Pandan Social

04/08/2022

Pand-minton Club 🏸

08/04/2022

It only took us 3 years to get a neon sign…

07/04/2022

Welcome to our new home 🌱 Social

03/12/2021

It's the most wonderful time of the year 🎁🎄 and your holiday campaigns are waiting to be launched. Have you started planning yet?

Find your inspo in HubSpot's Top 20 Holiday Marketing Campaign Examples (Plus Marketing Tips!) for 2021 here: http://ow.ly/Wvi650GK276

02/12/2021

: Bookmark this library of tools for content creators. ⚒️ It's your easy way to find your next handy platform, service, or software.

Creator Stash hosts the tools for creators to create, grow, and monetize. Use them for things like Easy Video Editing, Newsletters & Blogging, and Host Digital Events.

Start searching here: http://ow.ly/bk3J50GK1YR

29/11/2021

📌 Keep this list of video inspo for your next post. Did you know that posts with videos attract 10x more engagements than those without?

That's why diversifying your video content is key. Remember to streamline the videos to your brand message and audience too, as not every video type work with all audience.

Read more here: http://ow.ly/tKaH50GK1Xc

26/11/2021

📅 It's another month to the New Year, and we're improving our workflow to serve you better. Do you want to work faster AND smarter? Check out the top 13 Social Media Calendars, Tools, & Templates to Plan Your Content.

By using these tools, your business can:
- pivot flawlessly when your plans change.
- grow your audience by curating content specifically for them.
- track the performance of your content each month.

Get the full list here: http://ow.ly/Rgi150GK1sP

25/11/2021

: Find other websites to inspire yours with SimilarSites. 💡 The Chrome extension shows you other websites that look and function like the one you’re currently browsing.

And lets you research competitors and peers of your business. Try it out for yourself now: http://ow.ly/X8tL50GK1nv

22/11/2021

Using video to ramp up your marketing strategies? Get it right and find out if you have the correct video metrics like:

▶️ View count = the total number of people who have viewed your video (but remember that this is measured differently across different platforms).

▶️ Engagement = the comments and likes that your video content generates.

▶️ Play Rate = how many people clicked play to start watching your video.

Check if you got the other answers right here: http://ow.ly/WZlL50GK1mu

Video is becoming a significant content type for growing social goals. Track these 7 video metrics when planning your video content strategy.

19/11/2021

We're sending positive Friday vibes today with 9 ways to create Positive Word of Mouth Advertising for your business. 🗣️❤️

Word of Mouth Advertising is like a personal recommendation. Over 70% of individuals make purchase decisions due to word-of-mouth recommendations.

And up to 90% of consumers trust recommendations from friends and family more than any other form of advertising. It's one of the best kind of advertising a business can hope to achieve.

And by creating great word-of-mouth (WOM), you develop a completely voluntary sales force that generates potential customers, encourages sales, and maximizes marketing investments.

Get started here: http://ow.ly/SokH50GK0ri

No matter what business you have, you can't last long in the market without some word-of-mouth advertising. Why? Let us explain...

18/11/2021

: Know your hashtags and when to use them. Are you familiar with these hashtags? ⬇️

#️⃣ Branded hashtags: these typically include your brand name, a brand tagline, or a branded slogan.

#️⃣ Time-sensitive or seasonal hashtags: these hashtags are great for trending topics ( ) and shopping-focused posts ( ).

#️⃣ Niche interest hashtags: they can be used to find users interested in your content, and appeal to niche interests like technology, vegan food, or fitness.

Get to know hashtags better, and how to leverage on their popularity here: http://ow.ly/2wuq50GK0jI

15/11/2021

☕ Here's something to think over your morning coffee: How to market to Generation Alpha. That's right, time to plan for your next demographic group.

Marketers are currently pouring money into figuring out the tastes and habits of the next generation of consumers (ie: people born from 2010 through 2024).

"They're not just pre-consumers. Their sway and leverage over adults' purchasing decisions surpass any prior generation," market researchers say.

And when they have all been born (by 2025), "Generation Alpha will number almost 2 billion — the largest generation in the world," according to Mark McCrindle, the Australian social analyst who coined the term "Generation Alpha."

