Those 50 reviews from two years ago? Google doesn’t care anymore.
In this episode of Service Business Mastery, hosts Tersh Blissett & Josh dive into the art of online reputation with guest Christopher Lollini from Reputation Igniter . 🛠️
It’s not just about the number of reviews you have—it’s about their recency and velocity.
We break down why simply blasting your customer list every quarter for reviews isn’t enough.
If your reviews aren’t recent, they lose relevance in Google’s eyes. The key to staying ahead is consistently collecting fresh reviews and maintaining a steady flow.
Just doing your job isn’t enough to earn those coveted five-star ratings—that’s the bare minimum.
To truly stand out, you need to exceed expectations and deliver exceptional service that inspires customers to rave about you. 🌟
And if you’re relying on outdated tactics like sporadic review requests, it’s time to rethink your strategy.
Start focusing on building a strong, consistent online reputation that reflects your commitment to excellence.
💬 Ready to supercharge your online reputation and boost your business?
Tune into the full episode of Service Business Mastery Podcast on our channel for game-changing insights!
#ServiceBusinessMastery #OnlineReputation #customerreviews #ReputationManagement #DigitalMarketing #businessgrowth #hvac #smallbusinesstipsandtricks
Lead with innovation and watch your business soar!🚀
In this episode, I had the pleasure of talking with Justin Deese about my journey in building two competing HVAC companies, TriStar HVAC and Service Emperor, within the same market. From my transition from the Air Force and engineering to founding these businesses, I discuss the secrets to success, the power of automation, and the importance of balancing work and personal life, especially when working closely with a spouse.
🔑 Gain insights into innovation, leadership, and managing multiple businesses.
🎧 Tune in to hear our conversation and tips for thriving in the HVAC industry.
Check the link in the comment section below ⬇︎
#Innovation #HVACSuccess #Automation #Entrepreneurship #Leadership #WorkLifeBalance #BusinessGrowth
Treat your customers right and watch your business thrive.
In this episode of Service Business Mastery, host Tersh David Blissett chats with #BradHone from #AirScrubber.
Brad shares essential strategies for HVAC professionals to ensure customer satisfaction and build trust.
You should always take the opportunity to inform your customers about potential issues in their homes. Simple questions about allergies, pets, or even the home's longevity can open up valuable conversations.
This not only helps your customers but also benefits your coworkers and your company.
To overcome objections, establish strong communication and follow-up processes. Implementing tools like a laminated card with key questions or a rehash program for follow-up calls can make a significant difference.
Encourage your team to bring attention to issues like mold, surge protection, and CO detectors, preventing customers from turning to DIY solutions that might backfire.
By setting up processes and consistently reinforcing them, you can foster a culture of excellence and integrity within your team.
🔑 Discover practical tips for enhancing customer interactions and boosting your HVAC business.
🎧 Listen to the full episode
https://youtu.be/TOtH9J3PRQY
#CustomerService #HVAC #Leadership #PositiveHabits #TrustBuilding #ServiceBusinessMastery #bradhone
🎯 Capture your customers' hearts with stories, not stats.
In this episode of Service Business Mastery, host Tersh David Blissett speaks with #BradHone from #AirScrubber.
Always share compelling stories with your customers.
For instance, mention a grease fire incident to highlight the importance of a $60 fire extinguisher. People relate to stories more than statistics, making them more likely to trust and buy from you.
Training and practical examples can turn an ordinary sales pitch into a trust-building moment.
Brad continues to train HVAC professionals, demonstrating how a Laundry Pro can remove stubborn oil smells in one cycle.
This kind of hands-on, story-driven approach not only sells products but also builds lasting customer relationships.
Every day, make an effort to inform your customers about potential issues in their homes. Whether it’s about mold, CO detectors, or surge protection, bringing these up can prevent DIY disasters and establish you as their trusted expert.
Implementing follow-up processes, like a rehash program, can reinforce these efforts and ensure customer satisfaction.
🔑 Learn how storytelling and proactive communication can boost your HVAC business.
🎧 Listen to the full episode
https://youtu.be/TOtH9J3PRQY
#CustomerService #HVAC #Leadership #Storytelling #TrustBuilding #ServiceBusinessMastery #bradhone
Good things happen to good people✅
In this episode of Service Business Mastery, host Tersh David Blissett welcomes #BradHone from #AirScrubber.
Brad transitioned from being a police officer to the HVAC industry after a severe injury. He shares how maintaining a positive attitude and treating people well has shaped his life and career.
We should start every day with gratitude and choose a positive attitude to tackle challenges head-on.
Embracing the mantra that good things happen to good people can enrich your life and positively impact those around you.
