Western Insights Media

22/01/2024

Social Media Literacy Monday Tip

Friendly Monday reminder that you should never make a Facebook Profile for a business or event. Businesses or events should always be managed by a Facebook Business Page. This is a Facebook Policy and there are legal ramifications that can happen.

With that being said, DO NOT accept a Facebook friend request from a business or event. This means it’s a personal profile NOT a business page. A business page CAN invite you to LIKE their page (after you’ve engaged and liked one of their posts).

We have seen an uptick of friend requests from friends businesses on our personal profiles, which means you’re either breaking the rules or someone is trying to hack your friends.

Additional reading:

https://www.searchenginejournal.com/4-reasons-to-convert-your-facebook-business-profile-into-a-page/57700/ #:~:text=In%20short%2C%20Facebook%20profiles%20are,for%20your%20business%20is%20essential.

https://en-gb.facebook.com/business/help/2148431558717386 #:~:text=Profiles%20are%20best%20for%20personal,Create%20a%20profile.

https://www.exposure.com/blog/10-things-you-need-to-know-about-managing-personal-and-business-on-facebook/

When you have both a Facebook profile for yourself and a page for your business, it’s easy to get confused. Use these 10 tips to keep them straight.

09/01/2024

🌟 Exciting Opportunity Alert! 🌟

I'm thrilled to announce that Western Insights Media is on the lookout for a dynamic and results-driven Sponsorship Acquisition Executive to join our exceptional team! 🚀

About Us:
Western Insights Media is a marketing and communications agency with it's foothold in the world of large, western-based events such as country music festivals/concerts, rodeos and equestrian events, and western industry membership-based association management.

Position: Sponsorship Acquisition Executive
Location: Remote

What We're Looking For:
Proven track record in sponsorship acquisition
Strong negotiation and relationship-building skills
Interest and connections in the world of rodeo.

Responsibilities:
Identify and secure strategic sponsorship opportunities
Cultivate and maintain relationships with potential sponsors
Collaborate with cross-functional teams to deliver exceptional sponsorship packages
Please see more at the link below.

If you're passionate about driving sponsorships, creating lasting partnerships, and being a key player in a growing organization, we want to hear from you! 🤝

To apply or learn more, visit the link below.
Feel free to share this post with your network or tag someone who might be a perfect fit. Let's build something great together! 🌐

Interesting in advancing your career in the western industries? Western Insights Media is looking for high-level part-time and contract employees to help grow the western industries.

06/09/2023

A fractional chief marketing office (CMO) is an outsourced marketing executive who performs the function of a CMO without your company having to commit to a full-time, in-house marketing leader. Western Insights Media prides themselves on being one of the leaders in western based events regarding out-of-the-box marketing and traditional mediums to grow your business and/or event.

If you've ever been curious as to "what do you do" when it comes to Western Insights Media, we broke down bit of our role as a fractional CMO and how we have enjoyed being an efficient and enthusiastic team member for so many amazing businesses, associations and events in the western industries.



www.westerninsightsmedia.com/blog/fractionalcmo

02/03/2023

We've seen so many different posts that are the direct result of phishing, scammers, hackers, and hoaxes on Facebook lately through personal profiles. In an effort to help you know more about what to partake in social media trend wise and what not too, we put together a quick little post to explain it!

Now, we'd put it in the text here for you to read BUT, with some irony, we realized that it triggered all of the above mention to come after us. So... click on the link below to learn a little bit more about what to look out for!

If you’re like me, then you’ve seen a huge uptick in the “copy and paste,” comment “Amen,” and chain-forwarded messages in your Facebook Messenger. We talk about how hackers track you, hack you and take your identity or money (or your Facebook friends) in this episode. Stay safe out ther...

14/02/2023

When we were posed with the task of growing a specific demographic within a clients audience, we dove deep through surveys and a multi-layered experiential marketing opportunity in order to meet that audience where they are, incorporate their needs/wants into our event, and to continue to make the most of our opportunity to reach them.

Below is a small glimpse into the case study that is still ongoing in its second year. For another blog, coming soon, I will dive into the dynamic volunteer who jumped in to help make this an amazing event and opportunity!

When it comes to finding your audience where they are, it can be a bit of hard work but the rewards for that work will provide an efficiency and return on investment that social media oftentimes fails to create. Let’s dive into a case example for a country music festival where we stepped through a...

06/02/2023

You might have noticed a change to your Facebook Business page - it's now a profile! Over the past few weeks, Facebook has been rolling out this change so we broke down what it will mean to you and your business!

https://www.westerninsightsmedia.com/blog/podcast03

14/11/2022

Every Monday on LinkedIn I curate a post dedicated to my Monday morning analytics. Here's our November 14, 2022 LinkedIn Analytics Notes.

Last Monday I shared my thoughts after doing my analytics and data pulling for my clients and my personal. I wasn't sure how people would receive the information - if they would care, if it would matter or if it would even provoke a thought.

The result?
I got four great messages and two phone calls about people wanting to chat more about the analytics that I was seeing on socials.