So, is your business ready for this new group of consumers? Find out here: http://ow.ly/REB550GK0ea

They're weaned on TikTok, Amazon and in-app purchases.

11/11/2021

: Use 3D icons to create visually-engaging email newsletters, apps, and infographic. And they're free here.

3DIcons are icons that were released as CC0. That means they're free to copy, modify, remix, share, and redraw for both personal and commercial use.

Click here to download them: https://3dicons.co/

1440+ beautifully crafted open-source 3D icons. You can use completely free and without attribution for personal or commercial project

08/11/2021

They’re glazed, rubbed, and sauced. 🔥🍖👌 Check out what’s cooking in our content for Tony Roma's.

08/11/2021

Are you marketing to B2B companies? LinkedIn says peer reviews and recommendations should be your top strategy. 📣

As it turns out, word of mouth is more important than advertisements. 💡

According to a recent survey of technology decision-makers, "a third of respondents said peer reviews raised their awareness of a B2B solution."

"And over half stated that peer reviews helped build trust in a solution."

However, the bad news is that you may not have control over
your customer reviews. But you can still cultivate a community that leads to positive reviews! Find out how here: http://ow.ly/lbG350GGFM3

B2B buyers say that reviews are essential to making a purchase decision. Here’s how to cultivate a community of positive reviewers.

04/11/2021

Gulab jamun and ladoos are delicious, 😋
Kheer and Karanji too,
We’re enjoying a sweet, sweet Deepavali,
Hope you'll have one too!

Happy Deepavali from the Pandan fam. 🪔

📸: Yan Krukov

03/11/2021

Have you seen Instagram's new Collabs feature? You may notice that some posts now have 2 account names. And the post appears on both feed.

This is Collabs, the platform's new co-authoring feature. It lets you invite another account to be a collaborator and their username will appear in the post header alongside yours.

Collaborations can help both sides build their respective audiences. And if your collaborator has your target audience, it can give you that boost of exposure to their followers.

Read more about the announcement here: http://ow.ly/bkEQ50GC5ct

02/11/2021

📛 What’s in a name? When you're naming your company, product, or app, it means a LOT. Easy to spell, easy to pronounce, and doesn’t mean something derogatory in another language. These should be your naming guideline.

It's because if your customers can’t spell the name of your company, product, or app when typing in a search bar, you've lost a potential sale.

Get more advice on naming here: http://ow.ly/BRBS50GAJRf

01/11/2021

Want to get more business leads through your Landing Page? Try making several versions of it to cater to your customer's different needs.

According to a HubSpot research, companies with 31 to 40 Landing Pages get 7 TIMES as many leads as businesses with only 1 to 5. And businesses with more than 40 get 12 times more. 🤯

However, that does not mean you need to make 40 versions of your own Landing Page. Instead, work on variants of it.

This is so that your customers will be more receptive to your offer as you tailor your landing pages to their preferences.

Learn more here: http://ow.ly/aAgo50GAJPc

29/10/2021

☝️ 75% of podcast listeners will respond or take action after hearing sponsored content. Is your business poised to leverage on podcast advertising?

If you're exploring advertising options on podcasts, get started here with SXM Media's Downloadable Directory to Podcast Advertising.

It's an easy guide to a whole slew of new jargon for advertisers. And this guide has gathered all the freshest podcabulary—from the highly technical to the quirky slang—to make podcast advertising a breeze

Download a free copy here: http://ow.ly/8zHe50GvQ8S

What does "open ecosystem" mean? Or, "glass box syndrome?" Whether you're just a beginner or certified PodSnob, our SXM Media Podcast Advertising glossary gives you the latest terms, lingo, and jargon you need to know to launch your next successful campaign.

28/10/2021

: Do you have 'Email Send' fear, aka the anxiety you get before pressing Send? If yes, follow Campaign Monitor's Email Campaign Preflight Checklist below!

It's your guide to error-free, professional emails every time. And helps you with:

✅ Subject line: did you check for typos and personalization?
✅ Preheader text: have you updated it? Check for typos.
✅ Sender address: include your business' physical address?
✅ Social icons: are they linked to the correct social networks?

Get the full list here: http://ow.ly/WSfH50GvPXT

Send your email campaign with confidence. Use Campaign Monitor's preflight checklist to eliminate email send fear and create a professional email format.

