Western Insights Media

06/05/2025

🚨 Round 2 coming at you this Friday! 🚨

Madelaine Gaskey & Katie Schrock are bringing you the second installment of our four-part AI Tools for your Marketing Toolbox FREE Webinar series!

Round two is all about utilizing ChatGPT to level up your marketing. There's a variety of topics that we can cover, so jump in and fill out the pre-webinar survey so that we can make sure to assist you live!

These webinars are free, step-by-step, and full of free resources!

👉 Haven’t signed up yet? Don’t miss out:
https://brazen-night-82723.myflodesk.com/fuxkbavynd

💬 Got questions or something specific you want us to cover? Drop it here:
https://forms.gle/5s4EBmXv2mZ1XzNf8

Let’s make AI work for your marketing, not just sound cool.

24/04/2025

In the Western lifestyle, there’s rarely a slow season. Whether you’re part of a rodeo committee, planning a summer music festival, running a local nonprofit, or managing a guest or dude ranch, you’re constantly juggling priorities. Your team is small, your budget is tight, and your hat rack is full—marketer, event planner, fundraiser, and maybe even horse wrangler.

Marketing often ends up as one more overwhelming task on the list—but it doesn’t have to be that way.

That’s why Western Insights Media, in partnership with The Branded Maverick, created a free, four-part webinar series built for Western-based nonprofits and small organizations. This training is designed specifically for the boots-on-the-ground leaders who need clear, time-saving strategies - not tech jargon.

Each 40-minute session introduces a practical, affordable tool to help you create better content, manage your outreach, and stay consistent—even with a skeleton crew.

Here’s what we’re covering:
- Canva Pro – Learn how to design eye-catching flyers, social posts, and emails using AI features like Magic Design and Magic Write in minutes.
- ChatGPT – Discover how to use AI to craft messaging, write content, and build a marketing plan that fits your voice and goals.
- Metricool – Say goodbye to content chaos with a scheduler that lets you plan, post, and analyze performance across all platforms.
- Flodesk – Build beautiful, branded email campaigns that engage your audience and save hours with automations and templates.

You’ll leave each session with simple takeaways, live demonstrations, and free or low-cost tools you can use immediately—no technical experience needed.

If your organization needs better marketing systems but doesn’t have the budget for a whole team or agency, this webinar series is made for you.

We’re here to help you do more with less, build confidence in your marketing, and free up your time to focus on what matters most—your mission and your community.

No slow season in the Western world—just big missions and small teams. This free 4-part webinar series from Western Insights Media & The Branded Maverick teaches rodeos, nonprofits, festivals & ranches how to streamline marketing using AI tools like Canva Pro, ChatGPT, Metricool & Flodes

05/11/2024

Harnessing the Power of Influencers in Agriculture

As we look towards 2025, it's clear that influencer marketing can be a key strategy for agricultural brands with a focus on digital marketing. The right fit isn’t just any influencer however, it’s about finding creators who are genuinely aligned with your brand's mission.

Here are three standout campaigns that we think could be done to illustrate this potential:
"Steak Salad Sundays" with Taylor Chace: By partnering with the National Cattlemen’s Beef Association, Taylor can share her innovative recipes while gaining industry insights that resonate with health-conscious audiences.

Cucumber Craze with Logan: His relatable and fun approach to cooking could help Michigan Farm Bureau connect consumers directly with cucumber growers through engaging farm visits and events.

Dense Bean Salad Meal Prep with Violet Witchel: Collaborating with the U.S. Dry Bean Council allows Violet to educate audiences on the benefits of beans, promoting them as nutritious and affordable meal options.

These campaigns demonstrate how niche influencers can build trust and create authentic connections with consumers. If you’re ready to explore influencer partnerships that elevate your brand, let’s connect, or you can read more ideas on our blog on our website here --> https://www.westerninsightsmedia.com/blog/2025aginfluencerideas

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As 2025 approaches, there’s a unique opportunity to work with niche influencers in agriculture. By choosing creators with a genuine connection to your product, your brand can foster trust and showcase the values that make your commodity or product special. If you’re ready to explore these possib...

