14/07/2023
You don't need more time, you need more focus.
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You don't need more time, you need more focus.
5 things you will not regret doing:
1) Investing in yourself
2) Building a tough mind and soft heart
3) Building your own Business
4) Spending time with your loved ones
5) Not caring about what others think of you
Life is simple, we usually are the ones who make it hard.
At the end of the day, you are the only one who will face the consequences of your actions.
Self-discipline is all about choosing your growth over temporary pleasures.
If you’re a business owner, I guarantee you have too much on your plate.
Admin, marketing, operations, calls.
And you don’t have enough time to focus on what matters.
Selling.
You’re stressing yourself out, and you’re not even making money from it.
You need to systemize.
My favorite short-form video strategy for startups and entrepreneurs is creating fans by just giving away a ton of value for free with no expectation of return.
The "secret" you've been looking for is discipline and consistency.
Getting in the habit of documenting your day with short videos is one of the best things you can do for yourself because, in a world of endless creative opportunities, it allows you to show the growth you have while you are building your company!
You can't fail when you:
1. Take daily action
2. Track your progress
3. Look back to analyze
4. Recognize the mistakes
5. Write areas to improve
6. Keep looking forward
The past is only a lesson.
A single tweak and a video goes from 0 to a 101%
Short form video is crazy
It is all about attention to detail
Education isn't something you can ever finish.
You start growing old the moment you stop learning.
The playbook for social in 2023:
- Video is your friend
-Stand out, embrace being "weird"
- Have an aesthetic. Own it
- Co-build with creators
- Co-build with the community
- Post often, but not too often
- Make it fun”
Repurposing is one of the easiest ways to get the most out of your content.
But good repurposing isn’t just copy-pasting from one platform to another.
It’s about subtly adapting that content to the platform you are on.
My tips for creating engaging short-form videos consistantly:
🟣Plan your content
🟣Use compelling hooks
🟣Create bullet points to read from
🟣Use visual support
🟣Be concise
🟣Use storytelling
🟣Provide value
The ultimate productivity hack for filming short-form content:
Schedule one hour to ideat on content.
Schedule one hour to film long-form videos on those topics.
Do this every single month. No exceptions.
Watch what happens.
Hacks to 10x your life?
1.) Start your day with a small win
2.) 45min workout
3.) Sleep 7h+
4.) Reduce screen time on phone
5.) Expose to sun
6.) Read 30min a day
7.) Cold Plunge
8.) Express gratitude and delay-gratification
9.) delay-gratification
10.) Express gratitude
To build an audience, stop trying to build an audience.
Instead, focus on making content that solves other people's problems. And the audience will follow.
People go on Tiktok to learn, so make videos with an educational angle
TikTok hooks that start with
"Ever wonder how.."
"Here are the 3 things you need.."
"Why's one piece of advice that sounds illegal.."
People are looking to absorb the info on Tiktok.
Marketing shouldn't feel like marketing.
In reality, it's exchanging your value creation for someone's time.
Don't waste it and you have an engaged user.
Do it consistently and you have a fan.
Do it for years and you have a customer for life.
Just because a post doesn’t get a lot of engagement, doesn’t mean it’s not valuable.
Every single post builds up to that one that takes off.
If you want a grand slam, you've got to get your players on base first. Consistent attention takes time!
Digital community is the new product.
TikToks go viral on Twitter.
Tweets go viral on Instagram.
Instagrams go viral on Facebook.
You don’t need custom content for every platform. You must understand your audience and create a road map to stay consistent.
Tell your story first.
Sell the idea second.
Sell the product third.”
When creating content remember,
You don't have to be perfect.
Just be yourself.
Don't try to appeal to everyone.
Discover your target audience and laser focus on providing value to them!
Going viral" is not a strategy. And it's not always a good thing.
Building an engaged community > A viral moment
Create a strategy to stay consistent in adding value to your audience!
Your personal growth story is your most valuable marketing material.
How you grow your and add value to them is much more important than how fast...
Creators like have figured out how to generate mass attention.
Brands have figured out a winning product that is profitable and scalable.
What each has to do 👇🏼
Creators will have to generate products that are profitable and scaleable while sustaining their audience
Brands will have to figure out how to generate attention for their growth.
The 3 pillars of growth on social:
1. Story: How you portray yourself to your audience
2. Vehicle: How you communicate to the audience what you do
3. Value: How you add value to the viewer in your content
Simple but not easy
How to start filming short-form content this week:
1. Define The Value you can share
2. Plan Your Content
3. Shoot on your iPhone
4. Edit in Capcut
5. Experiment and Adapt:
That simple.
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