16/12/2025
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The Perthshire Magazine
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Free digital magazine showcasing the best of Perthshire for the benefit of tourists and locals alike. News, reviews and stunning photos.
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A Monthly Digital Publication Showcasing Perthshire
The Perthshire Magazine was set up in April 2018 by husband and wife team Nathan and Abigail Shepherd, who wanted to provide an accessible platform for local businesses, artists and creators, and at the same time showcase all the amazing things the area has to offer. They chose to publish a beautifully laid out editorial once a month on the ‘issuu’ platform. The magazine was an instant success, hitting its first monthly target of 3000 views within the first week. 2 years later, it receives an average of 30,000 monthly views to the magazine alone, and tens of thousands more on social media.
The information in The Perthshire Magazine is available anywhere in the world and so is really useful for tourists who want to see the real Scotland. Currently, it's read in 15 different countries. After the UK, the second biggest readership is in America. The magazine’s main audience is still local though, and it encourages Perthshire residents to become a tourist for a day and go somewhere they've never visited before. Many have said this has helped them discover things in Perthshire they never knew existed.
The Perthshire Magazine highlights an incredibly diverse range of things in Perthshire. The team has worked with every type of business, from someone making honey in their kitchen, to family walks, to the five star Gleneagles Hotel. They work with a lot of PR companies to deliver a high standard of publicity and their reviews are so in demand that they have a waiting list.
Nathan, Abigail and the rest of the small team work hard to provide an extraordinarily high level of editorial features for a local magazine. They hope you like what they’ve come up with! If so, please support them by signing up to the monthly newsletter. Enquiries about advertising are always very welcome too!
