YPR Canada

18/07/2024

Notre président, Yanik Deschênes, a passé quelques jours à New York cette semaine pour rencontrer certains de nos clients et partenaires. Nous sommes très reconnaissants d'avoir gagné la confiance de clients du Fortune 500 à New York. Travailler avec eux nous pousse à nous surpasser et à réaliser un travail exceptionnel. Avoir une présence à New York apporte une valeur immense à notre équipe et à nos clients ici et dans le monde entier. Les derniers jours ont été productifs et nous sommes impatients de poursuivre notre rêve de renforcer notre présence dans la Grosse Pomme.

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Our President, Yanik Deschenes, spent a few days in NYC this week to meet with some of our clients and partners. We're so grateful for having earned the trust of Fortune 500 clients in NYC. Working with them forces us to always elevate our game and deliver exceptional work. Having a presence in NY brings tremendous value for our team members and for our clients here and around the world. The past few days have been productive and we look forward to pursue our dream to grow our presence in the big apple.

12/07/2024

Une partie de l'équipe s'est rendue hier dans les bureaux de la Traversée à Saint-Lambert. Pauline et Jasmine ont eu l’occasion d’en savoir plus sur la mission essentielle de cet organisme: accompagner les personnes victimes de violence sexuelle. Nous avons bien hâte de faire rayonner cet OBNL et en profitons pour les féliciter de tout le travail accompli depuis 40 ans cette année!

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A part of the team visited La Traversée offices in Saint-Lambert yesterday. Pauline and Jasmine had the opportunity to learn more about the essential mission of this organization: supporting victims of sexual violence. We are excited to help promote this non-profit organization and take this opportunity to congratulate them on 40 years of outstanding work!

05/07/2024

⭐Les choix de l'équipe YPR ⭐

Nous avons demandé à notre équipe de choisir une campagne de relations publiques qui les a inspirés, en commençant par notre stratège créatif, Chris Tardy !

Chris :

“Ma campagne de relations publiques préférée de tous les temps est probablement ""Don’t Mess with Texas"". C’est tout simplement... parfait.

En 1985, le Département des Transports du Texas dépensait plus de 20 millions de dollars par an pour ramasser les déchets au bord des routes. Ils ont demandé à GDS&M de créer un slogan qui changerait le comportement du public en matière de déchets.

Les Texans sont fiers, coriaces et ils n’aiment pas qu’on leur dise quoi faire. Le grand public a cette perception de cow-boys et de hors-la-loi, mais il y a aussi le stéréotype négatif du ""bubba"" ou ""redneck"". Des hommes blancs, peu éduqués du Sud.

Parler à ce groupe démographique de la question des déchets n’est donc pas facile, car ces personnes ont probablement appris à ignorer tout message qui leur parle de haut. Si un slogan devait fonctionner, il faudrait diriger cette dureté texane vers l’objectif de la campagne et donner aux Texans le respect qu’ils méritent.

Et GDS&M est venu avec... ""Don’t Mess with Texas"".

Ce fut un succès retentissant : les Texans ont cessé de jeter des déchets. Les déchets sur les routes ont diminué de 72 % en 3 ans.

C’est des milliers de mots résumés en quatre. Ça vous frappe comme une tonne de briques. ""Don’t Mess With Texas"". Ça rime même un peu.”"

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⭐YPR Staff Picks ⭐

We asked our team to pick a PR campaign that inspired them, starting with our Creative Strategist, Chris Tardy!

Chris:

“My favourite PR campaign of all time is probably Don’t Mess with Texas. It’s just... flawless.

1985, The Texas Department of Transportation was spending over $20 million a year to pick up roadside litter. They asked GDS&M to write a slogan that would change public behaviour around littering.

Now, Texans are proud, tough, and they don’t like being told what to do. The broader public has this pop culture perception of cowboys and outlaws, but there's also the negative stereotype of ""bubba"" or ""redneck"". Uneducated, white men from the South.

Talking to this demographic about littering is not easy, then, because these people have probably learned to filter out any message that talks down to them. If any slogan was going to work, it would need to direct that Texan toughness into the objective of the campaign and give Texans the respect they deserve.

And GDS&M came up with... Don't Mess with Texas.

It was wildly successful: Texans stopped littering. Highway litter dropped by 72% in 3 years.

It’s thousands of words stuffed into four. It hits you like a ton of bricks. Don’t Mess With Texas. It even rhymes a bit.”

