04/07/2024
“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” - Jeff Bezos, CEO at Amazon.com
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We help businesses generate leads and grow through effective use of the Internet. We specialise in all aspects of digital marketing - e.g.
seo, social media for business, advertising, email marketing Digital Marketing Agency - helping businesses with lead generation and business growth
03/07/2024
Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you to target them, too. Ahrefs explores how to find and use competitor keywords in their latest blog. Read more here.
https://ahrefs.com/blog/competitor-keywords/
03/07/2024
Creating high-quality content that ranks well on search engines is an ongoing challenge for marketers. But what if AI could be your secret weapon?
Moz's insightful blog explores the potential of AI for crafting content optimized for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Google prioritizes E-E-A-T content, ensuring users find trustworthy and informative results.
Here's why AI can be a valuable asset in your content creation process:
• Boosts Expertise: AI can analyze vast amounts of data to ensure your content is factually accurate and comprehensive.
• Enhances Authoritativeness: Identify relevant sources and data to back up your claims and establish your brand as a thought leader.
• Builds Trustworthiness: AI can help maintain a consistent brand voice and style, fostering trust with your audience.
But AI isn't a magic bullet. The blog offers practical tips on using AI responsibly and effectively to create E-E-A-T optimized content:
• Focus on human expertise: AI should complement your human expertise, not replace it. Provide clear guidelines and directions for the AI tool.
• Fact-check and edit: Always double-check the accuracy of AI-generated content and ensure it aligns with your brand voice and message.
• Prioritize human oversight: The human touch remains essential for crafting compelling content that resonates with your audience.
Ready to leverage AI for your content marketing strategy?
This Moz blog provides valuable insights and guidance. Click the link below to learn more and unlock the potential of AI for creating high-quality, E-E-A-T optimized content:
https://moz.com/blog/ai-content-for-eeat
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14/06/2024
For years, Google has been the undisputed king of search. But what if there was a better way to find the information you need? This thought-provoking blog by Ahrefs explores the possibility of replacing traditional search engines with AI-powered solutions.
The article dives into the potential benefits of AI search, including:
• More Intuitive Searches: AI could understand the intent behind your search queries, providing more relevant and personalized results.
Deeper Insights: Imagine an AI that can analyze vast amounts of data to offer comprehensive answers and connect the dots between different topics.
• A Shift from Keywords: AI could move beyond keyword matching to truly understand the context and meaning behind your search.
While AI search offers exciting possibilities, the article also acknowledges challenges:
• Bias and Accuracy: Ensuring AI search algorithms are unbiased and deliver accurate information is crucial.
• The Human Touch: There is something to be said for the curated search results and expertise offered by human editors.
Whether AI completely replaces search engines like Google remains to be seen. However, one thing is sure: AI has the potential to fundamentally change the way we search for information.
What are your thoughts? Could AI be the future of search? Join the conversation and share your insights in the comments below!
https://ahrefs.com/blog/replacing-google-with-ai/
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13/06/2024
Studies found that most consumers will only watch an entire video if it's less than 60 seconds long. That means we’re becoming more accustomed to shorter bursts of content, and it’s bleeding into the kind of content we consume and what's being created. discusses the psychology of short-form content in their latest blog post.
https://blog.hubspot.com/marketing/short-form-video-psychology
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12/06/2024
The marketing landscape constantly evolves, and AI is emerging as a game-changer. But how can you leverage this powerful technology to take your marketing efforts to the next level?
HubSpot's insightful blog on AI marketing dives deep into the various ways AI can revolutionize your approach:
• Streamline Workflows & Save Time: Automate repetitive tasks like data analysis and ad creation, freeing up your team to focus on strategic initiatives.
• Deliver Hyper-Personalized Experiences: AI can analyze customer data to personalize content, offers, and recommendations, fostering stronger relationships.
• Predict Customer Behavior: Gain valuable insights into customer preferences and buying patterns, allowing you to anticipate their needs and deliver the right message at the right time.
The Benefits of AI Marketing:
• Increased ROI through efficient use of resources and targeted campaigns
• Improved customer engagement and satisfaction
• Enhanced decision-making based on data-driven insights.
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11/06/2024
WSI is excited to announce the addition of five new AI-focused suppliers to its comprehensive network of vendors and partners. The new partnerships with Text, EZee Assist, Tidio, Constant Contact, and the Marketing AI Institute underscore WSI's commitment to leveraging cutting-edge artificial intelligence technologies to offer innovative solutions to its clients.