Incorporate innovative technologies like the Laundry Pro, which removes stubborn stains without detergent, and the Air Scrubber, which purifies air and surfaces.
These tools demonstrate how ethical practices and consistent learning can lead to success.
Build trust and deliver value in your customer interactions. By implementing processes that prioritize customer satisfaction, you can transform struggling companies into thriving businesses.
Adapt constantly and see opportunities in every challenge to achieve long-term success.
🔑 Discover how a positive mindset, integrity, and innovative thinking can transform your career and personal life.
🎧 Listen to the full episode
https://youtu.be/TOtH9J3PRQY
#leadership #positiveattitude #resilience #integrity #Innovation #CustomerSatisfaction #ServiceBusinessMastery #bradhone
Don't let economic recovery fool you—market manipulation has consequences! 📉🔍
In this episode of "Service Business Mastery," hosts Tersh David Blissett and Joshua Crouch sit down with Jawad Olabi to discuss the true state of our financial markets post-COVID.
During COVID, the market saw a dramatic V-shaped recovery fueled by massive government stimulus and cheap liquidity, creating a synthetic environment that's bound to face repercussions.
The current market stability is highly manipulated, from real estate to private equity.
The reliance on cheap liquidity has masked underlying vulnerabilities, creating a façade of health in the market.
Our political landscape also impacts economic decisions, with short-term gains often prioritized over necessary, albeit painful, long-term economic reforms.
This episode is crucial for anyone looking to understand the true dynamics behind market movements and prepare their business for potential future challenges.
🔍 Tune in to uncover the hidden truths behind market stability and learn how to navigate the complexities of a manipulated market.
🎧 Listen to the full episode Service Business Mastery Podcast
#FinancialManagement #MarketManipulation #EconomicTrends #PrivateEquity #BusinessStrategy #ServiceBusinessMastery
Private equity promises big gains, but delivers endless spreadsheets.
In this episode of Service Business Mastery, hosts Tersh David Blissett and Joshua Crouch discuss with guest Jawad Olabi the often-overlooked realities of working with private equity firms.
Many believe they're partnering with brilliant minds from top schools, but the reality is often far less glamorous.
Instead of transformative business insights, you'll find yourself buried in spreadsheets and managing KPIs, losing touch with the core elements that made your business special in the first place.
Even though private equity remains hot, the economic landscape is shifting.
Jawad highlights how suppressed interest rates have long supported the private equity model, but rising rates are changing the game.
Securing financing is becoming more challenging, making deals tougher to close. High interest rates are squeezing both firms and customers, complicating growth and sustainability.
This episode sheds light on the true costs and challenges of private equity partnerships and offers critical insights for navigating the current financial environment.
🔍 Get the real scoop on private equity and financial management now Service Business Mastery Podcast .
#ServiceBusiness #FinancialManagement #PrivateEquity #BusinessGrowth #ServiceTitan #CFO #ServiceBusinessMastery
Inflation unexpectedly boosted profits in trades.
In this episode of the Service Business Mastery podcast, host Tersh Blissett and guest Jawad Olabi dive into the surprising effects of economic trends on trade businesses.
💡 Inflation has had a wild impact on the trades.
Markups were going up, and inflation almost had the benefit of increasing profit in the industry, which makes no sense!
This unexpected twist has led to a new way of thinking about pricing strategies, especially during the shoulder months.
🔍 Coming from the energy industry, Jawad has seen it all.
For almost 100 years, cartels like OPEC controlled pricing. But now, with major producers like the US and Russia, the industry has to operate lean and efficient.
For trade businesses, this means knowing your minimum operating costs and pricing strategically between what you can push for and what the market can bear.
💡 Tersh shares a practical scenario.
Imagine your board is empty for the next week. Your team needs to call you and know the break-even price to close a deal.
Understanding these numbers reduces guessing and ensures financial stability, even during tough times.
🎧 Dive into this episode to uncover more about these economic shifts and practical strategies for your business.
Listen now: https://youtu.be/W2trN6MVyak
#EconomicTrends #TradeBusinesses #HVAC #Plumbing #Electrical #PricingStrategy #BusinessGrowth #Podcast
🔍 Money's not free anymore—-what does this mean for trade businesses?
In this episode of the Service Business Mastery podcast, host Tersh Blissett and guest Jawad Olabi tackle the evolving economic landscape and its impact on trades businesses.
Tersh asks, "Are we still going to see crazy multiples, or are we going to come back down to four and five times?"
Jawad responds by explaining that while he can't predict with 100% accuracy, multiple industries have experienced boom and bust cycles with private equity.
The best assets will still demand rich multiples, even as prices and multiples come down overall.
However, if your $20 million firm has a messy accounting department, private equity will be able to renegotiate terms at the last minute.