25/10/2024

🎙️ Introducing File it Under—a new podcast by Western Insights Media, hosted by Katie Schrock!

Join us as we dive deep into the dynamic world of marketing, communications, event management, and public relations. Each season, we’ll explore industry research, real-world case studies, and hands-on experience to uncover what works (and what doesn’t) in today’s ever-evolving business landscape.

Whether you’re a marketing expert, PR strategist, influencer, event manager, or simply curious about the latest trends, File it Under is here to help you stay ahead of the curve. Tune in, learn something new, and let’s file away insights, strategies, and tools together! 📚✨

24/10/2024

If you're looking for ways to create meaningful connections with your audience ... you're on the right track when it comes to content creation and social media strategy. Content creation is constantly evolving, but one thing stays the same: authenticity matters.

Here are some of the current trends I think will lead you and your brand well heading into 2025 -->

Learn effective strategies for building genuine connections in content creation for 2025. Discover how to leverage influencer relationships, engage audiences, and share your brand's story to maintain authenticity while growing your reach. These insights help brands and marketers connect with niche m

22/10/2024

And just like that …. We are done with the scheduled speaking engagements of 2024!

We started and ended this year with the same conversation regarding using influencers for event amplification and marketing tactics.

The best part though? To use real life case studies and examples of attendees of our February lecture at our October lecture!

The structure of this seminar starts at a basic breakdown of influencers, content creators and UGC - the who, what, where, why and history. After a short coffee break, we dive into specific ways that influencers can be used to assist your marketing department, maximize a small budget, and breathe life into potentiallly burnt out content strategists in your marketing department.

For the last 30 minutes, we workshop live media kits of influencer rate cards I sourced specifically for the attendees of the event and we discuss who they would offer (and who they wouldn’t) and what their budget looks like.

If you want the slides, fill out this form so I can email them to you —> https://docs.google.com/forms/d/e/1FAIpQLSdrMR9e4WHskbZI_tuB1asxs0gfXkxxiv9_X5uf6VXHwVzCOw/viewform

04/10/2024

We are officially two weeks away from the OREGON FAIRS ASSOCIATION's Annual Convention at the Deschutes County Fair & Expo Center in Redmond, Oregon, October 17-19, 2024. This year's theme is "Saddle Up For Success" and is the perfect fit for the team at Western Insights Media to be presenting.

Happening simultaneously at the same location as the OFA's annual convention is the 2024 Ram Columbia River Circuit Finals Rodeo. This is the perfect opportunity for the Rodeo Committees across the Pacific Northwest to jump in and join the conversations happening at the OFA Convention, with the Professional Rodeo Cowboy's Association's head of marketing, Paul Woody, speaking as well.

Influencers Unleashed is a presentation that we first gave at the Oregon Festivals & Events Association conference at the beginning fo the year that dives into the Western Insights Media's strategy to use industry influencers and content creators to amplify your events marketing and presence.

In the dynamic world of event marketing, the power of influencers cannot be overstated. The presentation provides a deep dive into the art of event amplification through strategic influencer partnerships and collaborations. Through the course, you will master the nuances of influencer collaboration to transform your event into unforgettable experiences that reach wider audiences, create a lasting impression, and drive results.

Don't worry though - we WILL start at the basics and then dive into more advanced techniques near the end, before we do a hands-on workshop with influencers specifically curated for your events here in the pacific northwest!

The blog below includes a further break down of the topics, ways to sign up for the OFA Convention, get access to the presentation AND book a strategy call!

Join us October 17-19, 2024, at the Deschutes County Fair & Expo Center for the Oregon Fairs Association's Annual Convention where the Western Insights Media team will present on Influencers Unleashed - the art of event amplification through strategic influencer partnerships. If you can't make t

30/09/2024

Sunday thoughts from my desk:
Last week I shared with my personal social media followers why I loved Pinterest for business. This resulted in a lot of great conversations both publicly and in messenger/chat.

Most of them surrounded "Is Pinterest right for my business?" and "How do I know if I should use Pinterest?"