Read more about these new relationships here: https://www.wsiworld.com/blog/wsi-announces-new-ai-focused-suppliers-to-enhance-its-network-of-resources
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11/06/2024
Nearly 70% of business leaders plan to use AI to generate new leads. Discover the tools and strategies that are setting them apart. Learn more from WSI’s first-ever comprehensive AI survey. Access it now: https://marketing.wsiworld.com/ai-report?utm_source=shirish-chauhan&utm_campaign=wsi-tho&utm_medium=post
10/06/2024
Marketers know the struggle: creating high-performing content that resonates with your audience at every stage of the buyer’s journey. Traditional methods can be time-consuming and miss hidden gaps.
But what if there was a better way?
This Moz blog post explores the power of AI-powered gap analysis for content marketing. Here's why you should be excited:
• Uncover Hidden Needs: AI excels at identifying what's missing in your content strategy. It analyzes vast amounts of data to pinpoint topics and formats your audience craves but haven't been addressed yet.
• Targeted Content for Every Stage: Ensure your content speaks directly to users' needs at every touchpoint, from awareness all the way to purchase decision.
• Boost Marketing Efficiency: Stop wasting time guessing! AI streamlines your content creation process by highlighting areas that need the most focus.
Are you ready to leverage AI for a smarter content strategy? This blog post by Moz provides a deep dive into AI-powered gap analysis and its benefits for marketers. Click the link below to learn more!
https://moz.com/blog/ai-powered-gap-analysis
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07/06/2024
On April 24th, the proposed TikTok sell-off bill was signed into law, meaning that TikTok now has 270 days to be sold to a U.S.-based owner or be banned in the United States. TikTok has vowed to fight the bill in the courts, with TikTok CEO Shou Xi Chew labeling it an unconstitutional attack on the app. Read ’s analysis to learn more:
https://www.socialmediatoday.com/news/what-comes-next-for-tiktok-following-the-approval-of-the-us-sell-off-bill/714212/
07/06/2024
Are you struggling to find qualified leads and close deals? LinkedIn might be the secret weapon you've been overlooking!
This article from Social Media Examiner dives into powerful strategies to turn LinkedIn into a goldmine for B2B sales. Here are some of the highlights you'll find:
• Target the right audience: Go beyond random connections. Discover how to leverage LinkedIn's advanced search to find decision-makers at your ideal companies.
• Become a thought leader: Don't just sell; build trust and credibility! Learn how to create valuable content that positions you as an expert and attracts potential customers.
• The power of connection: Build genuine relationships with prospects. Social Media Examiner provides tips on crafting personalized outreach messages that get noticed.
Stop feeling like you're shouting into the void! Let LinkedIn help you connect with the right people and take your sales to the next level.
Ready to learn more? Check out the full article: https://www.socialmediaexaminer.com/using-linkedin-to-increase-your-sales/
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31/05/2024
WhatsApp is for more than just staying connected with friends and family. With over 2 billion monthly users, it's a goldmine for businesses looking to connect with customers on a deeper level and drive sales.
Hootsuite explores the potential of WhatsApp Marketing and how you can leverage it for your business:
• Boost Customer Engagement: Respond to inquiries directly, answer questions, and provide real-time support through WhatsApp chats.
• Targeted Communication: Create broadcast lists or groups to send targeted messages and promotions directly to interested audiences.
• Rich Media Sharing: Share images, videos, and product catalogs to showcase your offerings and enhance the customer experience.
• Increase Brand Loyalty: Build stronger customer relationships through personalized communication and a more conversational approach.
Consider adding WhatsApp to your marketing mix. This blog post offers a comprehensive guide on getting started with WhatsApp Marketing!
https://blog.hootsuite.com/whatsapp-marketing/
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30/05/2024
A major challenge for email marketers is the proliferation of misinformation and outdated “best practices” online. Inbox placement today depends primarily on engagement metrics—how often people open, click, and respond to your email—not specific content elements. Read the latest insights from Social Media Examiner here.
https://www.socialmediaexaminer.com/email-marketing-tactics-that-work/
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29/05/2024
If a YouTube channel regularly removes videos, it could be harder for the system to trust that their content will exist or understand what that channel posts about, thus making it less likely to recommend such. That’s why, if you’re posting on YouTube, it’s better not to delete your old videos. Learn more here.
https://www.socialmediatoday.com/news/youtube-advises-channel-managers-delete-uploaded-clips/711321/
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28/05/2024
Stay ahead of the curve with the latest updates from Instagram! Social Media Examiner breaks down the key changes you need to know:
1. Unleash the Power of Carousels:
Instagram is testing the ability to include more than 10 photos or videos in a single carousel post, which could lead to richer storytelling and product showcase opportunities.
