Strong Like Her

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Strong Like Her Strong Like Her shines light on some of New Zealand's top athletes and gives our female athletes the

Strong Like Her is aimed at creating equal opportunity and coverage for female sport news Female athletes are currently significantly underrepresented within the media and wider society. Despite growing numbers of female participants at both grassroots and high performance level, media coverage of females is significantly overshadowed by males. Not only do female athletes receive less coverage t

han their male counterparts, the way in which it is produced gives a more negative depiction of female athletes while reinforcing the gendered hierarchy of sport. This directly links to the value our society places on female athlete success, as well the way they are treated and compensated for their work.

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