28/06/2024

This week, our client Explorance hosted Explorance World, the very first conference bringing together leaders in Higher Education, Human Resources, and L&D to reflect on the future of work. As we are already planning the 2025 edition, here is a recap of what we’ve learned this year:

🗣️CEO Samer Saab encouraged organizations to have courageous conversations in the workplace to foster innovation, creativity and growth.
🤖Kian Gohar presented and how AI can elevate human achievement through more meaningful conversations, connections, insights, and outcomes.
🤝”The alliance Opportunity” assembled leaders from HE&HR, highlighting the critical need for both to work together to cultivate a skilled and adaptable workforce ready for the challenges that lie ahead.
🚀Alexandre Despatie highlighted the role feedback played in his career and how honest conversations lead to success, in all aspects of life.
🧠 Alexa James offered a refreshing perspective on how prioritizing employee well-being has become essential for fostering productivity, innovation, and long-term success.
⚡️According to Cherie Werhun, resiliency, self-awareness, flexibility, agility and digital fluency rank among the top skills recruited globally
💡CIO Shawn Overcast highlighted how feedback analytics platforms like Explorance MLY are helping organizations gain unprecedented insights into their learner population and workforce.

We’re curious - what are you most excited or concerned about when you think about the future of work ?

21/06/2024

Comment gérer son leadership quand on a 23 ans?

Rachel Parent, directrice générale de HUB Montréal, s'est entretenue avec La Presse pour discuter des défis liés à l'organisation de l'un des événements d'affaires créatifs les plus attendus de Montréal.

C'est toujours un plaisir de collaborer avec Mme Parent. Nous sommes impatients pour l'édition 2024 de HUB Montréal, du 21 au 24 octobre !

✍️: Isabelle Dubé, LaPresse
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What’s it like to lead an organization at the age of 23?

Rachel Parent, Director General of HUB Montréal, sat down with La Presse to discuss the trials of organizing one of Montréal's most anticipated creative business events.

It’s always a pleasure collaborating with Mme Parent. We can’t wait for the 2024 edition of HUB Montréal October 21-24!

✍️: Isabelle Dubé, LaPresse

14/06/2024

Une super nouvelle pour Sharethrough cette semaine, qui annonce sa fusion afin de créer l’une des plus grandes plateformes publicitaires indépendantes au monde! Nous sommes fiers d'accompagner Sharethrough depuis des années et d'avoir été témoins de leur croissance.

Pour en savoir plus, c'est par ici : https://fr.sharethrough.com/blog/sharethrough-and-equativ-are-merging

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Exciting news about Sharethrough this week, they have announced a merger to create one of the largest independent advertising platforms in the world! We are proud to have supported Sharethrough through the years and to have witnessed their growth.

To learn more about the announcement, visit : https://www.sharethrough.com/blog/sharethrough-and-equativ-are-merging

07/06/2024

Un reportage captivant sur Maestro Culinaire, le leader de la restauration de congrès au Québec, qui nous ouvre les portes des coulisses de cette industrie peu connue !

À travers des discussions avec Jacques Haddad, Simon Devost Dulude et Mevin Kalasopaten, nous avons exploré les différentes étapes requises pour servir plus de 2000 plats créatifs et de haute qualité simultanément. Ce reportage met de l’avant l’expertise unique de Maestro culinaire!

Merci, Simon Philibert, d'être passé dans les cuisines de Maestro Culinaire.

Pour écouter ce reportage, rendez-vous sur TVA+, À Vos Affaires

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A captivating report on Maestro Culinaire, the leader in conference catering in Quebec, which gives us a behind-the-scenes look at the catering industry!

Through discussions with Jacques Haddad, Simon Devost Dulude and Mevin Kalasopaten, we explored the various steps required to simultaneously serve over 2000 creative and high-quality dishes. This report highlights Maestro Culinaire's unique expertise in catering.

Thank you, Simon Philibert, for stopping by the Maestro Culinaire's Kitchen!

To listen to the episode, visit TVA+, À Vos Affaires

31/05/2024

YPR welcomes its newest team member in Montréal 🌟

Say hi to Jasmine, a 2nd-year Marketing student at HEC Montréal. With previous experience on the events team for C2 Montréal, we knew that she would feel right at home assisting our team with media relations at the conference last week. She'll be bringing her talent as a PR Coordinator to our clients in Montréal this summer and we couldn't be more excited to work with her.

Welcome, Jasmine!

YPR accueille un nouveau membre dans l’équipe de Montréal 🌟

Dites bonjour à Jasmine, étudiante de deuxième année en marketing à HEC Montréal. Avec son expérience précédente au sein de l’équipe des événements de C2 Montréal , nous savions qu’elle serait le parfait ajout à notre équipe pour nous aider avec les relations médias lors de la conférence la semaine dernière. Elle apportera son talent en tant que coordonnatrice des relations publiques à nos clients de Montréal cet été et nous sommes très heureux de l'avoir à nos côtés.