2. Targeted Promotions with Promo Codes:
Exciting news for e-commerce businesses! Instagram is rolling out promo codes directly within ads. With a seamless discount application, you can reach new audiences and incentivize purchases.
3. AI-Powered Ad Recommendations:
Instagram tests machine learning to suggest more relevant and effective ad targeting options. Leverage AI to optimize your ad campaigns and maximize reach.
4. New Ways to Connect in DMs:
The future of messaging on Instagram is bright! Potential updates include the ability to send files directly in DMs, making communication with followers even more efficient.
5. Enhance Your Storytelling with "Spins" and "Blends"
Reels are getting a creative boost with features like "Spins" and "Blends." Experiment with these new editing tools to create captivating and engaging video content.
Instagram is constantly evolving, offering new opportunities for businesses. What are you most excited about with these updates? Share your thoughts in the comments!
https://www.socialmediaexaminer.com/instagram-updates-ads-messaging-carousels-and-more/
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29/04/2024
Discover how Generative AI is fueling new possibilities for social media platforms, from chatbots to image recognition. Explore the latest advancements in artificial intelligence with Social Media Today's informative blog post.
https://www.socialmediatoday.com/news/more-generative-ai-coming-social-apps-good-thing/708441/
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26/04/2024
HubSpot's newest blog post looks at how OpenAI's Sora is reshaping the landscape of AI-powered technologies with impressive language processing abilities and text-to-video creation. From generating human-like text to aiding in customer interactions, Sora is paving the way for innovative solutions. Read more here.
https://blog.hubspot.com/ai/open-ai-sora
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26/04/2024
The rise of artificial intelligence (AI) has changed hundreds of industries, and digital marketing is no exception to this trend. For businesses looking to grow their online presence, attract more customers, and grow their bottom line, leveraging AI for ideation and content creation has become an increasingly relevant tool. Read our latest blog post to discover the pros, challenges, industries benefiting, and when AI is the right choice for your business.
https://www.wsiworld.com/blog/when-is-ai-content-a-good-idea
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25/04/2024
Explore the blog post by to learn more about social media analytics! This in-depth manual contains everything you need to thrive in the digital world, from comprehending important metrics to monitoring campaign performance. Make sure to unlock the full potential of your social media efforts! 💼💡
https://blog.hootsuite.com/social-media-analytics/
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24/04/2024
Your homepage has the potential to leave a lasting impression. Discover useful techniques to improve the front page of your website for more visitors and interaction. Whether you're a seasoned marketer or new to SEO, this article has actionable tips to help you enhance your digital presence. Make sure your homepage is working to its fullest capacity!
https://ahrefs.com/blog/homepage-seo/
https://bit.ly/48KOjoj
23/04/2024
Exciting news for digital marketers! Dive deep into the latest edition of WSI’s Digital Minds book, your ultimate guide to staying ahead in the digital landscape. Packed with invaluable insights and strategies, this book is a must-have for every digital marketer. Get your copy today and elevate your digital game!
https://marketing.wsiworld.com/wsi-resources-digital-minds-ver-3
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22/04/2024
Get closer to your customers with our tailored solutions. Understand their needs better and drive sales like never before!
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19/04/2024
In our latest blog post, we break down what SGE is, its potential impact on search and digital marketing strategies, and what it means for your business in 2024 and beyond. Read more now.
https://www.wsiworld.com/blog/what-is-sge-search-generative-experience-and-how-can-it-impact-your-business
https://bit.ly/48KOjoj
18/04/2024
Ready to increase the local visibility of your company? Discover actionable strategies to optimize your website's location pages and attract more customers in your area. Whether you're a small business owner or a digital marketer, this article from provides valuable insights to help you stand out in local search results. Take advantage of maximizing your local SEO potential!
https://www.semrush.com/blog/location-page-seo/
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17/04/2024
Exciting opportunity alert! WSI offers a FREE Internet Business Analysis to businesses wishing to increase their online visibility. Take advantage of this opportunity to improve your digital strategy and gain wiser insights. Claim your analysis now.
https://marketing.wsiworld.com/free-internet-business-analysis
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16/04/2024
According to , with X rolling out its new option to make voice and video calls in the app to all users late last month, privacy advocates have noted that the new system reveals each user’s IP address whenever they make a call. Read more now.
