage industry. Stay tuned for exciting content as we toast to the Negroni's legacy, bartender community, and our partnership with Slow Food.

16/05/2023

Some call it magic, the search for the grail.

After 14 years of research, the writer Camper English is putting everything he’s learned into his new guide for at-home bartenders, “The Ice Book.”

23/02/2023

The flip side of "they're making beer that tastes like soda pop" we mentioned earlier. This is just one of many we've seen in recent months. It's a crazy world... someone ought to sell tickets.

CleanCo. non-alcoholic spirits alternatives are the drink for how you drink, so you can cocktail today and savor tomorrow. Shop CleanCo. non-alcoholic spirits alternatives now. Create your perfect drink and cheers the good life full of no/low cocktails without compromise.

23/02/2023

"You don't know how to drink. Your whole generation, you drink for the wrong reasons. My generation we drink because it's good. Because it feels better than unbuttoning your collar. Because we deserve it." --Roger Sterling, Mad Men

It's the end of the world as we know it.

PepsiCo and Coca-Cola enter hard soda markets, causing concerns among regulators and researchers.

17/02/2023

Worth a chance! Campari bar!

See Rules:

29/11/2022

Solid ideas for your home cocktail game this holiday season.

If you feel shaken by the idea of spending a lot on holiday gifts and you're stirred by the prospect of making stuff from scratch,...

19/09/2022

h/t Tip Top Cocktails for this (https://open.spotify.com/playlist/4mqWWIqPxk5zz4rZDhhxJu?si=d013ec8467204bdc), and for Vol 2 (https://open.spotify.com/playlist/5obUlsAnatOCq5dhxFKftq?si=86c88eb6f7ca4dfc). While we obviously aren't a big fan of cocktails is a can, these have some class...

24/08/2022

Negroni week is coming...

Welcome to Imbibe's official Negroni Week page, where you can find news and updates on Imbibe's annual Negroni Week event.

24/08/2022

24/03/2022

Today is the cockamamie pseudo-holiday "National Cocktail Day." We have discovered the person who creates many of these days: her name is Jace Shoemaker-Galloway. We're thinking she's the patron saint of morning drive-time radio DJs who need something to talk about (aside from traffic and weather). A bunch of her cockamamie days relate to drinking (visit https://www.holidailys.com/jaces-holidailys) so... let's raise a glass to Jace!

17/09/2021

It's Negroni Week! The week seems to wander around from year to year, but Imbibe Magazine has planted it to be right now.

Unfortunately, they also seem to be in a cocktail reality distortion field: as much as we'd love to be in a world where you could order a Negroni without being stared at, we dare any writer from this magazine to venture 5 miles beyond hipsterland and order one at a restaurant with confidence. You'll likely get stared at by your pimple-faced waiter as you explain to him that he can tell the bartender that the recipe is on the side of the Campari bottle. Likely responses are, (1) "Can you spell
'negron...' what's that again?", (2) "the Bacardi bottle?", or (3) "I don't think we have that."

You still need your Fix Your Drink cards, folks! Make it your own personal Negroni Week!

Robert Simonson traces the rise of the Negroni in the U.S., from its earliest mentions to today's celebrity status.