Bienvenue, Jasmine !

17/05/2024

🌟 Exciting News at InputKit ! 🌟

Last night on ‘Dans l’œil du dragon,’ Philippe Genois, President and Co-Founder of InputKit, delivered an outstanding presentation that secured a significant investment offer of $400,000 from Christiane Germain, Co-Founder and Co-President of Groupe Germain Hotels. We hope this financial boost will help him achieve his many goals!

If you missed the episode, you can watch it on ICI télé!

🌟 Nouvelles excitantes chez InputKit ! 🌟

Hier soir, dans l'émission Dans l’œil du dragon, Philippe Genois, président et cofondateur de InputKit, a réalisé une présentation remarquable qui lui a permis de sécuriser une offre d'investissement significative de 400 000 $ de la part de Christiane Germain, cofondatrice et coprésidente du Groupe Germain Hôtels. Nous souhaitons que ce coup de pouce financier lui permette d'atteindre ses nombreux objectifs!

Si vous avez manqué l’épisode, visionnez-le en ligne sur ICI télé!

07/05/2024

Kanuk wants to conquer the world! 🌎✨Bertrand Cesvet wants to bring this iconic Quebec brand back to life. The strategy ? Rethink Kanuk's identity to meet the changing needs of the global market.

✍️: Jean-Philippe Décarie
📷: Olivier Jean, La Presse

Kanuk part à la conquête du monde ! 🌎✨Bertrand Cesvet veut redonner vie à cette marque emblématique québécoise. La stratégie? Repenser l'identité de Kanuk pour répondre aux besoins changeants du marché mondial.

✍️: Jean-Philippe Décarie
📷: Olivier Jean, La Presse

02/05/2024

Another great community marketplace in the books for MUJI Canada !

To celebrate Earth Day, MUJI hosted four local businesses leading Toronto's circular economy in its downtown Toronto Atrium store throughout the weekend of April 20th so they could sell their goods and teach MUJI shoppers about the value of reusing. These businesses included the wonderful: Maizal, Saponetti, The Spent Goods Company and Pretty Clean Shop.

Thank you to all our vendors, the MUJI Canada team and our influencer friends for joining us for an extra special community marketplace!

26/04/2024

YPR is hiring!

We're looking to add two positions to our growing team in Canada and the US:

- A Summer Intern PR Coordinator in Montréal. 0-2 years of experience in public relations or communications. Must be based out of Montreal.

- A Media Relations Communications Manager in New York City. 2-5 years of experience in media relations and managing accounts in an agency. This position is hybrid, based out of our New York offices in Hudson Yards.

Interested? Send us your CV at [email protected]

16/04/2024

For World Voice Day, Explorance is empowering you to speak up at work and at school. 📣

Make your voice heard here: https://hubs.la/Q02t0mb20

15/04/2024

Congratulations to Sharethrough on a remarkably successful second Green Media Summit at the Javits Center, New York!

This event brought together over 400 leaders from the advertising and media industries, including 35 speakers, from Seth Godin, to Ford, to some of the largest brands and agencies in the world. Congratulations to Benoit Skinazi, JF Cote and the whole team at Sharethrough on their leadership steering the digital media industry towards carbon neutrality.

05/04/2024

According to mathematician and author Nassim Nicholas Taleb, Black Swans are extreme, unlikely events that are especially serious because not enough people saw them coming such as COVID-19. As PR professionals, our job is to create stories for our clients that stick and spark conversation. However, we are often shown that not everything is explainable.

We invite you to embrace Black Swans, and prepare rather than predict!

28/03/2024

Have you noticed the calm in post-pandemic shopping malls? Have you wondered why so many storefronts are empty in downtown Montreal?

COVID-19 has shaken the trust between commercial property owners and tenants. It is estimated that nearly 20% of commercial spaces are vacant in downtown areas. A key question has hindered the revival of our downtowns: should tenants forced to close due to COVID-19 be entitled to a rent reduction? This was a gray area until a recent judgment from the Quebec court provided clarity, recognizing the pandemic as a force majeure in the case of Hudson Bay Company v. Cominar.

This decision, highlighted by the opinion letter by the law firm De Grandpré Chait in Les Affaires yesterday, changes the game. It not only provides relief but also sets a precedent for more transparent leases, and transparency sows new seeds of trust in the commercial sector.

At YPR, we are proud to amplify meaningful conversations, and this one certainly matters. We are proud to work with De Grandpré Chait and to highlight this judgment that will help rebuild and revitalize Quebec's commercial sector.