https://www.socialmediatoday.com/news/x-twitter-calling-feature-reveals-users-ip-address/709238/
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15/04/2024
AI technologies create opportunities for increased decision-making power, streamlined procedures, and productivity. Unsurprisingly, statistics reveal that over 80% of businesses have incorporated AI somehow. This makes an AI Policy essential to your business. And that's why WSI has created an AI Principles Template that you can download for free. By incorporating a set of well-thought-out principles, organizations can manage AI-related risks while maximizing its benefits. Download our template today!
https://www.wsiworld.com/blog/the-importance-of-an-ai-policy-for-your-company
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15/04/2024
Our latest blog looks at how artificial intelligence (AI) is changing the game in the hospitality sector by improving customer experiences. And you know how much the hospitality sector—from opulent restaurants to quiet bed and breakfasts - relies on providing outstanding experiences to stay afloat. Because it is transforming the hospitality industry in previously unheard-of ways, adopting AI also requires changing your digital marketing tactics. Read our latest article to learn more.
https://www.wsiworld.com/blog/transforming-hospitality-how-ai-is-revolutionizing-guest-experiences
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14/04/2024
Unlock the secrets to Google's algorithm with this blog post! Delve into the importance of links, clicks, and keywords in optimizing your online presence and climbing the search engine rankings. Whether you're a seasoned SEO professional or just starting, this resource-packed article is a must-read for anyone looking to boost their digital visibility. Stay ahead in the ever-evolving world of search engine optimization! 💡💻
https://www.seoforgooglenews.com/p/google-is-all-about-links-clicks-keywords
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10/04/2024
Eid Mubarak to all who celebrate Eid today. Very best wishes from all of us at WSI.
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Exciting news for digital marketers! Dive deep into the latest edition of WSI’s Digital Minds book, your ultimate guide to staying ahead in the digital landscape. Packed with invaluable insights and strategies, this book is a must-have for every digital marketer. Get your copy today and elevate your digital game! #DigitalMarketing #WSI #DigitalStrategy https://marketing.wsiworld.com/wsi-resources-digital-minds-ver-3 https://bit.ly/48KOjoj
Eid Mubarak to all who celebrate Eid today. Very best wishes from all of us at WSI. #eid #eidalfitr #eid2024 #WSI #TotalWSISolutions
We've refreshed our popular blog post on #marketingautomation to bring you the latest key developments for your business. Read our article and stay ahead of the competition with all the latest AI-powered marketing automation tools that can save you time and money. https://www.wsiworld.com/blog/5-steps-marketing-automation-success
Do you want to use cutting-edge technology, data-driven insights, and a deeper understanding of the #customerlifecycle to communicate with your customers? Then, our latest blog post is for you! https://www.wsiworld.com/blog/mapping-your-customers-journey-the-key-to-targeted-marketing-in-2024 https://bit.ly/48KOjoj
In celebration of International Womens Day 2024 - from all at WSI - your local digital marketing partner. #InternationalWomensDay #Celebrate #WomensDay #WSI #TotalWSISolutions
The #digitalmarketing landscape is rapidly changing as companies prepare for 2024, bringing in new trends with significant sway. A strategic approach is necessary for small and medium-sized businesses (SMBs) to navigate this dynamic environment. And as always, their WSI Consultants stand by as their trusted guides in the world of digital marketing. Read about seven key trends tailored to the needs of SMBs in our latest blog post. https://www.wsiworld.com/blog/2024-marketing-overview-key-trends-business-owners-should-know https://bit.ly/48KOjoj
Want to ensure a consistent flow of leads for your business? Our blog has the answers you need. Learn why a full lead generation pipeline is essential and how to achieve it here: https://www.wsiworld.com/blog/the-importance-of-keeping-your-lead-generation-pipeline-full https://bit.ly/48KOjoj #LeadGenerationStrategies
Ready to take your business to the next level? Explore the game-changing benefits of CRMs in our latest blog post. Learn how to enhance customer experiences and drive growth. Check it out here: #CRMStrategy #BusinessGrowth https://www.wsiworld.com/blog/revolutionizing-businesses-with-crm-the-power-of-customer-connections https://bit.ly/48KOjoj
LinkedIn offers several plans to suit the various demands of businesses. Our latest blog post examines the main #LinkedIn plans and their salient characteristics. Learn more here: https://www.wsiworld.com/blog/what-linkedin-plan-is-best-for-your-business https://bit.ly/48KOjoj