This experience led him to focus on providing accounting and finance support for trade firms, specifically those using ServiceTitan.
💡 If interest rates come down, it could spark renewed buying activity.
He highlights the importance of financial accuracy, noting that many private equity debts are variable and adjust with rising interest rates, which can create financial strain.
🎧 Dive into this episode to understand the economic trends affecting your trade business and how to navigate them.
Listen now: https://youtu.be/W2trN6MVyak
#EconomicTrends #TradeBusinesses #HVAC #Plumbing #Electrical #PrivateEquity #FinancialStrategy #BusinessGrowth #podcast
🎉We’re excited to share some highlights from our unforgettable Celebration at the Savannah Bananas Party Deck!🎉
What a fantastic time we had at this unique venue, enjoying the vibrant atmosphere and connecting with amazing people. From the cozy seating area to the incredible decorations, every detail made the event special. A huge thank you to all who joined us and contributed to making this experience truly memorable! 🌟
Special thanks to our incredible partners and supporters—@Rilla, CallRail, MarketStorm.Ai, Sera Systems, UpFrog, Service World Expo, and CompanyCam—for making this possible.
We also want to extend our heartfelt gratitude to the rest of the companies for supporting us “in kind.”
We couldn’t do it without each of you!💛
The Savannah Bananas
The Party Animals
The Firefighters
$20 million firms with a mess in accounting, what’s going on?
In this episode of the Service Business Mastery podcast, Tersh David Blissett and Jawad Olabi dive into the chaotic world of corporate accounting and its surprising impact on trades businesses.
Jawad shares a startling revelation from his journey into mergers and acquisitions during the COVID boom.
🔍 Imagine discovering $20 million firms with accounting so disorganized that private equity firms swoop in at the last minute, renegotiating terms and exploiting financial discrepancies.
This messiness allows private equity to thrive, capitalizing on risks like unverified add-backs and customer concentration issues.
💡 Jawad highlights how this chaotic landscape inspired him to focus on providing robust accounting and finance support to trade firms.
By leveraging platforms like ServiceTitan, he aims to bring order to the chaos and help these businesses navigate the private equity landscape effectively.
Tune in to uncover more about these intriguing economic trends and the future of trade businesses.
🎧 Listen to the full episode: https://youtu.be/W2trN6MVyak
#PrivateEquity #TradesBusiness #HVAC #Plumbing #Electrical #CorporateAccounting #BusinessGrowth #ServiceTitan #Podcast
Stop wasting time on resumes and calls! Automate your hiring process 🚀
🎧 In our latest Service Business Mastery episode, Tersh David Blissett and Joshua Crouch discuss with Jonathan Porter-Whistman the pain points of hiring and how automation can revolutionize the process.
Tired of flipping through resumes and listening to endless phone calls? Jonathan shares how automating the initial stages of hiring can save you time and stress.
By starting human-like text conversations, providing assessments, and asking for video responses, you can filter candidates effectively before even posting on job boards.
Instead of getting bogged down in the tedious details, focus on creating a seamless and efficient hiring process.
Automation not only improves efficiency but also helps in maintaining a personal touch with candidates.
Discover how integrating AI tools like ChatGPT can assist in writing job ads, managing candidates, and streamlining your entire hiring process.
💬 How do you currently manage your hiring process? Have you tried automation tools? Share your thoughts and experiences below!
🔗 Listen to the full episode here.
https://youtu.be/VkKBMxo_9tU
#TalentManagement #Leadership #Hiring #ServiceBusinessMastery #Podcast #Automation #AIinHR
You’re the reason your employees are burning out 🔥
In our latest Service Business Mastery episode, Tersh David Blissett and Joshua Crouch talk with Jonathan Porter-Whistman about a critical issue: employee burnout.
Jonathan points out that many business owners never consider their role in why employees burn out.
Often, it’s easy to blame the technician or the staff member, but the real issue lies within the organization’s culture and systems.
🚫 Jonathan explains that understanding what causes people to thrive, stall, or leave your organization is crucial.
This knowledge is what makes your business uniquely valuable and helps in creating a repeatable, scalable solution.
Even with the best hires, without proper training and a positive environment, you risk high turnover and burnout.
The key is how to identify and address these issues using data, emphasizing the owner’s responsibility in creating a healthy, productive workplace.
💬What strategies do you use to create a supportive culture? Share your experiences below!
🔗 Listen to the full episode here
https://youtu.be/VkKBMxo_9tU
#TalentManagement #Leadership #EmployeeBurnout #ServiceBusinessMastery #Podcast #TrainingAndDevelopment #CompanyCulture
The best training can't make you an NFL player!