25/10/2021

🎃 Halloween is this weekend and the spooky season is ramping up! Is your business fully engaging with your fans and customers?

Take inspiration from costume contests, makeup AR, or trick-or-treating campaigns from other brands.

This is because getting in on the Halloween spirit not only makes your brand more fun and relatable - it also grows your reach and brings Halloween celebrators to your business.

So get brainstorming, it's not too late! 👉 http://ow.ly/LjNM50GvPTX

The Halloween Season on Snapchat is not just one day. It's a whole month long. This year Halloween will be a big moment for your brand. Check out our Halloween 2021 insights thatwill help you get trick-or-treaters, costume lovers and Halloween celebrators thinking about your brand and buying your pr...

22/10/2021

Are you expanding your ecommerce store? Check out these predictions for online shopping in 2022. 🛍️

Watch out for:
- 'one-time buyers' who need more incentive to return
- difficult checkout process and 'shopping cart abandonment'
- and the rise of mobile shopping 👇

See the full infographic here: http://ow.ly/4irg50GrRpq

21/10/2021

: Use image libraries to make your marketing work easier (and more interesting!). Great for storyboarding, product illustration, marketing imagery, and more.

Open Peeps illustration lets you do just that. They're pay-what-you-want, meaning you can use them for free OR donate to keep the project going.

And may be used with any product design tool like Sketch, Figma, XD, or Studio.

Check them out here: http://ow.ly/tI7750GrRjH

20/10/2021

📍 Instagram has a new map feature. 📍 And it lets users find your business when they're in your area! The "Map Search" highlights not only cafes and restaurants, but also shops, entertainment venues, and more.

When users tap on one of the new location markers, it expands and displays more information about that place.

For businesses, that includes hours of operation, address, as well as connection through to their IG profile, and a grid display of public posts tagged at that location.

However, this map experience is currently available only in Australia and New Zealand - for now! Keep an eye out for this cool update.

Get the deets here: http://ow.ly/BlJN50GrRhO

The new display option will help Instagram users connect with nearby businesses and venues.

15/10/2021

How often do you delete an email without opening it? We’re guessing it's quite often if the subject line is uninteresting 😴 So YOUR customers may be doing the same.

Email marketing is a great way to keep your business at the top of your customer's minds. But a bad subject line can ruin your chances of ever reaching them.

This is why it’s so important to snag your reader’s attention with impactful subject lines. Find out how you can do it here: http://ow.ly/oeaG50Go6ja

How often do you delete an email without opening it? We’re guessing pretty often, especially if the subject line is boring. Email marketing is a great way to keep your firm at the top of potential clients’ minds. But a…

15/10/2021

🎉 Friday Fri-YAY 🎉 We're happy to announce that Pandan Social is now a HubSpot Solutions Provider! How cool is that??

Our team can now tap into HubSpot’s resources and expertise and help businesses like yours to grow faster.

“HubSpot has been a key component in Pandan Social’s marketing automation processes, and it’s exciting to be able to provide these same solutions to our customers with additional support,” says Daniel Woodroof and Brandon Lee, co-founders at Pandan Social. 😎

Check out the full deets below. And chat with us at [email protected] to ask us about our shiny new tool.

14/10/2021

: Use QR codes in your marketing strategies. Why? When used in advertising campaigns, it helps you increase customer engagement, give customers easier access to information, and increase your businesses conversions.

A QR code (or 'Quick Response Code') is a 2-dimensional barcode that holds embedded information that can be accessed using a smartphone device.

Use QR codes to give your customers promotions, discounts, or even your business cards! It's up to YOUR marketing goals.

Get more information by clicking here: http://ow.ly/G0kK50Go6gT

With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy.

13/10/2021

✈️ Is your business in travel and tourism? Now that lockdown is easing and people are travelling, time to charge up your social media game! Check out how below:

✅ KNOW your audience: Because knowing your audience will help you find the type of content you should post.

✅ SHARE your personal travel stories: And convince customers that you have firsthand knowledge of the resorts and destinations you’re sending them to.

✅ HIRE a social media specialist: So that you can focus on selling travel. Speak to us via PM or at [email protected] to start now!

Or read more here for more inspiration: http://ow.ly/1z6A50Go6do