Can you even remember interacting on Facebook before emojis were added to complement the iconic like button? The symbols - love, haha, wow, sad, angry, and most recently, care - sit alongside the big thumb to give users more ways to express their feelings about posts, pictures, and videos. Read our latest blog post to learn how to use Facebook emojis as a unique engagement metric for your brand. #facebook #socialmediamarketing https://www.wsiworld.com/blog/first-impressions-of-facebook-reactions https://bit.ly/48KOjoj
TikTok has developed into a potent instrument for advertising and a platform for amusement and self-expression. In this blog post, we delve into TikTok advertising, looking at the different ad formats, targeting choices, campaign setup, creative approaches, performance measurement, and best practices you need to know. After you're done reading, you will know how to use TikTok ads to build your brand. #tiktokmarketing #socialmediamarketing https://www.wsiworld.com/blog/guide-on-how-to-use-tiktok-ads https://bit.ly/48KOjoj
Nearly every aspect of healthcare has found use for #AI, which provides solutions for everything from better patient outcomes to lighter administrative workloads. AI is also being used to promote growth and engagement through customized marketing initiatives, patient engagement with chatbots, data compliance, and more. Read WSI's article on healthcare AI's future and how it will affect #digitalmarketing here: https://www.wsiworld.com/blog/how-ai-is-revolutionizing-healthcare-a-digital-marketing-perspective. https://bit.ly/48KOjoj
Best wishes for the festive season to all our clients and suppliers from all of us at WSI. #WSI #ShirishChauhan #TotalWSISolutions #Christmas2023
Seth Godin says, "Everyone is not your customer," which is a key thing to understand in marketing. By knowing your target market, you can reach them with a resonant idea. Targeting exactly the person who is your ideal customer can reduce your cost per lead and increase your overall ROI. This is only one of the reasons why PPC is good for lead generation. Discover the other reasons in our latest blog post about #PPC. #paidadvertising https://www.wsiworld.com/blog/4-reasons-why-ppc-is-still-vital-to-your-online-lead-generation-strategy https://bit.ly/48KOjoj
In the ever-evolving world of digital advertising, choosing the right platform is crucial for B2B marketers. From LinkedIn Ads to Google Ads, this article provides a comprehensive guide to help you make informed decisions and maximize your ROI. Explore the details here: https://www.wsiworld.com/blog/what-are-the-best-digital-advertising-platforms-for-b2b-marketers. Don't miss out on the opportunity to refine your B2B marketing approach and drive impressive results. Stay informed, stay competitive! #B2BMarketing #DigitalAdvertising #MarketingStrategy #ROI Get in touch https://bit.ly/48KOjoj
In the ever-evolving digital advertising landscape, creating compelling Google Ads copy is key to driving results. Discover how AI can help you create ad campaigns that stand out and convert effectively. Don't miss this valuable resource for marketers. Check it out here: https://www.wsiworld.com/blog/the-art-of-crafting-compelling-google-ads-copy-using-ai. Stay ahead of the competition and optimize your Google Ads strategy with AI-driven creativity! #GoogleAds #AI #DigitalAdvertising #MarketingTips https://bit.ly/48KOjoj
Join us in congratulating our clients and consultants for helping WSI win another 15 WMA WebAwards in 2023! 👏 These awards recognize their dedication to excellence; we couldn't be prouder of their accomplishments. Stay tuned as we dive into their success stories and explore the digital strategies that set them apart in their respective industries. #WebAwards2023 #DigitalMarketingExcellence #WSI https://www.wsiworld.com/blog/celebrating-excellence-wsis-2023-wma-webaward-winners https://www.totalwsisolutions.com/
Our very best wishes for Diwali and the New Year to all who celebrate the festival. WSI Team #Diwali #FestivalOfLights
Join us in congratulating our clients and consultants for helping WSI win another 15 WMA WebAwards in 2023! 👏 These awards recognize their dedication to excellence; we couldn't be prouder of their accomplishments. Stay tuned as we dive into their success stories and explore the digital strategies that set them apart in their respective industries. #WebAwards2023 #DigitalMarketingExcellence #WSI https://www.wsiworld.com/blog/celebrating-excellence-wsis-2023-wma-webaward-winners https://www.totalwsisolutions.com/
Join us in congratulating our clients and consultants for helping WSI win another 15 WMA WebAwards in 2023! 👏 These awards recognize their dedication to excellence; we couldn't be prouder of their accomplishments. Stay tuned as we dive into their success stories and explore the digital strategies that set them apart in their respective industries. #WebAwards2023 #DigitalMarketingExcellence #WSI https://www.wsiworld.com/blog/celebrating-excellence-wsis-2023-wma-webaward-winners https://www.totalwsisolutions.com/
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