✍ Aubie J. Herscovitch, Associate at De Grandpré Chait, in collaboration with Audrey-Ann Trudeau, intern at De Grandpré Chait

📸 Christinne Muschi/The Canadian Press

Avez-vous remarqué le calme dans les centres commerciaux post-pandémie?

Vous êtes-vous demandé pourquoi tant de vitrines sont vides au centre-ville de Montréal?

La COVID-19 a ébranlé le tissu de confiance entre les propriétaires immobiliers commerciaux et les locataires. On estime que presque 20% des espaces commerciaux sont vides dans les centres-villes. Une question clé a freiné la renaissance de nos centres-villes: les locataires contraints de fermer à cause de la COVID-19 devraient-ils bénéficier d'une réduction de loyer? C'était une zone floue jusqu'à ce qu'un récent jugement du tribunal du Québec apporte des éclaircissements, reconnaissant la pandémie comme un cas de force majeure dans l’affaire Hudson Bay Company contre Cominar.

Cette décision, mise en lumière dans la lettre d’opinion par le cabinet d'avocats De Grandpré Chait à Les Affaires hier, change la donne. Elle offre non seulement un soulagement, mais établit aussi un précédent pour des baux plus transparents, et la transparence sème de nouvelles graines de confiance dans le secteur commercial.

Chez YPR, nous sommes fiers d'amplifier les conversations qui comptent, et celle-ci en fait assurément partie. Nous sommes fiers de travailler avec De Grandpré Chait et de mettre de l'avant ce jugement qui aidera à reconstruire et revigorer le secteur commercial du Québec.

✍ Aubie J. Herscovitch, associé chez De Grandpré Chait, en collaboration avec Audrey-Ann Trudeau, stagiaire chez De Grandpré Chait

📸 Christinne Muschi/The Canadian Press

22/03/2024

Great interview with Stewart Bain, CEO and founder of NorthStar Earth & Space!

NorthStar launched their first satellite in January and we're immensely proud to see a Canadian-owned business leading the way in space sustainability.

Congratulations to the NorthStar team for their groundbreaking work!

In this episode, Michael Newton and Dan Delmar welcome Stewart Bain, CEO and Founder of NorthStar Earth & Space, whose technology helps manage new space economy traffic in the sky, and support the sustainable management of natural resources on earth. They are also joined by Kareen Tea, US Tax Par...

12/03/2024

Our talented PR Advisor, Emily Callahan, is showcasing her improvisational skills at The Second City's 'Duress Rehearsal' in Toronto!

The shows run every Friday at 9:30 PM until March 22nd at the John Candy Box Theatre. According to one of our team members, they witnessed talking dogs, road trips and wedding speeches gone wrong, plus they learned how to effectively rob someone's home.

Get tickets to Emily's can't-miss show here: https://www.secondcity.com/shows/toronto/duress-rehearsal-a-grad-revue-3-graduation-show/

06/03/2024

Congratulations to Zemina and Genevieve on their well-deserved appointments as Presidents of Sid Lee's Toronto and Montreal offices!

If you've worked with either of these leaders or just met them at lunch or a Sid Lee event, we think you'll agree that the agency is definitely in good hands. Zemina has been the face of Toronto for some time, while Genevieve's exceptional leadership has significantly shaped our Montreal office.

With these two outstanding women at the helm, Sid Lee is "ready for business" 😎

Wishing them all the best in their new roles!

28/02/2024

We're honoured to renew our Agency of Record contract with the Government of Ontario!

This renewal means a lot to us because among other PR agencies in Ontario, we are a team with especially firm roots in both English and French media in Canada – our team is almost completely bilingual. This partnership indicates that the Government of Ontario recognizes the strength of our Toronto-based team and our ability to collaborate in both official languages of Canada.

We're excited to kick off this mandate for 2024!

23/02/2024

Our first collaboration with C2 Montreal has far exceeded our expectations at YPR!

With 85 articles and over 47 million impressions in a single week, it's clear that C2MTL's focus on business and the future of industries in Canada has sparked keen interest within professional communities across the country. We are delighted to continue to support C2MTL in its evolution and to be a part of the 13th edition in May.

Le succès de notre première collaboration avec C2 Montréal a largement dépassé nos attentes chez YPR!

Avec 85 articles et plus de 47 millions d'impressions en une semaine, il est clair que cette nouvelle édition de C2MTL sous le signe du renouveau a suscité un vif intérêt auprès des médias du pays. Nous sommes ravis de continuer à accompagner C2MTL dans son évolution et de participer à la 13e édition en mai. L'aventure promet d'être enrichissante!