Last week my focus was to compare between business pages and a personal page in regards to ROI for a business and company. Above and beyond, the content created on the personal page had a HUGE impact on the bottom line over that from the company pages.

Intentionally I created a post that was about a small, made-to-order craft hobby company. I shared a few products, said my genuine review of the product, and offered to assist the maker in getting ideas created and curated for more sales this holiday season. The company had ten orders in their docket leading up to the holiday season - nothing to be ashamed of for a small hobby company.

Within 24 hours of the post, they had 40 orders before the holidays and had to close their holiday orders. Additionally, they had three unique offers: a wholesale bid offer for the start of the year and two sets of prize packages to be deliver by Quarter 2 of 2023.

On my personal social media, the two influencing posts for products hits 10K times more people than just simple posts. The Meta Universe's algorithm is actually gearing us to want to promote and share tips and facts.

Here's my take:
1.) Let others brag about your business and product. It'll reach further than if you brag about your business and/or products.

2.) Work with a trusted influencer that is ALREADY a consumer, fan and promoter of your business.

3.) If you don't have an influencer, look for UGC or User Generated Content. Have somebody shoot the product and photos for you to use on your social media. They'll provide a unique angle to be seen by new consumers.

4.) As you reconstruct your budget for 2023's fiscal year, I highly recommend utilizing 20% of your marketing budget (MINIMUM) for Influencer and UGC. Trust me. It'll be worth it on the ROI.

If you want to chat about these findings and what you are finding - please reach out to me!

If you want to chat about getting set up with an influencer and/or UGC, my inbox is open. If it's not a good fit for you, I am lucky to have worked with a number of content creators and know a large network of others to get you connected.

Email: [email protected]

Product Featured is a leather duffel bag from The Buckarette Collection.

07/09/2022

Western Insights Media is on the hunt for a high-level Executive Assistant that is interested in furthering their career through project management, event management, and content creation in the western lifestyle including the sport of rodeo, western media, country music and more.

This is a part-time job paid hourly and is a great opportunity for someone who is entry level, a working student, or a stay-at-home mom that has a great attention to detail that is interested in building their portfolio and growing within a boutique agency.

You can find more information on how to apply on our website, here:

Interesting in advancing your career in the western industries? Western Insights Media is looking for high-level part-time and contract employees to help grow the western industries.

19/08/2022

Your event is finally over and while the stress and adrenaline are starting to wane, you may be asking yourself "now what?"

We've formulated some strategies over the years for our clients to help them stay active, relevant and connecting with fans during your event "off season."

More than that though, just like when I was playing sports, the off season is the perfect time to create new operational efficiencies, reflect on your goals from the past year, and create new ones for the next event. This ability to organize your thoughts, create systems and have "check-in" points are going to help make your event even more exciting and enjoyable next year!

Take a peek at our August blog for six things you can start doing now to create a successful off season and stats from our clients backing up how those strategies work.

Growing up as a sports kid I lived for the off season. It was my favorite time of year to get better and improve to come back in the next season at my absolute strongest and most talented. That doesn't change when it comes to the offseason for your business - especially those of you who are event ba

06/01/2022

New Year, fresh website face!

Excited to be gearing up for a promising and exciting 2022!

https://www.westerninsightsmedia.com

Marketing Your Brand Starts with you Learn More

16/12/2021

We released the 100th episode of our That Western Life western lifestyle podcast last week and are so excited for this milestone achievement!

We are also excited to begin producing two different podcasts for two new clients and start releasing Season 4 of our podcast!

Stay tuned to the Ag Leader Academy to find out about our upcoming podcasting course as well!

26/10/2021

Telling the story and supporting diversity in the western lifestyle is very important to us and we re thankful to have worked with Travel Oregon on a variety of western pieces this past summer to promote western activities for tourists and locals alike!

Please do not ride the imaginary dust horses without permission – or without proper dust chaps.

To read about the Pendleton pioneers who paved the way for diversity, visit: https://traveloregon.com/things-to-do/culture-history/pendleton-pioneers-who-paved-the-way-for-diversity/

02/06/2021

Our Western Insights Media team has been making some big changes here lately as we move forward with many great plans and opportunities! We hope that you enjoy this podcast series and stay in tune with That Western Life, Ag Leader Academy and COWGIRL 911 as we continue to move through the second half of 2021!

https://www.westerninsightsmedia.com

The That Western Life podcast is a top 10 rodeo sports podcast that is 50% rodeo and 50% “other” with other being defined as ranching...

15/03/2021

If you are new to Clubhouse - here's some quick information to welcome you to this new and exciting app!

Not sure if it's for you?
Well - if you like conferences, podcasts, and/or speaker panels with industry professionals - this is the app for you!

https://www.westerninsightsmedia.com/clubhouse/welcome

Are you a farmer, rancher, gardener, homesteader or animal enthusiast? Welcome to Clubhouse! This room is set up to introduce, network, and create future collaborations in the western lifestyle and is PERFECT for those in the western life that are new to Clubhouse!