🎧 In our latest Service Business Mastery episode, Tersh David Blissett and Joshua Crouch dive deep with Jonathan Porter-Whistman into the reality of talent and training.
Jonathan asks, "Can everyone play a musical instrument at the Carnegie Hall level?" The answer is no.
Even with the best training, some people have natural abilities that others simply don't.
Despite thorough training, the wrong hire can set back progress and cause significant stress.
They discuss how important it is to identify natural talent during the hiring process to avoid these setbacks.
🚀 Jonathan highlights that successful teams don't just rely on training but also on recognizing and nurturing innate abilities.
He explains how AI can aid in this process by identifying patterns in employee performance that predict long-term success.
💬 This episode provides valuable insights on balancing training with natural talent recognition, and how to effectively use AI in hiring processes.
🔗 Listen to the full episode here
https://youtu.be/VkKBMxo_9tU
#TalentManagement #Leadership #Hiring #ServiceBusinessMastery #Podcast #TrainingAndDevelopment #AIinHR
In this episode, I sit down with Justin Deese to share my journey from the Air Force and engineering to founding two successful HVAC companies, TriStar HVAC and Service Emperor.
We dive into the challenges and strategies of running competing businesses, the benefits of remote and paperless operations, and the power of automation in streamlining processes.
I also discuss the importance of maintaining a healthy work-life balance, especially when working with a spouse, and how we navigated the housing market crash to grow our business.
Want to hear the full story and gain insights on business growth, innovation, and leadership? Check the comment section for the full episode!🎙🔗
The wrong practice group Can hurt your business!
In this week’s podcast episode, we discuss the crucial role of finding the right best practice group for your business with #MikeDisney. Simply joining any peer group won’t cut it—you need to find one that truly fits your business style and goals.
It's not just about joining; it's about finding a group where you can actively participate and benefit.
Engaging with a high-energy, accountability-focused group can make a massive difference in your business growth and sustainability.
Mike shares how vital it is to surround yourself with like-minded individuals and not just send a check every month.
True growth comes from active participation and having mentors and coaches who push you towards your goals.
With proper accountability and the right fit, you can create momentum, celebrate wins, and continually improve your business operations.
Understanding that every business has growth and scale needs, Mike highlights that being in the right peer group can help you navigate these needs effectively.
He stresses the importance of having a solid plan and recognizing the value of accountability to keep you on track.
💬 Share your experiences and tips in the comments below. How do you choose the right peer group for your business?
#BusinessGrowth #PeerGroups #BestPractices #Accountability #Networking #Entrepreneurship #Podcast #TuneIn
Your community authority is your brand power
In our latest podcast episode, #MikeDisney discusses the importance of building credibility and authority in your community.
It’s not enough to have a wrapped truck driving around town; you need to be actively engaged with your local audience to earn their trust.
Mike emphasizes the power of community engagement, whether through local trade schools, high schools, or Facebook groups.
He points out that credibility comes from direct interaction and giving back to your community, not just from branding efforts.
For example, Facebook can be a fantastic platform to connect with local groups, share valuable insights, and help build your authority and trust within the community.
It’s about managing yourself, not just your time. By freeing up your schedule, you can focus on the activities that truly enhance your business and build stronger community ties.
👉 How are you using platforms like Facebook to engage with your local community? Are you leveraging your time effectively to prioritize what truly matters?
💬 Share your strategies and experiences in the comments below. How have you managed to balance community engagement with your business responsibilities?
#CommunityEngagement #BusinessGrowth #Credibility #Authority #TimeManagement #Delegation #Podcast #TuneIn
Stop chasing revenue growth without sustainability.
In our latest podcast episode hosted by Tersh David Blissett and Joshua Crouch , we discussed the critical importance of sustainable growth with #MikeDisney.
Mike explains why simply boosting revenue isn't enough, you need a solid plan to ensure your business can handle growth without burning out.
He emphasizes the need for a detailed budget and a clear understanding of what resources you'll need to scale.
For instance, if you aim to grow by $3 million this year, do you know how many additional trucks, employees, and resources you'll need? Without this foresight, your business could face severe stress and potential setbacks.
Operational efficiency is another crucial aspect. Are you converting sales effectively? Are you offering multiple services per transaction? These factors contribute to a sustainable business model.
Additionally, Mike points out the benefits of membership programs in fostering customer loyalty and improving service delivery.
👉 Tune in to learn how to build a robust plan for sustainable growth and ensure your business can weather any storm.
💬 How do you plan for sustainable growth in your business? Share your tips and experiences in the comments below.
#BusinessGrowth #Sustainability #FinancialPlanning #Budgeting #OperationalEfficiency #Entrepreneurship #Podcast #TuneIn