15/02/2024

We are delighted to collaborate with C2 Montréal for its 13th edition. Taking place from May 21 to 23 at the Grand Quai du Port de Montréal, the business event will cover themes such as Experiential & Immersive, Sustainability & Innovation, and AI & Commerce.

Our common goal is to promote C2MTL by stimulating innovative and bold thinking among the public. Stay tuned for more news!

✍️: Grenier aux nouvelles

Nous sommes ravis de collaborer avec C2 Montréal pour sa 13e édition. Se déroulant du 21 au 23 mai au Grand Quai du Port de Montréal, l'événement d'affaires mettra en lumière des thèmes tels que l'Expérientiel & Immersif, la Durabilité & Innovation, et l'IA & Commerce.

Notre objectif commun est de faire rayonner C2MTL, en stimulant la réflexion innovante et audacieuse du public. Restez à l'écoute pour plus de nouvelles!

✍️: Grenier aux nouvelles

09/02/2024

We got some interesting buzz this week with MUJI and Jarvis, their new robot barista!

It's stirred up quite the debate about technology and the future of human jobs – but our mission at YPR is not just to make brands look good. We're here to spark important conversations, and innovation is something we should always question. That said, if we could sum up working with MUJI in one word, it would be ""thoughtful"". MUJI is thoughtful about its innovations and also their impact. Jarvis did not replace a human barista, and the MUJI staff that support Jarvis now have an enviable line on their CV – robot operator!

Overall, we're thrilled to be part of MUJI's latest adventure. Here's to many more!

✍️: Stacey McLachlan, Vancouver Magazine

31/01/2024

Nous sommes honorés de collaborer avec Psycho Bunny dans leur récent partenariat avec Tennis Canada. Cette initiative souligne notre engagement envers les marques canadiennes et québécoises innovantes et leur rayonnement à l'international.

Bien que la marque soit née à l'étranger, Psycho Bunny est désormais détenue et gérée localement à Montréal. Cette collaboration met en évidence l'évolution de Psycho Bunny en tant que marque québécoise de premier plan, méritant un partenariat avec une des principales organisations sportives canadiennes. Bravo et bon succès équipe Canada à la Coupe Davis!

Psycho Bunny va habiller les joueurs de l'équipe canadienne à la Coupe Davis et à la Coupe Billie Jean King

25/01/2024

What do great companies have in common? According to Jim Collins, bestselling author of Good to Great, they've all discovered their unique ability. It's the sweet spot where your Passion, what you can be Best at, and your Economic drivers overlap.

At YPR, our unique ability is creating conversations that add brand value. We truly believe in the power of starting movements where they didn't exist before. Having honed this skill over years, it's the strength that allows us to work with some of the best brands in North America.

If our unique ability speaks to you, send us a message! We're always looking for talented individuals to join our team.

12/01/2024

When we helped announce the appointment of Maxime Menard as CEO of Fiera Capital Canada this Monday, it felt like a meaningful occasion for us. Mr. Ménard is a leader with exceptional vision and foresight, and one we truly feel will bring new strength to Fiera. When we create conversations that rally support around outstanding people, it's when our team does our best work. We certainly felt that this week.

Congratulations to Mr. Ménard on his new position. Fiera Capital Canada is in good hands!

20/12/2023

🎉 Félicitations à Valérie Tétreault! Le terrain n°9 du Club de Tennis Île-des-Sœurs porte maintenant son nom. Un moment plein d'émotions qui témoigne de son apport exceptionnel au tennis québécois.

Chapeau, Valérie!

15/12/2023

The first AI newsroom, Channel 1.

Stories are generated by AI with input from human writers and producers. These AI avatars can deliver news in multiple languages and translate foreign language interviews.

While it could enhance global accessibility to news stories, we have questions about the level of human involvement, possible biases in the reporting and who is accountable for fake news.

What are your thoughts?

https://www.channel1.ai/

27/11/2023

Un grand merci à Grenier de mettre en lumière notre outil, le Press Testᴹᴰ, en page de couverture! Cela renforce notre détermination à innover et à fournir des solutions de qualité tant à nos clients qu'aux journalistes.

Merci à toute l'équipe de Grenier aux nouvelles, à notre équipe chez YPR ainsi que nos développeurs et les professionnels des communications qui ont participé à nos groupes de discussions. 😄

15/11/2023

It was a true honour and privilege for our President, Yanik Deschenes to be part of the 45th AGM of the Canada China Business Council (CCBC). Yanik believes that the event with the presence of the Right Honorable Jean Chrétien will contribute for fuel business opportunities between both countries.

Congrats to the CCBC team for organizing such a great conference. 加油！