I made up this survey to answer just that question: https://forms.gle/Fvp4aPh5dzMV5khXA

Since these are always case by case, it's actually a form, not a survey, so I can go through each of these one-by-one to give you a specific answer with my thoughts on your next steps when it comes to marketing and content strategizing. :)

Fill it out and let me know what you thought of the form! :)

Younger me was in love with Pinterest for fashion trends, home decor inspiration, recipe quests, and travel experiences you didn't want to miss out on, but as I entered my sixth year of business, I realized that Pinterest for my business was one of the most empowering platforms AND TOOLS that one co...

23/09/2024

As a digital marketer, my obsession with Pinterest continues to grow as I continue to incorporate the platform into the strategy of many of my clients whose main digital focus' have been OTT, geofencing, blogging, influencers, commercials, print mediums, Meta Platforms, X, and TikTok. This might be the key that you've been looking for in your business strategy.

As a digital marketer, my obsession with Pinterest continues to grow as I continue to incorporate the platform into the strategy of many of my clients whose main digital focus' have been OTT, geofencing, blogging, influencers, commercials, print mediums, Meta Platforms, X, and TikTok. This might be

22/01/2024

Social Media Literacy Monday Tip

Friendly Monday reminder that you should never make a Facebook Profile for a business or event. Businesses or events should always be managed by a Facebook Business Page. This is a Facebook Policy and there are legal ramifications that can happen.

With that being said, DO NOT accept a Facebook friend request from a business or event. This means it’s a personal profile NOT a business page. A business page CAN invite you to LIKE their page (after you’ve engaged and liked one of their posts).

We have seen an uptick of friend requests from friends businesses on our personal profiles, which means you’re either breaking the rules or someone is trying to hack your friends.

Additional reading:

https://www.searchenginejournal.com/4-reasons-to-convert-your-facebook-business-profile-into-a-page/57700/ #:~:text=In%20short%2C%20Facebook%20profiles%20are,for%20your%20business%20is%20essential.

https://en-gb.facebook.com/business/help/2148431558717386 #:~:text=Profiles%20are%20best%20for%20personal,Create%20a%20profile.

https://www.exposure.com/blog/10-things-you-need-to-know-about-managing-personal-and-business-on-facebook/

When you have both a Facebook profile for yourself and a page for your business, it’s easy to get confused. Use these 10 tips to keep them straight.

09/01/2024

🌟 Exciting Opportunity Alert! 🌟

I'm thrilled to announce that Western Insights Media is on the lookout for a dynamic and results-driven Sponsorship Acquisition Executive to join our exceptional team! 🚀

About Us:
Western Insights Media is a marketing and communications agency with it's foothold in the world of large, western-based events such as country music festivals/concerts, rodeos and equestrian events, and western industry membership-based association management.

Position: Sponsorship Acquisition Executive
Location: Remote

What We're Looking For:
Proven track record in sponsorship acquisition
Strong negotiation and relationship-building skills
Interest and connections in the world of rodeo.

Responsibilities:
Identify and secure strategic sponsorship opportunities
Cultivate and maintain relationships with potential sponsors
Collaborate with cross-functional teams to deliver exceptional sponsorship packages
Please see more at the link below.

If you're passionate about driving sponsorships, creating lasting partnerships, and being a key player in a growing organization, we want to hear from you! 🤝

To apply or learn more, visit the link below.
Feel free to share this post with your network or tag someone who might be a perfect fit. Let's build something great together! 🌐

Interesting in advancing your career in the western industries? Western Insights Media is looking for high-level part-time and contract employees to help grow the western industries.

06/09/2023

A fractional chief marketing office (CMO) is an outsourced marketing executive who performs the function of a CMO without your company having to commit to a full-time, in-house marketing leader. Western Insights Media prides themselves on being one of the leaders in western based events regarding out-of-the-box marketing and traditional mediums to grow your business and/or event.

If you've ever been curious as to "what do you do" when it comes to Western Insights Media, we broke down bit of our role as a fractional CMO and how we have enjoyed being an efficient and enthusiastic team member for so many amazing businesses, associations and events in the western industries.



www.westerninsightsmedia.com/blog/fractionalcmo